📌 Core Information
🔹 Job Title: Senior Website Growth Manager
🔹 Company: Lattice
🔹 Location: San Francisco, CA (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic and operational leadership for Lattice's marketing website
- Cross-functional collaboration to drive website roadmap and execution
- Continuous optimization of website for improved SEO, conversion, and user experience
- Data-driven decision making and clear communication of results
ASSUMPTION: This role requires a blend of strategic thinking, technical understanding, and project management excellence. Success in this position will significantly impact Lattice's online presence and revenue growth.
📋 Key Responsibilities
✅ Own and manage the website roadmap to deliver timely content, features, and experiments aligned with business priorities
✅ Develop and execute a comprehensive optimization strategy with a strong focus on improving conversion rates and user experience
✅ Lead experimentation and A/B testing efforts to test and validate hypotheses, ensuring continuous optimization of the website
✅ Build scalable processes and workflows that enable rapid execution and cross-functional alignment
✅ Use data to identify and prioritize enhancements to site architecture, navigation, content, and user experience
✅ Stay up-to-date on digital trends and industry best practices to keep Lattice.com competitive and high-performing
✅ Collaborate with stakeholders across marketing, design, engineering, and GTM to define and drive website initiatives
✅ Communicate experiment results, key metrics, and impact clearly to cross-functional partners and leadership
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to ensure alignment and successful execution of website initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in web or digital product management, ideally within growth marketing and CRO environments
Required Skills:
- Strong knowledge of UX principles, web design best practices, and conversion funnel optimization
- Familiarity with frontend technologies (HTML, CSS, JavaScript) and CMS platforms; hands-on experience with Webflow is a strong plus
- Expertise with analytics and testing tools such as Google Analytics, GTM, Heap, or similar
- Excellent organizational and project management skills with a proven ability to prioritize and deliver
- Clear, effective communicator who thrives in cross-functional environments, with the ability to align teams and clearly present data-driven insights to both technical and non-technical audiences
- A results-oriented mindset with a strong bias for action and measurable outcomes
Preferred Skills:
- Experience with Webflow
- Familiarity with the software development lifecycle
- Knowledge of the HR tech industry
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio can also demonstrate the required skills for this role.
💰 Compensation & Benefits
Salary Range: $127,000 - $158,500 USD per year (based on experience and location)
Benefits:
- Medical, dental, and vision insurance
- Life, AD&D, and disability insurance
- Emergency weather support
- Wellness apps
- Paid parental leave
- Paid time off (including holidays and sick time)
- Commuter and parking accounts
- Lunches in the office
- Internet and phone stipend
- One-time WFH office set-up stipend
- 401(k) retirement plan
- Financial planning
- Learning and development budget
- Sabbatical program
- Invest in Your People Fund
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on individual candidate skills, qualifications, and experience. Lattice reserves the right to modify this information at any time, subject to applicable law.
📌 Applicant Insights
🔍 Company Context
Industry: HR Tech (Human Resources Technology)
Company Size: Medium (501-1,000 employees)
Founded: 2015
Company Description:
- Lattice is a people success platform that offers performance reviews, employee engagement surveys, real-time feedback, weekly check-ins, goal setting, and career planning
- Focuses on employee development, growth, and engagement to yield stronger employee retention, performance, and impact to the bottom line
- Serves over 5,000 customers globally, including brands like Loom, Robinhood, and Gusto
Company Specialties:
- HR Software
- Performance Management
- People Ops
- Employee Development
- Employee Engagement
- HRIS
Company Website: lattice.com
ASSUMPTION: Lattice is a well-established HR tech company with a strong focus on employee success and growth. This role will play a crucial part in driving the company's online presence and revenue growth.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the VP of Marketing and may have team members or cross-functional partners reporting to them
Work Arrangement: Remote OK (with the option to work from Lattice's San Francisco office)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team or expand into other areas of the business
- Opportunities to work on high-impact projects and initiatives that drive significant business results
- Chance to learn from and collaborate with experienced marketing professionals
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Lattice's online presence and revenue growth.
🌍 Location & Work Environment
Office Type: Hybrid (with the option to work remotely)
Office Location(s): San Francisco, CA (with remote work options)
Geographic Context:
- San Francisco, CA: Known for its vibrant tech industry, diverse culture, and high cost of living
- Remote work: Offers flexibility and the ability to work from anywhere with a stable internet connection
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The hybrid work environment offers the best of both worlds, allowing employees to collaborate in person when needed while maintaining the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with cross-functional stakeholders
- Final interview with the VP of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Technical expertise in web management, SEO, and CRO
- Project management and organizational skills
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your experience with website management, optimization, and A/B testing
- Demonstrate your understanding of Lattice's business and the role's impact on the company's growth
ATS Keywords: Web Management, SEO, Conversion Rate Optimization, A/B Testing, Project Management, Data Analysis, Cross-Functional Collaboration, Communication, Frontend Technologies, Analytics Tools, Digital Marketing, Growth Marketing, CMS Platforms, Organizational Skills, Results-Oriented Mindset
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, technical expertise, and ability to work effectively in a cross-functional environment.
🛠️ Tools & Technologies
- Webflow
- Google Analytics
- GTM
- Heap
- HTML, CSS, JavaScript
- CMS platforms
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage and optimize Lattice's marketing website.
👔 Cultural Fit Considerations
Company Values:
- People-first: Lattice prioritizes the well-being and success of its employees
- Growth-minded: Lattice encourages continuous learning and development
- Inclusive: Lattice fosters a diverse and inclusive work environment
Work Style:
- Collaborative: Lattice values cross-functional teamwork and open communication
- Data-driven: Lattice uses data to inform decision-making and drive results
- Results-oriented: Lattice focuses on achieving measurable outcomes and impact
Self-Assessment Questions:
- Do you align with Lattice's people-first, growth-minded, and inclusive company values?
- Are you comfortable working in a collaborative, data-driven, and results-oriented environment?
- Do you have strong communication and project management skills to work effectively in a cross-functional team?
ASSUMPTION: A strong cultural fit for this role requires alignment with Lattice's company values and a work style that thrives in a collaborative, data-driven, and results-oriented environment.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Keeping up with the latest trends and best practices in web management, SEO, and CRO
- Balancing the need for continuous optimization with the need for stable, high-quality website performance
- Working effectively with remote team members and stakeholders
ASSUMPTION: These challenges can be overcome with strong project management skills, a results-oriented mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on website growth and optimization
- This role requires a blend of strategic thinking, technical expertise, and project management skills
- Career progression in this role may lead to leadership positions within the marketing team or expansion into other areas of the business
ASSUMPTION: This role is unique in its focus on website growth and optimization, requiring a specific set of skills and experiences that may differ from other marketing roles.
📝 Sample Projects
- Conducting a comprehensive website audit and developing a roadmap for improvement
- Designing and executing A/B tests to optimize conversion rates and user experience
- Collaborating with cross-functional teams to launch new website features and content
ASSUMPTION: These sample projects illustrate the types of initiatives the Senior Website Growth Manager will work on to drive Lattice's website performance and growth.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Lattice's website and the priorities for improvement?
- How does this role collaborate with other marketing teams and stakeholders to drive website initiatives?
- What are the key performance indicators (KPIs) used to measure the success of the website and this role?
- How does Lattice support the professional growth and development of its employees?
- What is the work-life balance like for this role, and how does Lattice support remote work?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, allowing you to make a more informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Lattice job portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Lattice's business, industry trends, and the role's impact on the company's growth
- Follow up with the hiring manager after the interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
