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SEO and Content Strategy Manager

Generac Power Systems
Full-time
On-site
Boston, Massachusetts, United States
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: SEO and Content Strategy Manager

πŸ”Ή Company: Generac Power Systems

πŸ”Ή Location: Waukesha HQ, Pewaukee, WI - USA (Telecommute)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 18, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site with occasional remote work

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing comprehensive SEO and AI Optimization strategies to drive organic growth and improve search visibility across diverse product portfolios.
  • Collaborating cross-functionally with product, brand, UX, and engineering teams to align content strategies with business goals and user journeys.
  • Conducting technical and content audits, implementing on-page SEO improvements, and optimizing existing content to enhance rankings, visibility, and conversion.
  • Managing relationships with designers, agencies, or other content vendors to support SEO and content production.
  • Staying up-to-date with industry trends, algorithm updates, and emerging tools to continuously evolve SEO and AI Optimization strategies.

ASSUMPTION: This role requires a strong blend of technical SEO expertise, content optimization skills, and performance analysis capabilities. The ideal candidate will have a proven track record of driving organic growth and improving search visibility.

πŸ“‹ Key Responsibilities

βœ… Develop and lead SEO and AI Optimization strategies across key web properties, aligning with business goals, campaign plans, and product launches.

βœ… Build roadmap for SEO improvement in line with business strategy and define keyword strategy, topical architecture, and content planning across priority journeys and personas.

βœ… Optimize existing content and drive new creation initiatives to improve rankings, visibility, and conversion across organic channels.

βœ… Partner with internal content teams to align SEO strategy with editorial planning and collaborate with engineering, product, and UX teams to influence site architecture, performance, and search accessibility.

βœ… Conduct technical and content audits, implement on-page SEO improvements, and execute ad hoc SEO optimization projects.

βœ… Define and track KPIs such as keyword rankings, organic traffic, conversion rates, and content engagement, using analytics tools to measure effectiveness and iterate based on data.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive SEO and content performance across multiple digital properties.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent experience

Experience: 5-8 years of experience in SEO and content strategy, with proven results driving organic growth and experience working on AI search optimization.

Required Skills:

  • Advanced SEO expertise, including technical, on-page, and off-page SEO, and AI-driven search optimization (AIO).
  • Content strategy development, with the ability to build keyword strategies, topical architecture, and content plans aligned to user journeys and business goals.
  • Analytical and data-driven mindset, with proficiency in using SEO and analytics tools to track performance and optimize accordingly.
  • Technical SEO skills, including proficiency in conducting audits, optimizing metadata, implementing schema, and partnering on site architecture.
  • Cross-functional collaboration, with strong ability to align with product, UX, engineering, and creative teams to drive results.
  • Project and vendor management, with experience leading projects and coordinating with agencies or freelancers to scale content production.
  • Content creation and optimization, with the ability to guide, write, or edit high-impact content that improves rankings and user engagement.
  • Communication and influence, with skills in presenting SEO strategies and results to stakeholders in clear, actionable terms.
  • Adaptability and trend awareness, staying ahead of industry trends, algorithm updates, and emerging AI tools to keep strategy relevant.

Preferred Skills:

  • Experience in the energy technology industry or related fields.
  • Fluency in multiple languages.

ASSUMPTION: The ideal candidate will have a strong blend of technical SEO expertise, content optimization skills, and performance analysis capabilities, with a proven track record of driving organic growth and improving search visibility.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for SEO and content strategy managers with 5-8 years of experience in the energy technology sector)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee discounts on Generac products
  • Tuition reimbursement and professional development opportunities

Working Hours: Full-time, typically 8:00 AM - 5:00 PM CST, with occasional remote work and travel as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the energy technology sector. Actual compensation may vary based on factors such as experience, skills, and market conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Generac is a leading energy technology company committed to powering a smarter world. They specialize in power generation, generators, pressure washers, industrial solutions, energy storage solutions, backup power, mobile products, inverters, portable power, power tools, and clean energy.

Company Size: Generac has 5,001-10,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.

Founded: 1959, with a rich history of innovation and evolution in the energy technology sector.

Company Description:

  • Generac is the total energy solutions company powering a smarter world. They help free people to use energy on their own terms by giving them access to reliable energy that is also cleaner, more efficient, and better managed.
  • Generac's commercial and industrial solutions are trusted to power and support businesses and critical infrastructure, protecting against the challenges of an aging power grid, increasingly severe weather, and escalating energy demands and rising rates.
  • As an industry pioneer, Generac is relentlessly focused on the future of energy management, exploring new technologies, delivering connected solutions, and protecting against increasing energy costs for consumers and commercial users.

Company Specialties:

  • Power Generation
  • Generators
  • Pressure Washers
  • Industrial Solutions
  • Energy Storage Solutions
  • Backup Power
  • Mobile Products
  • Inverters
  • Portable Power
  • Power Tools
  • Clean Energy

Company Website: generac.com

ASSUMPTION: Generac's extensive product portfolio and established market presence offer a unique opportunity for the SEO and Content Strategy Manager to make a significant impact on the company's digital presence and organic growth.

πŸ“Š Role Analysis

Career Level: This role is at the senior manager level, with significant strategic and tactical responsibilities, requiring a high level of expertise and experience in SEO and content strategy.

Reporting Structure: The SEO and Content Strategy Manager will report directly to the Director of Digital Marketing and collaborate closely with cross-functional teams, including product, brand, UX, and engineering.

Work Arrangement: This role is primarily on-site, with occasional remote work and travel as needed to support business objectives and team collaboration.

Growth Opportunities:

  • Advancement to a director-level role within the digital marketing organization, as the company continues to grow and evolve its digital presence.
  • Expansion of responsibilities to include additional digital marketing channels or functional areas, such as paid media or social media.
  • Opportunities to lead high-impact projects or initiatives that drive significant organic growth and improve search visibility across Generac's diverse product portfolio.

ASSUMPTION: The SEO and Content Strategy Manager role at Generac offers a unique blend of strategic and tactical responsibilities, with ample opportunities for growth and development within the digital marketing organization.

🌍 Location & Work Environment

Office Type: Generac's headquarters in Waukesha, WI, features a modern, collaborative work environment with state-of-the-art facilities and amenities.

Office Location(s): Waukesha, WI (HQ), Pewaukee, WI, Rockford, IL, and Boston, MA

Geographic Context:

  • Waukesha, WI, is located in southeastern Wisconsin, approximately 20 miles west of Milwaukee, offering a mix of urban and suburban living with easy access to cultural attractions, outdoor recreation, and entertainment options.
  • Pewaukee, WI, is a nearby suburb with a strong sense of community and a variety of housing options, located approximately 15 miles west of Milwaukee.
  • Rockford, IL, is located in northern Illinois, approximately 90 miles northwest of Chicago, offering a blend of urban and rural living with a rich history and cultural scene.
  • Boston, MA, is a major metropolitan area on the East Coast, known for its rich history, cultural attractions, and diverse neighborhoods, offering a wide range of housing options and amenities.

Work Schedule: Full-time, typically 8:00 AM - 5:00 PM CST, with occasional remote work and travel as needed

ASSUMPTION: Generac's office locations offer a mix of urban and suburban living, with easy access to cultural attractions, outdoor recreation, and entertainment options, providing a high quality of life for employees and their families.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • In-depth phone or video interview with the hiring manager and/or team members
  • On-site or virtual final interview with key stakeholders
  • Background check and offer extension

Key Assessment Areas:

  • SEO and content strategy expertise
  • Analytical and data-driven mindset
  • Cross-functional collaboration skills
  • Communication and presentation skills
  • Adaptability and trend awareness

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant SEO and content strategy experience, as well as any industry-specific or Generac-related skills and accomplishments.
  • Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to collaborate with cross-functional teams.
  • Be ready to discuss your approach to SEO and content strategy, including your understanding of industry trends, algorithm updates, and emerging tools.
  • Research Generac's products, services, and competitors to demonstrate your knowledge of the energy technology sector and the company's unique value proposition.

ATS Keywords: SEO, content strategy, AI optimization, organic growth, keyword research, on-page SEO, technical SEO, performance analysis, cross-functional collaboration, energy technology, Generac

ASSUMPTION: Generac's hiring process is designed to assess candidates' technical SEO expertise, content optimization skills, and performance analysis capabilities, as well as their ability to collaborate effectively with cross-functional teams and adapt to industry trends and algorithm updates.

πŸ› οΈ Tools & Technologies

  • SEMrush or similar SEO tools
  • Google Analytics and Google Search Console
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Content management systems (e.g., WordPress, Adobe Experience Manager)
  • HTML, CSS, and JavaScript (basic proficiency)

ASSUMPTION: The SEO and Content Strategy Manager will be expected to have proficiency in using industry-standard SEO tools, analytics platforms, and project management software, as well as basic familiarity with HTML, CSS, and JavaScript to collaborate effectively with technical teams.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation: We foster a culture of continuous improvement and encourage our employees to challenge the status quo and drive change.
  • Customer Focus: We prioritize our customers' needs and strive to exceed their expectations in every interaction.
  • Integrity: We conduct business with the highest ethical standards, fostering an environment of trust and accountability.
  • Teamwork: We collaborate effectively across departments and functions to achieve our shared goals and drive success for our customers and the company.
  • Excellence: We strive for excellence in all aspects of our business, from product quality to customer service and employee development.

Work Style:

  • Generac's work environment is fast-paced and dynamic, with a strong emphasis on collaboration, innovation, and continuous improvement.
  • The company values a data-driven approach to decision-making and encourages employees to leverage analytics and performance metrics to inform their strategies and tactics.
  • Generac fosters a culture of open communication and encourages employees to share their ideas and insights to drive business success.
  • The company offers a flexible work environment, with opportunities for remote work and flexible scheduling to support employees' personal and professional growth.

Self-Assessment Questions:

  • Do you have a proven track record of driving organic growth and improving search visibility through strategic SEO and content optimization?
  • Are you comfortable working in a fast-paced, dynamic environment and collaborating effectively with cross-functional teams to achieve shared goals?
  • Do you have a strong analytical and data-driven mindset, with proficiency in using SEO and analytics tools to track performance and optimize accordingly?
  • Are you adaptable and able to stay ahead of industry trends, algorithm updates, and emerging tools to keep your SEO and content strategy relevant?
  • Do you thrive in a culture that values innovation, customer focus, integrity, teamwork, and excellence, and are you committed to conducting business with the highest ethical standards?

ASSUMPTION: The ideal candidate for the SEO and Content Strategy Manager role at Generac will possess a strong blend of technical SEO expertise, content optimization skills, and performance analysis capabilities, as well as a strong cultural fit with the company's values and work style.

⚠️ Potential Challenges

  • Managing a diverse portfolio of websites and products with varying priorities, resources, and timelines.
  • Balancing strategic planning and execution with day-to-day tactical tasks and ad hoc projects.
  • Collaborating effectively with cross-functional teams, including product, brand, UX, and engineering, to align content strategies with business goals and user journeys.
  • Staying up-to-date with industry trends, algorithm updates, and emerging tools to continuously evolve SEO and AI Optimization strategies.
  • Managing relationships with designers, agencies, or other content vendors to support SEO and content production, ensuring quality, consistency, and scalability.

ASSUMPTION: The SEO and Content Strategy Manager role at Generac presents a unique blend of strategic and tactical responsibilities, requiring strong project management, communication, and collaboration skills, as well as a deep understanding of SEO and content optimization best practices.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional SEO roles focused solely on technical optimization, this role emphasizes strategic planning, content strategy development, and cross-functional collaboration to drive organic growth and improve search visibility across Generac's diverse product portfolio.
  • Compared to SEO roles in other industries, this position requires a strong understanding of the energy technology sector and Generac's unique value proposition, as well as the ability to adapt to the company's specific business objectives and user journeys.
  • Career path comparison: This role offers a clear path for growth and development within the digital marketing organization, with opportunities to advance to director-level positions or expand responsibilities to include additional digital marketing channels or functional areas.

ASSUMPTION: The SEO and Content Strategy Manager role at Generac is unique in its blend of strategic and tactical responsibilities, requiring a strong blend of technical SEO expertise, content optimization skills, and performance analysis capabilities, as well as a deep understanding of the energy technology sector and the company's specific business objectives and user journeys.

πŸ“ Sample Projects

  • Developing a comprehensive SEO and AI Optimization strategy for Generac's flagship website, targeting high-value keywords and topical architecture to improve rankings, visibility, and conversion for the company's core product offerings.
  • Conducting a technical and content audit of Generac's mobile app, identifying and addressing issues that hinder search visibility and user engagement, and optimizing existing content to enhance rankings and organic traffic.
  • Collaborating with the product marketing team to develop a content strategy for a new product launch, including keyword research, topical architecture, and content planning aligned with business goals and user journeys.

ASSUMPTION: The SEO and Content Strategy Manager role at Generac offers a diverse range of projects and initiatives, requiring a strong blend of technical SEO expertise, content optimization skills, and performance analysis capabilities, as well as the ability to adapt to the company's specific business objectives and user journeys.

❓ Key Questions to Ask During Interview

  • Can you describe the SEO and AI Optimization strategies currently in place for Generac's flagship website, and how they align with the company's business objectives and user journeys?
  • How do you approach collaborating with cross-functional teams, such as product, brand, UX, and engineering, to align content strategies with business goals and user journeys?
  • Can you provide an example of a successful SEO and content strategy project you've led in a previous role, and how you measured its impact on organic growth and search visibility?
  • How do you stay up-to-date with industry trends, algorithm updates, and emerging tools, and how do you incorporate this knowledge into your SEO and content strategy?
  • Can you describe your approach to managing relationships with designers, agencies, or other content vendors to support SEO and content production, ensuring quality, consistency, and scalability?

ASSUMPTION: The ideal candidate for the SEO and Content Strategy Manager role at Generac will possess a strong blend of technical SEO expertise, content optimization skills, and performance analysis capabilities, as well as a deep understanding of the energy technology sector and the company's specific business objectives and user journeys.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant SEO and content strategy experience, as well as any industry-specific or Generac-related skills and accomplishments.
  • Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to collaborate with cross-functional teams.
  • Be ready to discuss your approach to SEO and content strategy, including your understanding of industry trends, algorithm updates, and emerging tools.
  • Research Generac's products, services, and competitors to demonstrate your knowledge of the energy technology sector and the company's unique value proposition.
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.