SEO Analyst (Costa Rica)

📌 Core Information

🔹 Job Title: SEO Analyst (Costa Rica)

🔹 Company: Granicus

🔹 Location: Costa Rica (Remote)

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-14

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Providing strategic SEO consulting to clients
• Conducting research and analysis to improve website traffic and conversions
• Managing client communications and project execution
• Collaborating with internal teams to implement SEO strategies
• Creating and presenting reports on SEO performance

ASSUMPTION: This role requires a balance of technical SEO skills, data analysis, and strong communication abilities to succeed.

📋 Key Responsibilities

✅ Manage SEO, CRO, and content services for assigned accounts, ensuring all service level agreements are met

✅ Conduct phone and face-to-face consultations, reporting, and training with clients, delivering presentations as needed

✅ Educate clients about SEO and CRO best practices, providing recommendations for better results

✅ Review and respond to clients promptly and professionally, managing scope changes and unreasonable demands

✅ Assist clients with technical implementations and create/maintain positive client relationships

✅ Identify and communicate upsell and cross-sell opportunities

✅ Conduct thorough on-page optimization, site health checks, and analyze data trends to develop strategic SEO plans

✅ Implement creative ways to improve organic results and work closely with clients and the SEO team in a consultative role

✅ Explain SEO performance issues to clients in clear, understandable, and valuable ways

✅ Utilize Google Analytics, Search Console, SEMRush, and other platforms to review SEO performance and provide descriptive, predictive, and prescriptive analyses

✅ Create and submit detailed tickets to SEO Specialists, developers, or other departments for support when necessary

✅ Develop and execute annual SEO Account Plan items on time and pace accounts appropriately

✅ Host an initial onboarding call with a member of Simpleview’s content team to present the offering and answer any questions prior to recommendations being implemented

✅ Communicate with clients to understand their highest needs and goals to develop content recommendations to publish live on the site

✅ Conduct thorough keyword research to ideate, present, and ticket out content according to engagement level

✅ Plan, present, and ticket out content recommendations within the confines of engagement deliverables

✅ Apply common SEO tools with confidence, including Google Analytics, Google Tag Manager, Google Keyword Planner, Google Search Console, SEMrush, and Growthbook to assess SEO performance

✅ Assist with the creation and implementation of meta, H1s, and on-page optimizations

✅ Review tickets including site health scans and take appropriate action for internal or external communication

✅ Display up-to-date knowledge of SEO and digital marketing techniques, trends, and developments

ASSUMPTION: This role requires a strong understanding of SEO best practices, data analysis, and client management skills to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in SEO, digital marketing, or a related field

Required Skills:

• Proven experience with Google Analytics and other digital SEO tools
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Ability to manage multiple projects and meet deadlines
• Fluency in English (Spanish is a plus)

Preferred Skills:

• Experience with A/B testing and conversion rate optimization
• Familiarity with content management systems
• Knowledge of the tourism industry

ASSUMPTION: Candidates should have a strong background in SEO tools and digital marketing techniques, with the ability to analyze data and communicate insights effectively. A passion for SEO and a commitment to high-quality work are essential.

💰 Compensation & Benefits

Salary Range: $45,000 - $65,000 USD per year (Based on market research for mid-level SEO roles in Costa Rica)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is an estimate based on market research for mid-level SEO roles in Costa Rica. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, government technology solutions)

Company Size: Medium (1,001-5,000 employees) - Granicus offers a collaborative and supportive work environment with opportunities for growth and development.

Founded: 1999 - Granicus has over 25 years of experience serving federal, state, and local government agencies, making it a well-established player in the Govtech industry.

Company Description:

• Serving the people who serve the people - Granicus is driven by the excitement of building, implementing, and maintaining technology that transforms the Govtech industry by bringing governments and their constituents together.
• Over the last 25 years, Granicus has served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers powering an unmatched Subscriber Network that uses its digital solutions to make the world a better place.
• With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada.

Company Specialties:

• Cloud Computing
• Streaming Media
• Webcasting
• Government Transparency and Communications

Company Website: granicus.com

ASSUMPTION: Granicus is a well-established company with a strong focus on government technology solutions, offering a supportive work environment with opportunities for growth and development.

📊 Role Analysis

Career Level: Mid-Level - This role offers an opportunity to grow and develop SEO skills while working with a diverse range of clients and internal teams.

Reporting Structure: The SEO Analyst reports directly to the SEO Manager and works closely with the SEO team, content team, and other internal departments as needed.

Work Arrangement: Fully Remote - This role offers the flexibility to work from anywhere in Costa Rica, with a focus on maintaining a healthy work-life balance.

Growth Opportunities:

• Advancement to Senior SEO Analyst or SEO Manager roles
• Expansion into related fields, such as content strategy or digital marketing management
• Cross-functional collaboration with other teams to gain a broader understanding of Granicus' offerings and the government technology industry

ASSUMPTION: This role offers a unique opportunity to grow and develop SEO skills while working with a diverse range of clients and internal teams in a fully remote work environment.

🌍 Location & Work Environment

Office Type: Fully Remote - Granicus offers a remote-first work environment, with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.

Office Location(s): Not applicable (fully remote)

Geographic Context:

• Costa Rica is known for its stable political environment, high-quality education system, and strong focus on environmental sustainability.
• The cost of living in Costa Rica is generally lower than in the United States, with affordable housing, healthcare, and utilities.
• Costa Rica offers a tropical climate with diverse ecosystems, making it an ideal location for nature lovers and outdoor enthusiasts.

Work Schedule: Full-time (40 hours per week) with flexible scheduling - Granicus offers a flexible work schedule, allowing employees to balance their personal and professional responsibilities.

ASSUMPTION: Granicus' fully remote work environment offers employees the flexibility to work from anywhere in Costa Rica, with a focus on maintaining a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study
• Interview with the SEO Manager and/or other team members
• Final decision and offer

Key Assessment Areas:

• SEO knowledge and experience
• Data analysis and problem-solving skills
• Communication and presentation skills
• Client management and project execution abilities
• Cultural fit and alignment with Granicus' values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and skills
• Prepare for the technical assessment or case study by brushing up on your SEO knowledge and analyzing sample data sets
• Research Granicus' offerings and the government technology industry to demonstrate your understanding and enthusiasm for the role
• Prepare thoughtful questions to ask the interviewers about the role, team, and company

ATS Keywords: SEO, CRO, Google Analytics, Search Console, SEMRush, content recommendations, technical SEO, data analysis, client communication, A/B testing, keyword research, digital marketing, problem-solving, presentation skills, project management

ASSUMPTION: Granicus' application process is designed to assess candidates' SEO knowledge, data analysis skills, communication abilities, and cultural fit for the role and company.

🛠️ Tools & Technologies

• Google Analytics
• Google Tag Manager
• Google Keyword Planner
• Google Search Console
• SEMrush
• Growthbook
• Screaming Frog
• Moz
• Asana (project management)
• Slack (communication)
• Microsoft Office Suite (document creation and collaboration)

ASSUMPTION: Granicus provides its employees with access to industry-standard SEO tools and technologies to perform their jobs effectively.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric - Granicus prioritizes the needs and goals of its clients, working collaboratively to achieve meaningful results
• Inclusive - Granicus fosters a diverse, equitable, and inclusive work environment where everyone feels valued and respected
• Innovative - Granicus encourages creativity, continuous learning, and a growth mindset to drive progress and improvement
• Accountable - Granicus holds itself and its employees to high standards, taking responsibility for their actions and decisions

Work Style:

• Collaborative - Granicus encourages open communication, teamwork, and cross-functional collaboration to achieve common goals
• Adaptable - Granicus embraces change and encourages employees to be flexible and responsive to new challenges and opportunities
• Results-driven - Granicus focuses on delivering measurable results and continuous improvement

Self-Assessment Questions:

• How do you demonstrate Granicus' customer-centric value in your daily work?
• Can you provide an example of a time when you fostered an inclusive work environment or promoted diversity and equity?
• How do you approach continuous learning and professional development to drive innovation and improvement?

ASSUMPTION: Granicus' cultural values emphasize customer-centricity, inclusivity, innovation, accountability, collaboration, adaptability, and results-driven work styles, with a focus on fostering a diverse, equitable, and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple projects and clients simultaneously may require strong organizational skills and time management
• Working remotely may present challenges in maintaining work-life balance and staying connected with colleagues
• Dealing with unreasonable client demands may require strong communication and conflict resolution skills

• Keeping up with the latest SEO trends and best practices may require continuous learning and professional development

ASSUMPTION: These challenges can be mitigated through strong organizational skills, effective time management, clear communication, continuous learning, and a focus on work-life balance.

📈 Similar Roles Comparison

• Compared to other SEO Analyst roles, this position offers a unique opportunity to work with a diverse range of clients and internal teams in a fully remote work environment
• Granicus' focus on government technology solutions provides a unique context for SEO strategies and best practices
• This role offers a clear career path for growth and development, with opportunities to advance to Senior SEO Analyst or SEO Manager positions

ASSUMPTION: This role offers a unique opportunity to work with a diverse range of clients and internal teams in a fully remote work environment, with a clear career path for growth and development.

📝 Sample Projects

• Conducting a comprehensive SEO audit of a government website and developing a strategic plan to improve organic traffic and conversions
• Analyzing keyword data to inform content strategy and improve search engine rankings for a tourism destination
• Implementing A/B testing to optimize the user experience and improve conversion rates for a government service portal

ASSUMPTION: These sample projects demonstrate the range of SEO, CRO, and content strategy tasks that an SEO Analyst may perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical SEO strategies and best practices used for government technology clients?
• How does the SEO team collaborate with other internal departments, such as content and development, to implement SEO strategies?
• What opportunities are there for professional development and growth within the SEO team and Granicus as a whole?
• How does Granicus support work-life balance for its remote employees?
• Can you provide an example of a time when Granicus successfully navigated a significant change or challenge in the industry or market?

ASSUMPTION: These key questions help applicants better understand the role, team, and company, allowing them to make informed decisions about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and skills, using relevant keywords from the job description
• Prepare for the technical assessment or case study by brushing up on your SEO knowledge and analyzing sample data sets
• Research Granicus' offerings and the government technology industry to demonstrate your understanding and enthusiasm for the role
• Prepare thoughtful questions to ask the interviewers about the role, team, and company
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.