📌 Core Information
🔹 Job Title: SEO Content Editor (Flemish speaking)
🔹 Company: Entain
🔹 Location: Auderghem - Oudergem, Brussels, Belgium
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Creating high-quality, engaging content for Sports Betting and Casino brands
- Conducting in-depth keyword research tailored to Belgian search trends
- Optimizing existing content to improve organic visibility and rankings
- Collaborating with cross-functional teams to develop content strategies
- Working in a dynamic, multicultural environment with a focus on sports and digital marketing
ASSUMPTION: This role requires a strong understanding of SEO principles and a passion for sports, particularly Football, Basketball, or NFL. Fluency in Flemish and proficiency in English are essential for success in this position.
📋 Key Responsibilities
✅ Write compelling, SEO-optimized content in near-native Flemish for digital platforms
✅ Conduct in-depth keyword research tailored to Belgian search trends
✅ Optimize existing content to improve organic visibility and rankings
✅ Assist in content planning and manage the editorial calendar
✅ Develop content briefs and guidelines to ensure consistency and quality
✅ Collaborate with SEO, design, and marketing teams to create engaging content strategies
✅ Create long-form content that maximizes keyword opportunities while maintaining reader engagement
ASSUMPTION: The role involves a significant amount of writing and requires strong research skills to stay updated with the latest SEO trends and Belgian sports news.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Communications, Marketing, or a related field (or equivalent experience)
Experience: 2-5 years of experience in content creation, SEO, or a related field
Required Skills:
- Near-native Flemish language skills (written and verbal)
- Proficient in English (written and verbal)
- Understanding of SEO (keywords, on-page optimization)
- Experience with WordPress or similar CMS platforms
- Passion for sports, especially Football, Basketball, or NFL
- Strong attention to detail and ability to work collaboratively
Preferred Skills:
- Experience in content creation (blogs, articles, landing pages)
- Previous experience in the gambling/sports betting industry
- Experience working in a newsroom or editorial environment
- Proven track record creating successful long-form content pieces
- Familiarity with content optimization
- Proficiency with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Screaming Frog
ASSUMPTION: Candidates with experience in the gambling/sports betting industry or a newsroom environment may have an advantage in understanding the content requirements and industry-specific nuances.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Generous group bonus scheme
- Hybrid working (4 days in the office)
- Private medical insurance
- Pension scheme (matched to 6%)
- Ability to buy and sell holiday
- Free subscription to wellbeing app Unmind
- Additional "It's Your Game" day off (Christmas or New Year)
- Entain & Enhance days (2 paid days off for professional or personal development)
- Share save scheme
- Discounted gym membership
- Team spirit activities
Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (4 days in the office)
ASSUMPTION: The estimated salary range is based on industry standards for a mid-level SEO content editor role in Brussels, Belgium. The benefits package is comprehensive and designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers, focusing on online gaming, gambling, and sports betting
Company Size: 10,001+ employees (Large enterprise)
Founded: 1880s (as GVC Holdings, evolved to Entain in 2020)
Company Description:
- Entain is a global leader in sports betting and gaming entertainment, operating over 25 widely recognized brands
- The company is known for its innovative technology and commitment to responsible gaming
- Entain promotes a culture that shatters barriers and encourages diversity, with over 30,000 employees worldwide
Company Specialties:
- Online Gaming
- Gambling
- Sports Betting
- Poker
- Bingo
- Casino
- Digital
- Technology
- Customer Service
- CRM
- Online
- Digital Games
- Business Intelligence
- .NET
- HTML5
- CSS
- and Retail
Company Website: EntainGroup.com
ASSUMPTION: Entain's large size and global presence offer ample opportunities for career growth and exposure to diverse projects. The company's commitment to responsible gaming and employee well-being is evident in its comprehensive benefits package.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Content Manager or a similar position within the content team
Work Arrangement: Hybrid (4 days in the office, 1 day remote)
Growth Opportunities:
- Progression to a Senior Content Editor or similar role within the content team
- Expansion into other areas of the business, such as SEO, marketing, or product management
- International relocation opportunities, as Entain has offices in 19 different countries
ASSUMPTION: This role offers clear career progression paths within the content team and the wider organization. Entain's global presence also provides opportunities for international relocation and exposure to diverse markets.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Chaussee de Wavre 1100 – 1160 Auderghem, Auderghem, Brussels Capital, Belgium
Geographic Context:
- Auderghem is a vibrant, multicultural neighborhood in Brussels, offering a mix of urban and green spaces
- The office is located near public transportation, making it easily accessible
- Brussels is a bustling city with a rich history, offering numerous cultural attractions, restaurants, and nightlife options
Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (4 days in the office)
ASSUMPTION: The office environment at Entain is designed to foster collaboration and creativity, with state-of-the-art facilities and a modern layout. The location in Auderghem offers easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Content assessment or test project
- In-depth interview with the hiring manager or content team
- Final interview with the department head or senior leadership
Key Assessment Areas:
- Content creation and SEO skills
- Fluency in Flemish and proficiency in English
- Understanding of Belgian sports trends and culture
- Cultural fit and alignment with Entain's values
Application Tips:
- Highlight relevant content creation and SEO experience on your resume
- Include links to your portfolio or previous work samples, showcasing your Flemish language skills and understanding of SEO principles
- Tailor your cover letter to emphasize your passion for sports and digital marketing, as well as your familiarity with Belgian sports trends
ATS Keywords: Flemish, English, SEO, content creation, keyword research, on-page optimization, WordPress, sports, digital marketing, hybrid work, Brussels
ASSUMPTION: The application process for this role is likely to be competitive, given Entain's strong brand and the attractive benefits package. Applicants should emphasize their relevant experience and skills, particularly their fluency in Flemish and proficiency in English.
🛠️ Tools & Technologies
- WordPress or similar CMS platforms
- SEO tools (SEMrush, Ahrefs, Google Search Console, Screaming Frog)
- Content optimization tools (e.g., Hemingway App, Yoast SEO)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable using CMS platforms, SEO tools, and project management software to streamline their workflow and collaborate effectively with the content team.
👔 Cultural Fit Considerations
Company Values:
- Putting people first
- Pushing boundaries further
- Inspiring peak performance
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Data-driven and results-focused
Self-Assessment Questions:
- Do you thrive in a dynamic, multicultural environment?
- Are you passionate about sports, particularly Football, Basketball, or NFL?
- Can you maintain a strong work ethic and attention to detail while working collaboratively with a team?
ASSUMPTION: Entain values a diverse and inclusive work environment, with a strong emphasis on collaboration and innovation. Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career.
⚠️ Potential Challenges
- Meeting tight deadlines and maintaining high-quality standards in a fast-paced, dynamic environment
- Adapting to a hybrid work arrangement and balancing remote work with on-site collaboration
- Staying updated with the latest SEO trends and Belgian sports news
- Managing multiple projects and priorities simultaneously
ASSUMPTION: These challenges require strong time management skills, adaptability, and a proactive approach to staying informed and organized. Candidates should be comfortable working in a fast-paced environment and managing multiple priorities.
📈 Similar Roles Comparison
- This role focuses more on content creation and SEO optimization than traditional journalism or editorial positions
- Compared to other SEO content editor roles, this position offers a competitive benefits package and opportunities for career growth within a large, global organization
- Career progression may involve expanding into other areas of the business, such as SEO, marketing, or product management
ASSUMPTION: While this role shares similarities with other SEO content editor positions, its focus on the gambling and sports betting industry, as well as its global scope, sets it apart. Candidates should consider their interest in the industry and the potential for international relocation when comparing this role to similar opportunities.
📝 Sample Projects
- Creating a comprehensive content strategy for a new sports betting campaign, including keyword research, content briefs, and optimization guidelines
- Developing a series of long-form, SEO-optimized blog posts on Belgian sports trends and athletes, targeting Flemish-speaking audiences
- Collaborating with the design team to create visually appealing and engaging content for a newly redesigned casino website, optimizing it for organic search and user experience
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of the SEO content editor role at Entain. Candidates should be prepared to work on diverse projects and contribute to the success of cross-functional teams.
❓ Key Questions to Ask During Interview
- What are the most pressing content priorities for the team in the next 3-6 months?
- How does the content team collaborate with other departments, such as SEO and marketing?
- What opportunities are there for professional development and growth within the content team and the wider organization?
- How does Entain support work-life balance and employee well-being, particularly in a hybrid work arrangement?
- What are the most challenging aspects of working in a dynamic, multicultural environment, and how does Entain support its employees in overcoming these challenges?
ASSUMPTION: These questions allow candidates to gain insight into the day-to-day responsibilities, team dynamics, and growth opportunities within the role. They also demonstrate the candidate's interest in the company and commitment to their potential success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant content creation and SEO experience, as well as your Flemish language skills and understanding of Belgian sports trends
- Write a compelling cover letter that emphasizes your passion for sports and digital marketing, as well as your familiarity with Belgian sports trends
- Include links to your portfolio or previous work samples, showcasing your Flemish language skills and understanding of SEO principles
- Prepare for a content assessment or test project, demonstrating your ability to create high-quality, SEO-optimized content in Flemish
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
