SEO Channel Lead (m/w/d) | 100% remote

📌 Core Information

🔹 Job Title: SEO Channel Lead (m/w/d) | 100% remote

🔹 Company: hurra.com

🔹 Location: Germany (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational development of SEO area
• Team leadership and development of SEO specialists
• Customer success and growth through tailored SEO strategies
• Cross-channel understanding and budget allocation
• Data-driven decision making and continuous innovation

ASSUMPTION: This role requires a balance of strategic thinking, team leadership, and hands-on SEO expertise to drive client success and team growth.

📋 Key Responsibilities

✅ Lead and develop a team of SEO specialists, fostering innovation and creative problem-solving

✅ Develop and implement tailored SEO strategies for clients to drive performance and brand awareness

✅ Analyze data and make data-driven decisions to optimize SEO campaigns and maximize client ROI

✅ Collaborate with cross-functional teams to understand and leverage the interplay between SEO and other marketing channels

✅ Stay up-to-date with industry trends and best practices, continuously improving SEO strategies and techniques

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on SEO work, requiring strong organizational skills and adaptability.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of relevant experience in digital marketing, ideally in an agency or consulting environment

Required Skills:

• Proven SEO expertise and experience with relevant tools
• Strong leadership and team management skills
• Excellent communication skills in German and English
• Analytical mindset and data-driven approach
• Strong understanding of customer journey and cross-channel marketing

Preferred Skills:

• Experience with tracking solutions and SEO tools
• Fluency in additional languages
• Experience working remotely in an international team

ASSUMPTION: While the role requires a strong SEO background, the ideal candidate will also possess excellent leadership and communication skills to effectively manage their team and collaborate with clients.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI-estimated, based on experience level and industry standards)

Benefits:

• Remote and flexible work arrangement
• Growing international team
• Innovative and supportive work environment

Working Hours: Full-time (40 hours/week), with flexible scheduling

ASSUMPTION: The salary range is estimated based on the role's requirements and industry standards for similar positions in Germany. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 1998

Company Description:

• hurra.com is a digital marketing agency focused on connecting digital media, technology, and people to drive value and growth for clients
• The company specializes in online marketing, performance marketing, SEO, and other advertising services
• hurra.com fosters a culture of "passion & performance" and offers an innovative and supportive work environment

Company Specialties:

• Online Marketing
• Performance Marketing
• SEA
• SEO
• Strategic Consulting
• Online-Marketing Technologies
• TV Sync
• Programmatic Advertising
• Attribution Modelling
• Data Protection Support
• Creatives and Software Solutions

Company Website: https://www.hurra.com/

ASSUMPTION: hurra.com is a well-established digital marketing agency with a strong focus on SEO and other online marketing services. The company's size and industry experience provide a stable and supportive environment for professional growth.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Head of SEO or a similar position

Work Arrangement: 100% remote, with the option to work from anywhere worldwide

Growth Opportunities:

• Progression to a senior leadership role within the SEO team
• Expansion into other areas of digital marketing or management
• International career opportunities within the company's global network

ASSUMPTION: This role offers significant growth potential, both within the SEO team and across the broader digital marketing landscape. The remote work arrangement also provides flexibility for personal and professional development.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Stuttgart, Germany (Headquarters) and Krakow, Poland

Geographic Context:

• Germany has a strong digital marketing industry, with numerous opportunities for growth and collaboration
• Remote work allows for a better work-life balance and the ability to work from various locations worldwide
• The company's international presence provides exposure to diverse markets and cultures

Work Schedule: Flexible, with a focus on results and performance rather than hours worked

ASSUMPTION: The remote work environment offers applicants the opportunity to work from anywhere, fostering a better work-life balance and increased flexibility. However, strong self-motivation and time management skills are essential for success in this role.

💼 Interview & Application Insights

Typical Process:

• Initial video screening to assess communication skills and cultural fit
• Technical interview to evaluate SEO expertise and problem-solving skills
• Final interview with the hiring manager or a panel to discuss the role's specifics and company culture

Key Assessment Areas:

• SEO expertise and strategic thinking
• Leadership and team management skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and leadership skills
• Prepare a short video introduction (as required) to showcase your communication skills and enthusiasm for the role
• Research the company and its clients to demonstrate your understanding of the industry and market

ATS Keywords: SEO, Channel Lead, Team Leadership, Digital Marketing, Customer Journey, Data Analysis, Communication, Innovation, Optimization, Remote, Flexible, International Team, Innovative Environment

ASSUMPTION: The application process for this role is designed to assess both technical SEO skills and leadership potential. Applicants should be prepared to demonstrate their expertise and cultural fit through various interview stages and assessments.

🛠️ Tools & Technologies

• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, etc.)
• Data analysis tools (e.g., Google Analytics, Excel, etc.)

ASSUMPTION: The ideal candidate will have experience with industry-standard SEO tools and be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion
• Performance
• Innovation
• Collaboration
• Continuous Learning

Work Style:

• Results-driven and performance-focused
• Collaborative and team-oriented
• Adaptable and open to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do I possess strong leadership skills and the ability to motivate and develop a team of SEO specialists?
• Am I comfortable working remotely and managing my time effectively in a flexible work environment?
• Do I thrive in a dynamic and innovative work culture that emphasizes performance and continuous learning?

ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and fulfilling career at hurra.com.

⚠️ Potential Challenges

• Managing a team of SEO specialists remotely, requiring strong communication and leadership skills
• Balancing strategic planning and hands-on SEO work, potentially leading to a heavy workload
• Adapting to a fast-paced and ever-changing digital marketing landscape
• Working with clients from diverse industries and backgrounds, requiring strong adaptability and communication skills

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, leveraging their SEO expertise and strong leadership skills to drive client success and team growth.

📈 Similar Roles Comparison

• Compared to other SEO management roles, this position places a stronger emphasis on team leadership and cross-channel understanding
• In the digital marketing industry, SEO channel leads are typically responsible for driving client success through tailored strategies and data-driven decision-making
• Career progression may involve moving into senior leadership roles within the SEO team or expanding into other areas of digital marketing

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other SEO management positions in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a large e-commerce client to drive organic traffic and revenue growth
• Conducting a thorough analysis of a client's website and competitor landscape to identify optimization opportunities and inform strategic decision-making
• Leading a team of SEO specialists in executing a large-scale website migration project, ensuring minimal impact on organic traffic and maintaining search engine rankings

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the SEO Channel Lead, requiring a strong combination of strategic thinking, technical SEO expertise, and leadership skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how the SEO team collaborates with other departments within the organization?
• How does the company support the professional development and growth of its employees, particularly within the SEO team?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the company approach cross-channel marketing, and what is the expected level of involvement for the SEO Channel Lead in this process?
• What is the company's approach to work-life balance, and how is this supported within the remote work environment?

ASSUMPTION: These interview questions are designed to help applicants better understand the role's specifics, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://join.com/companies/hurra/14649539-seo-channel-lead-m-w-d-oder-100-remote
• Tailor your resume and cover letter to highlight your SEO experience, leadership skills, and cultural fit with the company
• Prepare a short video introduction (as required) to showcase your communication skills and enthusiasm for the role
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.