SEO Content Specialist

📌 Core Information

🔹 Job Title: SEO Content Specialist

🔹 Company: Apna

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Edtech

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (WFO - Domlur)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing SEO strategies to drive organic traffic and student enrollments
• Collaborating with cross-functional teams to create engaging, SEO-optimized content
• Analyzing and reporting on keyword performance and organic traffic
• Contributing to the growth of Apna Advantage, Apna's new EdTech vertical

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Research and identify high-impact keywords and content opportunities

✅ Plan, write, and optimize SEO-focused content (blogs, guides, landing pages)

✅ Track, analyze, and report on organic traffic and keyword performance

✅ Collaborate with design, product, and marketing teams to ensure content aligns with business objectives

✅ Refresh and optimize existing content to improve rankings and conversions

✅ Assist in building scalable, programmatic SEO pages for long-term traffic growth

ASSUMPTION: This role requires a high level of self-motivation and organization, as well as strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field

Experience: 1-3 years of experience in SEO content writing or content marketing

Required Skills:

• Strong understanding of SEO best practices, keyword research, and on-page optimization
• Excellent writing and editing skills with a student-first mindset
• Comfortable working with SEO tools (Google Search Console, Ahrefs, SEMrush)
• Organized, proactive, and data-driven

Preferred Skills:

• Experience with content management systems (CMS)
• Knowledge of HTML and CSS
• Familiarity with Google Analytics

ASSUMPTION: Candidates with experience in the Edtech industry or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 50-60 LPA (Based on experience and industry standards for SEO Content Specialists in Bangalore)

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement savings plan
• Employee discounts

Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Bangalore. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Apna operates in the technology, information, and internet industry, focusing on job matching, skilling, and EdTech.

Company Size: Apna has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Apna was founded in 2019, making it a relatively young company with a fast-paced, dynamic work environment.

Company Description:

• Apna is India's largest early talent hiring and jobs platform, connecting over 60 million job seekers with 250,000+ businesses.
• The company specializes in enterprise hiring solutions for various sectors, including retail, BFSI, BPO, staffing, hospitality, healthcare, education, manufacturing, energy, and IT.
• Apna has partnered with India's leading public and government organizations to provide better skilling and job opportunities to candidates across the country.

Company Specialties:

• Recruitment and job marketplace
• Skilling and career advancement
• Product development and innovation

Company Website: apna.co

ASSUMPTION: Apna's focus on growth and innovation creates an exciting work environment for employees, with ample opportunities for professional development.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Content at Apna Advantage.

Work Arrangement: On-site (WFO - Domlur) with flexible working hours and remote work options available.

Growth Opportunities:

• Potential career progression into senior content roles or management positions
• Opportunities to work on diverse projects and gain experience in various aspects of content creation and SEO
• Exposure to a fast-growing EdTech vertical within a larger, successful job platform

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in SEO and content marketing.

🌍 Location & Work Environment

Office Type: Apna's Bangalore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Hosur Road, Silicon Terraces, 30/1, Bengaluru, Karnataka 560095, IN

Geographic Context:

• Bangalore is the capital of Karnataka and the fifth-largest city in India, known for its vibrant tech industry and cosmopolitan culture.
• The office is located in the Silicon Terraces complex, offering easy access to public transportation, shopping, and dining options.
• The area is known for its green spaces and pleasant weather, with temperatures ranging from 15°C to 32°C throughout the year.

Work Schedule: Full-time (40 hours/week) with flexible working hours and remote work options available

ASSUMPTION: Bangalore's thriving tech industry and Apna's modern office environment create an ideal setting for this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (SEO content test)
• Final round interview with the hiring manager

Key Assessment Areas:

• Writing and editing skills
• SEO knowledge and understanding
• Problem-solving and analytical skills
• Cultural fit and communication skills

Application Tips:

• Tailor your resume to highlight relevant SEO and content marketing experience
• Include a cover letter explaining your interest in the role and how your skills match the job requirements
• Prepare for the technical assessment by brushing up on your SEO knowledge and practicing content creation exercises

ATS Keywords: SEO, content marketing, keyword research, on-page optimization, writing skills, editing skills, SEO tools, data-driven, organized, proactive

ASSUMPTION: Apna's hiring process is designed to assess candidates' technical skills and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Google Search Console
• Ahrefs
• SEMrush
• Google Analytics
• Content management systems (CMS)
• HTML and CSS

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Student-first mindset
• Data-driven decision making
• Collaboration and innovation
• Continuous learning and improvement

Work Style:

• Proactive and self-motivated
• Strong communication and teamwork skills
• Adaptable and open to feedback
• Results-oriented and focused on driving growth

Self-Assessment Questions:

• Do you have a strong student-first mindset and a passion for creating engaging, informative content?
• Are you comfortable working with data and using it to inform your content strategy?
• Do you thrive in a collaborative, innovative work environment?
• Are you results-driven and focused on continuous improvement?

ASSUMPTION: Apna values candidates who align with their company values and work style, as this fosters a positive and productive work environment.

⚠️ Potential Challenges

• Keeping up with the fast-paced, dynamic work environment at Apna
• Balancing creativity and analytical skills in content creation and SEO strategies
• Managing multiple projects and deadlines simultaneously
• Adapting to changes in the EdTech industry and Apna's growth

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Compared to traditional content marketing roles, this role has a stronger focus on SEO and driving organic traffic
• In the EdTech industry, this role requires a deep understanding of student needs and preferences, as well as the ability to create engaging, informative content
• Career progression in this role could lead to senior content roles or management positions within Apna Advantage or the broader Apna organization

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or companies.

📝 Sample Projects

• Developing and executing an SEO strategy to improve organic traffic for Apna Advantage's blog
• Creating a series of landing pages optimized for specific keywords and target audiences
• Analyzing and reporting on keyword performance and organic traffic to inform content strategy

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader content strategy for Apna Advantage and Apna as a whole?
• What are the most significant challenges facing the EdTech industry, and how does this role address them?
• How does Apna support the professional development and growth of its employees?
• What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
• How does Apna foster a student-first mindset and ensure that content is engaging, informative, and relevant to its target audience?

ASSUMPTION: These questions can help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Apna's careers page
• Tailor your resume to highlight relevant SEO and content marketing experience
• Include a cover letter explaining your interest in the role and how your skills match the job requirements
• Prepare for the technical assessment by brushing up on your SEO knowledge and practicing content creation exercises
• Follow up with Apna's HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.