📌 Core Information
🔹 Job Title: SEO Content Executive
🔹 Company: Havas Group
🔹 Location: Leeds, England, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-30
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating SEO-focused copy for client websites
- Writing innovative and original content for clients
- Developing a clear and consistent brand tone across all content
- Brainstorming engaging content ideas and digital PR campaign assets
- Collaborating with cross-functional teams to deliver client strategies
ASSUMPTION: This role is ideal for a recent graduate or early-career professional looking to break into the SEO and content creation industry. The role offers a clear development path and training opportunities.
📋 Key Responsibilities
✅ Creating SEO-focused copy including product descriptions, category copy, meta descriptions, and titles for client websites
✅ Writing innovative and original content to inspire and captivate target audiences whilst delivering on SEO KPIs
✅ Developing a clear and consistent brand tone across all content produced for clients
✅ Brainstorming engaging content ideas and digital PR campaign assets (individually or in teams)
✅ Supporting the SEO Strategy Manager to review the copywriting strategy and adapt where required
✅ Undertaking keyword research and analysis to help shape content approach for clients
✅ Contributing to competitor analysis to identify opportunities and insights
✅ Proactively sharing suggestions to improve the content offering or creation process
✅ Learning to leverage AI-powered tools and tech to support the content creation process and increase efficiency
✅ Working collaboratively and proactively with wider teams (digital PR, technical SEO, paid search, and planning teams)
ASSUMPTION: The role requires a strong focus on content creation and SEO, with a willingness to learn and adapt in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 0-2 years of experience in writing content online (e.g., student, intern, grad placement, or personal projects)
Required Skills:
- Exceptional writing and communication skills
- Creative flair and a positive, can-do attitude with a strong attention to detail
- Strong time management skills, ability to prioritize workload and meet deadlines
- Willingness and a hunger to take feedback on board
- Strong collaboration skills and desire to work with others in a team
- A working knowledge of uploading content into a website’s CMS
Preferred Skills:
- An understanding of SEO and how to incorporate best practices into copywriting
- A working knowledge of key content and SEO tools (Ahrefs, SEMrush, etc.)
- Interest in web analytics and an ability to use data to back arguments
- Interest in marketing trends and applying them to services
ASSUMPTION: While SEO experience is not required, a willingness to learn and adapt is essential for this role.
💰 Compensation & Benefits
Salary Range: £20,000 - £25,000 per annum (based on entry-level roles in the UK advertising industry)
Benefits:
- Competitive benefits package
- Opportunities for professional development and training
- Dynamic and collaborative work environment
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level roles in the UK advertising industry. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Havas Group is a global advertising and communications network, operating in over 100 markets worldwide. They offer a wide range of services, including advertising, media planning and buying, public relations, and digital marketing.
Company Size: Havas Group has over 10,000 employees globally, providing a large and diverse work environment.
Founded: 1835 (Paris, France)
Company Description:
- Havas Group is committed to making a meaningful difference to brands, businesses, and people
- The company operates through 70+ Havas Villages around the world, offering integrated communications solutions
- Havas Group is committed to building a diverse culture where everybody feels they belong and can thrive
Company Specialties:
- Advertising
- Media Planning and Buying
- Public Relations
- Digital Marketing
Company Website: Havas Group Website
ASSUMPTION: Havas Group's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-level to Mid-level (depending on experience and performance)
Reporting Structure: This role reports directly to the SEO Strategy Manager
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Progression to Senior Content Executive or similar role
- Expansion into SEO strategy or management roles
- Potential to work on international client accounts
ASSUMPTION: This role offers clear career progression opportunities, with a focus on developing SEO and content creation skills.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Leeds, England, United Kingdom
Geographic Context:
- Leeds is a vibrant city in the north of England, with a thriving digital and tech industry
- The city offers a high quality of life, with affordable housing and a strong cultural scene
- Leeds is well-connected by road, rail, and air, with easy access to major cities in the UK and Europe
Work Schedule: Full-time (37.5 hours per week), with flexible working hours and the possibility of remote work
ASSUMPTION: Leeds offers a dynamic and vibrant work environment, with a strong digital and tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video screening with the HR team
- Face-to-face or video interview with the SEO Strategy Manager and a member of the HR team
- Final interview with the SEO Strategy Director
Key Assessment Areas:
- Writing and communication skills
- Creativity and attention to detail
- Understanding of SEO principles (desirable)
- Collaboration and teamwork skills
- Adaptability and willingness to learn
Application Tips:
- Tailor your CV and cover letter to highlight your writing and SEO-related skills and experiences
- Provide examples of your past writing projects, ideally with SEO-focused content
- Prepare questions to ask the interviewer about the role, the team, and the company's culture
ATS Keywords: SEO, Content Creation, Writing, Keyword Research, Collaboration, Time Management, Attention to Detail, Digital PR, Creative Thinking, Data Analysis, CMS Management, Marketing Trends, Communication, Adaptability, AI Tools, Competitor Analysis
ASSUMPTION: The application process may vary depending on the specific role and the candidate's experience level.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- SEO tools (Ahrefs, SEMrush, etc.)
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: The role may require the use of specific tools and technologies, depending on the client's needs and the project's requirements.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Results-driven
- Diversity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on delivering results and driving business impact
- Encourages continuous learning and development
Self-Assessment Questions:
- Do you have a strong passion for writing and creating engaging content?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a willingness to learn about SEO and adapt your writing style accordingly?
ASSUMPTION: Havas Group values a diverse and inclusive work environment, with a strong focus on collaboration and innovation.
⚠️ Potential Challenges
- The role may require working on multiple client projects simultaneously, with tight deadlines
- There may be a need to adapt to different brand voices and tones for various clients
- The role may require occasional travel to client meetings or industry events
- The role may involve working with international clients, requiring flexibility with working hours
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn.
📈 Similar Roles Comparison
- This role is similar to a Junior Content Strategist or SEO Specialist role, with a focus on content creation and SEO
- Compared to other advertising agencies, Havas Group offers a large and diverse client portfolio, providing opportunities to work on various projects
- Career progression opportunities may vary depending on the specific role and the candidate's experience level
ASSUMPTION: This role offers a unique blend of content creation and SEO-focused responsibilities, with opportunities for career growth and development.
📝 Sample Projects
- Creating SEO-focused product descriptions and meta tags for an e-commerce client
- Writing engaging blog posts and articles for a B2B technology client
- Developing a digital PR campaign for a consumer goods client, including press releases, blog posts, and social media content
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and client types that the role may involve.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader SEO strategy for the agency and its clients?
- What opportunities are there for professional development and training in this role?
- How does the SEO Strategy team collaborate with other departments within the agency?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: These questions can help applicants better understand the role's expectations, the team's dynamics, and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Havas Group careers portal
- Tailor your CV and cover letter to highlight your writing and SEO-related skills and experiences
- Prepare examples of your past writing projects, ideally with SEO-focused content
- Prepare questions to ask the interviewer about the role, the team, and the company's culture
- Follow up with the hiring manager one week after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
