SEO Consultant

📌 Core Information

🔹 Job Title: SEO Consultant

🔹 Company: Southwest Airlines

🔹 Location: Dallas, TX

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: Advanced (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading SEO strategy and tactic execution for owned digital channels
• Serving as an internal consultant on SEO best practices
• Managing day-to-day SEO initiatives with internal teams and agency partners
• Driving technical SEO workflows and analyzing complex data
• Staying informed about industry updates and advocating for SEO integration

ASSUMPTION: This role requires a high level of expertise in SEO and the ability to work effectively with cross-functional teams. The ideal candidate will have experience working in enterprise-level organizations or digital agencies.

📋 Key Responsibilities

✅ Support SEO strategy and lead tactic execution for owned digital channels

✅ Serve as an internal consultant on SEO best practices for content, technical structure, and user experience

✅ Manage day-to-day SEO initiatives with internal teams and agency partners

✅ Initiate and manage agency audits to identify gaps and drive on-page and off-page optimizations

✅ Drive technical SEO workflows with partners in Technology

✅ Analyze complex data and provide clear, actionable insights to broader team, including leadership

✅ Stay informed and proactively share industry updates from search engine algorithms, industry trends, and emerging SEO technologies

✅ Advocate for SEO integration within digital projects and cross-team processes

✅ Drive testing efforts to improve digital store engagement and conversions

ASSUMPTION: This role involves a high level of responsibility and requires the ability to manage multiple projects and priorities effectively.

🎯 Required Qualifications

Education: High School Diploma or GED

Experience: Advanced level experience in complex content and performance-driven digital environments, organic search, content strategy, interplay between organic and paid search, digital store optimization, and working in or with enterprise-level organizations and/or digital agencies

Required Skills:

• Excellent verbal and written communication skills
• In-depth understanding of search engine algorithms and ranking factors
• Proficiency in both content optimization and technical SEO
• Familiarity with mobile-first SEO, site architecture, and accessibility standards
• Expertise in SEO and analytics tools
• Understanding of CMS platforms like OpenText TeamSite
• Skilled in mathematics, analytics, and problem solving
• Strong storytelling and communication skills to articulate complexities of organic search to stakeholders
• Ability to manage high volumes of work and hit promised deadlines
• Ability to thrive in an innovative and pioneering environment
• Ability to align SEO initiatives with broader marketing and business strategies
• Strong cross-functional collaboration skills and ability to influence without authority
• Comfortable leading projects independently and working in a fast-paced, evolving environment

Preferred Skills:

• Experience with SEO tools (Google Search Console, Semrush, Moz, Screaming Frog, etc.) and keyword research tools (Google Keyword Planner, Ubersuggest, AnswerThePublic, etc.)

ASSUMPTION: The required skills listed above are essential for success in this role. While the preferred skills are not required, they would be beneficial for the ideal candidate.

💰 Compensation & Benefits

Salary Range: $91,250 - $101,400 per year

Benefits:

• Fly for free on any open seat on all Southwest flights
• Southwest will help fund your 401(k) retirement savings with Company contributions up to 9.3% of your eligible earnings
• Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan
• Competitive health insurance for you and your eligible dependents (including pets)

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on the information given in the job listing. However, it is always recommended to verify the salary and benefits package directly with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Airlines and Aviation

Company Size: 10,001+ employees

Founded: 1971

Company Description:

• At Southwest®, everything we do—from our smiling People to our policies—is designed to let you go with Heart.
• No matter what comes up in your travels, we’ve got your back.
• Because while any airline can fly you, only Southwest lets you go with Heart.

Company Specialties:

• airline
• aviation
• transportation
• culture
• innovation
• people
• hospitality
• customer service
• low cost
• most admired
• profitability
• and benefits

Company Website: www.southwest.com

ASSUMPTION: Southwest Airlines is a well-established airline known for its customer-focused culture and low-cost fares. The company is publicly traded and has a significant presence in the airline industry.

📊 Role Analysis

Career Level: Experienced (5-10 years)

Reporting Structure: This role reports directly to the Manager, SEO & Content Strategy

Work Arrangement: On-site at the Dallas, TX Headquarters facility during business hours

Growth Opportunities:

• Potential to grow within the SEO & Content Strategy team or explore other marketing roles within the company
• Opportunities to work on high-impact projects and drive organic growth for the company
• Chance to learn and develop skills in a dynamic and collaborative environment

ASSUMPTION: This role offers opportunities for professional growth and development within the company. The ideal candidate will be proactive and eager to take on new challenges and responsibilities.

🌍 Location & Work Environment

Office Type: Corporate Headquarters

Office Location(s): Dallas, TX

Geographic Context:

• The Dallas-Fort Worth metro area is the fourth most populous metropolitan area in the United States and offers a diverse range of cultural, entertainment, and recreational opportunities.
• The company's headquarters is located near Dallas Love Field, providing easy access to local amenities and attractions.
• The area experiences a humid subtropical climate, with hot summers and mild winters.

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break

ASSUMPTION: The work environment at Southwest Airlines' headquarters is vibrant and collaborative, with a strong focus on teamwork and innovation. The company offers a comprehensive benefits package and encourages a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the Talent Acquisition team
• In-depth phone or video interview with the hiring manager
• Final in-person interview with the SEO & Content Strategy team

Key Assessment Areas:

• SEO expertise and knowledge
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills
• Research the company and the role to demonstrate your interest and understanding of the position

ATS Keywords: SEO, organic search, content optimization, technical SEO, data analysis, project management, collaboration, communication, problem solving, digital marketing, analytics, user experience, search engine algorithms, mobile-first SEO, site architecture, accessibility standards

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise and fit for the position. The interview process is designed to assess the candidate's skills and cultural fit with the company.

🛠️ Tools & Technologies

• SEO tools: Google Search Console, Adobe Analytics, SEMrush, Screaming Frog, BrightEdge
• Keyword research tools: Google Keyword Planner, Ubersuggest, AnswerThePublic
• CMS platform: OpenText TeamSite
• Analytics and data visualization tools: Google Analytics, Tableau, Power BI

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Warm and friendly
• Dependable
• Customer-focused
• Proactive
• Team-oriented
• Innovative
• Respectful
• Accountable

Work Style:

• Collaborative and team-focused
• Fast-paced and dynamic
• Innovative and pioneering
• Data-driven and analytical
• Customer-centric and service-oriented

Self-Assessment Questions:

• Do you align with Southwest Airlines' company values, particularly in being warm, friendly, and customer-focused?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects and priorities?
• Do you have strong communication and storytelling skills, and are you able to articulate complex SEO concepts to stakeholders?

ASSUMPTION: Southwest Airlines values a strong, positive company culture and seeks candidates who align with their core values and work style. The ideal candidate will be a strong cultural fit and able to thrive in the company's collaborative and innovative environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities effectively in a fast-paced environment
• Articulating complex SEO concepts to stakeholders with varying levels of technical expertise
• Keeping up with industry updates and emerging SEO technologies
• Working effectively with cross-functional teams and agency partners
• Balancing the need for innovation and pioneering with the need for process and workflow efficiency

ASSUMPTION: The ideal candidate will be proactive, adaptable, and able to manage multiple priorities effectively. They will also be comfortable working in a fast-paced, evolving environment and able to balance innovation with process efficiency.

📈 Similar Roles Comparison

• This role is unique in its focus on SEO strategy and execution for a major airline. Similar roles in other industries may have a broader focus on digital marketing or e-commerce optimization.
• SEO Consultant roles in other industries may have different reporting structures and team dynamics, depending on the company's size and structure.
• Career progression in this role may involve moving into a more senior SEO leadership position or exploring other marketing roles within the company.

ASSUMPTION: This role is unique in its focus on SEO strategy and execution for a major airline. Candidates should research similar roles in other industries to understand the unique aspects of this position and how it compares to other SEO Consultant roles.

📝 Sample Projects

• Conducting a comprehensive SEO audit of Southwest Airlines' website and mobile app to identify and prioritize opportunities for growth and improvement
• Developing and executing a keyword research strategy to identify high-volume, low-difficulty keywords and long-tail keywords with high search intent
• Collaborating with the content team to optimize on-page elements, such as meta tags, headers, and URL structure, for maximum search engine visibility

ASSUMPTION: These sample projects are illustrative of the types of projects the SEO Consultant may work on. The specific projects and initiatives will depend on the company's priorities and the SEO Consultant's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the SEO & Content Strategy team?
• How does the SEO & Content Strategy team collaborate with other marketing teams and agency partners?
• What are the biggest challenges facing the SEO & Content Strategy team currently, and how can this role help address them?
• What opportunities are there for professional growth and development within the SEO & Content Strategy team or the broader marketing organization?
• How does Southwest Airlines support work-life balance for its employees?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company and its culture. The ideal candidate will be proactive and engaged in the interview process.

🛠️ Cultural Fit Assessment

Company Values:

• Warm and friendly
• Dependable
• Customer-focused
• Proactive
• Team-oriented
• Innovative
• Respectful
• Accountable

Work Style:

• Collaborative and team-focused
• Fast-paced and dynamic
• Innovative and pioneering
• Data-driven and analytical
• Customer-centric and service-oriented

Self-Assessment Questions:

• Do you align with Southwest Airlines' company values, particularly in being warm, friendly, and customer-focused?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects and priorities?
• Do you have strong communication and storytelling skills, and are you able to articulate complex SEO concepts to stakeholders?

ASSUMPTION: Southwest Airlines values a strong, positive company culture and seeks candidates who align with their core values and work style. The ideal candidate will be a strong cultural fit and able to thrive in the company's collaborative and innovative environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills
• Research the company and the role to demonstrate your interest and understanding of the position
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.