📌 Core Information
🔹 Job Title: Senior Web Content, SEO & UX Specialist
🔹 Company: Aliaxis
🔹 Location: FR - Cholet - Rue Pierre et Marie Curie siège, France
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving digital growth in the Building segment across Europe
- Managing key websites and executing digital marketing initiatives
- Optimizing website performance, leading SEO strategies, and enhancing user experience
- Collaborating with cross-functional teams and providing expertise in web content, SEO, and UX
ASSUMPTION: This role requires a high level of expertise in web content management, SEO, and UX, with a strong focus on driving digital growth and optimizing performance.
📋 Key Responsibilities
✅ Manage and optimize key websites for Nicoll.fr and Aliaxis.fr, ensuring alignment with local objectives
✅ Develop and implement SEO strategies to improve website visibility and engagement
✅ Enhance user experience by analyzing user data and applying best practices in UX design
✅ Collaborate with marketing teams to align digital content with lead generation activities and customer journeys
✅ Create and deploy email marketing campaigns to support lead generation and customer engagement
✅ Manage and execute web projects and campaigns, ensuring alignment with objectives and timelines
✅ Monitor and optimize website performance using key performance indicators (KPIs)
ASSUMPTION: This role involves a high level of responsibility and requires strong project management skills, as well as the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Management, Commerce, Marketing, Digital, or Data (Bac+4/5)
Experience: 8 to 10 years of experience in multi-market website management and content strategies, preferably in a technical B2B environment
Required Skills:
- Proven expertise in web content management, SEO, and UX
- Strong analytical skills and data-driven decision-making
- Excellent project management skills
- Proficient in CMS platforms (ideally Drupal and/or Pimcore), analytics tools (GA4), and email marketing systems (Actito and Microsoft Dynamics Marketing)
- Fluency in French and English
Preferred Skills:
- Experience in the Building or Construction industry
- Knowledge of PIM systems
- Familiarity with marketing automation tools
ASSUMPTION: This role requires a high level of technical proficiency and industry-specific knowledge, with a strong focus on driving digital growth and optimizing performance.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated based on industry standards for a senior role in France)
Benefits:
- 13th Month
- Vacation Bonus
- Profit Sharing
- Company Restaurant
- CSE
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a senior role in France, with a focus on digital marketing and optimization.
📌 Applicant Insights
🔍 Company Context
Industry: Aliaxis operates in the Wholesale Building Materials industry, focusing on plastics manufacturing, sales, and logistics
Company Size: Aliaxis has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1992, with a history of innovation and customer-focused culture
Company Description:
- Honesty, fairness, integrity, and the golden rule guide Aliaxis' customer-first culture
- The company embraces long-term thinking, focusing on customer relationships over transactions
- Aliaxis invests in innovation and continuous improvement to meet unmet customer needs
Company Specialties:
- Plastics Manufacturing
- Sales & Service
- Logistics
Company Website: http://www.ipexna.com
ASSUMPTION: Aliaxis' focus on customer relationships and long-term thinking creates an environment that values expertise, collaboration, and continuous improvement.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and influence
Reporting Structure: This role reports directly to the Marketing Director EMEA and manages a team of web content specialists
Work Arrangement: On-site, with the possibility of occasional remote work
Growth Opportunities:
- Potential for career progression within the Marketing department or other functions
- Opportunities for international assignments or relocation
- Training and development opportunities to enhance skills and knowledge
ASSUMPTION: This role offers significant growth opportunities, both within the Marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office environment with on-site amenities
Office Location(s): FR - Cholet - Rue Pierre et Marie Curie siège, France
Geographic Context:
- Cholet is a city in the Pays de la Loire region of France, with a population of approximately 55,000
- The city is known for its textile industry and has a rich cultural heritage
- Cholet offers a high quality of life, with easy access to nature, sports, and cultural activities
Work Schedule: Full-time, 40 hours per week, with flexible working hours and the possibility of occasional remote work
ASSUMPTION: The office environment at Aliaxis is modern, collaborative, and focused on employee well-being and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the Marketing Director EMEA and other team members
- Final interview with the CEO or another senior executive
Key Assessment Areas:
- Technical expertise in web content management, SEO, and UX
- Analytical and problem-solving skills
- Project management and team leadership skills
- Alignment with Aliaxis' company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Provide specific examples of your achievements in web content management, SEO, and UX
- Demonstrate your understanding of Aliaxis' business and industry
ATS Keywords: Web content management, SEO, UX, digital marketing, project management, team leadership, analytics, CMS, GA4, email marketing, marketing automation
ASSUMPTION: The application process at Aliaxis is thorough and designed to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- CMS: Drupal, Pimcore
- Analytics: GA4
- Email Marketing: Actito, Microsoft Dynamics Marketing
- PIM: (Potentially used, depending on the role's requirements)
- Marketing Automation: (Potentially used, depending on the role's requirements)
ASSUMPTION: The tools and technologies used in this role are industry-standard and designed to support efficient and effective digital marketing and optimization.
👔 Cultural Fit Considerations
Company Values:
- Honesty
- Fairness
- Integrity
- The Golden Rule
Work Style:
- Collaborative and team-oriented
- Customer-focused and results-driven
- Innovative and continuous improvement
Self-Assessment Questions:
- Do you embrace long-term thinking and prioritize customer relationships over transactions?
- Are you comfortable working in a collaborative, customer-focused environment?
- Do you have a strong track record of driving digital growth and optimizing performance?
ASSUMPTION: Aliaxis' company culture is built on a strong commitment to customer relationships, long-term thinking, and continuous improvement.
⚠️ Potential Challenges
- Managing multiple websites and digital marketing initiatives across Europe
- Balancing short-term priorities with long-term strategic goals
- Working effectively with cross-functional teams and stakeholders
- Keeping up with industry trends and best practices in web content management, SEO, and UX
ASSUMPTION: This role presents significant challenges, requiring strong project management, communication, and technical skills.
📈 Similar Roles Comparison
- This role is unique in its focus on driving digital growth in the Building segment across Europe
- Similar roles may focus on specific markets or regions, rather than a pan-European approach
- Career progression may involve moving into a more specialized or senior role within the Marketing department or other functions
ASSUMPTION: This role offers unique opportunities for growth and development, with a focus on driving digital growth and optimizing performance in the Building segment across Europe.
📝 Sample Projects
- Developing and implementing a pan-European SEO strategy to improve website visibility and engagement
- Managing a website redesign project to enhance user experience and optimize performance
- Creating and deploying email marketing campaigns to support lead generation and customer engagement in multiple markets
ASSUMPTION: These sample projects demonstrate the scope and complexity of the role, requiring strong project management, technical, and analytical skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall digital strategy for the Building segment across Europe?
- What are the key priorities for the first 90 days in this role?
- How does Aliaxis support the professional development and growth of its employees?
- What are the key challenges facing the Building segment in Europe, and how can this role address them?
- How does Aliaxis measure the success of its digital marketing initiatives, and how can this role contribute to that process?
ASSUMPTION: These key questions help applicants understand the role's context, priorities, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in web content management, SEO, and UX
- Prepare examples of your achievements in driving digital growth and optimizing performance
- Follow up with the HR department one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
