📌 Core Information
🔹 Job Title: SEO Associate
🔹 Company: FanDuel
🔹 Location: New York, United States (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Driving organic growth and brand visibility for FanDuel Casino and FanDuel Sports
- Collaborating with cross-functional teams to optimize content for organic discovery
- Monitoring and reporting on SEO performance using various tools
- Staying updated on SEO trends, algorithm updates, and AI advancements
- Supporting technical SEO initiatives and A/B testing efforts
ASSUMPTION: This role requires a strong understanding of SEO fundamentals and experience in SEO, digital content marketing, or editorial SEO operations. Familiarity with major SEO tools is also essential.
📋 Key Responsibilities
✅ Execute SEO strategies to increase organic traffic and brand visibility for FanDuel Casino and FanDuel Sports
✅ Conduct keyword research and competitive analysis to inform content creation and updates
✅ Partner with content editors, copywriters, and product stakeholders to optimize content for organic discovery
✅ Manage and maintain content calendars and page-level optimizations aligned with marketing objectives
✅ Audit and improve on-page SEO elements (meta tags, headers, internal linking, etc.)
✅ Monitor and report on SEO performance using tools like Google Search Console, SEMrush, and Ahrefs
✅ Stay on top of SEO trends, algorithm updates, and AI advancements that impact organic search
✅ Collaborate with engineering and analytics to support technical SEO initiatives and A/B testing efforts
ASSUMPTION: This role requires strong organizational and project management skills, as well as the ability to synthesize SEO insights into actionable strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2+ years of experience in SEO, digital content marketing, or editorial SEO operations
Required Skills:
- Deep understanding of SEO fundamentals including keyword targeting, content structure, and technical hygiene
- Demonstrated success growing search traffic through editorial or gaming-related content
- Familiarity with major SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console
- Strong written and verbal communication skills, particularly in cross-functional or editorial environments
- Strong organizational and project management skills
- Ability to synthesize SEO insights into actionable strategies
- Passion for digital media, iGaming, and casino-related content
Preferred Skills:
- Experience in fast-paced editorial or newsroom-style environments
- Knowledge of HTML, CSS, JavaScript, and Structured Data Markup
- Understanding of conversion rate optimization and A/B testing frameworks
- Familiarity with Jira, Trello, Asana, or other project management tools
- Knowledge of online casino games (slots, table games, live dealer, etc.) or sports/gaming industry experience
- Exposure to legal/regulatory compliance standards in digital publishing or gaming
ASSUMPTION: While not required, having experience with HTML, CSS, JavaScript, and Structured Data Markup can be beneficial for this role, as it may involve working with technical aspects of SEO.
💰 Compensation & Benefits
Salary Range: $35.10 - $43.75 USD per hour (Based on experience and market demand)
Benefits:
- Medical, vision, and dental insurance
- Life insurance
- Disability insurance
- 401(k) matching program
- Paid personal time off and 14 paid company holidays
- Paid sick time in accordance with all applicable state and federal laws
- Annual bonus and long-term incentive opportunities (based on performance)
- Commuter benefits
- Pet insurance
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on the job description and market research. Actual salary may vary based on experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: FanDuel operates in the entertainment industry, specifically in the sports betting, daily fantasy sports, and online gaming sectors.
Company Size: FanDuel has 1,001-5,000 employees, making it a mid-sized company. This means there are ample opportunities for collaboration and growth within the organization.
Founded: FanDuel was founded in 2009 and has since grown to become one of the leading gaming destinations in North America.
Company Description:
- FanDuel Group is an innovative sports-tech entertainment company that offers a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.
- The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland.
- FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator.
Company Specialties:
- Sports betting
- Daily fantasy sports
- Online gaming
- Advance-deposit wagering
- TV/media
Company Website: https://www.fanduel.careers/
ASSUMPTION: FanDuel's focus on innovation and collaboration creates an environment where employees can grow and make a significant impact on the company's success.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in SEO or a related field.
Reporting Structure: The SEO Associate will report to the SEO Manager and collaborate with various cross-functional teams, including Content, Product, Marketing, and Analytics.
Work Arrangement: This is a hybrid role, requiring employees to work on-site in New York and remotely as needed.
Growth Opportunities:
- As FanDuel continues to grow, there may be opportunities for the SEO Associate to take on more responsibilities or move into a management role.
- The company's focus on innovation and collaboration creates an environment where employees can learn and grow professionally.
- FanDuel offers annual bonus and long-term incentive opportunities, providing additional paths for career advancement.
ASSUMPTION: This role offers significant growth potential for the right candidate, as FanDuel is a dynamic and expanding company in the rapidly growing sports betting and online gaming industries.
🌍 Location & Work Environment
Office Type: FanDuel's headquarters is located in New York, with additional offices in Los Angeles, Atlanta, and Jersey City. The company also has global offices in Canada and Scotland.
Office Location(s): New York, Los Angeles, Atlanta, Jersey City, Canada, and Scotland
Geographic Context:
- New York: FanDuel's headquarters is located in the heart of New York City, offering employees easy access to cultural attractions, restaurants, and public transportation.
- Los Angeles, Atlanta, and Jersey City: These offices provide opportunities for employees to live and work in diverse and vibrant urban environments.
- Canada and Scotland: FanDuel's global offices offer employees the chance to live and work abroad, experiencing new cultures and environments.
Work Schedule: This is a hybrid role, with employees expected to work on-site in New York and remotely as needed. The typical workweek is 40 hours, with flexible scheduling options available.
ASSUMPTION: FanDuel's hybrid work arrangement offers employees the best of both worlds, allowing them to collaborate with colleagues in person while also enjoying the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical SEO assessment
- On-site or video interview with the SEO Manager and other team members
- Final decision and offer
Key Assessment Areas:
- SEO knowledge and experience
- Problem-solving skills
- Communication and collaboration skills
- Cultural fit with FanDuel's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for the technical SEO assessment by brushing up on your knowledge of SEO fundamentals and tools
- Research FanDuel's company culture and values to demonstrate your cultural fit during the interview
ATS Keywords: SEO, digital content marketing, keyword research, competitive analysis, content optimization, on-page SEO, SEO performance monitoring, technical SEO, project management, communication skills, organizational skills, HTML, CSS, JavaScript, conversion rate optimization, A/B testing
ASSUMPTION: FanDuel's application process is designed to assess candidates' technical SEO skills and cultural fit with the company's values and work environment.
🛠️ Tools & Technologies
- SEMrush
- Ahrefs
- Screaming Frog
- Google Search Console
- HTML
- CSS
- JavaScript
- Structured Data Markup
- Jira, Trello, or Asana (for project management)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in the SEO industry.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer-centric
- Innovation
- Collaboration
- Excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do I have a strong understanding of SEO fundamentals and experience in SEO or a related field?
- Am I comfortable working in a fast-paced, collaborative environment?
- Do I have strong communication and project management skills?
ASSUMPTION: FanDuel's company values and work style create an environment where employees can thrive and make a significant impact on the company's success.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of the SEO industry and algorithm updates
- Balancing the demands of on-site work in New York with remote work expectations
- Managing multiple projects and priorities in a dynamic work environment
- Adapting to changes in the company's priorities and strategies
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other SEO roles, this position focuses more on driving organic growth for a specific brand (FanDuel) rather than managing a portfolio of websites or working with multiple clients.
- In the sports betting and online gaming industries, SEO plays a crucial role in driving user acquisition, engagement, and retention. This role offers the opportunity to make a significant impact on the company's bottom line.
- Career-wise, this role can lead to opportunities in SEO management, digital marketing management, or other related fields within the company or the broader sports betting and online gaming industries.
ASSUMPTION: This role offers unique opportunities and challenges compared to other SEO roles, making it an attractive choice for the right candidate.
📝 Sample Projects
- Conducting a comprehensive SEO audit of FanDuel's website to identify and address technical and on-page SEO issues
- Developing and implementing a keyword research strategy to inform content creation and updates for FanDuel Casino and FanDuel Sports
- Monitoring and analyzing SEO performance using tools like Google Search Console, SEMrush, and Ahrefs to identify trends and opportunities for improvement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the SEO Associate may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the SEO department and how this role fits into the broader organization?
- How does FanDuel support the professional development and growth of its employees, particularly in the SEO and digital marketing fields?
- What are the most challenging aspects of working in the SEO industry, and how does FanDuel address these challenges?
- How does FanDuel measure the success of its SEO initiatives, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture, work environment, and expectations for this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for the technical SEO assessment by brushing up on your knowledge of SEO fundamentals and tools
- Research FanDuel's company culture and values to demonstrate your cultural fit during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
