SEO Analyst

📌 Core Information

🔹 Job Title: SEO Analyst

🔹 Company: Pixel Web Solutions

🔹 Location: Madurai, Tamil Nadu, India

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 1 - 3 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conducting on-site and off-site analysis of web SEO competition
• Creating high-quality SEO content and assisting with blog content
• Leading keyword research and optimization of content
• Keeping up-to-date with developments in SEM and marketing trends

ASSUMPTION: This role requires a strong understanding of SEO best practices and a proactive approach to staying informed about industry developments.

📋 Key Responsibilities

✅ Conducting on-site and off-site analysis of web SEO competition

✅ Using Google Analytics to conduct performance reports regularly

✅ Creating high-quality SEO content and assisting with blog content

✅ Leading keyword research and optimization of content

✅ Keeping up-to-date with developments in SEM and marketing trends

ASSUMPTION: The role may evolve based on the company's growth and changing market demands.

🎯 Required Qualifications

Education: Any Degree

Experience: 1 - 3 years of experience in SEO or a related field

Required Skills:

• Proven experience in SEO or a related field
• Working knowledge of Google Analytics
• Thorough understanding of web design and site structures
• Good knowledge of backlink analysis
• Strong analytical and problem-solving skills
• Excellent communication and teamwork skills

Preferred Skills:

• Experience with SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Familiarity with content management systems (e.g., WordPress)
• Basic knowledge of HTML and CSS

ASSUMPTION: Candidates with relevant certifications (e.g., Google Analytics Individual Qualification, SEMrush Certification) may be preferred.

💰 Compensation & Benefits

Salary Range: INR 3,00,000 - 5,00,000 per annum (based on experience and market standards)

Benefits:

• Competitive salary package
• Performance-based bonuses
• Professional development opportunities
• Health insurance and other employee benefits

Working Hours: Full-time (40 hours per week, with flexible working hours)

ASSUMPTION: The salary range is an estimate based on market standards for SEO Analyst roles in Madurai, Tamil Nadu.

📌 Applicant Insights

🔍 Company Context

Industry: Pixel Web Solutions operates in the competitive IT Services and IT Consulting industry, offering web and mobile app development, blockchain development, and digital marketing services.

Company Size: With 51-200 employees, Pixel Web Solutions offers a mid-sized company environment where applicants can expect structured processes and opportunities for growth.

Founded: Founded in 2012, the company has over a decade of experience in the global IT market.

Company Description:

• Pixel Web Solutions is a leading web and mobile application development company
• Specializes in offering MVP software for blockchain startups and enterprises
• Offers IT services across the globe for over 11 years

Company Specialties:

• Web development
• Mobile app development (Android, iOS, Flutter)
• Blockchain development
• Digital Marketing

Company Website: pixelwebsolutions.com

ASSUMPTION: Pixel Web Solutions' focus on innovative solutions and long-term business goals may indicate a dynamic work environment.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career professionals with 1-3 years of experience in SEO or a related field.

Reporting Structure: The SEO Analyst will likely report to the Digital Marketing Manager or a similar role.

Work Arrangement: This is an on-site, full-time position with flexible working hours.

Growth Opportunities:

• Progression to Senior SEO Analyst or SEO Manager roles
• Expanding skillset to include other digital marketing disciplines
• Potential international opportunities as the company grows

ASSUMPTION: Growth opportunities may depend on the company's expansion and the individual's performance.

🌍 Location & Work Environment

Office Type: The office is located in a commercial building with modern facilities.

Office Location(s): No-4, Ram Towers, Melakkal Road, Near Seventh Day School, Kochadai, Madurai, Tamil Nadu 625016, India

Geographic Context:

• Madurai is a major city in the Indian state of Tamil Nadu, known for its rich cultural heritage and historical landmarks
• The office is situated in a bustling commercial area with easy access to public transportation
• The city offers a mix of traditional and modern amenities, with a variety of dining, shopping, and entertainment options

Work Schedule: The work schedule is typically Monday to Friday, with some flexibility for remote work or overtime as needed.

ASSUMPTION: The work environment may be subject to change based on the company's growth and expansion.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Technical interview with the Digital Marketing Manager or a senior team member
• Final interview with the company's leadership team

Key Assessment Areas:

• SEO knowledge and skills
• Analytical and problem-solving abilities
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for technical interview questions by brushing up on your SEO knowledge

ATS Keywords: SEO, Google Analytics, Web Design, Site Structures, Backlink Analysis, Keyword Research, Content Optimization, Blog Content, Performance Reports, On-site Analysis, Off-site Analysis, SEM, Marketing Degree

ASSUMPTION: The application process may vary based on the number of applicants and the company's hiring needs.

🛠️ Tools & Technologies

• Google Analytics
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Content management systems (e.g., WordPress)
• HTML and CSS

ASSUMPTION: The tools and technologies used may evolve based on the company's growth and changing market demands.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you a team player who enjoys collaborating with others?
• Do you have a strong desire to learn and continuously improve your skills?

ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and satisfying employment experience.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of SEO and digital marketing trends
• Managing multiple projects and deadlines simultaneously
• Working in a competitive industry with a high demand for skilled professionals
• Adapting to the company's growth and changing priorities

ASSUMPTION: Applicants should be prepared to face these challenges and have strategies in place to overcome them.

📈 Similar Roles Comparison

• Compared to SEO Specialist roles, this position may have more focus on content creation and less on technical SEO aspects
• In the broader digital marketing landscape, SEO Analysts typically report to Digital Marketing Managers or similar roles
• Career progression may involve moving into senior SEO roles or expanding into other digital marketing disciplines

ASSUMPTION: Applicants should research similar roles in the industry to better understand the market and their career prospects.

📝 Sample Projects

• Conducting a comprehensive SEO audit of the company's website and implementing recommended changes
• Developing and executing a link-building strategy to improve the website's domain authority and organic rankings
• Creating high-quality, SEO-optimized content for the company blog and other marketing channels

ASSUMPTION: Sample projects should be tailored to the specific role and company, demonstrating the applicant's relevant skills and experience.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the SEO team currently, and how can this role help address them?
• How does the company support the professional development of its employees?
• What is the team's approach to collaboration and knowledge-sharing?
• How does the company measure the success of its SEO efforts, and what key performance indicators (KPIs) are most important?
• What opportunities are there for growth and advancement within the SEO team and the company as a whole?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and skills
• Write a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity
• Prepare for the interview by researching the company and brushing up on your SEO knowledge
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.