SEO Analyst

📌 Core Information

🔹 Job Title: SEO Analyst

🔹 Company: Immediate Media Co

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time, Hybrid

🔹 Category: SEO, Digital Marketing

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote/On-site)

🚀 Job Overview

Key aspects of this role include:

• Enhancing web content visibility and performance through effective SEO strategies
• Driving audience engagement and supporting strategic growth
• Collaborating with editorial teams to optimize content for search engines
• Conducting technical SEO audits and monitoring performance

ASSUMPTION: This role requires a balance of technical SEO skills, content development, and audience insights to maximize the reach and effectiveness of Immediate Media Co's brands.

📋 Key Responsibilities

✅ Conduct comprehensive technical SEO audits and monitor SEO performance

✅ Identify and implement internal linking opportunities and optimize on-page content

✅ Write SEO content briefs for editorial teams and conduct keyword research

✅ Analyze market competitors and explore new content opportunities for organic growth

✅ Support Audience Development Managers with campaign execution and day-to-day tasks

✅ Stay informed of algorithm updates and industry news, and share insights with teams

ASSUMPTION: The role requires a proactive approach to staying updated with SEO trends and algorithms, as well as strong communication skills to effectively collaborate with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 1-3+ years of hands-on SEO experience (in-house or agency)

Required Skills:

• Strong understanding of SEO principles (on-page, off-page, technical SEO)
• Proficiency in keyword research and analysis
• Ability to conduct competitor analysis
• Familiarity with search engine algorithms and ranking factors
• Basic knowledge of HTML/CSS
• Experience with website analytics tools (e.g., Google Analytics, Google Search Console)

Preferred Skills:

• Experience with SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog)
• Experience with web analytics tools (Google Analytics, Adobe Analytics)
• Experience with CMS platforms (WordPress, Shopify, etc.)
• Experience with data tools (Excel, Google Sheets, Looker Studio)

ASSUMPTION: While not explicitly stated, proficiency in using SEO tools and data analysis software is highly recommended for this role.

💰 Compensation & Benefits

Salary Range: Up to £31,000 per annum (AI-estimated, based on role, experience level, and location)

Benefits:

• 25 days holiday plus a day for your birthday
• Flexible/hybrid working with early finish Fridays
• Cycle to work scheme
• Enhanced family policies (paternity, adoption, surrogacy leave)
• Competitive pension plans and life assurance
• Tailored training and development through the Love Learning platform

Working Hours: 40 hours per week, with flexible/hybrid working arrangements

ASSUMPTION: The salary range is estimated based on industry standards for SEO Analyst roles in London, considering the experience level required for this position.

📌 Applicant Insights

🔍 Company Context

Industry: Immediate Media Co operates in the consumer publishing and media industry, with a focus on digital, print, video, podcasts, apps, live events, tools, and services.

Company Size: Immediate Media Co has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: 2011, with a history of acquiring and growing popular consumer brands.

Company Description:

• Home to some of the biggest and most loved consumer brands in the UK
• Trusted, quality content reaching millions of people across various platforms
• Focused on inspiring, fueling, encouraging, and educating audiences

Company Specialties:

• Consumer publishing
• Publishing
• Content platform
• Consumer media
• Multi-platform content and advertising

Company Website: http://www.immediate.co.uk

ASSUMPTION: Immediate Media Co's diverse portfolio of brands and platforms offers applicants a unique opportunity to work on various projects and gain exposure to different aspects of the consumer media industry.

📊 Role Analysis

Career Level: This role is suitable for SEO professionals with 1-3+ years of experience, seeking to develop their skills and advance their career in SEO and digital marketing.

Reporting Structure: The SEO Analyst reports to the SEO Lead and works closely with the Audience Development Lead.

Work Arrangement: Hybrid (remote/on-site), with flexible/hybrid working arrangements and early finish Fridays.

Growth Opportunities:

• Potential career progression within Immediate Media Co's SEO and digital marketing teams
• Opportunities to collaborate with various teams and gain exposure to different aspects of the business
• Tailored training and development through the Love Learning platform

ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good balance between remote work and in-person collaboration, fostering a productive work environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces with lots of collaborative spaces

Office Location(s): London, England, United Kingdom

Geographic Context:

• London offers a vibrant, multicultural environment with numerous amenities and attractions
• The city is well-connected by public transportation, making it easy to commute to the office
• London's thriving consumer media industry provides ample opportunities for networking and professional growth

Work Schedule: 40 hours per week, with flexible/hybrid working arrangements and early finish Fridays

ASSUMPTION: The modern office environment and flexible work arrangements contribute to a positive and productive work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical SEO assessment or test
• Final interview with the SEO Lead and/or other team members

Key Assessment Areas:

• SEO knowledge and skills
• Problem-solving and analytical abilities
• Communication and collaboration skills
• Cultural fit and alignment with Immediate Media Co's values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and skills
• Include specific examples of your SEO achievements and the impact you've made in previous roles
• Prepare for the technical SEO assessment or test by brushing up on your SEO knowledge and tools
• Research Immediate Media Co and its brands to demonstrate your enthusiasm and understanding of the company

ATS Keywords: SEO, technical SEO, keyword research, content optimization, audience development, Google Analytics, Google Search Console, SEO tools, competitor analysis, data analysis, problem-solving, collaboration, communication

ASSUMPTION: The interview process is designed to assess the candidate's SEO skills, cultural fit, and alignment with Immediate Media Co's values and goals.

🛠️ Tools & Technologies

• SEO tools: SEMrush, Ahrefs, Moz, Screaming Frog
• Web analytics: Google Analytics, Adobe Analytics
• CMS platforms: WordPress, Shopify, etc.
• Data tools: Excel, Google Sheets, Looker Studio

ASSUMPTION: Familiarity with industry-standard SEO tools and data analysis software is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Open, collaborative, and dynamic culture
• Empowering employees to thrive and give their best
• Commitment to people, environment, and impact

Work Style:

• Flexible and adaptable
• Collaborative and team-oriented
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a collaborative, dynamic work environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you enjoy staying up-to-date with industry trends and best practices?

ASSUMPTION: Immediate Media Co values a diverse and inclusive work environment, and candidates who can demonstrate their alignment with the company's values and work style will be well-suited to this role.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of the SEO industry and algorithm updates
• Balancing technical SEO tasks with content development and audience insights
• Effectively collaborating with various teams and stakeholders to drive SEO performance
• Managing workload and prioritizing tasks in a dynamic and evolving work environment

ASSUMPTION: The role's challenges are inherent to the fast-paced and dynamic nature of the SEO industry, as well as the collaborative and cross-functional aspects of the position.

📈 Similar Roles Comparison

• Compared to other SEO Analyst roles, this position places a greater emphasis on content development and audience insights, in addition to technical SEO
• Immediate Media Co's diverse portfolio of brands and platforms offers unique opportunities for growth and exposure to different aspects of the consumer media industry
• Career progression opportunities may vary depending on the specific company and industry

ASSUMPTION: This role offers a unique blend of technical SEO, content development, and audience insights, providing a well-rounded skillset for SEO professionals seeking to grow and advance their careers.

📝 Sample Projects

• Conducting a comprehensive technical SEO audit for a major brand's website
• Optimizing on-page content and internal linking structure for improved search engine rankings
• Analyzing competitor strategies and identifying opportunities for organic growth
• Supporting the launch of a new content vertical or campaign

ASSUMPTION: The role's sample projects reflect the diverse range of responsibilities and opportunities available to SEO Analysts at Immediate Media Co.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the SEO and digital marketing teams?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Immediate Media Co support the professional development and growth of its SEO team members?
• What are the most rewarding aspects of working in SEO at Immediate Media Co?
• How does Immediate Media Co foster a collaborative and inclusive work environment?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to understanding the company's culture and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and skills
• Prepare for the technical SEO assessment or test by brushing up on your SEO knowledge and tools
• Research Immediate Media Co and its brands to demonstrate your enthusiasm and understanding of the company
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.