SEO Copywriter (Remote)

📌 Core Information

🔹 Job Title: SEO Copywriter (Remote)

🔹 Company: SEO Sherpa

🔹 Location: South Africa (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (within 4 hours +/- of Dubai, UAE)

🚀 Job Overview

Key aspects of this role include:

• Writing engaging web copy for diverse clients in various markets
• Collaborating with a talented team of content specialists
• Improving user experience and driving measurable ROI through copy
• Working with cutting-edge digital know-how in SEO and PPC
• Exposure to some of the region's largest brands

ASSUMPTION: This role requires strong writing skills, creativity, and a passion for digital marketing. Previous web copywriting experience is essential, and candidates should be comfortable working remotely within the specified time zones.

📋 Key Responsibilities

✅ Write engaging, user-focused copy for various web assets (homepages, landing pages, product listings, etc.)

✅ Collaborate with other experts (keyword research specialists, designers, etc.) to create content that drives ROI

✅ Consult with clients to understand their needs and business objectives, creating copy that delights

✅ Analyze copy performance using tools like GA, VWO, and heatmaps to improve effectiveness

✅ Stay up-to-date with SEO fundamentals and incorporate them into your copywriting

ASSUMPTION: The role requires strong communication skills, both written and verbal, to effectively collaborate with clients and team members.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, English, Journalism, or a related field (or equivalent experience)

Experience: 2-5 years of proven web copywriting experience

Required Skills:

• Excellent written and verbal communication skills in English
• Strong time management and organizational skills
• Ability to work under pressure and meet deadlines
• Familiarity with SEO fundamentals and data analysis tools
• Creativity and ability to generate original ideas

Preferred Skills:

• Experience with content management systems (CMS)
• Fluency in additional languages
• Background in digital marketing or SEO

ASSUMPTION: Candidates should have a strong portfolio showcasing their web copywriting skills and be comfortable working remotely with minimal supervision.

💰 Compensation & Benefits

Salary Range: The average salary for an SEO Copywriter in South Africa is around ZAR 400,000 - 600,000 per year. However, SEO Sherpa offers above-market salaries, so the actual salary range may be higher.

Benefits:

• Unlimited personal time off
• 100% company-paid health insurance
• Profit sharing (8-15% of net profit)
• Regular training and professional workshops
• Book purchases covered by the company
• Team retreats and meet-ups

Working Hours: Full-time, flexible hours (40 hours per week) within time zones of up to 4-hours +/- of Dubai, UAE

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: SEO Sherpa is an award-winning advertising services company specializing in search engine optimization (SEO) and paid advertising (PPC).

Company Size: SEO Sherpa has 51-200 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: SEO Sherpa was founded in 2012 and has since grown to become a leading SEO agency in the Middle East and Africa.

Company Description:

• SEO Sherpa is a remote-first company with a small office in Dubai, UAE, and team members spread across 12 cities in 5 countries.
• The company focuses on creating freedom for thousands of business owners worldwide through its services.
• SEO Sherpa's approach is centered around being "organic, expert, and in-house," ensuring high-quality, tailored SEO solutions for clients.

Company Specialties:

• Search Engine Optimization (SEO)
• Paid Advertising (PPC)
• Marketing Consultation
• Marketing Agency Services
• Internet Marketing Services

Company Website: www.seosherpa.com

ASSUMPTION: SEO Sherpa's remote work environment and focus on team and values make it an attractive option for candidates seeking a flexible, collaborative work environment.

📊 Role Analysis

Career Level: This role is suitable for mid-level copywriters with 2-5 years of experience seeking to advance their careers in SEO and digital marketing.

Reporting Structure: The SEO Copywriter will report directly to the Content Manager and collaborate with various teams, including keyword research specialists, paid traffic specialists, technical SEOs, and designers.

Work Arrangement: This is a full-time, remote position with flexible hours. Candidates must be within time zones of up to 4-hours +/- of Dubai, UAE.

Growth Opportunities:

• Exposure to cutting-edge digital know-how in SEO and PPC
• Collaboration with a talented team on important projects
• Potential for career advancement within the growing company

ASSUMPTION: The SEO Copywriter role offers excellent opportunities for professional growth and development within the digital marketing industry.

🌍 Location & Work Environment

Office Type: SEO Sherpa has a small office in Dubai, UAE, but the team works remotely from various locations worldwide.

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• South Africa has a diverse range of industries and markets, offering varied and exciting projects for SEO Copywriters.
• The time zone difference between South Africa and Dubai, UAE, allows for flexible collaboration with the team and clients.
• The remote work environment enables candidates to work from home or any other location within the specified time zones.

Work Schedule: Full-time, flexible hours (40 hours per week) with the freedom to work from home or any other location within the specified time zones.

ASSUMPTION: The remote work environment and flexible hours make this role an attractive option for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the Content Manager
• Writing test and/or portfolio review
• Final interview with the Content Manager and/or other team members

Key Assessment Areas:

• Writing skills and creativity
• Understanding of SEO fundamentals
• Ability to work under pressure and meet deadlines
• Communication skills and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your web copywriting experience and relevant skills
• Include a portfolio of your best web copywriting samples
• Be prepared to discuss your approach to SEO and user experience in your writing
• Demonstrate your ability to work collaboratively and adapt to a remote work environment

ATS Keywords: SEO, copywriting, web copy, user experience, digital marketing, PPC, collaboration, remote work, time management, client consultation, data analysis, creativity, content strategy

ASSUMPTION: The interview process will focus on assessing the candidate's writing skills, creativity, and cultural fit within the remote work environment.

🛠️ Tools & Technologies

• Content management systems (CMS)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Data analysis tools (e.g., Google Analytics, VWO, heatmaps)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Google Workspace)

ASSUMPTION: The SEO Copywriter will be expected to use various tools and technologies to create, optimize, and analyze web copy for clients.

👔 Cultural Fit Considerations

Company Values:

• Transparency (open for business)
• Teamwork
• Video conferencing
• Freedom for business owners
• Growth
• Team and values over growth
• The impossible is nothing
• Never settle
• Serious fun

Work Style:

• Remote and flexible
• Collaborative and team-oriented
• Data-driven and results-focused
• Creative and innovative
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy collaborating with a diverse, global team?
• Are you comfortable working with minimal supervision and managing your time effectively?
• Do you have a strong passion for digital marketing and a desire to learn and grow within the industry?

ASSUMPTION: Candidates should assess their fit with SEO Sherpa's company values and work style to ensure a successful and enjoyable working relationship.

⚠️ Potential Challenges

• Managing time zones and coordinating with a remote team
• Adapting to a fast-paced, dynamic work environment
• Meeting tight deadlines and maintaining high-quality standards
• Working with diverse clients and understanding their unique needs and objectives

ASSUMPTION: The SEO Copywriter role may present challenges related to remote work, time management, and client communication, but these can be overcome with strong organizational skills and a proactive approach.

📈 Similar Roles Comparison

• Unlike traditional copywriting roles, this position focuses exclusively on web copy and incorporates SEO fundamentals
• SEO Sherpa's remote work environment and global team offer unique opportunities for collaboration and growth
• Career progression in this role may lead to senior copywriting positions, content management, or digital marketing specializations

ASSUMPTION: The SEO Copywriter role at SEO Sherpa is distinct from traditional copywriting positions, offering unique opportunities and challenges within the digital marketing industry.

📝 Sample Projects

• Creating engaging, user-focused copy for an e-commerce homepage, driving higher rankings and conversions
• Developing a brand story and positioning statement for a fin-tech startup, differentiating it from competitors
• Optimizing product listings for an automotive website, improving search visibility and user experience

ASSUMPTION: The SEO Copywriter will work on a variety of projects, requiring strong adaptability and creativity to meet clients' unique needs and objectives.

❓ Key Questions to Ask During Interview

• How does SEO Sherpa support the professional growth and development of its copywriters?
• Can you describe the team structure and how the SEO Copywriter role fits within it?
• How does SEO Sherpa ensure effective communication and collaboration among its remote team members?
• What opportunities are there for career advancement within the company?
• How does SEO Sherpa approach work-life balance for its remote employees?

ASSUMPTION: Candidates should ask thoughtful questions during the interview to better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your web copywriting experience and relevant skills
• Include a portfolio of your best web copywriting samples
• Prepare for a writing test and/or portfolio review as part of the interview process
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.