F

SEO Copywriter

Flex
Full-time
Remote
Worldwide

πŸ“Œ Core Information

πŸ”Ή Job Title: SEO Copywriter

πŸ”Ή Company: Flex

πŸ”Ή Location: Remote

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 18, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Fully Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Creating engaging SEO-friendly blogs tailored to a B2B audience
  • Collaborating with compliance and design teams to ensure content is accurate and visually appealing
  • Optimizing content for search engines to drive organic traffic
  • Contributing to broader content efforts as needed

ASSUMPTION: This role requires a strong writer with a passion for storytelling and a solid understanding of SEO best practices. The ideal candidate will be able to work independently and meet deadlines in a part-time capacity.

πŸ“‹ Key Responsibilities

βœ… Content Creation: Research, write, and optimize engaging SEO-friendly blogs tailored to our B2B audience, highlighting Flex.one’s value propositions and industry expertise.

βœ… Compliance Coordination: Submit blogs to the compliance team and address feedback or necessary edits.

βœ… Collaboration with Designers: Partner with our design team to gather relevant design elements, images, or infographics to enhance blog content.

βœ… CMS Management: Upload finalized blogs to our CMS (Webflow) with appropriate formatting, metadata, and SEO tags.

βœ… Quality Assurance: Conduct thorough QA checks for each blog to ensure accuracy, functionality, and alignment with brand guidelines.

βœ… Performance Reporting: Provide light reporting on launched blogs, including traffic performance, engagement, and optimization opportunities.

βœ… Contribution to Broader Content Efforts: Contribute to broader content efforts, such as landing pages, email copy, or campaign content, as needed.

ASSUMPTION: The SEO Copywriter will be responsible for creating high-performing blog content that supports the SEO strategy and drives traffic. They will collaborate with the compliance and design teams to ensure content is engaging and compliant.

🎯 Required Qualifications

Education: Bachelor’s degree in English, Journalism, Communications, or equivalent experience.

Experience: 2+ years of experience in SEO writing, content marketing, or copywriting, preferably in a B2B or financial services context.

Required Skills:

  • Basic understanding of SEO principles, including keyword research and on-page optimization
  • Strong attention to detail with excellent editing and proofreading skills
  • Ability to work independently and meet deadlines in a part-time capacity
  • Collaborative mindset to coordinate with compliance and design teams effectively
  • Strong storytelling skills with the ability to blend brand voice, keywords, and value props seamlessly

Preferred Skills:

  • Proficiency in SEO tools such as SEMrush, Screaming Frog, or Ahrefs
  • Experience with light performance reporting using tools like Google Analytics or similar
  • Familiarity with content management systems, particularly Webflow

ASSUMPTION: Candidates should have 2+ years of experience in SEO writing or content marketing, preferably in a B2B or financial services context. A Bachelor's degree in a related field and a basic understanding of SEO principles are also required.

πŸ’° Compensation & Benefits

Salary Range: $70,000 - $85,000 a year

Benefits:

  • Comprehensive Benefits
  • Perks

Working Hours: 40 hours per week, with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for an SEO Copywriter role with 2-5 years of experience. The actual salary may vary based on factors such as location and individual qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2022

Company Description:

  • Flex is building a finance super app for business owners, reimagining every aspect of the financial workflow and financial services
  • The company has grown revenue 25x+ since publicly launching in September 2023 and is on track to achieve profitability by mid-2025
  • Flex is focused on mid-market businesses ($3 - $100M revenue) that are largely overlooked by existing fintech solutions and reliant on slow and outdated regional banks

Company Specialties:

  • End-to-end finance platform for businesses and their owners

Company Website: https://flex.one/

ASSUMPTION: Flex is a high-growth fintech startup with an exciting mission and customer base. The company is focused on the mid-market business segment and is targeting a significant revenue opportunity.

πŸ“Š Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Senior Content Manager

Work Arrangement: Fully Remote, with flexible scheduling

Growth Opportunities:

  • As the company grows, there may be opportunities for the SEO Copywriter to take on more responsibilities or move into a management role
  • The SEO Copywriter may also have the opportunity to work on special projects or initiatives as the company expands its offerings

ASSUMPTION: This role offers opportunities for growth and development within the content team and the broader organization. The ideal candidate will be proactive and eager to take on new challenges as the company continues to grow.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): N/A

Geographic Context:

  • Flex is a fully remote company, allowing employees to work from anywhere
  • The company has its headquarters in Miami, Florida, but employees are not required to be based in this location

Work Schedule: Flexible, with a focus on results and productivity

ASSUMPTION: The fully remote work environment at Flex offers employees the flexibility to work from anywhere, with a focus on results and productivity.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the hiring manager
  • Writing test or assignment
  • Final interview with the team

Key Assessment Areas:

  • Writing skills and style
  • Understanding of SEO principles
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant experience and skills in your resume and cover letter
  • Showcase your understanding of SEO principles and how you've applied them in previous roles
  • Demonstrate your ability to write engaging and informative content for a B2B audience

ATS Keywords: SEO, content marketing, copywriting, B2B, financial services, attention to detail, editing, proofreading, collaboration, storytelling, keyword research, on-page optimization, SEO tools, Google Analytics, content management systems, Webflow

ASSUMPTION: The application process for this role will involve a writing test or assignment to assess the candidate's writing skills and understanding of SEO principles. The interview process will focus on cultural fit and alignment with company values.

πŸ› οΈ Tools & Technologies

  • SEMrush, Screaming Frog, or Ahrefs
  • Google Analytics
  • Webflow

ASSUMPTION: The SEO Copywriter will be expected to use SEO tools to research and optimize content, as well as Google Analytics to track performance. Familiarity with Webflow is a strong plus, as it is the company's content management system.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Passion
  • Determination
  • Honesty

Work Style:

  • Collaborative
  • Results-driven
  • Adaptable

Self-Assessment Questions:

  • Do you have a strong passion for storytelling and a solid understanding of SEO principles?
  • Are you able to work independently and meet deadlines in a part-time capacity?
  • Do you thrive in a collaborative environment and enjoy working with cross-functional teams?

ASSUMPTION: The ideal candidate for this role will be a strong writer with a passion for storytelling and a solid understanding of SEO best practices. They will be able to work independently and meet deadlines, as well as collaborate effectively with cross-functional teams.

⚠️ Potential Challenges

  • Keeping up with the fast-paced and ever-changing world of SEO
  • Balancing multiple projects and deadlines
  • Ensuring content is both engaging and compliant with regulatory requirements

ASSUMPTION: The SEO Copywriter will need to stay up-to-date with the latest SEO trends and best practices, as well as manage multiple projects and deadlines effectively. They will also need to ensure that content is both engaging and compliant with regulatory requirements.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to an SEO Content Writer or SEO Specialist, but with a focus on creating high-performing blog content for a B2B audience
  • Unlike other SEO roles, this position requires a strong storytelling ability and the ability to blend brand voice, keywords, and value props seamlessly
  • This role offers opportunities for growth and development within the content team and the broader organization

ASSUMPTION: This role is similar to other SEO content roles, but with a focus on creating high-performing blog content for a B2B audience. The ideal candidate will have a strong storytelling ability and the ability to blend brand voice, keywords, and value props seamlessly.

πŸ“ Sample Projects

  • Creating a series of blog posts on the latest trends in financial services for small businesses
  • Writing a whitepaper on the benefits of using an end-to-end finance platform for mid-market businesses
  • Developing a content strategy for a new product launch, including blog posts, email campaigns, and social media content

ASSUMPTION: The SEO Copywriter will be expected to create high-performing blog content that supports the SEO strategy and drives traffic. They may also be asked to contribute to broader content efforts, such as landing pages, email copy, or campaign content, as needed.

❓ Key Questions to Ask During Interview

  • Can you describe the typical workflow for creating and publishing a blog post?
  • How does the content team collaborate with other departments, such as marketing and sales?
  • What are the most important qualities you're looking for in a candidate for this role?
  • How does Flex support the professional development and growth of its employees?
  • What are the biggest challenges facing the content team in the coming months, and how can this role help address them?

ASSUMPTION: The ideal candidate for this role will be proactive and eager to take on new challenges as the company continues to grow. They will also be able to work effectively with cross-functional teams and contribute to the broader success of the organization.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Customize your resume and cover letter to highlight your relevant experience and skills
  • Prepare a writing sample that demonstrates your ability to create engaging and informative content for a B2B audience
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.