SEO Executive Strategist

📌 Core Information

🔹 Job Title: SEO Executive Strategist

🔹 Company: PROSITES INC

🔹 Location: Murrieta, California, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing Services

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective SEO strategies to drive positive ROI and client traffic
• Monitoring and analyzing SEO performance using relevant tools and metrics
• Collaborating with various teams to enhance search engine marketing approaches
• Mentoring team members and providing training on SEO best practices
• Staying up-to-date with SEO industry changes and trends

ASSUMPTION: This role requires a high level of strategic thinking and leadership, as the ideal candidate will be influencing SEO efforts across multiple teams within the organization.

📋 Key Responsibilities

✅ Develop and implement effective SEO strategies to ensure positive ROI, website client traffic, and search results such as conversions for all clients

✅ Direct, participate in, and report findings of comprehensive client Website Audits & Competitive Search Analyses

✅ Assist with anchor text and internal linking strategies to maximize rankings

✅ Work directly with high value, escalated and at-risk clients to plan & implement online campaigns & SEO strategies that align with client KPIs and marketing goals

✅ Conduct keyword research to guide content teams

✅ Collect data and report on traffic, rankings, and other aspects of SEO

✅ Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, and others

✅ Build systems and create best practices that ensure all content is optimized for SEO

✅ Collaborate with product development and Director of Digital Operations to develop a SEO roadmap

✅ Review technical SEO issues and recommend fixes, both immediate and permanent

✅ Work closely with Social Media, PPC and Video Marketing teams to develop more comprehensive search engine marketing approaches

✅ Mentor team members on SEO best practices, strategies, and account management techniques

✅ Model the way for the SEO team to stay on top of SEO industry changes, social trends and search engine updates, utilizing AI where possible

✅ Lead and monitor a team of SEO, guiding strategy and providing training as necessary

✅ Utilize key tools to assess performance of SEO

✅ Make strategic digital marketing recommendations to Sales

ASSUMPTION: This role requires a strong understanding of SEO strategies, tools, and best practices to effectively drive results and mentor team members.

🎯 Required Qualifications

Education: Bachelor's degree in business, marketing, or equivalent work experience

Experience: Proven experience as an SEO Director, SEO Manager, or similar role with a solid understanding of content marketing, performance marketing, conversion, and online customer acquisition

Required Skills:

• Expertise in SEO strategies, tools, and best practices
• Strong communication skills, both written and verbal
• Results-driven with strong business acumen
• Knowledge of HTML/CSS
• Familiarity with relevant tools (e.g., SEMrush, RavenTools)
• Expertise in web analytic tools (e.g., Google Analytics, TapClicks)
• Proficiency in using Salesforce or equivalent CRM
• Strong time management and project management skills
• Ability to work well in a fast-paced environment with strict deadlines
• High tolerance for change and respect for dynamic entrepreneurial management philosophy
• Proficiency in Excel, specifically data analysis techniques

Preferred Skills:

• Experience with AI tools for SEO
• Fluency in additional languages

ASSUMPTION: The ideal candidate for this role will have a proven track record in SEO, with a strong understanding of performance marketing and online customer acquisition. They should also possess excellent communication skills and be able to thrive in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: $95,000 - $125,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. Overtime and weekend work may be required occasionally.

ASSUMPTION: The salary range provided is based on industry standards for SEO Director/Manager roles in the United States, with consideration for the candidate's experience level and the company's size. Benefits are typical for a company of this size in the marketing services industry.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, specifically focused on digital marketing for healthcare practices

Company Size: 201-500 employees. This size allows for a more structured environment with established processes but still offers opportunities for growth and innovation.

Founded: 2003. ProSites has over two decades of experience in the digital marketing industry.

Company Description:

• ProSites is a digital marketing agency specializing in website design, search engine optimization, social media management, pay-per-click advertising, and mobile-friendly websites for dental and medical practices.
• Trusted by over 7,500 doctors and endorsed by 15 state dental associations, ProSites has a proven track record of success in the healthcare industry.
• The company is a multiple Dentaltown Townie Choice Award winner, voted #1 in Website Design and Services.

Company Specialties:

• Website Design
• Search Engine Optimization
• Social Media Management
• Pay-Per-Click Advertising
• Mobile-Friendly Websites
• Practice Branding

Company Website: ProSites.com

ASSUMPTION: ProSites is a well-established company with a strong reputation in the digital marketing industry, particularly for healthcare practices. They offer a comprehensive range of services to help clients succeed in the digital landscape.

📊 Role Analysis

Career Level: Mid to Senior level. This role requires a high level of expertise and experience in SEO strategies and management.

Reporting Structure: This role reports directly to the Director of Digital Operations and oversees a team of SEO specialists.

Work Arrangement: On-site, full-time. Occasional overtime and weekend work may be required.

Growth Opportunities:

• Advancement to a Director or Vice President role within the SEO department
• Expansion into other areas of digital marketing, such as PPC or social media management
• Potential to lead and grow the SEO team, as the company continues to expand its client base

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the SEO department or expand into other areas of digital marketing.

🌍 Location & Work Environment

Office Type: Corporate office environment with a structured, professional atmosphere.

Office Location(s): 38977 Sky Canyon Dr, 2nd Floor, Murrieta, California 92563, US

Geographic Context:

• Murrieta is a city in Riverside County, California, with a population of approximately 110,000 people.
• The city is located about 85 miles southeast of Los Angeles and 60 miles north of San Diego.
• Murrieta offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions in nearby cities.

Work Schedule: Monday-Friday, 8:30 AM - 5:30 PM. Occasional overtime and weekend work may be required.

ASSUMPTION: The work environment at ProSites is professional and structured, with a focus on collaboration and teamwork. The Murrieta office offers a convenient location with easy access to nearby cities and outdoor recreation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess communication skills and cultural fit
• In-depth phone or video interview to discuss SEO experience and strategies
• On-site interview with the SEO team and Director of Digital Operations to evaluate leadership and management skills
• Background check and reference check

Key Assessment Areas:

• SEO expertise and strategic thinking
• Communication and leadership skills
• Cultural fit and alignment with company values
• Problem-solving and analytical skills

Application Tips:

• Highlight your SEO experience and achievements in your resume, using quantifiable results where possible
• Tailor your cover letter to demonstrate your understanding of ProSites' business and how your skills align with the role's requirements
• Prepare for behavioral and situational interview questions that focus on your SEO experience and leadership skills

ATS Keywords: SEO, SEO Strategy, SEO Management, SEO Team Leadership, SEO Tools, SEO Performance, SEO Reporting, SEO Audits, Competitive Analysis, Client Management, Digital Marketing, Online Customer Acquisition, Performance Marketing, Conversion, HTML, CSS, Google Analytics, TapClicks, Salesforce

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's SEO expertise, strategic thinking, and leadership skills. Tailoring your application materials to demonstrate your understanding of ProSites' business and the role's requirements will be crucial for success.

🛠️ Tools & Technologies

• SEMrush
• RavenTools
• Google Analytics
• TapClicks
• Salesforce
• Excel
• AI tools for SEO (e.g., BrightEdge, Albert, OneSpot)

ASSUMPTION: The ideal candidate for this role will have experience with a range of SEO tools and be open to learning and integrating new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Accountability
• Collaboration
• Innovation
• Excellence

Work Style:

• Structured and professional environment
• Focus on collaboration and teamwork
• Dynamic and entrepreneurial management philosophy
• High tolerance for change and adaptability

Self-Assessment Questions:

• Do you thrive in a structured, professional environment with a focus on collaboration and teamwork?
• Are you comfortable with a dynamic, entrepreneurial management philosophy and a high tolerance for change?
• Do you possess strong communication and leadership skills, with the ability to mentor and train team members?

ASSUMPTION: ProSites values candidates who are adaptable, collaborative, and committed to delivering excellence in their work. Strong communication and leadership skills are essential for success in this role.

⚠️ Potential Challenges

• Managing a team of SEO specialists with varying levels of experience and expertise
• Keeping up with the latest SEO trends and algorithm changes
• Balancing the need for strategic, long-term SEO planning with the demands of day-to-day client management
• Occasional overtime and weekend work may be required to meet client deadlines

ASSUMPTION: The ideal candidate for this role will be able to balance the demands of strategic, long-term SEO planning with the need for day-to-day client management, while also staying up-to-date with the latest SEO trends and algorithm changes.

📈 Similar Roles Comparison

• This role is similar to an SEO Manager or SEO Director role in a digital marketing agency, with a focus on strategic planning and team leadership
• However, this role is unique in its focus on the healthcare industry and the need to balance SEO strategies with the specific marketing goals and KPIs of dental and medical practices
• Career progression in this role could lead to advancement within the SEO department or expansion into other areas of digital marketing

ASSUMPTION: While this role shares similarities with other SEO Manager or SEO Director roles, its focus on the healthcare industry and the need to balance SEO strategies with specific client KPIs sets it apart from other opportunities in the digital marketing industry.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a dental practice, including keyword research, on-page optimization, and link building
• Conducting a competitive analysis for a medical practice and recommending strategies to improve their search engine rankings and online visibility
• Leading a team of SEO specialists in a website audit and migration project for a healthcare organization, ensuring minimal disruption to search engine rankings and maximum optimization for user experience

ASSUMPTION: The ideal candidate for this role will have experience with a range of SEO projects, from strategic planning and implementation to team leadership and management.

❓ Key Questions to Ask During Interview

• Can you describe the SEO team's current structure and how this role fits into that hierarchy?
• How does ProSites approach collaboration and communication between the SEO team and other departments, such as PPC and social media marketing?
• What are the most significant SEO challenges facing ProSites' clients in the healthcare industry, and how does this role address those challenges?
• What opportunities are there for growth and advancement within the SEO department or other areas of digital marketing at ProSites?
• How does ProSites support its employees' professional development and growth?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your understanding of ProSites' business. Focusing on the SEO team's structure, collaboration, and growth opportunities will help you assess the fit of this role with your career goals and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your SEO experience and achievements, using quantifiable results where possible
• Write a cover letter that demonstrates your understanding of ProSites' business and how your skills align with the role's requirements
• Prepare for behavioral and situational interview questions that focus on your SEO experience and leadership skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.