SEO Growth Marketer
Freetrade
Full-time
On-site
London, London, City of, United Kingdom
📌 Core Information
- Job Title: SEO Growth Marketer
- Company: Freetrade
- Location: London, United Kingdom
- Job Type: Full-Time
- Category: Marketing
- Date Posted: 2025-07-08
- Experience Level: 2-5 years
- Remote Status: Hybrid (3 days in-office, 2 days from home)
🚀 Job Overview
Freetrade is on a mission to make investing accessible to everyone. As an SEO Growth Marketer, you'll play a pivotal role in driving organic growth by improving search visibility and driving traffic and conversions. This role involves collaborating cross-functionally and owning the execution of Freetrade's SEO strategy.
Key Responsibilities:
- Organic Growth Execution:
- Implement SEO content best practices across existing pages and blog content.
- Support keyword research, on-page optimization, and internal linking.
- Build domain authority through a high-impact, editorially-driven backlink strategy.
- Collaborate with web developers on technical SEO tasks.
- Develop and execute a strategy for Generative Engine Optimization (GEO) on platforms like ChatGPT.
📋 Key Responsibilities (Continued)
- Performance Monitoring & Reporting:
- Track rankings, traffic, and conversions using GA4, GSC, and SEO tools.
- Support reporting on weekly/monthly performance and flag trends or wins.
- Deep dive into data to understand SEO performance flow through the funnel.
- Cross-Functional Collaboration:
- Work with content writers, web designers, and product marketers to ensure SEO is considered in campaigns and site updates.
- Liaise with compliance and legal teams to ensure content meets financial promotion regulations.
- Share SEO best practices and support upskilling across marketing and content teams.
- Experimentation & Ideation:
- Run structured A/B tests or small pilots.
- Contribute ideas for experiments and participate in brainstorming sessions.
- Help prioritize SEO initiatives based on impact, effort, and alignment with overall goals.
- Tools & Process:
- Maintain SEO tracking and analysis tools to ensure data is accurate and actionable.
- Support process improvement in how SEO content is briefed, optimized, and published at scale.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Experience: 2-4 years of experience in SEO, ideally in B2C, fintech, or e-commerce.
- Required Skills:
- Strong working knowledge of on-page SEO, keyword research, and technical fundamentals.
- Ability to brief and optimize content that balances ranking potential and user intent.
- Proficiency in tools like GA4, GSC, Semrush, Ahrefs, Screaming Frog, or similar.
- Comfortable analyzing rankings, traffic, and conversion data to spot patterns or surface insights.
- Proven ability to work cross-functionally with various teams.
- Clear and proactive communication in standups, meetings, and Slack.
💰 Compensation & Benefits
- Salary Range: £38,000 - £52,000 per year (based on experience and market rates for SEO roles in London)
- Benefits:
- Competitive salary
- 25 days holiday plus UK public holidays
- Enhanced pension (matched contributions up to 5%)
- Group life insurance (5x salary)
- Private health insurance
- Income protection cover
- Enhanced parental leave
- Flexibility for those who need it
- Learning & development opportunities
- Cycle to work scheme
- Paid sick leave (10 days per year)
📌 Applicant Insights
🔍 Company Context
- Industry: Freetrade operates in the fintech industry, focusing on making investing accessible and affordable for everyone.
- Company Size: Freetrade has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
- Founded: Freetrade was founded in 2017, making it a relatively young and dynamic company.
- Company Description: Freetrade is an award-winning app that makes investing simple and free. With over 1.3 million users, Freetrade is growing rapidly and offers a unique opportunity to join a mission-driven company in the fintech space.
- Company Specialties: Freetrade specializes in investing, stocks, bonds, ETFs, mobile apps, content, social media, iOS, Android, engineering, software engineering, mobile apps, mobile engineering, wealth, zero-fee investing, and personal finance.
📊 Role Analysis
- Career Level: This role is suitable for an experienced SEO professional looking to take on a growth-focused position with significant responsibility and opportunity for impact.
- Reporting Structure: The SEO Growth Marketer will report directly to the Senior Growth Marketer and collaborate closely with content, web, and product marketing teams.
- Work Arrangement: This role follows a hybrid work arrangement, with 3 days in the office and 2 days working from home.
- Growth Opportunities: As Freetrade continues to grow, there will be ample opportunities for career progression within the marketing team and the wider organization.
🌍 Location & Work Environment
- Office Type: Freetrade's office is located in the heart of London, providing a vibrant and collaborative work environment.
- Office Location(s): The Truman Brewery, 91 Brick Lane, London, England E1 6QR, GB
- Geographic Context: London offers a rich cultural scene, diverse neighborhoods, and excellent connectivity via public transportation.
- Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:30 PM. However, Freetrade offers flexibility for those who need it.
💼 Interview & Application Insights
- Typical Process: The interview process typically includes an initial interview, a hiring manager interview, a task presentation, and an executive interview.
- Key Assessment Areas: Candidates will be assessed on their SEO skills, analytical thinking, collaboration, and communication abilities.
- Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
- Showcase your understanding of Freetrade's mission and how your skills align with the role's requirements.
- Prepare for behavioral and technical interview questions related to SEO and growth marketing.
🛠️ Tools & Technologies
- GA4
- GSC
- Semrush
- Ahrefs
- Screaming Frog
- Google Analytics
- Google Search Console
- SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Google Workspace)
👔 Cultural Fit Considerations
- Company Values: Freetrade's core values are honesty, focus, and grit. Candidates should demonstrate these values throughout the interview process and in their day-to-day work.
- Work Style: Freetrade values collaboration, data-driven decision-making, and continuous learning. Candidates should be comfortable working in a dynamic, fast-paced environment and be open to feedback and growth.
- Self-Assessment Questions:
- How do you embody Freetrade's core values in your work?
- How do you approach learning and adapting to new tools and technologies?
- How do you balance data-driven decision-making with creative problem-solving?
⚠️ Potential Challenges
- Role-Specific Challenges:
- Balancing the need for quick wins with long-term SEO strategy.
- Collaborating effectively with cross-functional teams to ensure SEO is considered in all aspects of content creation and site updates.
- Company-Specific Challenges:
- Keeping up with the fast-paced nature of the fintech industry and Freetrade's rapid growth.
- Maintaining a strong work-life balance in a dynamic, startup-like environment.
- Location-Specific Challenges:
- Navigating London's competitive job market and high cost of living.
- Balancing work and personal life in a bustling, global city.
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses on growth marketing through SEO, whereas other roles may focus on PPC, content marketing, or social media marketing.
- This role requires a strong understanding of both technical SEO and content optimization, whereas other roles may specialize in one or the other.
- Industry-specific context:
- The fintech industry is highly competitive, with a strong focus on innovation and digital-first strategies.
- SEO plays a critical role in driving organic growth and visibility for fintech companies.
- Career path comparison:
- This role offers a clear path for career progression within the marketing team and the wider organization, with opportunities to specialize in SEO or take on broader marketing leadership roles.
📝 Sample Projects
- Role-Specific Projects:
- Conducting a comprehensive SEO audit of Freetrade's website and identifying high-potential opportunities for organic growth.
- Developing and executing a link-building strategy to improve Freetrade's domain authority and search visibility.
- Collaborating with the content team to optimize blog posts and other content for target keywords and search intent.
- Industry-Specific Projects:
- Staying up-to-date with algorithm changes and industry best practices to ensure Freetrade's SEO strategy remains cutting-edge and effective.
- Monitoring and analyzing competitors' SEO strategies to identify gaps and opportunities for Freetrade.
- Reported Responsibilities Projects:
- Conducting keyword research and on-page optimization for high-potential landing pages and blog posts.
- Collaborating with web developers to implement technical SEO best practices, such as site structure, indexation, and schema markup.
- Running A/B tests or small pilots to optimize title tags, meta descriptions, and other on-page elements.
❓ Key Questions to Ask During Interview
- Role-Specific Questions:
- How does Freetrade approach measuring and attributing SEO performance to overall business growth?
- What are the biggest SEO challenges Freetrade is currently facing, and how can this role help address them?
- Team-Specific Questions:
- How does the SEO Growth Marketer role collaborate with other marketing teams, such as content, product, and compliance?
- What are the biggest priorities for the SEO team in the next 3-6 months, and how can this role contribute to achieving them?
- Company-Specific Questions:
- How does Freetrade's acquisition by IG Group impact the SEO team's goals and strategies?
- What opportunities are there for career growth and development within the marketing team and the wider organization?
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through this [link](https://freetrade.pinpointhq.com/en/postings/cbce5f25-5751-424e-8d05-df380d418a5a).
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
- Prepare for behavioral and technical interview questions related to SEO and growth marketing.
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions.
- Keep an eye on your inbox for updates on your application status.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: SEO Growth Marketer
- Company: Freetrade
- Location: London, United Kingdom
- Job Type: Full-Time
- Category: Marketing
- Date Posted: 2025-07-08
- Experience Level: 2-5 years
- Remote Status: Hybrid (3 days in-office, 2 days from home)
🚀 Job Overview
Freetrade is on a mission to make investing accessible to everyone. As an SEO Growth Marketer, you'll play a pivotal role in driving organic growth by improving search visibility and driving traffic and conversions. This role involves collaborating cross-functionally and owning the execution of Freetrade's SEO strategy.
Key Responsibilities:
- Organic Growth Execution:
- Implement SEO content best practices across existing pages and blog content.
- Support keyword research, on-page optimization, and internal linking.
- Build domain authority through a high-impact, editorially-driven backlink strategy.
- Collaborate with web developers on technical SEO tasks.
- Develop and execute a strategy for Generative Engine Optimization (GEO) on platforms like ChatGPT.
📋 Key Responsibilities (Continued)
- Performance Monitoring & Reporting:
- Track rankings, traffic, and conversions using GA4, GSC, and SEO tools.
- Support reporting on weekly/monthly performance and flag trends or wins.
- Deep dive into data to understand SEO performance flow through the funnel.
- Cross-Functional Collaboration:
- Work with content writers, web designers, and product marketers to ensure SEO is considered in campaigns and site updates.
- Liaise with compliance and legal teams to ensure content meets financial promotion regulations.
- Share SEO best practices and support upskilling across marketing and content teams.
- Experimentation & Ideation:
- Run structured A/B tests or small pilots.
- Contribute ideas for experiments and participate in brainstorming sessions.
- Help prioritize SEO initiatives based on impact, effort, and alignment with overall goals.
- Tools & Process:
- Maintain SEO tracking and analysis tools to ensure data is accurate and actionable.
- Support process improvement in how SEO content is briefed, optimized, and published at scale.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Experience: 2-4 years of experience in SEO, ideally in B2C, fintech, or e-commerce.
- Required Skills:
- Strong working knowledge of on-page SEO, keyword research, and technical fundamentals.
- Ability to brief and optimize content that balances ranking potential and user intent.
- Proficiency in tools like GA4, GSC, Semrush, Ahrefs, Screaming Frog, or similar.
- Comfortable analyzing rankings, traffic, and conversion data to spot patterns or surface insights.
- Proven ability to work cross-functionally with various teams.
- Clear and proactive communication in standups, meetings, and Slack.
💰 Compensation & Benefits
- Salary Range: £38,000 - £52,000 per year (based on experience and market rates for SEO roles in London)
- Benefits:
- Competitive salary
- 25 days holiday plus UK public holidays
- Enhanced pension (matched contributions up to 5%)
- Group life insurance (5x salary)
- Private health insurance
- Income protection cover
- Enhanced parental leave
- Flexibility for those who need it
- Learning & development opportunities
- Cycle to work scheme
- Paid sick leave (10 days per year)
📌 Applicant Insights
🔍 Company Context
- Industry: Freetrade operates in the fintech industry, focusing on making investing accessible and affordable for everyone.
- Company Size: Freetrade has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
- Founded: Freetrade was founded in 2017, making it a relatively young and dynamic company.
- Company Description: Freetrade is an award-winning app that makes investing simple and free. With over 1.3 million users, Freetrade is growing rapidly and offers a unique opportunity to join a mission-driven company in the fintech space.
- Company Specialties: Freetrade specializes in investing, stocks, bonds, ETFs, mobile apps, content, social media, iOS, Android, engineering, software engineering, mobile apps, mobile engineering, wealth, zero-fee investing, and personal finance.
📊 Role Analysis
- Career Level: This role is suitable for an experienced SEO professional looking to take on a growth-focused position with significant responsibility and opportunity for impact.
- Reporting Structure: The SEO Growth Marketer will report directly to the Senior Growth Marketer and collaborate closely with content, web, and product marketing teams.
- Work Arrangement: This role follows a hybrid work arrangement, with 3 days in the office and 2 days working from home.
- Growth Opportunities: As Freetrade continues to grow, there will be ample opportunities for career progression within the marketing team and the wider organization.
🌍 Location & Work Environment
- Office Type: Freetrade's office is located in the heart of London, providing a vibrant and collaborative work environment.
- Office Location(s): The Truman Brewery, 91 Brick Lane, London, England E1 6QR, GB
- Geographic Context: London offers a rich cultural scene, diverse neighborhoods, and excellent connectivity via public transportation.
- Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:30 PM. However, Freetrade offers flexibility for those who need it.
💼 Interview & Application Insights
- Typical Process: The interview process typically includes an initial interview, a hiring manager interview, a task presentation, and an executive interview.
- Key Assessment Areas: Candidates will be assessed on their SEO skills, analytical thinking, collaboration, and communication abilities.
- Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
- Showcase your understanding of Freetrade's mission and how your skills align with the role's requirements.
- Prepare for behavioral and technical interview questions related to SEO and growth marketing.
🛠️ Tools & Technologies
- GA4
- GSC
- Semrush
- Ahrefs
- Screaming Frog
- Google Analytics
- Google Search Console
- SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Google Workspace)
👔 Cultural Fit Considerations
- Company Values: Freetrade's core values are honesty, focus, and grit. Candidates should demonstrate these values throughout the interview process and in their day-to-day work.
- Work Style: Freetrade values collaboration, data-driven decision-making, and continuous learning. Candidates should be comfortable working in a dynamic, fast-paced environment and be open to feedback and growth.
- Self-Assessment Questions:
- How do you embody Freetrade's core values in your work?
- How do you approach learning and adapting to new tools and technologies?
- How do you balance data-driven decision-making with creative problem-solving?
⚠️ Potential Challenges
- Role-Specific Challenges:
- Balancing the need for quick wins with long-term SEO strategy.
- Collaborating effectively with cross-functional teams to ensure SEO is considered in all aspects of content creation and site updates.
- Company-Specific Challenges:
- Keeping up with the fast-paced nature of the fintech industry and Freetrade's rapid growth.
- Maintaining a strong work-life balance in a dynamic, startup-like environment.
- Location-Specific Challenges:
- Navigating London's competitive job market and high cost of living.
- Balancing work and personal life in a bustling, global city.
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses on growth marketing through SEO, whereas other roles may focus on PPC, content marketing, or social media marketing.
- This role requires a strong understanding of both technical SEO and content optimization, whereas other roles may specialize in one or the other.
- Industry-specific context:
- The fintech industry is highly competitive, with a strong focus on innovation and digital-first strategies.
- SEO plays a critical role in driving organic growth and visibility for fintech companies.
- Career path comparison:
- This role offers a clear path for career progression within the marketing team and the wider organization, with opportunities to specialize in SEO or take on broader marketing leadership roles.
📝 Sample Projects
- Role-Specific Projects:
- Conducting a comprehensive SEO audit of Freetrade's website and identifying high-potential opportunities for organic growth.
- Developing and executing a link-building strategy to improve Freetrade's domain authority and search visibility.
- Collaborating with the content team to optimize blog posts and other content for target keywords and search intent.
- Industry-Specific Projects:
- Staying up-to-date with algorithm changes and industry best practices to ensure Freetrade's SEO strategy remains cutting-edge and effective.
- Monitoring and analyzing competitors' SEO strategies to identify gaps and opportunities for Freetrade.
- Reported Responsibilities Projects:
- Conducting keyword research and on-page optimization for high-potential landing pages and blog posts.
- Collaborating with web developers to implement technical SEO best practices, such as site structure, indexation, and schema markup.
- Running A/B tests or small pilots to optimize title tags, meta descriptions, and other on-page elements.
❓ Key Questions to Ask During Interview
- Role-Specific Questions:
- How does Freetrade approach measuring and attributing SEO performance to overall business growth?
- What are the biggest SEO challenges Freetrade is currently facing, and how can this role help address them?
- Team-Specific Questions:
- How does the SEO Growth Marketer role collaborate with other marketing teams, such as content, product, and compliance?
- What are the biggest priorities for the SEO team in the next 3-6 months, and how can this role contribute to achieving them?
- Company-Specific Questions:
- How does Freetrade's acquisition by IG Group impact the SEO team's goals and strategies?
- What opportunities are there for career growth and development within the marketing team and the wider organization?
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through this [link](https://freetrade.pinpointhq.com/en/postings/cbce5f25-5751-424e-8d05-df380d418a5a).
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
- Prepare for behavioral and technical interview questions related to SEO and growth marketing.
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions.
- Keep an eye on your inbox for updates on your application status.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.