SEO Content Marketing Manager

📌 Core Information

🔹 Job Title: SEO Content Marketing Manager

🔹 Company: Airwallex

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing SEO-driven content strategies to align with business goals and resonate with target audiences.
• Creating and editing high-quality, engaging, and relevant content that balances SEO optimization with a reader-first approach.
• Collaborating with cross-functional teams to ensure content consistency and impact.
• Staying current with industry trends and best practices in SEO, content marketing, and digital strategy.
• Managing the editorial calendar and overseeing content production timelines.

ASSUMPTION: This role requires a strategic and creative thinker who can balance SEO performance with broader brand storytelling. The ideal candidate will have a strong track record in driving organic growth through SEO content management and a passion for impactful writing.

📋 Key Responsibilities

✅ Develop and execute SEO-driven content strategies that align with business goals and resonate with target audiences across blog posts, landing pages, and other web assets.

✅ Create and edit high-quality, engaging, and relevant content that balances SEO optimization with a reader-first approach.

✅ Collaborate with cross-functional teams—including design, product marketing, and regional marketers—to ensure content consistency and impact.

✅ Stay current with industry trends and best practices in SEO, content marketing, and digital strategy.

✅ Manage the editorial calendar and oversee content production timelines.

✅ Work with a network of freelancers and/or agencies to ensure content quality accurately reflects Airwallex’s value propositions.

✅ Provide editorial feedback and guidance to junior writers and external contributors as needed.

✅ Fact-check all content and ensure accuracy, correct grammar, and alignment with editorial standards.

✅ Support the publishing and formatting of content within our Content Management System (CMS).

✅ Maintain high editorial standards while ensuring deadlines and performance targets are met.

✅ Leverage AI tools effectively to enhance content creation and efficiency.

✅ Establish and optimize workflows for content planning, development, and approval.

✅ Identify content gaps and propose ideas to improve quality, engagement, and on-page experience (including UI/UX considerations).

✅ Partner closely with the SEO team to grow blog traffic in line with quarterly goals.

✅ Ensure all content aligns with the Airwallex brand voice, tone, and editorial style.

✅ Track and report on content performance to measure impact and guide future strategy.

ASSUMPTION: This role requires a strong understanding of SEO content best practices, including familiarity with Google’s E-E-A-T guidelines, and the ability to navigate ambiguity, take initiative, and drive projects forward independently.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 5 years experience in SEO content management, with a strong track record of driving organic growth

Required Skills:

• Exceptional writing, editing, and grammar skills, with a keen eye for detail
• Experience in B2B content marketing
• Proven project management experience within content marketing, including the ability to coordinate with multiple global stakeholders
• Hands-on experience using content management systems (CMS) to publish and manage digital content
• Solid understanding of website traffic and engagement metrics, with working knowledge of tools like Google Analytics
• Deep expertise in SEO content best practices, including familiarity with Google’s E-E-A-T guidelines
• Adaptable and growth-minded, with a bias for action and comfort operating in a fast-paced, high-growth startup environment
• Ability to navigate ambiguity, take initiative, and drive projects forward independently

Preferred Skills:

• Experience in content marketing within the finance or fintech sector

ASSUMPTION: While not mandatory, experience in the finance or fintech sector could provide a valuable context for creating relevant and engaging content for Airwallex’s target audience.

💰 Compensation & Benefits

Salary Range: The salary range for this role is $105,000 to $165,000 per year. This estimate is based on industry standards for SEO content marketing managers with 5-10 years of experience in the San Francisco Bay Area.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time position with standard business hours (9:00 AM to 5:00 PM, Monday to Friday). Some flexibility may be available for the right candidate.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate’s qualifications, experience, and market conditions. Airwallex offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Airwallex operates in the competitive and dynamic financial services industry, focusing on global payments and financial operations for modern businesses.

Company Size: Airwallex is a mid-sized company with approximately 1,800 employees globally. This size offers the benefits of a well-established organization while maintaining the agility and innovation of a startup.

Founded: Airwallex was founded in Melbourne, Australia, in 2015 and has since expanded its presence to 26 offices worldwide.

Company Description:

• Airwallex is a leading global payments and financial platform for modern businesses, offering trusted solutions to manage everything from business accounts, payments, treasury, and spend management to embedded finance.
• The company takes the friction out of global payments and financial operations, empowering businesses of all sizes to unlock new opportunities and grow beyond borders.
• Airwallex supports over 150,000 businesses globally and is trusted by brands such as Brex, Canva, Rippling, Navan, Qantas, SHEIN, and many more.

Company Specialties:

• Fintech
• Card
• Business Account
• API
• Multi-currency Wallet
• Global SME Bank
• Payment Acceptance
• Online Payments
• International Transfers
• Issuing
• Acquiring
• Embedded Finance

Company Website: http://www.airwallex.com

ASSUMPTION: Airwallex’s extensive experience in the fintech industry and global presence provide a strong foundation for creating relevant and engaging content for a diverse audience.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a strong track record in SEO content management and a deep understanding of SEO best practices.

Reporting Structure: The SEO Content Marketing Manager will report directly to the Head of Marketing and collaborate closely with the SEO team and other cross-functional stakeholders.

Work Arrangement: This is an on-site role based in San Francisco, with some flexibility for the right candidate.

Growth Opportunities:

• As Airwallex continues to expand its global presence, there may be opportunities for the SEO Content Marketing Manager to grow into a leadership role or take on additional responsibilities.
• The dynamic and fast-paced nature of the company offers ample opportunities for professional development and growth.

ASSUMPTION: The SEO Content Marketing Manager’s success in driving organic growth and improving content quality will create opportunities for career advancement within the marketing team.

🌍 Location & Work Environment

Office Type: Airwallex’s San Francisco office is a modern and collaborative workspace designed to foster creativity and innovation.

Office Location(s): 1460 Mission St, #02W101, San Francisco, California 94103, US

Geographic Context:

• The San Francisco Bay Area is a major tech hub, offering a vibrant and dynamic work environment with numerous networking opportunities.
• The region is home to many leading financial services and fintech companies, providing ample opportunities for industry insights and collaboration.
• San Francisco is known for its diverse culture, rich history, and numerous attractions, making it an exciting place to live and work.

Work Schedule: Standard business hours (9:00 AM to 5:00 PM, Monday to Friday) with some flexibility for the right candidate.

ASSUMPTION: The SEO Content Marketing Manager will enjoy a modern and collaborative work environment that supports creativity, innovation, and productivity.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager to discuss the role and assess cultural fit
• In-depth interview with the marketing team to evaluate content creation, SEO knowledge, and strategic thinking
• Final interview with the Head of Marketing to discuss career growth opportunities and next steps

Key Assessment Areas:

• Content creation and editing skills
• SEO knowledge and understanding of best practices
• Strategic thinking and ability to develop SEO-driven content strategies
• Project management and stakeholder communication skills
• Cultural fit and alignment with Airwallex’s values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your SEO content management experience and relevant skills
• Include specific examples of your SEO content successes and the impact you’ve made in previous roles
• Demonstrate your understanding of Airwallex’s business and the role’s requirements in your cover letter
• Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and strategic thinking

ATS Keywords: SEO, content marketing, SEO content, SEO strategy, organic growth, B2B content, project management, stakeholder communication, fintech, financial services

ASSUMPTION: The interview process will focus on assessing the candidate’s content creation and SEO knowledge, as well as their strategic thinking and cultural fit with Airwallex.

🛠️ Tools & Technologies

• Content Management System (CMS)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The SEO Content Marketing Manager will be expected to have experience with relevant content management, SEO, and project management tools, as well as proficiency in using collaboration and communication platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Inclusive

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable operating in a data-driven and results-oriented culture?
• Do you enjoy collaborating with cross-functional teams and stakeholders to achieve common goals?
• Are you open to feedback and willing to adapt your approach based on new information?

ASSUMPTION: The ideal candidate for the SEO Content Marketing Manager role will be a strong cultural fit with Airwallex’s values and work style, demonstrating a customer-centric, innovative, and collaborative approach to their work.

⚠️ Potential Challenges

• The SEO Content Marketing Manager may face challenges in keeping up with the fast-paced nature of the role and the company’s growth.
• Balancing SEO performance with broader brand storytelling may require strategic decision-making and prioritization.
• The role may involve managing multiple stakeholders and coordinating with global teams, which can present communication and time zone challenges.
• The competitive nature of the financial services industry may require continuous innovation and adaptation to maintain a strong market position.

ASSUMPTION: The SEO Content Marketing Manager will need to be adaptable, proactive, and comfortable operating in a fast-paced, high-growth startup environment to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional content marketing roles, the SEO Content Marketing Manager position at Airwallex places a strong emphasis on SEO performance and organic growth.
• While the role shares similarities with other SEO-focused content marketing positions, the dynamic and fast-paced nature of the fintech industry requires a unique blend of strategic thinking, creativity, and adaptability.
• Career progression in this role may involve taking on additional responsibilities or moving into a leadership position within the marketing team.

ASSUMPTION: The SEO Content Marketing Manager role at Airwallex offers a unique opportunity to drive organic growth and shape the company’s content strategy in a dynamic and innovative industry.

📝 Sample Projects

• Developing an SEO-driven content strategy to improve organic traffic for Airwallex’s blog and landing pages
• Creating a series of high-quality, engaging, and SEO-optimized blog posts on relevant fintech and business topics
• Collaborating with the design team to create visually appealing and on-brand content that aligns with Airwallex’s brand voice and tone
• Partnering with regional marketers to ensure content consistency and impact across global markets

ASSUMPTION: The SEO Content Marketing Manager’s projects will focus on driving organic growth, improving content quality, and ensuring alignment with Airwallex’s brand voice, tone, and editorial style.

❓ Key Questions to Ask During Interview

• Can you describe the company’s content strategy and how this role fits into that overall vision?
• How does the marketing team collaborate with other departments, such as product and sales, to ensure content consistency and impact?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Airwallex support the professional growth and development of its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and help you better understand the company’s culture, priorities, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO content management experience and relevant skills
• Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and strategic thinking
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
• If selected for an interview, research Airwallex’s business, industry, and competitors to demonstrate your understanding of the company and its market position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.