📌 Core Information
🔹 Job Title: Senior Vice President, JLLIPT Marketing
🔹 Company: LaSalle Investment Management
🔹 Location: Chicago, IL
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing marketing strategy and content development for JLL Income Property Trust
- Managing marketing associates and ensuring compliance with brand guidelines
- Developing market positioning strategies and innovative marketing tactics
- Collaborating with national accounts and distribution partners to enhance client engagement
- Driving business development and sales support through effective marketing programs
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the financial services industry and its marketing landscape.
📋 Key Responsibilities
✅ Strategy and Management
- Manage Marketing Associates and oversee all marketing content, compliance approval processes, and filing requirements
- Participate in the development and articulation of market positioning strategies
- Design and implement a process to ensure appropriate prioritization of all marketing projects
- Ensure alignment with key growth objectives for JLLIPT and secure input from representatives of key groups within the business
- Oversee all creative needs and ensure adherence to LaSalle Investment Management brand guidelines
- Develop new and innovative ways to present JLL Income Property Trust in the marketplace and differentiate throughout the business development cycle
- Work with National Accounts to develop a tiered plan for client engagement at the home office and financial advisor level
- Manage all aspects of development and publication for marketing collateral, including presentations, quarterly updates, brochures, capability statements, videos, and other promotional materials
- Work with the LaSalle Investment Management Research team to leverage research appropriate for broader JLL Investment Property Trust consumption and hone content strategies
- Coordinate the compilation, creation, and distribution of regular and ad-hoc stockholder communications as it relates to delivery of the marketing strategy
- Oversee the strategy and execution of all business development materials, including new business presentations
- Continually evaluate the effectiveness of all implemented marketing programs and adjust and enhance as appropriate
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and teams effectively.
✅ Public Relations
- Provides strategic oversight on development of innovative PR strategies and tactics for integrated marketing plans
- Guides new content development, proactive media relations, conference participation, speaking opportunities, earned media, and securing of awards and recognition
- Oversees selection and management of PR firms and contractors
- Drives creation of content for use by marketing and sales organizations to drive lead generation and conversion events
- Maintain project files, including budgets, production schedules, and completed samples
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (MBA preferred)
Experience: 10+ years of experience in marketing, with a focus on financial services and marketing to financial advisors
Required Skills:
- Proven track record of developing go-to-market strategies for new products/services and implementing the strategy with content for the financial advisor marketplace
- Excellent written and verbal communication skills (ability to present) and specific expertise in external communications
- Understanding of the marketing planning process, including setting objectives, defining strategies and tactics, and establishing outcome-based metrics
- Proven ability to work effectively with senior stakeholders in a matrixed environment and excel in consensus building in order to drive to measurable outcomes
- Experience managing teams and high-profile projects
- Current on trends in brand journalism, news gathering and distribution, new media, and self-publishing channels
Preferred Skills:
- Experience with compliance and sales teams in a financial services environment
- Familiarity with the LaSalle Investment Management brand and its products
ASSUMPTION: Candidates should have a strong business acumen and entrepreneurial spirit, with the ability to work effectively in a dynamic environment and adapt to rapidly changing business conditions.
💰 Compensation & Benefits
Salary Range: $200,000 - $200,000 USD per year
Benefits:
- Not specified in the job description
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate and not guaranteed. An employment offer is based on an applicant's education, experience, skills, abilities, geographic location, internal equity, and alignment with market data.
📌 Applicant Insights
🔍 Company Context
Industry: LaSalle Investment Management is a leading global provider of real estate and investment management services, focusing on investment banking and financial services.
Company Size: With over 1,000 employees globally, LaSalle Investment Management is a mid-sized company that offers a mix of corporate and startup-like environments, providing opportunities for growth and career advancement.
Founded: LaSalle Investment Management was founded in 1998 and is headquartered in Chicago, Illinois.
Company Description:
- LaSalle Investment Management is a leading global real estate investment manager with over $70 billion in assets under management
- The company provides real estate investment and management services to institutional and private investors
- LaSalle Investment Management is known for its innovative investment strategies and commitment to sustainability
Company Specialties:
- Investment Banking
- Real Estate Investment
- Fund Management
- Sustainable Investing
Company Website: https://www.lasalle.com/
ASSUMPTION: LaSalle Investment Management is a well-established company with a strong reputation in the real estate investment industry. The company's focus on innovation and sustainability sets it apart from its competitors.
📊 Role Analysis
Career Level: This role is at the senior leadership level, reporting directly to the Head of Intermediary Distribution and acting as a strategic partner to various team leaders within JLL Income Property Trust.
Reporting Structure: The Senior Vice President will be part of the JLL Income Property Trust (JLLIPT) leadership team, along with supporting the JLL Exchange solution and other future product offerings sold through the Private Wealth Group (PWG).
Work Arrangement: This is an on-site role based in Chicago, Illinois, with the possibility of occasional remote work.
Growth Opportunities:
- Potential to expand the role's scope and influence as JLL Income Property Trust grows and evolves
- Opportunities to work on new product offerings and innovative marketing strategies
- Possibility to mentor and develop marketing associates within the team
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the success of JLL Income Property Trust.
🌍 Location & Work Environment
Office Type: LaSalle Investment Management's Chicago office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 200 E Randolph Dr, Chicago, IL 60601, USA
Geographic Context:
- Chicago is a major financial hub with a diverse economy and a thriving real estate industry
- The city offers a high cost of living compared to other midwestern cities but provides ample opportunities for professional growth and networking
- Chicago has a humid continental climate, with hot summers and cold, snowy winters
Work Schedule: Full-time (40 hours per week), with the possibility of occasional remote work
ASSUMPTION: Chicago's vibrant financial industry and diverse cultural scene make it an attractive location for professionals in the investment management sector.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final round interview with senior leadership
- Background check and reference check
- Job offer
Key Assessment Areas:
- Marketing strategy and planning
- Leadership and team management skills
- Communication and presentation skills
- Industry knowledge and experience
- Cultural fit and alignment with LaSalle Investment Management's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and industry knowledge
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research LaSalle Investment Management's brand, products, and marketing strategies to demonstrate your understanding of the company and its goals
- Practice your presentation skills and be prepared to discuss your marketing philosophy and approach
ATS Keywords: Marketing strategy, marketing planning, leadership, team management, communication, presentation, financial services, financial advisors, go-to-market strategy, content development, public relations, brand management, market positioning, stakeholder management, innovation
ASSUMPTION: LaSalle Investment Management's interview process is designed to assess candidates' strategic thinking, leadership skills, and industry expertise, as well as their cultural fit with the company's values and work environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Design software (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the marketing team's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Sustainability
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on continuous improvement
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you align with LaSalle Investment Management's commitment to sustainability and ESG investing?
- Describe a time when you had to manage a team through a significant change or challenge. How did you approach this, and what was the outcome?
- How do you stay up-to-date with industry trends and best practices in marketing and communications?
ASSUMPTION: LaSalle Investment Management values candidates who are passionate about sustainability, innovative thinkers, and strong communicators who can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing a team of marketing associates and ensuring compliance with brand guidelines and marketing strategies
- Balancing multiple projects and priorities in a fast-paced environment
- Adapting to rapidly changing business conditions and market trends
- Working effectively with senior stakeholders in a matrixed environment
- Managing a budget and ensuring cost-effectiveness in marketing initiatives
ASSUMPTION: The Senior Vice President role requires strong leadership, organizational, and project management skills, as well as the ability to adapt to change and manage multiple priorities effectively.
📈 Similar Roles Comparison
- Compared to other senior marketing roles in financial services, this position places a greater emphasis on public relations, content development, and business development support
- Unlike other marketing roles, this position requires a strong understanding of the financial advisor market and the ability to develop targeted marketing strategies for this audience
- Career progression in this role may involve moving into a chief marketing officer or chief communications officer position within the company or industry
ASSUMPTION: This role offers a unique blend of marketing, communications, and business development responsibilities, making it an attractive opportunity for candidates with a strong background in financial services marketing and a desire to make a significant impact on the success of JLL Income Property Trust.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new real estate investment product, including creating marketing materials, hosting launch events, and driving lead generation
- Managing a rebranding initiative for an existing product, including updating marketing collateral, website, and social media presence
- Creating and implementing a content marketing strategy to educate financial advisors on the benefits of core real estate investments and differentiate JLL Income Property Trust from competitors
ASSUMPTION: These sample projects illustrate the strategic, innovative, and hands-on nature of the Senior Vice President, JLLIPT Marketing role, requiring candidates to possess a strong mix of leadership, marketing, and project management skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as sales, compliance, and product development?
- What are the most significant challenges facing JLL Income Property Trust, and how can this role address them?
- How does LaSalle Investment Management support the professional development and growth of its employees?
- What are the company's plans for expanding its marketing efforts, and how can this role contribute to that growth?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and industry knowledge
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research LaSalle Investment Management's brand, products, and marketing strategies to demonstrate your understanding of the company and its goals
- Practice your presentation skills and be prepared to discuss your marketing philosophy and approach
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
