SEO Channel Lead (m/w/d) | 100% remote

📌 Core Information

🔹 Job Title: SEO Channel Lead (m/w/d) | 100% remote

🔹 Company: hurra.com

🔹 Location: Remote (Worldwide)

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-05-22

🔹 Experience Level: 2-5 years

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational development of SEO area
• Growth of our largest clients
• Team leadership and development
• Cross-channel understanding and budget allocation

ASSUMPTION: This role requires a balance of strategic thinking, team leadership, and technical SEO expertise.

📋 Key Responsibilities

✅ Lead and develop a team of SEO specialists

✅ Develop and implement SEO strategies for clients

✅ Analyze data and make data-driven decisions

✅ Continuously innovate and optimize projects

✅ Collaborate with other channels (Search, Shopping, Programmatic Advertising)

ASSUMPTION: This role involves a mix of strategic planning, hands-on SEO work, and team management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of relevant experience in digital marketing, ideally in an agency or consulting environment

Required Skills:

• Proven SEO expertise
• Strong leadership and communication skills
• Fluency in German and English
• Proficiency in SEO tools and tracking solutions

Preferred Skills:

• Experience with cross-channel marketing
• Familiarity with data analysis tools

ASSUMPTION: This role requires a strong SEO background, leadership skills, and proficiency in relevant tools.

💰 Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (AI-estimated, based on experience level and industry standards)

Benefits:

• Remote and flexible work arrangement
• Growing international team
• Innovative work environment

Working Hours: Full-time (40 hours/week), flexible schedule

ASSUMPTION: The salary range is estimated based on the role's requirements and industry standards for similar positions.

📌 Applicant Insights

🔍 Company Context

Industry: hurra.com operates in the advertising services industry, focusing on performance marketing, SEO, and other digital marketing services.

Company Size: hurra.com has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 1998, with over two decades of experience in the digital marketing industry.

Company Description:

• hurra.com is a guide for building value and growth by connecting digital-media, technology, and people.
• The company specializes in online marketing, performance marketing, SEO, and other digital marketing services.
• They focus on strategic consulting, creative solutions, and data-driven decision-making.

Company Specialties:

• Online Marketing
• Performance Marketing
• SEA
• SEO
• Google and Microsoft Advertising
• Display Advertising
• Social Media Marketing
• MarTech
• Strategic Consulting
• Online-Marketing-Technologies
• TV Sync
• Programmatic Advertising
• Attribution Modelling
• Data Protection Support
• Creatives (Display, Social Media, Video)
• and Software Solutions

Company Website: https://www.hurra.com/

ASSUMPTION: hurra.com is a well-established company with a strong focus on performance marketing and digital media.

📊 Role Analysis

Career Level: This role is at the senior specialist/manager level, requiring a balance of technical expertise and leadership skills.

Reporting Structure: The SEO Channel Lead reports directly to the management team and oversees a team of SEO specialists.

Work Arrangement: 100% remote, with flexibility to work from any location worldwide.

Growth Opportunities:

• Potential to grow into a management or director role
• Expansion of skills in cross-channel marketing and data analysis
• Opportunities to work with international clients and teams

ASSUMPTION: This role offers growth potential within the company and the opportunity to develop skills in related areas.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Stuttgart, Germany; Krakow, Poland

Geographic Context:

• Remote work allows for a global perspective and collaboration with international teams.
• The company has offices in Germany and Poland, with a strong presence in the European market.
• The company culture is international, with employees from various backgrounds and locations.

Work Schedule: Flexible, with a focus on results and productivity rather than hours worked.

ASSUMPTION: The remote work environment provides flexibility and the opportunity to work with diverse teams and clients.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Video interview to assess communication skills and cultural fit
• Technical assessment or case study to evaluate SEO expertise
• Final interview with the management team

Key Assessment Areas:

• SEO expertise and strategic thinking
• Leadership and communication skills
• Cultural fit and alignment with company values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant SEO experience and leadership skills.
• Prepare a short video introduction to showcase your communication skills and enthusiasm for the role.
• Be ready to discuss your approach to SEO strategy, team leadership, and cross-channel marketing.

ATS Keywords: SEO, Channel Lead, Digital Marketing, Team Leadership, Cross-Channel, Data Analysis, Innovation, Optimization

ASSUMPTION: The application process is designed to assess both technical SEO skills and leadership potential.

🛠️ Tools & Technologies

• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Data analysis tools (e.g., Google Analytics, Excel)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The required tools and technologies are standard in the digital marketing industry.

👔 Cultural Fit Considerations

Company Values:

• Passion & Performance
• Customer Focus
• Innovation & Quality
• Responsibility & Reliability
• Collaboration & Openness

Work Style:

• Results-driven and flexible
• Collaborative and open communication
• Focus on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a remote, flexible work environment?
• Are you comfortable leading and developing a team of specialists?
• Do you align with the company's values of passion, performance, and innovation?

ASSUMPTION: Cultural fit is essential for success in this role, with a focus on passion, performance, and collaboration.

⚠️ Potential Challenges

• Managing a team remotely and ensuring consistent performance
• Balancing strategic planning with hands-on SEO work
• Keeping up with industry trends and algorithm changes
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: This role presents unique challenges related to remote team management, strategic planning, and industry adaptability.

📈 Similar Roles Comparison

• Compared to other SEO roles, this position places a stronger emphasis on team leadership and cross-channel marketing.
• In the digital marketing industry, this role is at the senior specialist/manager level, requiring a balance of technical expertise and leadership skills.
• Career progression may involve moving into a management or director role within the company or exploring opportunities in related fields.

ASSUMPTION: This role offers a unique blend of SEO expertise, team leadership, and cross-channel marketing, setting it apart from other similar positions.

📝 Sample Projects

• Developing and implementing an SEO strategy for a large e-commerce client
• Conducting a comprehensive SEO audit and recommending improvements for a B2B website
• Leading a team in optimizing on-page SEO elements for a content-heavy website

ASSUMPTION: Sample projects should demonstrate a strong understanding of SEO strategies, audits, and on-page optimization, as well as team leadership skills.

❓ Key Questions to Ask During Interview

• How does the company support the professional development of its employees?
• Can you describe the team structure and how the SEO team collaborates with other departments?
• How does the company approach work-life balance for remote employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its SEO campaigns and strategies?

ASSUMPTION: Interview questions should focus on company culture, team dynamics, priorities, and performance metrics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a short video introduction (2-3 minutes) highlighting your SEO expertise, leadership skills, and enthusiasm for the role.
• Tailor your resume and cover letter to emphasize your relevant experience and skills.
• Follow up with the hiring manager within one week of submitting your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.