Senior Vice President- Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Vice President, Product Marketing Manager

🔹 Company: BNY Mellon

🔹 Location: New York, New York, United States

🔹 Job Type: Full time, Hybrid (4 days/w in-office)

🔹 Category: Financial Services

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies aligned with business priorities
• Collaborating with product teams to create positioning, messaging, and go-to-market strategies
• Plugging into broader marketing initiatives and coordinating multi-channel campaigns
• Acting as a subject matter expert and cross-functional leader
• Driving commercial success and growing BNY’s markets platforms businesses

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles and the investment ecosystem.

📋 Key Responsibilities

✅ Drive commercial success of BNY’s Markets business through marketing strategies

✅ Collaborate with product teams to understand roadmaps, develop positioning, messaging, and go-to-market strategies

✅ Coordinate with other stakeholders to facilitate multi-channel marketing campaigns

✅ Act as a subject matter expert and cross-functional leader to drive business results

✅ Build platform positioning, value propositions, messaging, and sales enablement materials

✅ Identify product synergies across the broader enterprise and unite marketing, commercial, client success, and product teams

ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and strategic thinking.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, communications, or related field; master’s degree preferred

Experience: 8+ years of experience in product marketing, particularly from banks

Required Skills:

• Proven ability in developing and executing comprehensive product marketing strategies
• People leadership skills with the ability to inspire and motivate teams
• Excellent communication, presentation, and interpersonal skills
• Deep understanding of marketing principles and emerging trends in product marketing within financial services
• Sound understanding of the investment ecosystem, asset servicing, custody, and/or fund administration

Preferred Skills:

• Knowledge of the investment ecosystem and specific product lines within BNY Mellon
• Experience working in a global financial services company

ASSUMPTION: Candidates with experience in the investment ecosystem and a strong understanding of BNY Mellon’s products will have a competitive edge.

💰 Compensation & Benefits

Salary Range: $102,000 - $170,000 per year

Benefits:

• Competitive compensation and benefits packages
• Wellbeing programs, paid leaves, and paid volunteer time
• Opportunities for career growth and development

Working Hours: Full-time, with a hybrid work arrangement (4 days/w in-office)

ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on individual performance, market location, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 10,001+ employees

Founded: 1784

Company Description:

• Global financial services company overseeing more than $50T in assets
• Provides investment management, investment services, wealth management, banking, and corporate trust services
• Recognized for its innovative culture, diversity, and inclusion, and sustainability efforts

Company Specialties:

• Financial Services
• Investment Management
• Investment Services
• Wealth Management
• Banking
• Corporate Trust
• Asset Servicing
• Treasury Services
• Wealth Technology
• Central Clearing
• Collateral Management
• Depositary Receipts
• Credit Services

Company Website: www.bnymellon.com

ASSUMPTION: BNY Mellon’s extensive global presence and diverse range of services offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Senior Vice President

Reporting Structure: This role reports directly to the Head of Platforms Marketing and collaborates with various stakeholders across the organization

Work Arrangement: Hybrid, with 4 days/w in-office

Growth Opportunities:

• Potential to influence marketing strategies across the enterprise
• Opportunities to work with diverse teams and stakeholders
• Chance to develop leadership skills and mentor team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on BNY Mellon’s marketing efforts.

🌍 Location & Work Environment

Office Type: Hybrid (4 days/w in-office)

Office Location(s): 240 Greenwich St, New York, NY 10286, US

Geographic Context:

• New York City offers a vibrant and dynamic work environment
• Close proximity to various amenities, cultural attractions, and public transportation
• Opportunities for networking and professional growth within the financial services industry

Work Schedule: Full-time, with a hybrid work arrangement (4 days/w in-office)

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring manager and other stakeholders
• Final interview with the Head of Platforms Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and presentation skills
• Understanding of the investment ecosystem and BNY Mellon’s products

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare for behavioral and situational interview questions
• Research BNY Mellon’s products, services, and company culture

ATS Keywords: Product Marketing, Marketing Strategy, Business Priorities, Go-to-Market, Sales Enablement, Cross-Functional Leadership, Commercial Success

ASSUMPTION: BNY Mellon’s application process is designed to assess candidates’ skills, experiences, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) systems (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Innovation
• Teamwork
• Responsibility

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do I possess strong leadership skills and the ability to inspire and motivate teams?
• Am I comfortable working in a dynamic, fast-paced environment?
• Do I thrive in a collaborative, cross-functional setting?

ASSUMPTION: BNY Mellon values candidates who align with their core values and can thrive in their collaborative, innovative, and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Keeping up with the fast-paced and dynamic nature of the financial services industry
• Balancing in-office collaboration and remote work
• Adapting to a large, global organization with diverse teams and cultures

ASSUMPTION: Addressing these challenges requires strong communication, project management, and adaptability skills.

📈 Similar Roles Comparison

• This role is unique in its focus on product marketing within the investment ecosystem
• Similar roles in other financial services companies may have different product focuses or reporting structures
• Career progression in this role may lead to leadership positions within marketing or other areas of the business

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in the industry is essential for making an informed career decision.

📝 Sample Projects

• Developing a go-to-market strategy for a new investment product
• Creating a sales enablement suite of materials to support demand generation and client lifecycle marketing
• Conducting market research to identify product synergies and opportunities for growth

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role and the impact it can have on BNY Mellon’s business.

❓ Key Questions to Ask During Interview

• How does this role support BNY Mellon’s overall business strategy?
• What are the key priorities for this role in the first 90 days?
• How does the Head of Platforms Marketing support the success of this role?
• What opportunities are there for growth and development within the marketing organization?
• How does BNY Mellon foster a culture of innovation and collaboration?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and your understanding of the organization’s goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare for behavioral and situational interview questions
• Research BNY Mellon’s products, services, and company culture
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.