📌 Core Information
🔹 Job Title: SEO Analyst
🔹 Company: U.S. Bank
🔹 Location: Chicago, IL (Hub schedule: 3+ days on-site)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Day-to-day execution of SEO strategies
- Collaboration with content and development teams
- Monitoring and reporting on website performance
- Staying informed on SEO trends and best practices
ASSUMPTION: This role requires a balance of technical SEO skills and strong collaboration abilities to work effectively with various teams.
📋 Key Responsibilities
✅ Conduct keyword research and implement optimization strategies to improve search engine rankings
✅ Collaborate with the content team to ensure SEO best practices are applied in new content creation
✅ Work with the development team to integrate SEO into website updates and page releases
✅ Monitor and report on website performance metrics, making recommendations for improvement
✅ Assist in the development of SEO content strategies and link-building efforts
✅ Stay informed on SEO trends and best practices to maintain the site's competitive edge
ASSUMPTION: This role involves a mix of independent work and team collaboration, with a focus on continuous learning and improvement.
🎯 Required Qualifications
Education: Bachelor's degree, or equivalent work experience
Experience: 8 or more years of experience in marketing or related field
Required Skills:
- Proven SEO experience (2-4 years preferred)
- Proficiency with SEO tools (BrightEdge, SEMrush, Moz, Google Analytics, Adobe Analytics, Google Search Console)
- Strong understanding of on-page and off-page SEO techniques
- Familiarity with HTML, CSS, and website content management systems (CMS)
- Excellent organizational skills and attention to detail
- Ability to work independently and as part of a team
- Experience with JIRA
Preferred Skills:
- Experience with BrightEdge, SEMrush, or Moz
- Familiarity with Adobe Analytics
ASSUMPTION: While the role requires a significant amount of experience, the preferred skills section highlights areas where additional training or experience would be beneficial.
💰 Compensation & Benefits
Salary Range: $111,095 - $143,770 (Based on primary location: Chicago, IL)
Benefits:
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (2-5 weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year
Working Hours: Full-time (40 hours/week), with a hub schedule of 3+ days on-site
ASSUMPTION: The salary range provided is based on the primary location and may vary for other locations. Benefits are subject to eligibility requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees
Founded: 1863 (as U.S. National Bank)
Company Description:
- U.S. Bank is a leading financial services company, offering a wide range of products and services to consumers, businesses, and institutions.
- They are committed to helping their clients achieve their financial goals and providing a positive work environment for their employees.
- Their extensive network and comprehensive offerings make them a strong choice for both customers and job seekers.
Company Specialties:
- Asset-based lending
- Commercial lending
- Custody services
- Equipment financing
- Foreign exchange
- Fund services
- Global payments and receivables
- Liquidity and asset management
- Loan syndication
- Market risk management
- Payment processing
- Treasury management
- Supply chain financing
- Wealth management
- Mortgage
- Home equity
- Deposits
- Loans
- Banking
- and Financial services
Company Website: usbank.com
ASSUMPTION: U.S. Bank's extensive history and comprehensive offerings make it a stable and attractive employer in the banking industry.
📊 Role Analysis
Career Level: Experienced (8+ years of experience)
Reporting Structure: This role reports to the SEO Manager and works closely with content and development teams.
Work Arrangement: Hybrid (Hub schedule: 3+ days on-site)
Growth Opportunities:
- Potential career progression into senior SEO roles or management positions
- Broad exposure to various aspects of SEO and collaboration with multiple teams
- Opportunities to learn and implement the latest SEO trends and best practices
ASSUMPTION: This role offers opportunities for professional growth and development within the SEO and broader digital marketing fields.
🌍 Location & Work Environment
Office Type: U.S. Bank's Chicago office is a modern, collaborative workspace with on-site amenities.
Office Location(s): 800 Nicollet Mall, Minneapolis, MN 55402, US; 425 Walnut St, Cincinnati, OH 45202, US
Geographic Context:
- Chicago, IL: A large, diverse city with a vibrant tech industry and numerous cultural attractions
- Minneapolis, MN: A major city with a strong economy, known for its arts, culture, and outdoor activities
Work Schedule: Full-time (40 hours/week), with a hub schedule of 3+ days on-site
ASSUMPTION: The hub schedule offers flexibility and work-life balance while ensuring on-site collaboration and team integration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with HR
- Technical SEO assessment
- In-person or video interview with the SEO Manager and team members
- Final interview with the hiring manager
Key Assessment Areas:
- SEO knowledge and experience
- Problem-solving skills
- Collaboration and communication abilities
- Adaptability and continuous learning mindset
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Prepare for technical SEO questions and be ready to discuss your approach to SEO challenges
- Research U.S. Bank's SEO strategies and be prepared to discuss how you can contribute to their success
- Demonstrate your ability to work effectively with cross-functional teams
ATS Keywords: SEO, keyword research, optimization, content collaboration, website performance, SEO tools, on-page SEO, off-page SEO, HTML, CSS, CMS, organizational skills, attention to detail, team collaboration, JIRA
ASSUMPTION: U.S. Bank's hiring process is designed to assess both technical SEO skills and cultural fit within the organization.
🛠️ Tools & Technologies
- SEO tools: BrightEdge, SEMrush, Moz, Google Analytics, Adobe Analytics, Google Search Console
- Content Management Systems (CMS): U.S. Bank's proprietary CMS
- Project management: JIRA
- Office suite: Microsoft Office or Google Workspace
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Putting customers first
- Acting with integrity
- Collaborating effectively
- Innovating with purpose
- Performing with excellence
Work Style:
- Collaborative and team-oriented
- Adaptable and open to change
- Data-driven and analytical
- Results-focused and accountable
Self-Assessment Questions:
- How do you stay up-to-date with the latest SEO trends and best practices?
- Can you provide an example of a time when you had to collaborate with multiple teams to achieve a common goal?
- How do you approach learning new SEO tools or technologies?
ASSUMPTION: U.S. Bank values candidates who align with their core values and demonstrate a strong work ethic and commitment to continuous learning.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Keeping up with the ever-evolving SEO landscape
- Balancing independent work and team collaboration
- Adapting to changes in U.S. Bank's SEO strategies or priorities
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to learning and problem-solving.
📈 Similar Roles Comparison
- SEO Specialist vs. SEO Analyst: The SEO Analyst role at U.S. Bank focuses more on day-to-day execution and collaboration, while the SEO Specialist role may involve more strategic planning and leadership.
- Industry-specific context: U.S. Bank's SEO Analyst role requires a strong understanding of the banking industry and its unique SEO challenges.
- Career path comparison: The SEO Analyst role can lead to senior SEO roles or management positions within U.S. Bank's digital marketing department.
ASSUMPTION: Understanding the differences between similar roles and the unique aspects of U.S. Bank's SEO Analyst position is crucial for applicants to determine if this role is the right fit for their career goals.
📝 Sample Projects
- Conducting a comprehensive keyword research project to inform U.S. Bank's content strategy
- Implementing an SEO audit to identify and address technical and on-page SEO issues across U.S. Bank's website
- Developing and executing a link-building campaign to improve U.S. Bank's domain authority and search engine rankings
ASSUMPTION: These sample projects illustrate the types of SEO initiatives the SEO Analyst may be responsible for at U.S. Bank.
❓ Key Questions to Ask During Interview
- Can you describe the SEO team's structure and how this role fits within it?
- How does U.S. Bank approach SEO strategy and planning?
- What are the most significant SEO challenges facing U.S. Bank, and how can this role address them?
- How does U.S. Bank support the professional development of its SEO team members?
- What is the typical career path for an SEO Analyst at U.S. Bank?
ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role, the team, and the company's SEO strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and skills
- Prepare a cover letter that demonstrates your understanding of U.S. Bank's SEO strategies and your fit for the role
- Prepare for technical SEO questions and be ready to discuss your approach to SEO challenges
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
