SEO Content Strategist - Poker & Casino

📌 Core Information

🔹 Job Title: SEO Content Strategist - Poker & Casino

🔹 Company: WPT Global

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Entertainment Providers

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing high-impact SEO content strategies for poker and casino audiences
• Creating engaging, educational, and persuasive content across various formats
• Collaborating cross-functionally to deliver content aligned with business objectives
• Applying SEO best practices to improve visibility, rankings, and lead generation
• Staying ahead of industry trends and surfacing insights to keep WPT Global at the forefront of content marketing

ASSUMPTION: This role requires a strong understanding of poker and casino dynamics, as well as proven experience in content strategy and SEO within the gambling or gaming space.

📋 Key Responsibilities

✅ Own and execute a high-impact SEO content strategy focused on poker and casino audiences

✅ Create engaging, educational, and persuasive content including guides, infographics, landing pages, and thought leadership pieces

✅ Collaborate cross-functionally with teams across Marketing, PR, Product, and Design to deliver best-in-class content aligned with business objectives

✅ Apply SEO best practices to improve visibility, rankings, and lead generation — with a sharp focus on E-E-A-T, link acquisition, and technical performance

✅ Monitor performance and adapt using data and insights from organic analytics and competitor benchmarking

✅ Ensure consistent tone, voice, and messaging across all content in alignment with WPT Global’s brand guidelines

✅ Experiment with formats and storytelling angles, bringing fresh ideas and agile execution to our content mix

✅ Stay ahead of industry trends, surfacing insights and recommendations that keep WPT Global at the forefront of content marketing in the gaming space

ASSUMPTION: The role requires strong writing, editing, and data analysis skills, as well as proficiency in SEO tools such as SEMrush or Ahrefs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)

Experience: Proven experience (5-10 years) in content strategy and SEO within the gambling, iGaming, or gaming space

Required Skills:

• Native-level English writing and editing skills with a sharp eye for detail
• Deep understanding of poker (either as a player or content expert) and casino dynamics
• Ability to turn complex information into clear, accessible, and engaging narratives
• Skilled in SEO tools such as SEMrush, Ahrefs, or equivalent, with a firm grasp of backlink strategy and performance tracking
• Confident managing own roadmap and priorities while aligning with broader team goals

Preferred Skills:

• Experience with content management systems (CMS) such as WordPress
• Familiarity with HTML and CSS
• Knowledge of poker and casino terminology

ASSUMPTION: Candidates should have a strong portfolio of high-performing poker and casino content across blogs, educational pieces, and digital campaigns.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per year (AI-estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Competitive salary
• Quarterly performance reviews leading to bonuses
• Uncapped bonuses for top performers
• Tech setup budget for home office equipment
• Monthly learning and development hours

Working Hours: Full-time (40 hours per week, flexible hours)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the United Kingdom. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: WPT Global operates in the entertainment industry, specifically focusing on online poker and casino games

Company Size: WPT Global has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: WPT Global was founded in 2022, making it a relatively new company in the online gaming space

Company Description:

• WPT Global is the online presence of the World Poker Tour, offering a large cash poker network with tens of thousands of players worldwide
• The company prioritizes security and fairness in its business operations
• WPT Global is a fully-remote organization, with employees working from anywhere and hiring talent globally

Company Specialties:

• Online poker and casino games
• Content marketing and SEO strategies
• Global player base and network

Company Website: wptglobal.com

ASSUMPTION: WPT Global's remote work environment allows for a flexible and global talent pool, enabling the company to attract top-tier professionals from various backgrounds.

📊 Role Analysis

Career Level: This role is suitable for mid- to senior-level content strategists with proven experience in SEO and content marketing within the gambling or gaming industry

Reporting Structure: The SEO Content Strategist reports directly to the Head of SEO and collaborates with various teams, including Marketing, PR, Product, and Design

Work Arrangement: This is a fully remote role, allowing the successful candidate to work from anywhere with a reliable internet connection

Growth Opportunities:

• As WPT Global continues to expand, there may be opportunities for the SEO Content Strategist to take on additional responsibilities or move into a management role
• The company's focus on learning and development may provide opportunities for the candidate to grow their skills and advance their career

ASSUMPTION: The fully remote work arrangement may require strong self-motivation, time management, and communication skills to succeed in this role.

🌍 Location & Work Environment

Office Type: N/A (fully remote)

Office Location(s): N/A (fully remote)

Geographic Context:

• The United Kingdom has a thriving online gaming industry, with a large player base and numerous opportunities for growth
• The country's time zone (GMT) allows for collaboration with teams and players worldwide
• The United Kingdom offers a high quality of life, with access to various cultural, educational, and recreational activities

Work Schedule: Full-time (40 hours per week, flexible hours)

ASSUMPTION: The fully remote work environment may require the candidate to have a reliable internet connection, a suitable home office setup, and strong communication skills to collaborate effectively with the team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Content assessment or test project
• Interview with the Head of SEO and/or other team members
• Final decision and offer

Key Assessment Areas:

• Content creation and strategy skills
• SEO knowledge and experience
• Poker and casino knowledge
• Communication and collaboration skills
• Cultural fit with WPT Global's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in content strategy, SEO, and the gambling or gaming industry
• Include a portfolio of your best poker and casino content, demonstrating your writing, editing, and storytelling skills
• Prepare for interview questions that assess your knowledge of poker and casino dynamics, as well as your ability to create engaging and informative content

ATS Keywords: SEO, content strategy, poker, casino, gambling, iGaming, gaming, writing, editing, data analysis, SEO tools, backlink strategy, performance tracking, collaboration, creativity, curiosity, content marketing, trend analysis

ASSUMPTION: The application process may vary depending on the volume of applicants and the company's hiring needs at the time of application.

🛠️ Tools & Technologies

• SEMrush or Ahrefs (SEO tools)
• WordPress (content management system)
• HTML and CSS (for content formatting and styling)
• Google Analytics (for performance tracking)
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: The successful candidate should be comfortable learning and using new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Global: Embrace diversity and inclusion, fostering a global work environment
• Integrity: Act with honesty and transparency in all aspects of the business
• Innovation: Encourage creativity and continuous improvement
• Performance: Strive for excellence and deliver results that exceed expectations

Work Style:

• Self-motivated and results-driven
• Collaborative and communicative
• Adaptable and open to feedback
• Passionate about poker, casino, and content marketing

Self-Assessment Questions:

• Do you thrive in a fast-paced, remote work environment?
• Are you comfortable managing your own roadmap and priorities while aligning with broader team goals?
• Do you have a strong understanding of poker and casino dynamics, and a passion for creating engaging content around these topics?

ASSUMPTION: WPT Global's fully remote work environment requires strong self-motivation, time management, and communication skills to succeed in this role.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of the online gaming industry and its ever-changing trends
• Managing multiple projects and deadlines while working remotely
• Balancing the need for high-quality content with the demands of SEO and lead generation
• Adapting to a fully remote work environment, which may require strong self-motivation and communication skills

ASSUMPTION: The successful candidate should be comfortable working independently and managing their own priorities while collaborating effectively with remote teams.

📈 Similar Roles Comparison

• Compared to other SEO Content Strategist roles, this position requires a deeper understanding of poker and casino dynamics, as well as a strong portfolio of relevant content
• In the online gaming industry, content marketing plays a crucial role in attracting and retaining players, making this role essential to WPT Global's success
• Career progression in this role may involve moving into a management position or specializing in a specific area of content marketing

ASSUMPTION: The successful candidate should have a strong understanding of poker and casino dynamics, as well as proven experience in content strategy and SEO within the gambling or gaming industry.

📝 Sample Projects

• Creating a comprehensive guide to poker strategy for beginners
• Developing a series of infographics illustrating the history and evolution of poker
• Writing a thought leadership piece on the future of online poker and its impact on the gaming industry

ASSUMPTION: The successful candidate should have a strong portfolio of poker and casino content, demonstrating their writing, editing, and storytelling skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader organization?
• What are the key priorities for this role in the first 90 days?
• How does WPT Global support the professional development and growth of its employees?
• What are the most significant challenges facing the online gaming industry, and how does WPT Global plan to address them?
• How does WPT Global foster a positive and inclusive work environment, particularly in a fully remote setting?

ASSUMPTION: The interview process may include content assessments or test projects, allowing the candidate to demonstrate their skills and knowledge in a practical setting.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in content strategy, SEO, and the gambling or gaming industry
• Include a portfolio of your best poker and casino content, demonstrating your writing, editing, and storytelling skills
• Prepare for interview questions that assess your knowledge of poker and casino dynamics, as well as your ability to create engaging and informative content
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.