📌 Core Information
🔹 Job Title: SEO Content Writer, LoopNet
🔹 Company: CoStar Group
🔹 Location: Irvine, California, United States
🔹 Job Type: Full-Time, On-Site
🔹 Category: Real Estate
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Creating optimized content for commercial real estate audiences
- Driving organic growth through data-driven content creation
- Collaborating with cross-functional teams to maintain a consistent tone of voice
- Managing concurrent content projects from concept to production
ASSUMPTION: This role requires a strong understanding of SEO best practices and the ability to adapt to the dynamic nature of the commercial real estate industry.
📋 Key Responsibilities
✅ Produce content tailored to commercial real estate audiences (e.g., office space trends, industrial property insights, investment strategies)
✅ Engage in data-driven content creation to address key informational needs of customers
✅ Work with other teams to ensure a consistent tone of voice is delivered across content experiences
✅ Manage concurrent content projects at a range of stages, from concept through to production and then iterate
✅ Present work to other team members and stakeholders to recruit feedback, iterate and improve, and then publish content and launch changes
ASSUMPTION: This role may require occasional overtime to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Journalism, Creative Writing, English, Marketing, or related field from an accredited, not-for-profit University or College.
Experience: 2-3 years experience in content writing and familiarity with developing content strategy.
Required Skills:
- Experience with writing for SEO – researching topics using SEO tools, optimizing content, linking, basic understanding of on-page SEO, etc.
- Proficiency in publishing in CMS platforms
- Ability to learn quickly and stay on top of trends across industries – SEO, AI, CRE, etc.
- Strong editing skills with experience in collaborative editing, pair writing, or similar content editing and quality processes
- A track record of commitment to prior employers
Preferred Skills:
- Demonstrated excellent grammar, spelling, and proofreading skills
- Familiarity with commercial real estate terminology, trends, and audience (e.g., leasing, property management, investment analysis)
- Experience working on international sites and with global teams in order to localize content for specific regions
- Experience tracking performance of content through analytics tools (GA, Search Console)
- Strong verbal and written skills communicating ideas, concepts, and designs
- Familiarity with HTML, CSS, JavaScript, and other front-end web programing languages
- Familiarity with W3C/WCAG and ADA web accessibility standards
ASSUMPTION: While not required, having a background in commercial real estate can be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $71,000 - $97,000 per year, based on relevant skills and experience
Benefits:
- Comprehensive healthcare coverage
- Life, legal, and supplementary insurance
- Commuter and parking benefits
- 401(K) retirement plan
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs
- Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks
Working Hours: Full-time, Monday through Friday, with occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate. CoStar Group is a leading global provider of commercial real estate information, analytics, online marketplaces, and 3D digital twin technology.
Company Size: 5,001-10,000 employees. As a large company, CoStar Group offers a wide range of opportunities for career growth and development.
Founded: 1986. CoStar Group has over 35 years of experience in the real estate industry.
Company Description:
- CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
- The company's major brands include CoStar, LoopNet, Apartments.com, Homes.com, Matterport, STR, Ten-X, and OnTheMarket.
- CoStar Group's websites attracted over 134 million average monthly unique visitors in the fourth quarter of 2024, serving clients around the world.
Company Specialties:
- Research
- Marketing
- Product Development
- Analytics
- Commercial Real Estate
- Sales
- Real Estate
- and Technology
Company Website: www.costargroup.com
ASSUMPTION: CoStar Group's extensive experience and global presence provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of technical skills and industry knowledge, making it well-suited for mid-career professionals.
Reporting Structure: This role reports directly to the SEO Manager for LoopNet.
Work Arrangement: On-site, Monday through Friday, with occasional overtime as needed.
Growth Opportunities:
- As a large company, CoStar Group offers numerous opportunities for career advancement and professional development.
- This role provides the opportunity to work on high-impact projects and collaborate with cross-functional teams.
- The dynamic nature of the commercial real estate industry offers continuous learning and growth opportunities.
ASSUMPTION: Successful candidates will have a strong desire to learn and grow within the company.
🌍 Location & Work Environment
Office Type: Corporate office. CoStar Group's Irvine office is a modern, professional environment with on-site amenities.
Office Location(s): 17600 Laguna Canyon Rd, Irvine, California 93618, US
Geographic Context:
- Irvine is located in Orange County, California, with a population of approximately 300,000 people.
- The city is known for its high-quality schools, safe neighborhoods, and abundant recreational opportunities.
- Irvine is centrally located between Los Angeles and San Diego, providing easy access to both metropolitan areas.
Work Schedule: Full-time, Monday through Friday, with occasional overtime as needed
ASSUMPTION: The Irvine office provides a collaborative and supportive work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the SEO team
- Final interview with the SEO Manager
Key Assessment Areas:
- Content creation and optimization skills
- Familiarity with commercial real estate trends and terminology
- Ability to work collaboratively with cross-functional teams
- Adaptability to the dynamic nature of the commercial real estate industry
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of SEO best practices and commercial real estate trends in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
ATS Keywords: SEO, content writing, commercial real estate, data-driven content, LoopNet, CoStar Group
ASSUMPTION: CoStar Group's application process is designed to assess candidates' skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Analytics tools (e.g., Google Analytics)
- HTML, CSS, JavaScript
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Accountability
Work Style:
- CoStar Group values a collaborative and supportive work environment.
- The company encourages open communication, active listening, and continuous learning.
- CoStar Group's work style is fast-paced and dynamic, reflecting the ever-changing nature of the real estate industry.
Self-Assessment Questions:
- Do you have a strong commitment to maintaining high ethical standards in your work?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with CoStar Group's values and work style.
⚠️ Potential Challenges
- The dynamic nature of the commercial real estate industry can make it challenging to keep up with trends and best practices.
- This role may require occasional overtime to meet project deadlines.
- The on-site work arrangement may not be suitable for candidates who prefer a remote or hybrid work environment.
- The competitive nature of the real estate industry can present challenges in terms of market fluctuations and industry-specific regulations.
ASSUMPTION: Successful candidates will be adaptable, resilient, and able to thrive in a dynamic and competitive industry.
📈 Similar Roles Comparison
- This role is unique in its focus on commercial real estate content creation and optimization for a global audience.
- While similar roles may exist in other industries, the commercial real estate-specific nature of this role sets it apart.
- Career paths for this role may include advancement to senior content strategist, content manager, or other leadership positions within the SEO or content teams.
ASSUMPTION: This role offers a unique opportunity to gain experience in commercial real estate content creation and optimization, with potential for career growth and development within the company.
📝 Sample Projects
- Creating a comprehensive guide to office space trends and insights for LoopNet's global audience
- Developing a series of blog posts on industrial property investment strategies for commercial real estate professionals
- Optimizing a collection of commercial real estate market reports for search engines and user experience
ASSUMPTION: These sample projects demonstrate the range of content creation and optimization tasks required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the SEO team at LoopNet?
- How does CoStar Group support the professional development and growth of its employees?
- What are the most challenging aspects of working in the commercial real estate industry, and how does CoStar Group address these challenges?
- What opportunities are there for growth and advancement within the SEO team and CoStar Group as a whole?
- How does CoStar Group foster a collaborative and inclusive work environment?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- If selected for an interview, be prepared to discuss your approach to content creation, optimization, and collaboration with cross-functional teams.
- Follow up with the hiring manager within one week of your interview to reiterate your interest in the role and address any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
