Senior Vice President- Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Vice President, Product Marketing Manager

🔹 Company: BNY Mellon

🔹 Location: New York, New York, United States

🔹 Job Type: Full time, Hybrid (4 days/w in-office)

🔹 Category: Financial Services

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving commercial success of BNY’s Markets business through strategic marketing
• Collaborating with product teams to develop positioning, messaging, and go-to-market strategies
• Plugging into broader marketing initiatives and facilitating multi-channel marketing campaigns
• Acting as a subject matter expert and cross-functional leader to drive business results

ASSUMPTION: This role requires a strong understanding of financial services and product marketing, with a focus on driving commercial success and collaborating effectively across teams.

📋 Key Responsibilities

✅ Drive commercial success of BNY’s Markets business by creating and executing marketing strategies aligned with business priorities

✅ Collaborate with product teams to understand the roadmap, develop positioning, messaging, and create go-to-market strategies

✅ Plug into broader marketing initiatives across the enterprise and collaborate with other stakeholders to facilitate the creation, coordination, and communication of multi-channel marketing campaigns

✅ Act as a subject matter expert for the business from positioning through to sales enablement

✅ Build platform positioning, value propositions, and messaging that resonate with clients and the market to highlight BNY’s differentiation

✅ Build knowledge about the products, the client segments they serve, and the competitive environment

✅ Create and maintain a sales enablement suite of materials, building a growing set of marketing tools and literature to support demand generation, client lifecycle marketing, sales, and account development

✅ Identify product synergies across the broader enterprise

✅ Act as a cross-functional leader who unites marketing, commercial, client success, and product teams to drive business results

✅ Collaborate with business partners, including product development, sales, and relationship management teams, while also collaborating closely with specialist marketing functions and communications teams to execute deliverables

ASSUMPTION: This role requires a mix of strategic thinking, strong communication skills, and the ability to work effectively with various teams to drive marketing initiatives and business results.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, communications, or a related field; master’s degree preferred

Experience: 8+ years of experience in product marketing, particularly from banks

Required Skills:

• Proven ability in developing and executing comprehensive product marketing strategies
• People leadership skills with the ability to inspire and motivate teams
• Excellent communication, presentation, and interpersonal skills
• Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services
• Creative thinker with a passion for driving innovation and excellence in product marketing strategy development and execution
• Sound understanding of the investment ecosystem and knowledge of asset servicing, custody, and/or fund administration is preferable

Preferred Skills:

• Candidates with a sound understanding of the investment ecosystem and knowledge of asset servicing, custody, and/or fund administration

ASSUMPTION: Given the role’s focus on financial services and product marketing, candidates with relevant industry experience and a strong understanding of marketing principles are likely to be the best fit.

💰 Compensation & Benefits

Salary Range: $102,000 - $170,000 per year

Benefits:

• Competitive compensation, benefits, and wellbeing programs
• Paid leaves, including paid volunteer time

Working Hours: Full-time (40 hours/week), with a hybrid work arrangement (4 days/w in-office)

ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on individual performance, market location, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 10,001+ employees

Founded: 1784

Company Description:

• BNY Mellon is a leading global financial services company with over $50T in assets under management
• They provide investment management, investment services, wealth management, banking, and corporate trust services
• BNY Mellon is committed to creating a diverse and inclusive workplace, with awards recognizing their efforts in innovation, sustainability, and social responsibility

Company Specialties:

• Financial Services
• Investment Management
• Investment Services
• Wealth Management
• Banking
• Corporate Trust
• Asset Servicing
• Treasury Services
• Wealth Technology
• Central Clearing
• Collateral Management
• Depositary Receipts
• Credit Services

Company Website: https://www.bnymellon.com/

ASSUMPTION: BNY Mellon’s extensive experience and global presence make it a well-established player in the financial services industry, offering numerous opportunities for growth and development.

📊 Role Analysis

Career Level: Senior Vice President

Reporting Structure: This role reports directly to the Head of Platforms Marketing and collaborates with various teams, including product, commercial, client success, and marketing functions

Work Arrangement: Hybrid (4 days/w in-office)

Growth Opportunities:

• Potential to grow within the marketing department or explore other opportunities within the broader organization
• Chance to work on high-impact projects and initiatives that drive business results
• Opportunity to develop leadership and management skills by leading cross-functional teams

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and skill development, given BNY Mellon’s size and diverse range of services.

🌍 Location & Work Environment

Office Type: Hybrid (4 days/w in-office)

Office Location(s): 240 Greenwich St, New York, NY 10286, US

Geographic Context:

• New York City is a major global financial hub, offering numerous networking and professional development opportunities
• The office is located in the heart of the city’s financial district, providing easy access to public transportation and amenities
• New York City offers a diverse and vibrant culture, with numerous attractions, restaurants, and entertainment options

Work Schedule: Full-time (40 hours/week), with a hybrid work arrangement (4 days/w in-office)

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to optimize their work environment based on their preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring team
• Final interview with the Head of Platforms Marketing

Key Assessment Areas:

• Product marketing expertise and strategic thinking
• Communication and presentation skills
• Leadership and team management abilities
• Understanding of financial services and the investment ecosystem

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your product marketing strategies and campaigns to discuss during the interview
• Research BNY Mellon’s products, services, and recent initiatives to demonstrate your interest and understanding of the company

ATS Keywords: Product marketing, financial services, leadership, marketing strategies, customer insights, innovation, sales enablement, market positioning, value propositions, client segments, competitive analysis, cross-functional leadership, relationship management, demand generation, marketing tools

ASSUMPTION: BNY Mellon’s interview process is designed to assess candidates’ skills, experience, and cultural fit, with a focus on their ability to drive commercial success and collaborate effectively with various teams.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the marketing team’s preferences and the broader organization’s technology stack.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Innovation
• Teamwork
• Client focus

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering commercial impact
• Adaptable and open to feedback and continuous learning

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable working with various teams to drive results?
• Are you passionate about driving innovation and excellence in product marketing strategy development and execution?
• Do you have a strong understanding of financial services and the investment ecosystem, and are you eager to learn and apply this knowledge in a practical setting?

ASSUMPTION: BNY Mellon values candidates who are collaborative, results-driven, and committed to continuous learning and development, with a strong understanding of financial services and a passion for driving innovation in product marketing.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Collaborating effectively with various teams, including product, commercial, client success, and marketing functions
• Staying up-to-date with industry trends and developments in financial services and product marketing
• Balancing in-office and remote work responsibilities

ASSUMPTION: These challenges can be overcome through strong time management, communication, and collaboration skills, as well as a commitment to continuous learning and development.

📈 Similar Roles Comparison

• This role is unique in its focus on driving commercial success for BNY Mellon’s Markets business through strategic product marketing
• Similar roles in other financial services organizations may have a broader or more narrow focus, depending on the organization’s size and structure
• Career progression in this role may involve growing into a leadership or management position within the marketing department or exploring opportunities within the broader organization

ASSUMPTION: This role offers a unique opportunity to drive commercial success and collaborate with various teams within a large, global financial services organization.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch
• Conducting market research and competitive analysis to inform product positioning and messaging
• Creating and maintaining a sales enablement suite of materials to support demand generation, client lifecycle marketing, sales, and account development

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, showcasing the candidate’s ability to develop and execute comprehensive product marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the current product roadmap and how this role will contribute to its success?
• How does this role collaborate with other marketing functions and teams to facilitate multi-channel marketing campaigns?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does BNY Mellon support the growth and development of its employees, particularly in marketing and product management roles?
• What are the key challenges facing the Markets business, and how can this role help address them?

ASSUMPTION: These questions demonstrate the candidate’s interest in the role, their understanding of the business, and their commitment to driving commercial success and contributing to the team’s goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the BNY Mellon careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your product marketing strategies and campaigns to discuss during the interview
• Research BNY Mellon’s products, services, and recent initiatives to demonstrate your interest and understanding of the company
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.