SEO Business Director

📌 Core Information

🔹 Job Title: SEO Business Director

🔹 Company: Omnicom Media Group UK

🔹 Location: Newcastle upon Tyne, United Kingdom

🔹 Job Type: Full-time, Hybrid (3 days in office, 2 remote)

🔹 Category: Advertising Services

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Establishing a new SEO function within the digital department
• Leading a team focusing on technical, onsite/content, and off-site SEO strategies
• Integrating SEO with paid and owned media for clients
• Collaborating with diverse teams across multiple locations
• Driving innovation and collaboration within the agency

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and team management skills to build and grow a new SEO function within the agency.

📋 Key Responsibilities

✅ Lead the establishment of a new SEO function within the digital department, covering the 3 core pillars of technical, onsite/content, and off-site SEO

✅ Develop and implement SEO strategies that integrate with paid and owned media for clients

✅ Collaborate with cross-functional teams, including paid media specialists, content creators, and data analysts, to deliver comprehensive marketing solutions

✅ Build and lead a high-performing SEO team, fostering a culture of innovation, collaboration, and continuous learning

✅ Stay up-to-date with industry trends and best practices, and adapt strategies accordingly

ASSUMPTION: This role requires a proactive and solution-oriented approach, with a strong focus on client integration and team leadership.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (5-10 years) in SEO, with a track record of building and leading teams

Required Skills:

• Expertise in technical, onsite, and off-site SEO strategies
• Strong leadership and team management skills
• Excellent communication and collaboration skills
• Proven ability to integrate SEO with paid and owned media
• Familiarity with digital marketing tools and platforms

Preferred Skills:

• Experience in an agency environment
• Fluency in additional languages
• Knowledge of the local market and consumer behavior

ASSUMPTION: Candidates should have a strong background in SEO and a proven track record in building and leading teams. Experience in an agency environment is a plus.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (based on experience and industry standards for SEO Director roles in the UK)

Benefits:

• Flexible working hours and hybrid work arrangement
• Competitive benefits package, including health insurance and pension plans
• Opportunities for professional development and career growth
• Inclusive and supportive work environment

Working Hours: Standard working hours are 9:30 – 17:30, with the ability to flex around core hours of 10:30 – 16:30

ASSUMPTION: The salary range is estimated based on industry standards for SEO Director roles in the UK, considering the experience level and location. The benefits package is competitive and tailored to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Omnicom Media Group UK operates in the Advertising Services industry, with a focus on media planning, buying, and digital marketing

Company Size: Omnicom Media Group UK is a large company with 5,001-10,000 employees globally, providing ample opportunities for career growth and collaboration

Founded: Omnicom Media Group UK is part of the Omnicom Group Inc., which was founded in 1986

Company Description:

• Omnicom Media Group UK delivers transformational experiences for consumers, clients, and talent
• Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities across its full-service media agencies
• Committed to providing a truly inclusive environment where everyone is able to bring their true selves to work

Company Specialties:

• Planning and buying advertising space
• Digital marketing, including SEO, social media, and mobile advertising
• Econometrics and investment planning
• Data analysis and media targeting
• Branded content and sponsorship
• Direct response marketing
• Consumer insight and search marketing

Company Website: Omnicom Media Group UK

ASSUMPTION: Omnicom Media Group UK is a large, established company with a strong focus on innovation, collaboration, and diversity. Its extensive range of specialties enables it to provide comprehensive marketing solutions to clients.

📊 Role Analysis

Career Level: This role is at the senior management level, with the opportunity to grow and shape the SEO function within the agency

Reporting Structure: The SEO Business Director will report directly to the Head of Digital and work closely with other department heads to ensure seamless integration of SEO with paid and owned media

Work Arrangement: This role follows a hybrid work arrangement, with 3 days in the office and 2 days working remotely

Growth Opportunities:

• Leading and growing a new SEO team
• Expanding the SEO function to cover additional services and markets
• Progressing to a more senior role within the agency, such as Head of Digital or Managing Director

ASSUMPTION: This role offers significant growth opportunities, both in terms of team expansion and career progression within the agency.

🌍 Location & Work Environment

Office Type: The Newcastle office is a modern, collaborative workspace designed to foster creativity and innovation

Office Location(s): Bankside 2, 90-100 Southwark Street, London, SE1 0SW, GB and Canada House, Chepstow St, Manchester, M1 5FW, GB

Geographic Context:

• Newcastle upon Tyne is a vibrant city in the North East of England, with a rich cultural scene and a growing digital industry
• The city offers a high quality of life, with affordable housing and a strong sense of community
• Newcastle is well-connected by road, rail, and air, with easy access to major cities in the UK and Europe

Work Schedule: Standard working hours are 9:30 – 17:30, with the ability to flex around core hours of 10:30 – 16:30

ASSUMPTION: The Newcastle office provides a modern, collaborative work environment, with a strong focus on flexibility and work-life balance. The city of Newcastle offers a high quality of life and excellent connectivity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Talent Team to discuss the role and assess cultural fit
• Face-to-face or video interview with the hiring manager and other department heads
• Final interview with the Head of Digital or another senior leader

Key Assessment Areas:

• SEO expertise and strategic thinking
• Leadership and team management skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and leadership skills
• Prepare examples of your SEO strategies and their impact on client campaigns
• Research the company and its values to demonstrate your cultural fit

ATS Keywords: SEO, SEO Director, SEO Strategy, Team Leadership, Client Integration, Digital Marketing, Hybrid Work, Newcastle upon Tyne

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on SEO expertise, leadership skills, and cultural fit. Applicants should tailor their application materials to highlight their relevant experience and align with the company's values.

🛠️ Tools & Technologies

• SEO platforms (e.g., SEMrush, Ahrefs, Moz)
• Google Analytics and Google Search Console
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The SEO Business Director will be expected to have a strong working knowledge of SEO platforms, Google Analytics, and other relevant tools. Familiarity with project management and collaboration tools is also essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and driving progress
• Collaboration: Working together to achieve exceptional results
• Inclusion: Fostering a diverse and inclusive environment

Work Style:

• Agile and adaptable, with a focus on continuous learning and improvement
• Collaborative and supportive, with a strong emphasis on teamwork
• Inclusive and respectful, with a commitment to diversity, equity, and inclusion

Self-Assessment Questions:

• How do you embody the company's values of innovation, collaboration, and inclusion in your daily work?
• How do you approach building and leading high-performing teams, and how do you foster a culture of continuous learning and improvement?
• How do you ensure that your work style aligns with the company's commitment to diversity, equity, and inclusion?

ASSUMPTION: Omnicom Media Group UK places a strong emphasis on cultural fit, with a focus on innovation, collaboration, and inclusion. Applicants should be prepared to demonstrate their alignment with these values and work styles during the interview process.

⚠️ Potential Challenges

• Building a new SEO function from scratch, requiring strong leadership and strategic thinking
• Integrating SEO with existing paid and owned media teams, necessitating excellent communication and collaboration skills
• Managing a hybrid team, with the need to balance remote work and in-office collaboration
• Adapting to the local market and consumer behavior, requiring a strong understanding of the Newcastle upon Tyne area

ASSUMPTION: This role presents several challenges, including the need to build a new function, integrate SEO with existing teams, and adapt to the local market. Successful candidates will need to demonstrate strong leadership, communication, and strategic thinking skills to overcome these challenges.

📈 Similar Roles Comparison

• This role is unique in its focus on establishing a new SEO function within the agency, with a strong emphasis on integration with paid and owned media
• Compared to other SEO Director roles, this position offers the opportunity to shape the SEO function and grow a new team
• Career progression in this role could lead to more senior positions within the agency, such as Head of Digital or Managing Director

ASSUMPTION: This role is unique in its focus on building a new SEO function and integrating it with existing paid and owned media teams. Applicants should consider the unique aspects of this role and how it aligns with their career goals and aspirations.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a major client, integrating with paid and owned media channels
• Building and leading a high-performing SEO team, fostering a culture of continuous learning and improvement
• Conducting market research and analysis to identify SEO opportunities and trends in the Newcastle upon Tyne area

ASSUMPTION: These sample projects illustrate the key responsibilities and challenges of the SEO Business Director role, focusing on strategy development, team leadership, and market analysis.

❓ Key Questions to Ask During Interview

• How does the agency plan to support the growth and development of the new SEO function?
• What are the key priorities for the SEO Business Director in the first 90 days?
• How does the agency envision the SEO function evolving over the next 3-5 years?
• What opportunities are there for career growth and progression within the agency?
• How does the agency support work-life balance and employee well-being, particularly for hybrid workers?

ASSUMPTION: These key questions help applicants better understand the agency's vision for the new SEO function, the priorities for the role, and the opportunities for career growth and development. They also provide insight into the agency's approach to work-life balance and employee well-being.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience, leadership skills, and alignment with the company's values
• Prepare examples of your SEO strategies and their impact on client campaigns
• Research the company and its values to demonstrate your cultural fit
• Follow up with the Talent Team one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.