📌 Core Information
🔹 Job Title: SEO Content Strategist
🔹 Company: Compose.ly
🔹 Location: Remote (North America Preferred)
🔹 Job Type: Full-Time
🔹 Category: SEO & Content Strategy
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 1-3 years
🔹 Remote Status: Remote (North America Preferred)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing content strategies that leverage SEO insights for full-funnel planning.
- Creating content briefs and guidelines for various formats, ensuring clarity, consistency, and strategic intent.
- Managing editorial calendars that integrate SEO, brand messaging, and audience needs across multiple content formats and distribution channels.
- Serving as the strategic voice on client calls, helping clients understand how SEO and content work together to drive traffic, engagement, and conversion.
- Collaborating cross-functionally with SEO analysts, writers, editors, and account managers to align deliverables with overall marketing goals.
- Translating performance data into actionable content insights and adjusting strategy based on analytics and shifting priorities.
- Staying up-to-date with SEO trends, AI content evolution, and platform-specific best practices.
ASSUMPTION: This role requires a strong understanding of SEO principles and a strategic mindset to translate data into engaging content that resonates across platforms and stages of the funnel.
📋 Key Responsibilities
✅ Own content strategy for a portfolio of B2B and B2C clients, with a focus on leveraging SEO insights to inform full-funnel content planning.
✅ Create content briefs and guidelines for blog posts, LinkedIn posts, email sequences, landing pages, and more, ensuring clarity, consistency, and strategic intent.
✅ Build and manage editorial calendars that integrate SEO, brand messaging, and audience needs across multiple content formats and distribution channels.
✅ Serve as the strategic voice on client calls, helping clients understand how SEO and content work together to drive traffic, engagement, and conversion.
✅ Collaborate cross-functionally with SEO analysts, writers, editors, and account managers to align deliverables with overall marketing goals.
✅ Translate performance data into actionable content insights, adjusting strategy based on analytics and shifting priorities.
✅ Stay sharp on SEO trends, AI content evolution, and platform-specific best practices (e.g., LinkedIn, newsletter, blog, YouTube).
ASSUMPTION: This role involves a mix of strategic planning, client communication, and cross-functional collaboration to create effective content strategies that drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field (or equivalent experience).
Experience: 1-3 years of experience in content strategy, editorial planning, or SEO content marketing (agency or in-house).
Required Skills:
- Proven ability to develop and implement content strategies that leverage SEO insights.
- Strong writing and editing sensibility, with experience briefing or reviewing various content formats.
- Familiarity with SEO tools like Google Search Console, Ahrefs, or SEMrush.
- Excellent client-facing communication skills, with the ability to explain strategy clearly and build trust.
- Detail-oriented and organized, with the ability to manage multiple deadlines and shifting client priorities.
- Independent project manager, comfortable working autonomously and using project management tools to keep projects on track and stakeholders aligned.
Preferred Skills:
- Experience working with brand tone of voice guides, AI-assisted content tools, or performance-focused creative campaigns.
ASSUMPTION: Candidates with a strong background in content strategy, editorial planning, or SEO content marketing, along with excellent communication and organizational skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (USD), based on experience and location. This range is an estimate and may vary based on the candidate's skills, experience, and the company's compensation structure.
Benefits:
- Flexible work hours and remote work arrangement.
- Exposure to a variety of industries, campaign types, and strategic challenges.
- Opportunity to shape content that makes an impact and drives business results.
- Flexibility, autonomy, and a team that supports learning and growth.
Working Hours: Full-time (40 hours per week), with flexible scheduling to accommodate remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's skills, experience, and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Compose.ly is a leading SEO and content marketing agency helping businesses grow through high-quality, strategic content. They empower brands to own their space online, with SEO at the core.
Company Size: Compose.ly has 51-200 employees, providing a mid-sized agency environment where applicants can make an impact and grow professionally.
Founded: Compose.ly was founded in 2016, with a focus on creating quality content that drives business growth.
Company Description:
- Compose.ly is a content-first SEO agency that powers content production and SEO strategies for hundreds of companies.
- They attract and hire only the top 1% of writer applicants to their community, ensuring high-quality content for their clients.
- Their team has developed a proven process that quickly identifies areas for content improvement and builds personalized writer teams to reach clients' KPIs.
Company Specialties:
- Content Creation
- Search Engine Optimization
- Writing and Copywriting
- SEO
- Hire Writers
- Content Writing Services
- Freelance Writing
Company Website: compose.ly
ASSUMPTION: Compose.ly is a well-established agency with a strong focus on quality content and SEO, providing applicants with an opportunity to work on diverse projects and grow professionally.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 1-3 years of experience in content strategy, editorial planning, or SEO content marketing.
Reporting Structure: The SEO Content Strategist will report directly to the SEO & Content Strategy department and collaborate cross-functionally with SEO analysts, writers, editors, and account managers.
Work Arrangement: This is a remote position with a preference for candidates based in North America. The role offers flexibility and autonomy, with a team that supports learning and growth.
Growth Opportunities:
- Expanding skills in SEO, content strategy, and cross-functional collaboration.
- Gaining exposure to various industries, campaign types, and strategic challenges.
- Developing leadership and mentoring skills by guiding clients and cross-functional teams.
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in SEO and content strategy, with a focus on developing both hard and soft skills.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): N/A (remote work only)
Geographic Context:
- Compose.ly is headquartered in Seattle, WA, but this role is remote and can be performed from anywhere in North America.
- The company has a remote-first culture, providing applicants with the flexibility to work from home or any location with a stable internet connection.
- Applicants should be comfortable working independently and managing their time effectively in a remote work environment.
Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate remote work.
ASSUMPTION: The remote work arrangement for this role provides applicants with the flexibility to work from anywhere in North America, with a focus on effective communication and time management skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Compose.ly careers page.
- Phone or video screening to assess communication skills and cultural fit.
- Skills assessment or take-home assignment to evaluate content strategy and SEO knowledge.
- Final interview with the SEO & Content Strategy department to discuss the role and company culture.
Key Assessment Areas:
- Content strategy and planning skills
- SEO knowledge and understanding
- Communication and client-facing skills
- Project management and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight your content strategy, editorial planning, and SEO experience.
- Demonstrate your understanding of SEO principles and how they can be applied to content strategy.
- Showcase your ability to create content briefs and manage editorial calendars for various content formats and distribution channels.
- Prepare for interview questions that assess your strategic thinking, communication skills, and cultural fit with the company.
ATS Keywords: SEO, Content Strategy, Content Marketing, Editorial Planning, Client Communication, Project Management, Analytical Skills, Editorial Calendars, B2B, B2C, Content Briefs, SEO Tools, Collaboration, Performance Mindset, Detail-Oriented, Organized
ASSUMPTION: The application process for this role will focus on assessing the candidate's content strategy, SEO, and communication skills, as well as their cultural fit with the company's remote-first culture.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, Ahrefs, SEMrush
- Project management tools: Teamwork, Asana, Trello
- Content creation and collaboration tools: Google Drive, Google Docs, Microsoft Office
ASSUMPTION: The tools and technologies required for this role are standard in the SEO and content marketing industry, with a focus on SEO-specific tools and project management platforms.
👔 Cultural Fit Considerations
Company Values:
- Quality: Compose.ly is committed to creating high-quality content that drives business results.
- Collaboration: The company values cross-functional collaboration and teamwork to achieve client goals.
- Flexibility: Compose.ly offers a flexible, remote-first work environment that supports learning and growth.
Work Style:
- Independent: Candidates should be comfortable working autonomously and managing their time effectively in a remote work environment.
- Strategic: Applicants should have a strong understanding of SEO principles and the ability to translate data into engaging content strategies.
- Collaborative: The role requires effective communication and collaboration with cross-functional teams to achieve client goals.
Self-Assessment Questions:
- Do you have a proven ability to develop and implement content strategies that leverage SEO insights?
- Are you comfortable working independently and managing your time effectively in a remote work environment?
- Do you have excellent communication skills and the ability to build trust with clients and cross-functional teams?
ASSUMPTION: Compose.ly values candidates who are independent, strategic, and collaborative, with a strong understanding of SEO principles and the ability to work effectively in a remote work environment.
⚠️ Potential Challenges
- Managing multiple deadlines and shifting client priorities in a remote work environment.
- Staying up-to-date with SEO trends, AI content evolution, and platform-specific best practices.
- Effectively communicating complex SEO concepts to non-technical clients and stakeholders.
- Balancing strategic planning with day-to-day project management tasks.
ASSUMPTION: The potential challenges for this role are primarily related to time management, staying current with industry trends, and effectively communicating complex SEO concepts to clients and stakeholders.
📈 Similar Roles Comparison
- This role is similar to a Content Strategist or SEO Specialist position, but with a stronger focus on content strategy and cross-functional collaboration.
- Unlike some SEO-focused roles, this position requires a deep understanding of content strategy and the ability to create content briefs and manage editorial calendars for various content formats and distribution channels.
- Career path comparison: This role can lead to advancement in SEO and content strategy, with potential opportunities to move into management or specialized roles within the industry.
ASSUMPTION: This role is unique in its focus on content strategy and cross-functional collaboration, providing applicants with an opportunity to develop a diverse skill set and advance their careers in SEO and content marketing.
📝 Sample Projects
- Developing a comprehensive content strategy for a B2B client, leveraging SEO insights to inform full-funnel content planning.
- Creating content briefs and guidelines for a B2C client's email marketing campaign, ensuring clarity, consistency, and strategic intent.
- Managing an editorial calendar for a client's blog and social media channels, integrating SEO, brand messaging, and audience needs across multiple content formats and distribution channels.
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and implement content strategies that leverage SEO insights, create content briefs and guidelines, and manage editorial calendars for various content formats and distribution channels.
❓ Key Questions to Ask During Interview
- Can you describe the typical content strategy process for a new client, from initial assessment to final implementation?
- How does the SEO & Content Strategy department collaborate with other teams, such as SEO analysts, writers, and account managers, to achieve client goals?
- What opportunities are there for professional growth and development within the company, particularly for someone looking to advance their career in SEO and content strategy?
- How does Compose.ly support work-life balance and employee well-being in a remote work environment?
- Can you provide an example of a successful content strategy that drove significant results for a client, and how the team approached the project?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the content strategy process, cross-functional collaboration, professional growth opportunities, work-life balance, and the company's approach to driving client success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Compose.ly careers page.
- Tailor your resume and cover letter to highlight your content strategy, editorial planning, and SEO experience.
- Prepare for interview questions that assess your strategic thinking, communication skills, and cultural fit with the company.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
