📌 Core Information
🔹 Job Title: SEO & Content Manager
🔹 Company: Nestify
🔹 Location: Cape Town, South Africa (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days office, 3 days home)
🚀 Job Overview
Key aspects of this role include:
- Executing SEO and content tasks to drive organic traffic growth
- Creating engaging email content and managing segmentation
- Supporting content production and collaboration with internal teams
- Tracking and reporting on key marketing metrics
- Assisting with social media management
ASSUMPTION: This role is ideal for a proactive individual with 3-5 years of hands-on experience in SEO, content creation, and reporting, seeking to execute tasks independently.
📋 Key Responsibilities
✅ SEO & Website Optimization: Execute on-page and off-page SEO tasks to support organic traffic growth
✅ Email Content Creation: Create content for email marketing campaigns and manage segmentation to improve engagement
✅ Content & Collaboration Support: Write and edit marketing materials, coordinate with internal teams, and assist with content planning
✅ Marketing Analytics & Reporting: Track and report on key marketing metrics, provide performance insights, and monitor paid media campaign results
✅ Social Media Support: Publish and create scheduled content on LinkedIn, Instagram, and Facebook, and assist with monitoring engagement
ASSUMPTION: The role requires strong attention to detail, excellent written communication skills, and proficiency in using tools like HubSpot, Google Analytics, and Excel.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3 to 5 years of hands-on experience in SEO, email content creation, and reporting
Required Skills:
- Proven experience in SEO implementation and content creation
- Excellent written communication and organizational skills
- Detail-oriented and dependable, with a proactive attitude
- Comfortable using tools like HubSpot, Google Analytics, and Excel
Preferred Skills:
- Experience working in a global team
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong understanding of digital marketing principles and be comfortable working independently without strategic ownership.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be ZAR 60,000 - ZAR 80,000 per annum, based on industry standards for a mid-level marketing professional in Cape Town. This estimate may vary depending on the candidate's experience and qualifications.
Benefits:
- Competitive remuneration package with sales commission
- Generous annual leave
- Opportunity to grow in your career
Working Hours: Monday to Friday, 9:00am to 6:00pm (South African Time)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate (Property Management)
Company Size: 51-200 employees (Global)
Founded: 2015 (Estimated, based on LinkedIn data)
Company Description:
- Nestify is an international property management company operating in the UK, France, Ireland, the UAE, and South Africa
- Specializes in short-, medium-, and long-term rental management for Airbnb-style properties
- Emphasizes a tech-driven, contactless service and a seamless experience for clients and guests
Company Specialties:
- Airbnb rental management
- Short-term and long-term property management
- Tech-driven, contactless service
Company Website: http://www.nestify
ASSUMPTION: Nestify was founded in 2015, based on the company's LinkedIn profile and industry presence.
📊 Role Analysis
Career Level: Mid-level Marketing Professional
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with internal teams such as sales and account management
Work Arrangement: Hybrid (2 days office, 3 days home) from Cape Town, South Africa
Growth Opportunities:
- Potential career growth within the global marketing team
- Opportunities to work on international projects and expand skills
ASSUMPTION: This role offers growth opportunities based on the company's global presence and emphasis on employee development.
🌍 Location & Work Environment
Office Type: Hybrid (2 days office, 3 days home)
Office Location(s): Cape Town, South Africa
Geographic Context:
- Cape Town is the second-largest city in South Africa, known for its natural beauty, vibrant culture, and diverse communities
- The city offers a high quality of life, with a moderate cost of living compared to other major urban centers in the region
- Cape Town has a Mediterranean climate, with mild, wet winters and warm, dry summers
Work Schedule: Monday to Friday, 9:00am to 6:00pm (South African Time)
ASSUMPTION: The work schedule and office location are based on the information provided in the job listing.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the Marketing Manager
- Final interview with the relevant team members or stakeholders
Key Assessment Areas:
- SEO and content creation skills
- Written communication and organizational skills
- Attention to detail and ability to work independently
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Showcase your understanding of SEO principles and digital marketing strategies
- Demonstrate your ability to work independently and manage multiple tasks
ATS Keywords: SEO, content creation, email marketing, marketing reporting, Google Analytics, HubSpot, Excel, written communication, organizational skills, detail-oriented, proactive
ASSUMPTION: The application process and assessment areas are based on typical marketing roles and the information provided in the job listing.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation platform)
- Google Analytics (web analytics service)
- Excel (spreadsheet software)
- Social media platforms (LinkedIn, Instagram, Facebook)
ASSUMPTION: The tools and technologies listed are based on the skills and responsibilities mentioned in the job description.
👔 Cultural Fit Considerations
Company Values:
- Loyalty
- Hard work
- Dedication
- High performance
- Work-life balance
Work Style:
- Proactive and independent
- Detail-oriented and organized
- Strong written communication skills
- Collaborative and team-focused
Self-Assessment Questions:
- Do you have a proven track record in SEO implementation and content creation?
- Are you comfortable working independently and managing multiple tasks?
- Do you align with Nestify's company values, particularly emphasizing loyalty, hard work, and dedication?
ASSUMPTION: The company values and work style preferences are based on the information provided in the job listing and the company's LinkedIn profile.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced, global environment
- Adapting to a hybrid work arrangement and balancing office and remote work
- Working with diverse teams and stakeholders across different time zones
- Keeping up with the latest trends and best practices in SEO and digital marketing
ASSUMPTION: The potential challenges listed are based on the role's responsibilities, work arrangement, and the company's global presence.
📈 Similar Roles Comparison
- Compared to other SEO and content manager roles, this position offers a hybrid work arrangement and the opportunity to work in a global team
- In the real estate industry, this role focuses on digital marketing for property management, whereas other roles may focus on sales, leasing, or property management itself
- Career progression may involve moving into a senior marketing role or specializing in a specific aspect of digital marketing
ASSUMPTION: The comparison points are based on industry trends, job listings, and the unique aspects of this role.
📝 Sample Projects
- Developing and executing a content marketing strategy to improve organic traffic for Nestify's global websites
- Creating and managing email marketing campaigns to engage clients and guests, and drive bookings
- Collaborating with internal teams to create marketing materials, such as guides and brochures, for various properties and services
ASSUMPTION: The sample projects listed are based on the key responsibilities and required qualifications mentioned in the job description.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams, such as sales and account management?
- What opportunities are there for professional development and growth within the marketing team?
- How does Nestify support work-life balance for its employees?
- What are the most challenging aspects of working in a global, hybrid team?
ASSUMPTION: The interview questions are designed to gain insights into the role's priorities, team dynamics, growth opportunities, work-life balance, and potential challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in SEO, content creation, and digital marketing
- Prepare examples of your past work, such as successful email campaigns or SEO strategies, to demonstrate your qualifications
- Follow up with the hiring manager after one week if you haven't heard back, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
