🔹 Job Title: Senior US Video Strategy & Go-To-Market (VSGTM)
🔹 Company: Amazon
🔹 Location: New York, New York, United States
🔹 Job Type: On-site
🔹 Category: Advertising & Marketing
🔹 Date Posted: 2025-07-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to influence cross-functional teams. A background in video advertising, sales strategy, or digital media strategy is essential for success in this position.
✅ Develop the vision and end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s advertising offerings across all video properties
✅ Maintain firm grasp of video advertising market and competitive trends to identify and assess opportunities
✅ Lead quantitative analysis of demand, including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources
✅ Analyze and recommend trade-offs between price, volume and yield-generating strategies
✅ Work directly with US Video Sales Specialist (VSS), Large Customer Sales (LCS), Global Growth Sales (GGS) and other sales teams on education, enablement and demand generation strategies to achieve revenue and adoption targets
✅ Aggregate US Voice of Customer (VOC) and partner with WW GTM to drive video solutions for customers and revenue growth for Amazon
✅ Drive growth of Amazon’s video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.
✅ Ready understanding of quarterly sales pacing (to budget revenue and/or other goals), to recommend adjustments to GTM strategies or tactics as appropriate
✅ Produce stack-ranked set of sales priorities to influence product requirements, roadmap decisions and trade-offs
✅ Partner with Ads Marketing on customer-facing Video Sales GTM narratives, presentations and other materials
✅ Partner with cross-functional leads across the Amazon Ads organization to ensure execution of GTM strategies, including tactical week-to-week guidance and support
✅ Assist in regional training development for sales enablement execution
ASSUMPTION: This role requires a strong understanding of the video advertising market, competitive trends, and the ability to analyze and interpret data to inform strategic decisions. Excellent communication and collaboration skills are essential for success in this position.
Education: Bachelor's degree
Experience: 5+ years of experience in advertising sales strategy, digital media strategy or GTM at a media & entertainment company
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in video advertising, sales strategy, or digital media strategy are well-suited for this role. Experience working with cross-functional teams and managing programs is also highly valued.
Salary Range: $133,200 - $220,200 per year (based on location and experience level)
Benefits:
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on Amazon's publicly available compensation data and industry standards for similar roles. Benefits are based on Amazon's employee benefits package.
Industry: Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Company Size: Amazon is a large company with over 1,000,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.
Company Description:
Company Specialties:
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business segments offer numerous opportunities for career growth and development. The company's customer-centric focus and commitment to innovation drive its success in the competitive technology and e-commerce landscapes.
Career Level: This role is at the senior level, requiring a strategic mindset and significant experience in video advertising or a related field.
Reporting Structure: The Senior US Video Strategy & Go-To-Market (VSGTM) reports directly to the Head of US Video Strategy and Go-To-Market.
Work Arrangement: This is an on-site role based in New York, New York, United States.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Amazon's video advertising business. Success in this role could lead to advancement to a leadership position within the organization.
Office Type: Amazon's New York office is a modern, collaborative workspace with state-of-the-art technology and amenities.
Office Location(s): 410 10th Avenue, New York, NY 10018, United States
Geographic Context:
Work Schedule: Full-time, 40 hours per week, with the possibility of occasional overtime or flexible hours to meet business needs.
ASSUMPTION: Amazon's New York office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development. The city's vibrant cultural scene and diverse neighborhoods offer a high quality of life for employees.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Video Advertising, Sales Strategy, Digital Media Strategy, Go-To-Market, Data Interpretation, Cross-Functional Collaboration, Revenue Growth, Market Analysis
ASSUMPTION: Amazon's interview process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit with the organization. Demonstrating your expertise in video advertising, sales strategy, and data analysis is essential for success in this role.
ASSUMPTION: Familiarity with Amazon's advertising platforms and tools, as well as data analysis and project management software, is beneficial for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Success in this role requires a strong cultural fit with Amazon's leadership principles, as well as the ability to thrive in a fast-paced, collaborative work environment.
ASSUMPTION: These challenges require strong communication, collaboration, and project management skills, as well as the ability to thrive in a dynamic and fast-paced work environment.
ASSUMPTION: This role offers a unique opportunity to specialize in video advertising and go-to-market strategy within Amazon's Ads organization, with potential for career growth and advancement.
ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of this role, as well as the opportunity to drive meaningful impact on Amazon's video advertising business.
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment, team dynamics, and professional development opportunities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.