📌 Core Information
🔹 Job Title: SEO Content Manager regional (m/w/d)
🔹 Company: Ströer SE & Co. KGaA (Ströer Gruppe)
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Working at the News Desk with editors and departments to optimize content for external presentation
- Identifying local topics with search engine potential and implementing SEO improvements
- Collaborating with Redaktion teams in different cities to create engaging content
- Analyzing and reporting on SEO performance to drive continuous improvement
- Contributing to the success of t-online through clever Republishing
ASSUMPTION: This role requires a strong understanding of SEO best practices and a keen eye for local news trends.
📋 Key Responsibilities
✅ Work at the News Desk with editors and departments to optimize content for external presentation
✅ Identify local topics with search engine potential and implement SEO improvements
✅ Collaborate with Redaktion teams in different cities to create engaging content
✅ Analyze and report on SEO performance to drive continuous improvement
✅ Contribute to the success of t-online through clever Republishing
✅ Stay informed about current trends and Google's latest updates, especially on Google Discover and Google News
✅ Facilitate knowledge transfer between the Redaktion and SEO team
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work efficiently in a fast-paced news environment.
🎯 Required Qualifications
Education: Journalistic background or equivalent education
Experience: 2-5 years of experience in publisher SEO
Required Skills:
- Excellent writing skills and a keen sense for local news
- Strong analytical skills and attention to detail
- Familiarity with SEO tools and keyword research
- Ability to work efficiently in a fast-paced news environment
- Fluency in German
Preferred Skills:
- Experience with data analysis and reporting
- Familiarity with Google Trends and other SEO tools
- Ability to work occasional weekends
ASSUMPTION: Candidates with a strong journalistic background and a passion for local news will excel in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and industry standards)
Benefits:
- 30 days of vacation
- Workation: up to 20 days working from a European location
- Sabbatical option
- Homeoffice options
- Mobility and subsidies: Jobbike, Germany ticket, central office in Berlin
- Corporate benefits: discounts on travel, events, etc.
- Further development: training opportunities, internal talent programs, women's promotion and network, internal training offers
- Onboarding events: comprehensive onboarding and introduction events
- Employee referral program: bonuses for successful referrals
- Occupational health care: health checks, health events, and subsidies for glasses
- Company events: summer and Christmas parties, team events, monthly breakfast in the Berlin office, joint sporting activities
- IT benefit program: financing options for electronics for private use
Working Hours: Full-time, with occasional weekend work
ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and experience in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, focusing on outdoor advertising, digital media, and dialog marketing
Company Size: 10,001+ employees, offering a large and diverse work environment
Founded: The Ströer Group was founded in 1993 and has since grown into one of Germany's leading media houses
Company Description:
- Ströer is a leading German media house and combines the business segments outdoor advertising/out-of-home (OOH), digital media, and dialog marketing, as well as offerings from the areas of e-commerce and Data as a Service (DaaS)
- The company operates around 300,000 media carriers, including traditional billboard media, exclusive advertising rights at train stations, and digital out-of-home media (DOOH)
- Ströer reaches more than 50 million unique users per month in the digital sector and has a strong position in the news sector with t-online
Company Specialties:
- Outdoor advertising (OOH), including DOOH
- Digital media, including websites and advertising formats
- Dialog marketing, including telephone, e-mail, and chat solutions
- E-commerce and Data as a Service (DaaS)
Company Website: www.stroeer.de
ASSUMPTION: Ströer's diverse range of business segments and large employee base offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the News Desk and collaborates with editors and departments across the organization
Work Arrangement: Hybrid, with a focus on on-site work in Berlin and occasional remote work
Growth Opportunities:
- Advancement within the SEO team or other departments within the company
- Expansion of responsibilities and leadership opportunities
- Potential to work on high-impact projects and initiatives
ASSUMPTION: This role offers a clear path for career progression and the opportunity to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, centrally located office in Berlin
Office Location(s): Ströer-Allee 1, Köln, 50999, DE (headquarters); Bamberg, DE; Hamburg, DE; Frankfurt am Main, DE; Berlin, DE; München, DE; Düsseldorf, DE; Stuttgart, DE; and other locations across Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene
- Berlin is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time, with occasional weekend work required
ASSUMPTION: Working in Berlin offers a unique blend of urban excitement and cultural richness, with a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and job offer
Key Assessment Areas:
- SEO knowledge and skills
- Writing and communication abilities
- Analytical and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare examples of your SEO work and be ready to discuss your approach to keyword research and optimization
- Research Ströer's company culture and be prepared to discuss how your values align with theirs
ATS Keywords: SEO, Content Management, Journalism, Keyword Research, Data Analysis, Local News Awareness, Reporting, Team Collaboration, Writing Skills, Trend Awareness, Time Management, Adaptability, Communication, Problem Solving, Attention to Detail, Creativity
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and be prepared to demonstrate your relevant skills and experiences.
🛠️ Tools & Technologies
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Data analysis tools (e.g., Google Analytics, Excel)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with industry-standard SEO tools and content management systems is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Responsibility
- Innovation
- Customer focus
- Collaboration
- Integrity
Work Style:
- Fast-paced and dynamic news environment
- Collaborative and team-oriented
- Focus on continuous improvement and innovation
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative news environment?
- Are you comfortable working with a diverse range of stakeholders and contributing to a team's success?
- Do you have a strong sense of responsibility and a commitment to continuous learning and improvement?
ASSUMPTION: Ströer values a strong work ethic, a commitment to innovation, and the ability to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced news environment
- Adapting to changes in SEO best practices and Google algorithms
- Balancing the need for optimization with the desire to maintain high-quality content
- Occasional weekend work may be required
ASSUMPTION: This role requires strong time management skills, adaptability, and the ability to prioritize and manage multiple tasks effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on local news and SEO optimization for a leading German media house
- Similar roles may be found in other advertising agencies or media companies, but Ströer's size and reach offer unique opportunities for growth and impact
- Career progression may involve moving into management or specialized roles within the SEO team or other departments
ASSUMPTION: This role offers a unique blend of SEO expertise, local news awareness, and the opportunity to work for a leading German media house.
📝 Sample Projects
- Optimizing a local news article for search engines while maintaining journalistic integrity
- Conducting keyword research and analysis to inform content strategy
- Developing and implementing an SEO audit to improve overall website performance
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall SEO strategy for t-online and the Ströer Group?
- What are the most significant challenges facing the SEO team in the coming months, and how can this role contribute to addressing them?
- How does Ströer support the professional development and growth of its employees, particularly within the SEO team?
- What is the team structure and dynamic like within the SEO team and the broader Redaktion?
- How does Ströer approach work-life balance, particularly for roles that may require occasional weekend work?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare examples of your SEO work and be ready to discuss your approach to keyword research and optimization
- Research Ströer's company culture and be prepared to discuss how your values align with theirs
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
