SEO Content Marketing Lead

📌 Core Information

🔹 Job Title: SEO Content Marketing Lead

🔹 Company: Taiwanmania.com International Travel Service Co., Ltd.

🔹 Location: Malaysia

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-16

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Remote OK)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing KKday’s blog content strategy to drive organic traffic and user engagement
• Planning, producing, and managing high-quality, engaging travel content that aligns with search intent and commercial goals
• Leading the execution of SEO best practices to ensure strong visibility on search engines
• Utilizing AI automation tools to streamline content operations and scale production without compromising quality
• Collaborating with cross-functional teams to ensure content aligns with business priorities and delivers ROI

ASSUMPTION: This role requires a strong focus on content strategy, SEO, and AI-driven content automation. The ideal candidate will have a proven track record in content marketing and a solid understanding of SEO principles.

📋 Key Responsibilities

✅ Lead the editorial calendar, ideation, and production of travel-related blog content to support KKday’s brand and organic traffic goals

✅ Write, edit, and publish articles that resonate with target audiences across different regions and travel verticals

✅ Collaborate with freelance writers, editors, and consultants to deliver consistent, high-quality content that reflects KKday’s tone and voice

✅ Ensure all blog content meets quality standards in accuracy, storytelling, formatting, and reader engagement

✅ Conduct keyword research and search trend analysis to inform content planning and prioritization

✅ Optimize on-page SEO for all blog posts (metadata, internal linking, headings, etc.) and ensure alignment with SEO goals

✅ Monitor SEO performance using tools such as Google Search Console and Ahrefs, and refine strategy based on traffic, CTR, and rankings

✅ Work closely with SEO and product teams to align blog content with key landing pages and campaigns

✅ Build and maintain content automation workflows using AI platforms like ChatGPT, Claude, or Jasper

✅ Identify opportunities to repurpose long-form blog posts into bite-sized content for platforms such as Instagram, TikTok, and email

✅ Partner with marketing and product stakeholders to ensure content aligns with business priorities

✅ Track and analyze content performance metrics (e.g., traffic, time on page, conversions) to inform continuous improvement

✅ Report content ROI and recommend improvements based on data-driven insights

ASSUMPTION: This role requires a strong focus on content creation, SEO, and AI-driven content automation. The ideal candidate will have experience in managing freelancers and providing clear editorial direction.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent experience

Experience: 3–5 years of experience in blog content development, editorial, or SEO content marketing roles

Required Skills:

• Solid command of English and Mandarin (written and spoken) with experience in creating bilingual content
• Strong understanding of SEO principles, keyword research, and on-page optimization techniques
• Proficiency in using AI content generation tools (e.g., ChatGPT, Claude, Jasper) and automation platforms (e.g., Make.com, Relevance AI, n8n)
• Experience managing freelancers or agency writers and providing clear editorial direction
• Strong analytical skills, with experience using Google Analytics, Search Console, or equivalent tools

Preferred Skills:

• Experience working with travel or tourism brands
• Familiarity with content management systems (CMS) and SEO plugins
• Knowledge of HTML and CSS

ASSUMPTION: This role requires a strong focus on content creation, SEO, and AI-driven content automation. The ideal candidate will have a proven track record in content marketing and a solid understanding of SEO principles.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level marketing role in Malaysia, the estimated salary range for this position is RM 6,000 - RM 9,000 per month (approximately USD 1,300 - USD 2,000).

Benefits:

• Health insurance
• Retirement plan
• Performance bonuses
• Flexible working hours

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Malaysia. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: KKday is a leading mobile-first e-commerce travel platform for local experiences with a strong presence across key Asia-Pacific markets. The travel industry is highly competitive and dynamic, with a strong focus on digitalization and innovation.

Company Size: KKday has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: KKday was founded in 2014 and has since grown to become a major player in the Asia-Pacific travel market.

Company Description:

• KKday is a leading mobile-first e-commerce travel platform for local experiences with a strong presence across key Asia-Pacific markets.
• Their goal is to make travel more accessible, convenient, and safe for everyone by pioneering the digitalization of tours, activities, and attractions.
• KKday currently hosts over 30,000 products and services in more than 92 countries and 550 cities, with multilingual support for both traditional and simplified Chinese, as well as English, Japanese, Korean, and many others.

Company Specialties:

• E-commerce travel platform
• Local experiences
• Digitalization of tours, activities, and attractions
• Multilingual support

Company Website: https://www.kkday.com

ASSUMPTION: KKday is a well-established company in the travel industry with a strong focus on digitalization and innovation. The company provides ample opportunities for growth and collaboration in a mid-sized company environment.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 3-5 years of experience in content development, editorial, or SEO content marketing roles.

Reporting Structure: The SEO Content Marketing Lead will report directly to the Marketing Manager and collaborate with cross-functional teams, including SEO, product, and marketing stakeholders.

Work Arrangement: This role is on-site with the option to work remotely. The work arrangement is flexible, with full-time hours and the opportunity to work from home when needed.

Growth Opportunities:

• Rotation across businesses to accelerate career path and gain diverse experience
• Autonomy to help run operations and make lasting impact on the travel industry in the region
• Opportunities to develop skills in AI-driven content automation and SEO

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including rotation across businesses, autonomy, and skill development in AI-driven content automation and SEO.

🌍 Location & Work Environment

Office Type: KKday has multiple offices across Asia-Pacific, with this role based in Malaysia.

Office Location(s): Kuala Lumpur, Malaysia

Geographic Context:

• Malaysia is a multicultural country with a strong focus on tourism and travel
• Kuala Lumpur is the capital and largest city of Malaysia, with a vibrant business environment and ample opportunities for networking and collaboration
• The cost of living in Malaysia is relatively low compared to other developed countries, with affordable housing and consumer goods

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The work environment at KKday is dynamic and collaborative, with a strong focus on innovation and digitalization. The geographic context of Malaysia provides ample opportunities for networking and collaboration in the travel industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and relevant stakeholders
• Background check and offer extension

Key Assessment Areas:

• Content creation and strategy skills
• SEO knowledge and experience
• AI-driven content automation proficiency
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with KKday's values

Application Tips:

• Tailor your resume and cover letter to highlight your content creation, SEO, and AI-driven content automation skills
• Provide specific examples of your experience with content strategy, SEO, and AI-driven content automation
• Demonstrate your understanding of KKday's business and how your skills and experience align with the role's requirements

ATS Keywords: SEO, content marketing, AI, automation, travel, blog, editorial, strategy, keyword research, on-page optimization, performance tracking, ROI, collaboration, cross-functional teams

ASSUMPTION: The application process for this role is typical for a mid-level marketing position in the travel industry. The key assessment areas focus on content creation, SEO, AI-driven content automation, and cultural fit.

🛠️ Tools & Technologies

• AI content generation tools: ChatGPT, Claude, Jasper
• AI automation platforms: Make.com, Relevance AI, n8n
• SEO tools: Google Search Console, Ahrefs
• Content management systems (CMS) and SEO plugins
• HTML and CSS

ASSUMPTION: The tools and technologies required for this role are primarily focused on AI-driven content automation, SEO, and content management. The ideal candidate will have experience with AI content generation tools, automation platforms, and SEO tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and results-oriented
• Focused on digitalization and innovation

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working collaboratively and cross-functionally with diverse teams?
• Do you have a strong focus on data-driven decision-making and results-oriented work?
• Are you passionate about digitalization and innovation in the travel industry?

ASSUMPTION: KKday values innovation, collaboration, customer-centricity, integrity, and accountability. The ideal candidate will be comfortable working in a dynamic and fast-paced environment, collaborating cross-functionally, and focusing on data-driven decision-making and results-oriented work.

⚠️ Potential Challenges

• Managing a team of freelance writers and providing clear editorial direction
• Keeping up with the latest trends and best practices in SEO and AI-driven content automation
• Balancing the need for high-quality content with the need for scalability and efficiency
• Working with cross-functional teams to ensure content aligns with business priorities and delivers ROI

ASSUMPTION: The potential challenges for this role include managing a team of freelance writers, keeping up with the latest trends in SEO and AI-driven content automation, balancing quality and scalability, and working with cross-functional teams to deliver ROI.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven content automation and SEO for a travel e-commerce platform
• Similar roles in the travel industry may focus more on traditional content marketing or SEO strategies
• Career progression in this role may involve moving into a more senior marketing or SEO role within KKday or another travel e-commerce platform

ASSUMPTION: This role is unique in its focus on AI-driven content automation and SEO for a travel e-commerce platform. Similar roles in the travel industry may focus more on traditional content marketing or SEO strategies, and career progression may involve moving into a more senior marketing or SEO role.

📝 Sample Projects

• Developing and executing a content strategy for a new travel vertical or destination
• Repurposing long-form blog posts into bite-sized content for social media platforms
• Conducting keyword research and on-page optimization for a high-traffic landing page

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute content strategies, repurpose content for different platforms, and conduct keyword research and on-page optimization.

❓ Key Questions to Ask During Interview

• Can you describe the current content strategy and how this role fits into it?
• How does KKday support the professional development and growth of its employees?
• What are the biggest challenges facing the travel industry in the next 5 years, and how is KKday positioned to address them?
• How does KKday measure the success of its content marketing efforts, and what are the key performance indicators (KPIs) for this role?
• What is the work-life balance like at KKday, and how does the company support work-life balance for its employees?

ASSUMPTION: These key questions are designed to help the candidate understand the role's context within the company, the company's approach to professional development and growth, the travel industry's challenges, and the company's approach to measuring content marketing success and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the KKday careers portal
• Tailor your resume and cover letter to highlight your content creation, SEO, and AI-driven content automation skills
• Provide specific examples of your experience with content strategy, SEO, and AI-driven content automation
• Demonstrate your understanding of KKday's business and how your skills and experience align with the role's requirements
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and ask about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.