📌 Core Information
🔹 Job Title: SEO Contractor
🔹 Company: Owner
🔹 Location: Remote
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: March 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Enhancing Owner's online presence to attract local customers and increase website traffic
- Collaborating with the marketing team to improve search engine rankings and drive organic traffic
- Optimizing website content, blog posts, and menu descriptions for search engines
- Staying updated on the latest SEO trends and best practices in the restaurant industry
ASSUMPTION: This role requires a strong understanding of SEO principles and techniques, with a focus on local SEO and content optimization. The ideal candidate will have experience working with SEO tools and a proven track record of improving website rankings.
📋 Key Responsibilities
✅ Conduct keyword research and analysis to identify relevant keywords and search terms used by potential customers
✅ Develop and optimize website content, blog posts, and menu descriptions to improve search engine rankings and attract targeted traffic
✅ Perform technical SEO tasks such as redirects and other SEO-related website improvements
✅ Stay updated on the latest SEO trends, algorithm updates, and best practices in the restaurant industry
✅ Optimize online menus and images for search engines
ASSUMPTION: The SEO Contractor will work closely with the marketing team to ensure that SEO efforts align with overall marketing strategies and goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven experience as an SEO Contractor, preferably with a focus on the restaurant industry
Required Skills:
- In-depth knowledge of SEO principles, techniques, and best practices
- Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools
- Strong understanding of local SEO and Google My Business optimization
- Excellent written and verbal communication skills
- Ability to analyze data and provide actionable insights
- Demonstrated ability to improve website rankings and drive organic traffic
- Ability to present case studies of past restaurant SEO successes
Preferred Skills:
- Experience with restaurant-specific SEO best practices
- Familiarity with the restaurant industry and its unique SEO challenges
ASSUMPTION: Candidates with experience in the restaurant industry or a related field may have a better understanding of the unique SEO challenges and opportunities faced by restaurant owners.
💰 Compensation & Benefits
Salary Range: $30-$40 per hour (estimated, based on experience level)
Benefits:
- Remote work flexibility
- Opportunity to work with a growing, successful company in the restaurant technology space
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The estimated salary range is based on industry standards for SEO Contractor roles with 2-5 years of experience. The actual salary may vary depending on the candidate's skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on providing online growth solutions for restaurants
Company Size: 201-500 employees (as of 2025)
Founded: 2018
Company Description:
- Owner is an all-in-one platform that helps restaurants succeed online by providing tools for website creation, online ordering, app development, customer relationship management, and marketing automation
- The company aims to level the playing field for independent restaurants by helping them compete with large national brands
- Owner is a remote-first, global company headquartered in San Francisco, with a sales hub in Toronto
Company Specialties:
- Restaurant-specific SEO
- Local SEO
- Content optimization
- Technical SEO
Company Website: owner.com
ASSUMPTION: Owner's focus on the restaurant industry and its unique SEO challenges makes this role an excellent fit for candidates with experience in this sector.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Team
Work Arrangement: 100% Remote, with the option to work from one of the company's office locations
Growth Opportunities:
- Potential for full-time employment or long-term contract work
- Opportunity to work with a diverse, talented team and gain exposure to various aspects of the business
- Chance to make a significant impact on the company's online presence and growth
ASSUMPTION: The SEO Contractor role offers opportunities for professional growth and development within the company, as Owner continues to expand its team and services.
🌍 Location & Work Environment
Office Type: Remote-first, with office locations in San Francisco and Toronto
Office Location(s): San Francisco, CA; Toronto, ON
Geographic Context:
- Owner's remote work policy allows employees to work from anywhere in the United States or Canada
- The company has a strong presence in the San Francisco Bay Area and the Greater Toronto Area
- Owner serves restaurant clients worldwide, with a focus on North America
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance and the opportunity to work from various locations within the United States or Canada.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- Technical SEO assessment or case study presentation
- Final interview with the marketing team to discuss the role and answer any questions
Key Assessment Areas:
- SEO knowledge and experience
- Communication skills
- Problem-solving abilities
- Cultural fit and alignment with Owner's values
Application Tips:
- Highlight your experience with restaurant-specific SEO and local SEO strategies
- Include specific examples of your past SEO successes and the strategies you used to achieve them
- Tailor your resume and cover letter to emphasize your relevant skills and experience
ATS Keywords: SEO, Local SEO, Content Optimization, Keyword Research, Technical SEO, Restaurant Industry, Marketing
ASSUMPTION: The application process for this role may vary depending on the specific needs of the marketing team and the number of qualified candidates.
🛠️ Tools & Technologies
- SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs
- Content management system: WordPress (likely)
- Project management tools: Asana, Trello, or similar
ASSUMPTION: The SEO Contractor will be expected to use industry-standard SEO tools and project management platforms to streamline their work and collaborate with the marketing team.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Growth-oriented
Work Style:
- Remote-friendly and flexible
- Results-driven and data-focused
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have experience working remotely and collaborating with a distributed team?
- Are you comfortable using data and analytics to inform your SEO strategies?
- Do you thrive in a fast-paced, dynamic work environment?
ASSUMPTION: Owner values candidates who are self-motivated, results-driven, and able to work effectively in a remote, collaborative environment.
⚠️ Potential Challenges
- Keeping up with the latest SEO trends and algorithm updates
- Managing multiple projects and priorities simultaneously
- Working with a diverse team and adapting to different communication styles
- Dealing with the unique SEO challenges faced by the restaurant industry
ASSUMPTION: The SEO Contractor role may present unique challenges related to the restaurant industry and the fast-paced nature of SEO best practices.
📈 Similar Roles Comparison
- Unlike in-house SEO roles, this contract position offers more flexibility and the opportunity to work with multiple clients or projects
- However, the SEO Contractor may have less influence over overall marketing strategies and company-wide SEO initiatives
- This role is well-suited for candidates seeking short-term or project-based work, as well as those looking to gain experience in the restaurant industry or SEO field
ASSUMPTION: The SEO Contractor role offers a unique blend of flexibility, growth opportunities, and the chance to make a significant impact on Owner's online presence.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Owner's website and making data-driven recommendations for improvement
- Developing and implementing a local SEO strategy to improve search engine rankings for specific restaurant locations
- Optimizing online menus and images for search engines to improve visibility and attract targeted traffic
ASSUMPTION: The SEO Contractor will be responsible for a wide range of projects and initiatives aimed at enhancing Owner's online presence and driving organic traffic.
❓ Key Questions to Ask During Interview
- What are the most significant SEO challenges currently facing Owner, and how does this role address them?
- How does the marketing team collaborate with other departments, such as sales and customer success, to ensure consistent SEO strategies?
- What opportunities are there for professional growth and development within the company?
- How does Owner support work-life balance for its remote employees?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
ASSUMPTION: The interview process for this role will focus on assessing the candidate's SEO knowledge, communication skills, and cultural fit with Owner's values and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare a case study or presentation showcasing your past SEO successes and the strategies you used to achieve them
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
