SEO Analyst

📌 Core Information

🔹 Job Title: SEO Analyst

🔹 Company: Pixel Web Solutions

🔹 Location: Madurai, Tamil Nadu, India

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 1-3 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conducting on-site and off-site SEO analysis and competition research
• Creating performance reports using Google Analytics
• Developing high-quality SEO content and assisting with blog content
• Leading keyword research and content optimization
• Staying updated with SEM developments

ASSUMPTION: This role requires a good understanding of SEO principles and tools, as well as strong analytical and content creation skills.

📋 Key Responsibilities

✅ Conducting on-site and off-site analysis of web SEO competition

✅ Using Google Analytics to conduct performance reports regularly

✅ Creating high-quality SEO content and assisting with blog content

✅ Leading keyword research and optimization of content

✅ Keeping up-to-date with developments in SEM

ASSUMPTION: The SEO Analyst will work closely with the marketing team to ensure SEO strategies align with overall business goals.

🎯 Required Qualifications

Education: Any Degree

Experience: 1-3 years of experience in SEO or a related field

Required Skills:

• Proven SEO analysis skills
• Working knowledge of Google Analytics
• Thorough understanding of web design and site structures
• Good knowledge of backlink analysis
• Excellent content creation skills

Preferred Skills:

• Experience with SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Familiarity with HTML and CSS
• Knowledge of local SEO best practices

ASSUMPTION: Candidates with a marketing degree or relevant certification may be preferred.

💰 Compensation & Benefits

Salary Range: INR 3-6 lakhs per annum (Estimated based on market standards for 1-3 years of experience in Madurai)

Benefits:

• Health insurance
• Paid time off
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible work hours

ASSUMPTION: The salary range is an estimate based on market standards for similar roles in Madurai. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Pixel Web Solutions operates in the IT Services and IT Consulting industry, focusing on web and mobile app development, blockchain development, and digital marketing.

Company Size: With 51-200 employees, Pixel Web Solutions offers a mid-sized company environment, providing opportunities for growth and collaboration.

Founded: The company was founded in 2012 and has since grown to serve clients globally.

Company Description:

• Pixel Web Solutions is a leading web and mobile application development company
• Specializes in offering MVP software for blockchain startups and enterprises
• Offers IT services across the globe for over 11 years

Company Specialties:

• Web development
• Mobile app development
• Blockchain development
• Flutter app development
• Android app development
• iOS app development
• Digital marketing

Company Website: pixelwebsolutions.com

ASSUMPTION: Pixel Web Solutions' focus on cutting-edge technologies and global markets creates an innovative and dynamic work environment.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career professionals looking to gain experience in SEO and digital marketing.

Reporting Structure: The SEO Analyst will report directly to the Marketing Manager.

Work Arrangement: This is an on-site, full-time position with flexible work hours.

Growth Opportunities:

• Advancement to SEO Specialist or SEO Manager roles
• Expanding skills to other digital marketing disciplines
• Potential international project exposure

ASSUMPTION: With the company's growth and diverse project portfolio, there are ample opportunities for career progression and skill development.

🌍 Location & Work Environment

Office Type: The company operates from a single office location in Madurai.

Office Location(s): No-4, Ram Towers, Melakkal Road, Near Seventh Day School, Kochadai, Madurai, Tamil Nadu 625016, India

Geographic Context:

• Madurai is a major city in the Indian state of Tamil Nadu, known for its rich cultural heritage and historical significance
• The city offers a mix of traditional and modern amenities, with a relatively lower cost of living compared to major metropolitan areas
• Madurai is well-connected by air, rail, and road, making it easily accessible from other major cities in India

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours to accommodate project needs.

ASSUMPTION: Madurai's cultural and historical significance, along with its lower cost of living, makes it an attractive location for professionals looking to balance work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (SEO-related tasks)
• Final round interview with the Marketing Manager

Key Assessment Areas:

• SEO knowledge and skills
• Content creation and optimization abilities
• Analytical thinking and problem-solving
• Communication and teamwork skills

Application Tips:

• Highlight relevant SEO experience and projects in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for the technical assessment by brushing up on your SEO knowledge and tools

ATS Keywords: SEO, SEO analysis, Google Analytics, content creation, keyword research, SEM, web design, backlink analysis

ASSUMPTION: The application process may vary based on the number of applicants and the company's hiring needs.

🛠️ Tools & Technologies

• Google Analytics
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Content management systems (e.g., WordPress)
• HTML and CSS

ASSUMPTION: The specific tools and technologies used may vary based on the projects and clients the company works with.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Collaboration
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Results-driven and performance-oriented
• Collaborative and team-based
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong desire to learn and adapt to new technologies and trends?

ASSUMPTION: Pixel Web Solutions values employees who are proactive, adaptable, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of SEO and digital marketing
• Managing multiple projects and priorities simultaneously
• Adapting to the company's diverse project portfolio and client base
• Working in a competitive and ever-evolving industry

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Compared to SEO Specialist roles, this position has a stronger focus on analysis and content creation, with less emphasis on strategy and management
• In the IT Services and IT Consulting industry, SEO Analyst roles may vary in terms of the specific technologies and tools used, as well as the size and scope of projects
• Career progression from SEO Analyst to SEO Specialist or SEO Manager typically involves gaining more experience, expanding skillsets, and demonstrating strong performance

ASSUMPTION: The specific responsibilities and requirements of similar roles may vary based on the company size, industry, and project portfolio.

📝 Sample Projects

• Conducting a comprehensive SEO audit for a newly launched e-commerce website
• Developing a targeted content strategy to improve organic search rankings for a B2B software company
• Analyzing competitor backlink profiles and identifying opportunities for link building

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the SEO Analyst role.

❓ Key Questions to Ask During Interview

• What are the most challenging SEO projects the company has worked on recently?
• How does the company support the professional development of its SEO team members?
• What is the typical career path for an SEO Analyst at the company?
• How does the company measure the success of its SEO campaigns?
• What is the team structure and dynamic like for the SEO team?

ASSUMPTION: These interview questions are designed to help applicants better understand the role, the team, and the company's approach to SEO and digital marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your SEO experience and skills
• Write a compelling cover letter demonstrating your understanding of the role and company
• Prepare for the technical assessment by brushing up on your SEO knowledge and tools
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.