📌 Core Information
🔹 Job Title: SEO & AI Optimization Strategist SSC
🔹 Company: Medtronic
🔹 Location: Bogotá, Bogotá, Colombia
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Transforming Medtronic's digital presence through SEO and AI optimization strategies
- Collaborating cross-functionally with content, UX, digital experience, IT, and analytics teams
- Ensuring digital assets are discoverable, structured for the future, and aligned with evolving search landscapes
- Driving organic traffic growth and improving keyword rankings through data-driven optimizations
- Staying ahead of search engine algorithm updates and AI trends to inform strategic decisions
ASSUMPTION: This role requires a high level of technical SEO expertise and a deep understanding of AI search optimization to drive meaningful impact on Medtronic's global web properties.
📋 Key Responsibilities
✅ Audit and optimize Medtronic's global web properties for technical SEO, on-page SEO, and content performance
✅ Develop and implement scalable SEO strategies across brand projects, product lines, regions, and business units
✅ Structure content for AI-readiness and implement structured data (schema.org) across key content types
✅ Monitor organic traffic trends, keyword rankings, and AI visibility metrics using relevant tools and platforms
✅ Conduct regular audits of competitors to identify gaps and opportunities, and develop SEO strategy for key brand and DTC launches
✅ Assist in internal and external website design to align with omnichannel strategy and reach different audiences
ASSUMPTION: This role involves a mix of strategic planning, hands-on optimizations, and cross-functional collaboration to achieve SEO and AI search goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Five years of hands-on SEO experience, preferably at an agency, in healthcare, medtech, or regulated industries
Required Skills:
- Proven success in reversing traffic declines and scaling enterprise SEO programs
- Deep understanding of structured data, semantic SEO, and AI search optimization
- Experience with enterprise CMS platforms (e.g., Adobe Experience Manager)
- Strong analytical skills and proficiency in SEO tools (e.g., Ahrefs, SEMrush, GSC, GA4, Adobe Analytics)
- Familiarity with HTML, JavaScript, and relevant testing protocols
- Excellent communication and stakeholder management skills
- Fluency in English
Preferred Skills:
- Familiarity with healthcare compliance (e.g., FDA, HIPAA) in digital content
- Experience working with global teams and multilingual SEO
- Understanding of LLMs, generative AI, and their impact on search behavior
ASSUMPTION: Given the role's focus on SEO and AI optimization, candidates should have a strong technical background and a proven track record in driving organic traffic growth for enterprise-level websites.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between COP 100,000,000 and COP 150,000,000 per year, based on industry standards for similar roles in Colombia. Final compensation will be determined based on experience and qualifications.
Benefits:
- Flexible Benefits Package
- Short-term Incentive (Medtronic Incentive Plan)
Working Hours: Full-time position with a hybrid work arrangement, requiring on-site presence in Bogotá, Colombia.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience, qualifications, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Medtronic operates in the Medical Equipment Manufacturing industry, focusing on healthcare technology and innovative medical solutions.
Company Size: Medtronic is a large enterprise with over 10,000 employees globally, providing ample opportunities for career growth and collaboration.
Founded: Medtronic was founded in 1949 and has since grown into a global leader in medical technology.
Company Description:
- Medtronic leads global healthcare technology, boldly attacking the most challenging health problems facing humanity by searching out and finding solutions.
- Their mission is to alleviate pain, restore health, and extend life, uniting a global team of over 95,000 passionate people.
- Medtronic engineers at heart, putting ambitious ideas to work to generate real solutions for real people.
Company Specialties:
- Cardiac and Vascular Group
- Minimally Invasive Therapies Group
- Restorative Therapies Group
- Diabetes Group
Company Website: www.medtronic.com
ASSUMPTION: Medtronic's focus on innovation and improving patient lives creates an exciting work environment for professionals looking to make a meaningful impact in the healthcare industry.
📊 Role Analysis
Career Level: This role is at the senior specialist level, requiring a high degree of technical expertise and strategic thinking.
Reporting Structure: The SEO & AI Optimization Strategist will report to the Manager, Global Communications and Corporate Marketing, within the Data, Analytics, Insights, Media and Experience (DAIME) team.
Work Arrangement: This is a hybrid role, requiring on-site presence in Bogotá, Colombia, with flexibility for remote work.
Growth Opportunities:
- Potential to expand the SEO & AI optimization function within Medtronic, leading a team of specialists in the future
- Opportunities to work on high-impact projects across various business units and regions
- Chance to develop expertise in AI search optimization and generative AI, positioning oneself at the forefront of industry trends
ASSUMPTION: Given Medtronic's global presence and commitment to innovation, this role offers strong potential for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Medtronic's Bogotá office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): 710 Medtronic Parkway, Minneapolis, MN 55432-5604, US (Global Headquarters); Calle 25G, Bogotá, Colombia (Local Office)
Geographic Context:
- Bogotá, Colombia, is a vibrant, multicultural city with a growing tech industry and a strong focus on innovation.
- The local office provides a dynamic work environment, with opportunities to collaborate with colleagues from diverse backgrounds and expertise.
- Medtronic's global headquarters in Minneapolis, Minnesota, USA, offers additional opportunities for international collaboration and professional development.
Work Schedule: Full-time, hybrid work arrangement with on-site presence required in Bogotá, Colombia.
ASSUMPTION: Working in a hybrid environment at Medtronic offers the best of both worlds – the opportunity to collaborate and build relationships with colleagues on-site, combined with the flexibility to work remotely when needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Medtronic careers portal
- Phone or video screening with the hiring manager or HR representative
- Technical assessment or case study presentation
- Final round interviews with key stakeholders, including the Manager, Global Communications and Corporate Marketing
Key Assessment Areas:
- Technical SEO expertise and problem-solving skills
- Understanding of AI search optimization and generative AI
- Strategic thinking and ability to develop and implement SEO strategies
- Communication and stakeholder management skills
Application Tips:
- Highlight relevant SEO experience and achievements in your resume, focusing on enterprise-level projects and organic traffic growth
- Prepare a cover letter that demonstrates your understanding of Medtronic's mission and how your skills and experience align with the role's requirements
- Be ready to discuss your approach to SEO strategy development and implementation, as well as your familiarity with AI search optimization
ATS Keywords: SEO, AI optimization, enterprise SEO, organic traffic growth, keyword rankings, structured data, semantic SEO, generative AI, hybrid work, on-site presence, global collaboration
ASSUMPTION: Given the competitive nature of the job market for SEO specialists, applicants should focus on demonstrating their technical expertise and strategic thinking throughout the application and interview process.
🛠️ Tools & Technologies
- SEO tools: Ahrefs, SEMrush, Google Search Console, Google Analytics 4, Adobe Analytics
- AI search optimization tools: ChatGPT, Bard, Gemini, Perplexity
- CMS platforms: Adobe Experience Manager
- HTML, JavaScript, and relevant testing protocols
ASSUMPTION: Familiarity with industry-standard SEO tools and AI search optimization platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Inventive
- Resilient
- Inclusive
- Accountable
- Compassionate
Work Style:
- Collaborative and cross-functional, with a focus on driving results through teamwork
- Data-driven and analytical, with a strong emphasis on continuous learning and improvement
- Innovative and forward-thinking, with a commitment to staying ahead of industry trends and best practices
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment, and are you comfortable working with diverse teams to drive shared goals?
- Are you passionate about staying up-to-date with the latest trends in SEO and AI search optimization, and do you have a proven track record of driving organic traffic growth for enterprise-level websites?
- Do you align with Medtronic's company values, and are you committed to making a meaningful impact in the healthcare industry?
ASSUMPTION: Applicants should carefully consider their fit with Medtronic's company culture and values, as well as their ability to thrive in a collaborative, data-driven work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a global organization
- Keeping up with the rapidly evolving landscape of SEO and AI search optimization
- Balancing on-site presence requirements with remote work flexibility
- Adapting to a large, matrixed organization with diverse teams and reporting structures
ASSUMPTION: Applicants should be prepared to navigate the complexities of a large, global organization and adapt to the unique challenges that come with working in a hybrid environment.
📈 Similar Roles Comparison
- This role is unique in its focus on SEO and AI optimization strategy for a global healthcare technology leader, offering a rare opportunity to drive meaningful impact on a large-scale, enterprise-level website
- Compared to similar roles in the industry, this position offers a competitive salary range and comprehensive benefits package, as well as opportunities for career growth and development within Medtronic
- Career paths for SEO specialists in the healthcare industry may include moving into management roles, specializing in AI search optimization, or transitioning into related fields such as content strategy or digital marketing
ASSUMPTION: Applicants should carefully consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy for a global product launch, resulting in a 30% increase in organic traffic within the first six months
- Conducting a competitive benchmarking analysis and identifying opportunities to improve Medtronic's search visibility and AI readiness, leading to a 20% increase in keyword rankings
- Collaborating with content teams to create concise, semantically rich, and machine-readable content, improving AI visibility metrics by 15% within three months
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how their approach aligns with the requirements of this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Medtronic's global web properties, and what specific challenges the SEO & AI Optimization Strategist will face in the first 90 days?
- How does the DAIME team collaborate with other departments, and what opportunities are there for cross-functional projects and initiatives?
- What are the key priorities for the SEO & AI Optimization Strategist in the first six months, and how will success be measured?
- How does Medtronic support the professional development and growth of its employees, particularly in the area of SEO and AI search optimization?
- What is the work-life balance like for employees in this role, and how does Medtronic support remote work and flexibility?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role's requirements, the team's dynamics, and the organization's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Medtronic Careers portal
- Tailor your resume to highlight relevant SEO experience and achievements, focusing on enterprise-level projects and organic traffic growth
- Prepare a cover letter that demonstrates your understanding of Medtronic's mission and how your skills and experience align with the role's requirements
- Be ready to discuss your approach to SEO strategy development and implementation, as well as your familiarity with AI search optimization
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
