SEO Channel Lead (m/w/d) | 100% remote

📌 Core Information

🔹 Job Title: SEO Channel Lead (m/w/d) | 100% remote

🔹 Company: hurra.com

🔹 Location: Germany (Remote)

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-05-22

🔹 Experience Level: 2-5 years

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Leading and developing a team of SEO specialists
• Strategic and operational development of the SEO area
• Growing our largest clients through tailored strategies
• Data-driven decision making to maximize SEO results

ASSUMPTION: This role requires a balance of strategic thinking, team leadership, and hands-on SEO expertise.

📋 Key Responsibilities

✅ Lead and mentor a team of SEO specialists, fostering innovation and creative problem-solving

✅ Develop and implement SEO strategies tailored to clients' needs, driving their performance and brand awareness

✅ Collaborate cross-functionally to understand and optimize budget allocation across channels

✅ Conduct in-depth analyses, interpret data, and derive actionable insights to maximize SEO outcomes

✅ Continuously innovate and optimize projects, integrating the latest trends and technologies in SEO

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of relevant experience in digital marketing, ideally in an agency or consulting environment

Required Skills:

• Proven expertise in SEO, with a strong understanding of tracking solutions and SEO tools
• Excellent communication skills in German and English
• Strong analytical and problem-solving skills
• Ability to work independently and in a team environment

Preferred Skills:

• Experience with Google Analytics and other data analysis tools
• Familiarity with cross-channel marketing strategies
• Knowledge of programming languages (e.g., HTML, JavaScript)

ASSUMPTION: A solid background in digital marketing and SEO is essential for this role. Familiarity with cross-channel marketing and programming languages is a plus.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI estimate based on experience level and industry standards)

Benefits:

• Remote and flexible work arrangement
• Growing international team
• Innovative and supportive work environment

Working Hours: Full-time (40 hours/week), with flexible scheduling

ASSUMPTION: The salary range is an estimate based on the role, experience level, and industry standards. The actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. hurra.com specializes in online marketing, performance marketing, and strategic consulting.

Company Size: 51-200 employees. This size allows for a dynamic work environment with ample opportunities for growth and collaboration.

Founded: 1998. hurra.com has over two decades of experience in the digital marketing industry.

Company Description:

• hurra.com is a guide for building value and growth by connecting digital media, technology, and people
• The company offers a range of services, including online marketing, performance marketing, SEO, SEA, and strategic consulting
• hurra.com prides itself on its innovative and supportive work environment, fostering a culture of "passion & performance"

Company Specialties:

• Online Marketing
• Performance Marketing
• SEA
• SEO
• Strategic Consulting
• Cross-Channel Marketing
• Programmatic Advertising
• Attribution Modelling
• Data Protection Support
• Creatives and Software Solutions

Company Website: https://www.hurra.com/

ASSUMPTION: hurra.com's extensive experience and diverse service offerings provide a strong foundation for growth and innovation in the digital marketing industry.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for career growth and leadership development.

Reporting Structure: The SEO Channel Lead reports directly to the Head of SEO and oversees a team of SEO specialists.

Work Arrangement: 100% remote, with the option to work from anywhere in the world.

Growth Opportunities:

• Leadership and team management experience
• Exposure to cross-functional collaboration and strategic planning
• Potential to advance to a senior leadership role within the SEO department

ASSUMPTION: This role offers significant growth opportunities, both in terms of leadership development and exposure to strategic decision-making.

🌍 Location & Work Environment

Office Type: Remote. hurra.com does not have a physical office for this role.

Office Location(s): Stuttgart, Germany (Headquarters) and Krakow, Poland

Geographic Context:

• Germany has a strong digital marketing industry, with numerous opportunities for growth and collaboration
• The remote work arrangement allows for a flexible and independent work environment
• Germany offers a high quality of life, with access to excellent education, healthcare, and cultural attractions

Work Schedule: Flexible, with a focus on results and productivity rather than hours worked.

ASSUMPTION: The remote work arrangement and flexible scheduling provide applicants with a high degree of autonomy and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial video screening to assess communication skills and cultural fit
• Technical interview to evaluate SEO expertise and problem-solving skills
• Final interview with the Head of SEO to discuss leadership style and strategic vision

Key Assessment Areas:

• SEO expertise and technical skills
• Leadership and team management abilities
• Strategic thinking and problem-solving
• Communication and interpersonal skills

Application Tips:

• Include a link to a short video introduction in your application, highlighting your relevant experience and enthusiasm for the role
• Tailor your resume and cover letter to emphasize your SEO expertise and leadership skills
• Prepare for the interview by researching hurra.com's services and values, and thinking about how your experience aligns with the company's mission

ATS Keywords: SEO, Team Leadership, Digital Marketing, Customer Journey, Data Analysis, Communication, Innovation, Optimization

ASSUMPTION: The application process for this role is designed to assess both technical skills and cultural fit, with a strong emphasis on communication and leadership abilities.

🛠️ Tools & Technologies

• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Data analysis tools (e.g., Google Analytics, Excel)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with industry-standard SEO tools and data analysis software is essential for this role. Applicants should also be comfortable using project management and communication tools in a remote work environment.

👔 Cultural Fit Considerations

Company Values:

• Passion
• Performance
• Innovation
• Collaboration
• Continuous Learning

Work Style:

• Independent and self-motivated
• Results-driven and focused on outcomes
• Collaborative and open to feedback
• Adaptable and comfortable with change

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy working independently?
• Are you comfortable leading a team and driving strategic initiatives?
• Do you embrace a culture of continuous learning and innovation?

ASSUMPTION: Applicants should assess their fit with hurra.com's values and work style, as well as their comfort with a remote work environment and leadership responsibilities.

⚠️ Potential Challenges

• Managing a remote team and fostering a collaborative work environment
• Balancing strategic planning and hands-on SEO execution
• Adapting to a fast-paced and ever-changing digital marketing landscape
• Working with clients across different industries and markets

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and demanding work environment.

📈 Similar Roles Comparison

• Unlike other SEO roles, this position focuses on channel leadership and strategic planning, rather than day-to-day SEO execution
• In the digital marketing industry, SEO Channel Lead roles are typically found in agencies or large-scale marketing departments
• Career progression in this role may lead to senior leadership positions within the SEO department or broader marketing organization

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other SEO positions in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a large e-commerce client
• Conducting a cross-channel analysis to optimize budget allocation and improve overall marketing performance
• Leading a team of SEO specialists in a large-scale website migration project

ASSUMPTION: These sample projects illustrate the strategic and leadership aspects of the SEO Channel Lead role, as well as the need for hands-on SEO expertise.

❓ Key Questions to Ask During Interview

• How does the SEO department collaborate with other marketing channels and teams within the organization?
• What are the key priorities for the SEO team in the first 90 days of this role?
• How does hurra.com support the professional development and growth of its employees?
• What are the most challenging aspects of working with clients in the [specific industry] market?
• How does hurra.com foster a culture of innovation and continuous learning within the SEO department?

ASSUMPTION: These questions are designed to assess the company's culture, priorities, and expectations for the SEO Channel Lead role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Include a link to a short video introduction (2-3 minutes) highlighting your relevant experience and enthusiasm for the role
• Tailor your resume and cover letter to emphasize your SEO expertise and leadership skills
• Prepare for the interview by researching hurra.com's services, values, and company culture
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.