🔹 Job Title: SEO & Content Manager
🔹 Company: Whirlpool
🔹 Location: São Caetano do Sul, São Paulo, Brazil
🔹 Job Type: Full-Time, Hybrid (4 days on-site)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 21, 2025
🔹 Experience Level: Mid-Senior (5-10 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
1. Strategic Leadership: Develop and implement SEO and content strategies to drive performance, conversion, and consumer experience across Whirlpool's D2C channels (Brastemp, Consul, and Compra Certa).
2. Data-Driven Decision Making: Analyze and optimize SEO metrics, user behavior, and content performance to inform strategy and improve results.
3. Cross-Functional Collaboration: Work closely with marketing, product, technology, and commercial teams to ensure alignment with business objectives and effective content production.
4. Team Management: Lead, mentor, and develop a team of SEO and content specialists, fostering a culture of continuous improvement and high performance.
5. Content Creation & Management: Oversee the production of high-quality, engaging, and SEO-optimized content across various formats (text, images, videos) for websites, blogs, and apps.
ASSUMPTION: This role requires a strong balance of technical SEO expertise, creative content strategy, and effective team leadership. Success depends on the ability to integrate data-driven insights with innovative content approaches and collaborative team dynamics.
📋 Key Responsibilities
🔹 Strategic Planning & Execution:
- Define and implement SEO and content strategies aligned with business objectives and consumer needs.
- Plan and execute SEO campaigns to improve organic traffic, rankings, and conversions.
- Monitor and analyze SEO performance metrics, and optimize accordingly.
🔹 Content Development & Management:
- Lead the creation and optimization of high-quality, engaging, and SEO-friendly content for websites, blogs, and apps.
- Collaborate with cross-functional teams to ensure content aligns with brand voice, user experience, and business goals.
- Manage content calendars, workflows, and publishing processes.
🔹 Team Leadership & Development:
- Lead, mentor, and develop a team of SEO and content specialists, fostering a culture of continuous improvement and high performance.
- Collaborate with HR to recruit, onboard, and retain top talent.
🔹 Stakeholder Management & Communication:
- Liaise with marketing, product, technology, and commercial teams to ensure content aligns with business objectives and is delivered on time and within budget.
- Present SEO and content performance reports to senior leadership and stakeholders.
ASSUMPTION: This role requires strong project management, communication, and stakeholder management skills to balance multiple priorities, meet deadlines, and drive results across various teams and projects.
🎯 Required Qualifications
Education:
- Bachelor's degree in Journalism, Marketing, Communications, or a related field.
Experience:
- Proven experience (5+ years) in SEO and content strategy, with a focus on performance, rankings, and conversions.
- Experience managing and developing high-performing content teams.
- Familiarity with e-commerce/D2C environments and enterprise-level organizations.
Skills:
- Strong SEO and content strategy expertise, with a data-driven approach.
- Excellent leadership, communication, and stakeholder management skills.
- Proficiency in using SEO tools (e.g., GA4, Google Search Console, Semrush) and content management systems.
- Fluency in Portuguese and English (advanced level required for daily international collaboration).
- Knowledge of UX, information architecture, and design principles.
Preferred Qualifications
- Experience in managing high-performance blogs and SEO for apps.
- Familiarity with video and image optimization for SEO.
- Knowledge of agile methodologies (Scrum, Kanban) and experience working in large, matrixed organizations.
- Experience with Whirlpool, Brastemp, Consul, or similar brands is a plus.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior SEO & Content Manager role in Brazil, the estimated salary range is R$ 15,000 - R$ 25,000 per month, depending on experience and qualifications.
Benefits:
- Home office (1 day per week).
- Flexible working hours.
- No dress code.
- Gympass membership.
- Transportation allowance or parking.
- Meal voucher or on-site meals.
- Health insurance (medical, dental, life, and disability).
- Private pension plan.
- Employee assistance program (legal, financial, social, and psychological support).
- Childcare assistance.
- Remote work options (2 weeks per year).
- Product discounts (Compra Certa, Whirlpool, and other brands).
- Extended parental leave (4 weeks for mothers and fathers after 5 years of service).
- Additional benefits: on-site services (beauty salon, bank, laundry, cafeteria, and lactation room), employee discounts (insurance, travel, and more), and professional development opportunities.
📈 Applicant Insights
Company Context:
- Industry: Appliance manufacturing and retail.
- Company Size: Large (10,000+ employees).
- Founded: 1911 (US), 1959 (Brazil).
- Company Description: Whirlpool Corporation is a leading global manufacturer and marketer of major home appliances, with a commitment to improving life at home for consumers. The company offers a wide range of brands, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator.
- Company Specialties: Brand leadership, product leadership, operational excellence, people excellence, innovation, manufacturing, diversity & inclusion, social responsibility, environmental sustainability, and marketing.
Role Analysis:
- Career Level: Mid-Senior (5-10 years of experience).
- Reporting Structure: This role reports directly to the Head of Digital Marketing and is responsible for leading a team of SEO and content specialists.
- Work Arrangement: Hybrid (4 days on-site, 1 day remote).
- Growth Opportunities: This role offers opportunities to grow within the digital marketing team, potentially leading larger teams or taking on more strategic responsibilities.
Location & Work Environment:
- Office Type: Modern, well-equipped office with on-site amenities (beauty salon, bank, cafeteria, etc.).
- Office Location: São Caetano do Sul, São Paulo, Brazil (close to Sacomã Linha Verde station).
- Geographic Context: São Paulo is the largest city in Brazil, with a diverse cultural scene, vibrant nightlife, and numerous entertainment options. The office is located in the Greater São Paulo metropolitan area, offering easy access to urban amenities and nearby nature reserves.
💼 Interview & Application Insights
Typical Process:
1. Online application review.
2. Phone or video screening.
3. In-person or virtual interview with the hiring manager.
4. Final interview with senior leadership.
5. Background check and offer.
Key Assessment Areas:
1. SEO and content strategy expertise.
2. Leadership and team management skills.
3. Communication and stakeholder management skills.
4. Cultural fit and alignment with Whirlpool's values.
Application Tips:
1. Tailor your resume and cover letter to highlight relevant SEO, content strategy, and leadership experience.
2. Prepare for behavioral interview questions focusing on problem-solving, team management, and strategic thinking.
3. Research Whirlpool's brand, values, and recent projects to demonstrate your enthusiasm and understanding of the company.
4. Practice your Portuguese language skills, as fluency is required for daily international collaboration.
ATS Keywords: SEO, content strategy, performance analysis, team leadership, stakeholder management, data-driven decision making, agile methodologies, A/B testing, content management, digital marketing, e-commerce, D2C, hybrid work, on-site work, Brazilian Portuguese.
🛠 Cultural Fit Considerations
Company Values:
1. Integrity: Uphold ethical standards and act with honesty and transparency.
2. Respect: Value and consider the perspectives of others, fostering an inclusive work environment.
3. Inclusion & Diversity: Embrace and promote diversity, fostering an inclusive culture where everyone feels valued and respected.
4. One Whirlpool: Collaborate and work together to achieve common goals and drive collective success.
5. Spirit of Winning: Strive for excellence, continuously improve, and celebrate achievements.
Work Style:
- Collaborative: Work closely with cross-functional teams to achieve common goals and drive collective success.
- Agile: Adapt quickly to changes and prioritize continuous improvement.
- Data-driven: Use data and analytics to inform decision-making and measure performance.
- Inclusive: Foster an inclusive culture where everyone feels valued and respected.
Self-Assessment Questions:
1. How do you ensure your content strategy aligns with Whirlpool's brand voice and values?
2. Can you provide an example of a successful SEO campaign you've led, and how you adapted to changes or challenges?
3. How do you foster a culture of inclusion and diversity within your team?
4. Describe your experience working in a hybrid or remote work environment, and how you maintain productivity and collaboration.
5. How do you balance data-driven decision making with creative content strategies?
🛠 Potential Challenges
1. Language Barrier: Fluency in Portuguese is required for daily international collaboration, which may pose a challenge for non-Portuguese speakers.
2. Time Zone Differences: Whirlpool is a global company with offices in various time zones, which may require flexible working hours to accommodate team meetings and collaborations.
3. Large, Matrixed Organization: Navigating a large, matrixed organization may present challenges in terms of communication, decision-making, and prioritization.
4. Rapidly Evolving Industry: The digital marketing landscape is constantly changing, requiring continuous learning and adaptation to stay ahead of trends and best practices.
📈 Similar Roles Comparison
1. SEO Manager vs. SEO & Content Manager: While both roles focus on SEO, the SEO & Content Manager has expanded responsibilities, including content strategy, creation, and management, as well as team leadership.
2. Digital Marketing Manager vs. SEO & Content Manager: The SEO & Content Manager has a more specialized focus on SEO and content, while the Digital Marketing Manager oversees a broader range of digital marketing channels and campaigns.
3. Content Strategist vs. SEO & Content Manager: The SEO & Content Manager has additional responsibilities for SEO performance, optimization, and team leadership, while the Content Strategist focuses primarily on content strategy, creation, and management.
📝 Sample Projects
1. SEO Campaign for New Product Launch: Develop and execute an SEO campaign to drive organic traffic and conversions for a newly launched product, optimizing content, meta tags, and structured data to improve search visibility and engagement.
2. Content Audit and Refresh: Conduct a comprehensive content audit to identify underperforming or outdated content, and lead a team in refreshing and optimizing content to improve user experience and SEO performance.
3. International SEO Strategy: Develop and implement an SEO strategy to improve organic traffic and rankings for Whirlpool's international websites, considering local language, cultural, and search engine differences.
💡 Key Questions to Ask During Interview
1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities and priorities for this role?
2. Team Dynamics: How does this role fit into the broader digital marketing team structure, and how do team members collaborate and support each other?
3. Content Strategy: How does the SEO & Content Manager role contribute to Whirlpool's overall content strategy, and how does it align with the company's broader business objectives?
4. SEO Performance: What are the key SEO metrics and KPIs for this role, and how are they tracked and reported?
5. Team Growth: What opportunities are there for the SEO & Content Manager to grow and develop within the role, and how does the company support professional development and career progression?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [linked job posting](https://jobs.whirlpool.com/careers/job/34388920468-seo-content-manager-s%C3%A3o-caetano-do-sul-s%C3%A3o-paulo-bra).
2. Tailor your resume and cover letter to highlight relevant SEO, content strategy, and leadership experience.
3. Prepare for behavioral interview questions focusing on problem-solving, team management, and strategic thinking.
4. Research Whirlpool's brand, values, and recent projects to demonstrate your enthusiasm and understanding of the company.
5. Practice your Portuguese language skills, as fluency is required for daily international collaboration.
6. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
