📌 Core Information
🔹 Job Title: SEO Executive
🔹 Company: Entain
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid (2 days in office)
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting SEO Managers in developing and executing comprehensive SEO strategies
- Conducting keyword research and analysis to identify content optimization opportunities
- Collaborating with cross-functional teams to align SEO strategies with overall marketing and business objectives
- Implementing backlink strategies and fostering relationships with authoritative websites
- Monitoring and analyzing website performance metrics, search engine rankings, and organic traffic data
ASSUMPTION: This role focuses on strategy, planning, and execution, requiring a balance of analytical and creative thinking.
📋 Key Responsibilities
✅ Assist in conducting keyword research and analysis to optimize content and target relevant search queries
✅ Collaborate with cross-functional teams to ensure SEO strategies align with overall marketing and business objectives
✅ Assist in implementing the backlink strategy, including outreach, link acquisition, and relationship building with authoritative websites
✅ Contribute to competitor analysis to identify opportunities for acquiring high-quality backlinks and improving domain authority
✅ Support content creation efforts, ensuring high-quality, SEO-optimized content that aligns with target keywords and user intent
✅ Assist in monitoring and analyzing website performance metrics, search engine rankings, and organic traffic data to provide insights and recommendations for optimization
ASSUMPTION: This role requires a strong focus on data analysis and interpretation to drive informed decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 0-2 years of experience executing basic SEO tasks
Required Skills:
- Strong understanding of SEO concepts and best practices
- Familiarity with SEO tools such as Google Analytics, Google Search Console, or similar platforms
- Proficient in analyzing and interpreting data, with strong analytical skills to provide valuable insights
- Excellent communication and teamwork skills, enabling effective collaboration with cross-functional teams
- Detail-oriented mindset, capable of managing multiple tasks and prioritizing effectively
- Passion for digital marketing and a strong desire to learn and grow in the field of SEO
Preferred Skills:
- Experience with content management systems (CMS) such as WordPress
- Knowledge of HTML, CSS, and JavaScript
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is assumed to be required for this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on industry standards for entry-level SEO roles in London)
Benefits:
- Generous group bonus scheme
- Hybrid working (2 days in the office)
- Private medical insurance
- Pension scheme (matched to 6%)
- Ability to buy and sell holiday
- Free subscription to wellbeing app Unmind
- Additional "It's Your Game" day off to use at either Christmas or New Year
- Entain & Enhance days (2 paid days off to focus on professional or personal development)
- Share save scheme
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level SEO roles in London. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Entain operates in the entertainment providers industry, focusing on online gaming, sports betting, and poker.
Company Size: Entain is a large organization with over 10,000 employees globally. This size offers ample opportunities for growth and collaboration.
Founded: Entain's history dates back to the 1880s, with its current iteration evolving from GVC Holdings in 2020.
Company Description:
- Entain is a FTSE 100 company and one of the world's largest sports betting and gaming entertainment groups
- Home to over 25 widely recognized brands, such as bwin, Coral, Foxy, Gala, Ladbrokes, and partypoker
- Entain promotes a culture that shatters barriers to unite and encourages diversity of background, thought, and experience
Company Specialties:
- Online Gaming
- Sports Betting
- Poker
- Bingo
- Casino
- Digital Technology
- Customer Service
- CRM
- Online and Retail
Company Website: EntainGroup.com
ASSUMPTION: Entain's extensive global presence and diverse portfolio of brands provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and advancement within the SEO and digital marketing fields.
Reporting Structure: The SEO Executive will report directly to the SEO Manager and collaborate with various cross-functional teams, such as content, marketing, and IT.
Work Arrangement: This role operates on a hybrid basis, requiring employees to be present in the office for 2 days per week.
Growth Opportunities:
- Progression to Senior SEO Executive or SEO Manager roles
- Expansion into related fields, such as content strategy, marketing, or digital analytics
- Opportunities to work on high-profile projects and collaborate with international teams
ASSUMPTION: Given Entain's large size and diverse portfolio, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Entain's London office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 1 Stratford Place, Montfichet Rd, London E20 1EG, UK
Geographic Context:
- London is a vibrant, multicultural city with a thriving tech and digital marketing scene
- The office is located in the Stratford area, offering easy access to public transportation and local amenities
- The area is home to various tech and gaming companies, providing ample networking opportunities
Work Schedule: Full-time, Monday to Friday, with flexible working hours and the option to work from home for 3 days per week.
ASSUMPTION: Entain's hybrid work arrangement offers a good balance between office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face or video interview with the hiring manager and/or team members
- Final interview with the SEO Manager or another senior team member
Key Assessment Areas:
- SEO knowledge and understanding of best practices
- Data analysis and interpretation skills
- Communication and teamwork abilities
- Problem-solving and critical thinking
- Cultural fit and alignment with Entain's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant SEO experience and skills
- Demonstrate your understanding of Entain's business and the role's requirements in your application materials
- Prepare for behavioral and technical interview questions by researching common SEO interview questions and practicing your responses
ATS Keywords: SEO, keyword research, content optimization, data analysis, teamwork, collaboration, digital marketing, hybrid work, London
ASSUMPTION: Entain's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values.
🛠️ Tools & Technologies
- Google Analytics
- Google Search Console
- SEMrush or similar SEO tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content management systems (CMS) such as WordPress
ASSUMPTION: Familiarity with industry-standard SEO tools and Microsoft Office Suite is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Putting people first
- Pushing boundaries further
- Innovation through technology
- Winning together
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Results-focused and proactive
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform decision-making?
- Can you adapt to change and learn new tools and technologies quickly?
- Are you results-driven and proactive in pursuing opportunities for improvement?
ASSUMPTION: Entain values candidates who are strong team players, data-driven, adaptable, and results-focused.
⚠️ Potential Challenges
- Managing multiple tasks and priorities in a fast-paced environment
- Keeping up with the latest SEO trends and algorithm changes
- Collaborating effectively with cross-functional teams with varying priorities and workloads
- Working in a hybrid environment, balancing office and remote work
ASSUMPTION: These challenges can be overcome with strong time management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Compared to Junior SEO Specialist roles, this position offers more strategic and planning-focused responsibilities
- In contrast to Senior SEO Manager roles, this position has a more tactical focus on execution and support
- Career progression paths may include moving into more senior SEO roles, content strategy, or digital marketing management
ASSUMPTION: This role offers a unique blend of strategic and tactical SEO responsibilities, providing a strong foundation for career growth and development.
📝 Sample Projects
- Conducting a comprehensive keyword research project to inform content strategy
- Implementing a backlink strategy to improve domain authority and organic search rankings
- Analyzing website performance data to identify optimization opportunities and track progress
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other teams, such as content and marketing?
- What opportunities are there for professional development and growth within the SEO team and Entain as a whole?
- How does Entain support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, while also providing valuable insights into the position's requirements and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for behavioral and technical interview questions by researching common SEO interview questions and practicing your responses
- Follow up with the hiring manager or HR representative within 2-3 days after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
