📌 Core Information
🔹 Job Title: Senior Videographer
🔹 Company: Shinola
🔹 Location: Detroit, Michigan
🔹 Job Type: On-site
🔹 Category: Creative & Design
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the development of Shinola’s video tone and style
- Collaborating with creative teams to conceptualize and produce high-quality video content
- Executing video assets for campaigns, ecommerce, and social media
- Managing post-production tasks, including editing, color correction, and sound
- Providing creative direction and enhancing brand storytelling through emerging technology
ASSUMPTION: This role requires a high level of creativity, technical proficiency, and strong collaboration skills to align video content with Shinola’s brand aesthetic and goals.
📋 Key Responsibilities
✅ Lead pre-production efforts by collaborating with creative teams on concepts, refining storyboards and scripts, creating shot lists and schedules, and scouting locations, talent, and lighting
✅ Execute video assets by operating cameras, setting up lighting and grip, utilizing audio equipment, and leading freelance staff on set
✅ Manage post-production tasks, including offloading footage, color correction, sound, first assembly, rough cut, final cut, delivery, and archiving final assets
✅ Enhance video content through color grading, audio recording and editing, graphic effects, and cohesive visual storytelling across multiple mediums
✅ Maintain and repair video production equipment, order supplies, and provide updates on task completion
ASSUMPTION: This role involves a mix of creative and technical tasks, requiring strong organizational skills and attention to detail to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Post-secondary degree in film or related field OR relevant experience to prove ability to perform described duties
Experience: 5-10 years of experience working with an in-house creative team
Required Skills:
- Proficiency in Adobe Creative Suite and video production equipment
- Thorough understanding of artistic styles, techniques, methodologies, and effects used within video production
- Knowledge of studio photography and light setup
- Experience in color grading, audio recording and editing
Preferred Skills:
- Experience working with emerging technology in visual content creation
- Ability to provide creative direction and enhance brand storytelling
ASSUMPTION: Candidates with a strong portfolio showcasing their creative vision and technical proficiency will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Senior Videographer role in Detroit, MI)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Shinola products
Working Hours: Full-time, 40 hours per week, with flexible scheduling based on project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods - Shinola specializes in designing and manufacturing high-quality, handcrafted products, including watches, leather goods, bicycles, journals, home audio, and jewelry.
Company Size: 501-1,000 employees - Shinola offers a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2011 - Shinola was founded in Detroit, Michigan, with a mission to celebrate timeless design and thoughtful craftsmanship.
Company Description:
- Shinola is a design brand committed to crafting lasting products that inspire people to live well and be confident in a style that is uniquely their own
- The company is known for its unwavering commitment to quality, craftsmanship, and timeless design
- Shinola celebrates the art of storytelling through its products and the stories behind them
Company Specialties:
- Watches
- Leather Goods
- Bicycles
- Journals
- Home Audio
- Jewelry
Company Website: http://shinola.com
ASSUMPTION: Shinola’s commitment to craftsmanship, quality, and storytelling creates an environment where creative professionals can thrive and make a significant impact on the brand’s success.
📊 Role Analysis
Career Level: Senior - This role is a senior-level position within the creative department, reporting directly to the Art Director.
Reporting Structure: The Senior Videographer will report to the Art Director and collaborate with various creative teams, including marketing, product, and social media.
Work Arrangement: On-site - This role requires working on-site at Shinola’s Detroit headquarters, with occasional travel for location shoots.
Growth Opportunities:
- Potential to mentor junior team members and contribute to the development of Shinola’s video team
- Opportunities to work on diverse projects and expand creative skills and knowledge
- Career progression within the creative department or other areas of the organization
ASSUMPTION: Shinola’s growth and success create opportunities for creative professionals to grow within the organization and make a significant impact on the brand’s future.
🌍 Location & Work Environment
Office Type: Creative workspace - Shinola’s Detroit headquarters features a collaborative, creative workspace designed to foster innovation and teamwork.
Office Location(s): 485 W. Milwaukee, 4th Floor, Detroit, MI 48202, US
Geographic Context:
- Detroit, Michigan - A vibrant, culturally diverse city with a rich history in art, design, and manufacturing
- Midwestern United States - The region offers a lower cost of living compared to coastal cities, with easy access to major metropolitan areas
- Access to international travel - Detroit Metropolitan Wayne County Airport (DTW) offers convenient access to domestic and international destinations
Work Schedule: Full-time, with flexible scheduling based on project needs. Occasional overtime may be required to meet deadlines.
ASSUMPTION: Shinola’s creative workspace and Detroit location provide an inspiring environment for creative professionals to thrive and produce high-quality work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Art Director and creative team members
- Final interview with the Creative Director or other senior leadership
Key Assessment Areas:
- Creative portfolio and reel
- Technical proficiency in video production equipment and software
- Collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or reel showcasing your best work and demonstrating your creative vision and technical proficiency
- Research Shinola’s brand and products to demonstrate your understanding of the company and its values
ATS Keywords: Adobe Creative Suite, Video Production, Cinematography, Editing, Creative Direction, Brand Storytelling, Emerging Technology
ASSUMPTION: Shinola’s interview process focuses on assessing candidates’ creative vision, technical proficiency, and cultural fit within the organization.
🛠️ Tools & Technologies
- Adobe Creative Suite (Premiere Pro, After Effects, Photoshop)
- Video production equipment (cameras, lighting, audio equipment, etc.)
- Emerging technology in visual content creation
ASSUMPTION: Candidates should be proficient in industry-standard video production software and equipment, with a willingness to learn and adapt to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Craftsmanship - A commitment to quality, attention to detail, and thoughtful design
- Collaboration - Working together to achieve common goals and create lasting products
- Innovation - Pushing boundaries and exploring new ideas to stay ahead of industry trends
Work Style:
- Creative and collaborative - Shinola values input and ideas from all team members
- Adaptable - The creative process often involves unexpected challenges and changes, requiring team members to be flexible and adaptable
- Detail-oriented - Shinola’s commitment to quality requires a keen eye for detail and a dedication to producing high-quality work
Self-Assessment Questions:
- How do you align your creative vision with a brand’s aesthetic and goals?
- Can you provide an example of a time when you had to adapt to unexpected changes in a project?
- How do you ensure the quality and attention to detail in your work, particularly when working on tight deadlines?
ASSUMPTION: Shinola’s company values and work style create an environment where creative professionals can thrive and make a significant impact on the brand’s success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a diverse range of creative teams and stakeholders
- Adapting to changes in project scope or direction
- Maintaining a high level of creativity and innovation while staying true to Shinola’s brand aesthetic
ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a commitment to collaboration and communication.
📈 Similar Roles Comparison
- Unlike other senior videographer roles, this position requires a strong focus on brand storytelling and alignment with Shinola’s aesthetic and goals
- Shinola’s commitment to craftsmanship and quality sets this role apart from other consumer goods companies
- Career progression opportunities within the creative department or other areas of the organization
ASSUMPTION: Candidates should consider their fit with Shinola’s brand and values, as well as the unique challenges and opportunities this role offers compared to similar positions in the industry.
📝 Sample Projects
- Creating a brand video that showcases Shinola’s commitment to craftsmanship and quality
- Producing a social media campaign that highlights the stories behind Shinola’s products and the people who make them
- Collaborating with the product team to create video content that showcases new or existing products
ASSUMPTION: These sample projects demonstrate the range of creative and technical skills required for this role, as well as the importance of collaboration and storytelling in Shinola’s video content.
❓ Key Questions to Ask During Interview
- Can you describe the creative vision for Shinola’s video content, and how this role contributes to its development?
- How does the creative team collaborate with other departments, such as marketing and product, to ensure consistent branding across all video content?
- What opportunities are there for growth and professional development within the creative department or other areas of the organization?
- How does Shinola support work-life balance for its employees, particularly those in creative roles?
- Can you provide an example of a time when the creative team had to adapt to a significant change in project scope or direction, and how they handled it?
ASSUMPTION: These questions demonstrate a candidate’s interest in understanding the role, the company, and the creative team’s dynamics, as well as their commitment to growth and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or reel showcasing your best work and demonstrating your creative vision and technical proficiency
- Research Shinola’s brand and products to demonstrate your understanding of the company and its values
- Follow up with the HR department one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
