**π Core Information**
πΉ **Job Title:** SEO Intern
πΉ **Company:** Body & Fit
πΉ **Location:** Amsterdam, Noord-Holland, Netherlands
πΉ **Job Type:** Intern
πΉ **Category:** Marketing
πΉ **Date Posted:** April 24, 2025
**π Job Overview**
Key aspects of this role include:
- **Content Optimization:** Improving product listing pages and blog content for better search visibility and user experience.
- **Strategic Planning:** Developing a 6-month editorial calendar targeting high-impact content themes.
- **Cross-Functional Collaboration:** Working with SEO, content, and product teams to drive organic growth.
- **Data-Driven Environment:** Gaining hands-on experience in SEO and content marketing at scale.
*ASSUMPTION:* This role requires a strong focus on content creation and optimization, with a data-driven approach to strategy and execution.
**π Key Responsibilities**
β
**Product Listing Page Optimization:**
- Research, draft, and optimize content for key product listing pages to improve search visibility, keyword relevance, and user experience.
β
**Blog Revamp & Categorization:**
- Audit existing blog content, group posts into meaningful categories, and implement a clean, intuitive categorization structure that aligns with SEO and UX best practices.
β
**Content Strategy & Planning:**
- Collaborate with the Digital Marketing team to develop a 6-month editorial calendar based on keyword opportunities, strategic business priorities, and user intent.
- Propose weekly blog topics aligned with strategic categories to drive qualified traffic and conversions.
β
**On-Page SEO Support:**
- Assist in optimizing meta tags, headers, and internal linking for both existing and new content.
- Ensure all content follows best SEO practices and brand tone.
*ASSUMPTION:* This role involves a mix of creative and analytical tasks, requiring strong writing skills and an understanding of SEO principles.
**π― Required Qualifications**
**Education:**
- Currently pursuing or recently completed a degree in Marketing, Communications, Business, or a related field.
**Experience:**
- No specific experience required.
**Required Skills:**
- Strong writing and editing skills with an interest in SEO and content strategy.
- Basic understanding of SEO principles and tools like Google Search Console, SEMrush, or Ahrefs (a plus).
- Highly organized, self-motivated, and proactive with excellent attention to detail.
- Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
*ASSUMPTION:* While specific SEO experience is not required, a basic understanding of SEO principles and tools is beneficial for this role.
**π° Compensation & Benefits**
**Salary Range:** β¬2,000 - β¬2,500 per month (based on industry standards for internships in the Netherlands)
**Benefits:**
- Staff discount on GPN (Body & Fit) products
- Flexible working arrangement (Blended Working approach)
- Product tasting sessions at state-of-the-art Amsterdam facilities
- Healthy snacks available in the office
**Working Hours:** Full-time (40 hours per week)
*ASSUMPTION:* The salary range is estimated based on industry standards for internships in the Netherlands. The benefits package is designed to support the well-being and growth of interns.
**π Applicant Insights**
**π Company Context**
**Industry:** Sports Nutrition & Healthy Living
**Company Size:** Medium (5,001-10,000 employees)
**Founded:** 1997 (as Glanbia; Body & Fit joined in 2017)
**Company Description:** Glanbia is a global nutrition company, delivering better nutrition for better living. They are home to brands and ingredients that help people around the world perform well, recover quickly, and stay strong, at any age. The future of food is personal, and Glanbia continues to grow, using insight- and science-led innovation to deliver the high-quality nutrition their consumers need.
**Company Specialties:** Whey Proteins, Performance Nutrition, Dairy Ingredients, Cheese, Micronutrient Premix Solutions, Milk Protein Isolates, Specialty Nutritional Ingredients, Consumer Brands, Performance Nutrition, Lifestyle Nutrition, Weight Management, Protein, Bioactives, Nutrition Solutions, and Flavours
**Company Website:**
Glanbia
**π Role Analysis**
**Career Level:** Entry-level (Intern)
**Reporting Structure:** This role reports directly to the Digital Marketing team.
**Work Arrangement:** Hybrid (Blended Working approach - 2 days in the office per week)
**Growth Opportunities:** This internship offers the chance to gain hands-on experience in SEO and content marketing at scale, with the potential for full-time employment upon completion.
*ASSUMPTION:* This role is ideal for recent graduates or students looking to gain practical experience in SEO and content marketing.
**π Location & Work Environment**
**Office Type:** State-of-the-art facilities in Amsterdam
**Office Location(s):** Glanbia House, Ring Road, Kilkenny, IE
**Geographic Context:** Amsterdam, Noord-Holland, Netherlands
- **Office Type:** Modern, collaborative workspace with a focus on employee well-being and comfort.
- **Office Location(s):** Glanbia's headquarters are located in Kilkenny, Ireland, but this role is based in their Amsterdam office, offering a vibrant and multicultural work environment.
**Work Schedule:** Full-time (40 hours per week) with flexible working hours and remote work options available.
*ASSUMPTION:* The work environment is designed to foster collaboration, creativity, and productivity, with a focus on employee well-being and work-life balance.
**πΌ Interview & Application Insights**
**Typical Process:**
1. Online application submission
2. Phone or video screening
3. In-person or virtual interview with the hiring manager and/or team members
4. Final decision and offer
**Key Assessment Areas:**
- Writing and editing skills
- Understanding of SEO principles and tools
- Problem-solving abilities
- Cultural fit and alignment with company values
**Application Tips:**
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Showcase your understanding of SEO principles and tools in your application materials.
3. Demonstrate your ability to manage multiple tasks and meet deadlines in a fast-paced environment.
*ATS Keywords:* SEO, Content Strategy, Writing, Editing, Research, Organization, Attention to Detail, Collaboration, Product Listing Pages, Blog Optimization, Editorial Calendar, Keyword Opportunities, User Intent, Strategic Planning, Cross-Functional Collaboration, Data-Driven Environment, Internship, Entry-Level, Hybrid Work Arrangement, Flexible Working Hours, Remote Work Options, Employee Well-being, Work-Life Balance, Multicultural Work Environment
*ASSUMPTION:* Applicants should emphasize their strong writing skills, understanding of SEO principles, and ability to manage multiple tasks in their application materials.
**π οΈ Tools & Technologies**
- Google Search Console
- SEMrush or Ahrefs (or similar SEO tools)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content Management Systems (CMS) and/or blog platforms (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello, Jira)
*ASSUMPTION:* Familiarity with these tools is beneficial but not required for this role, as training will be provided.
**π Cultural Fit Considerations**
**Company Values:**
- Innovation: Glanbia encourages creativity and continuous improvement in all aspects of their work.
- Collaboration: They foster a culture of teamwork and open communication to drive success.
- Integrity: Glanbia upholds the highest ethical standards in their business practices.
- Performance: They strive for excellence in all they do, setting high standards and continuously raising the bar.
**Work Style:**
- **Data-Driven:** Glanbia makes decisions based on data and insights, with a focus on continuous learning and improvement.
- **Agile:** They embrace change and adapt quickly to new challenges and opportunities.
- **Inclusive:** Glanbia values diversity and fosters an inclusive work environment where everyone can bring their unique perspectives to the table.
**Self-Assessment Questions:**
1. Can you provide an example of a time when you optimized content for search engines, and what was the outcome?
2. How do you stay organized and manage multiple tasks in a fast-paced environment?
3. Can you describe a situation where you had to adapt to a significant change or challenge, and how did you approach it?
*ASSUMPTION:* Applicants should consider how their work style and values align with Glanbia's company culture and values when preparing for their interview.
**β οΈ Potential Challenges**
1. **Language Barrier:** While the primary language of communication is English, applicants may face language barriers in a multicultural work environment.
2. **Fast-Paced Environment:** The role requires managing multiple tasks and meeting deadlines, which can be challenging in a fast-paced work environment.
3. **Adapting to a New Industry:** Applicants from non-relevant backgrounds may need time to understand the sports nutrition and healthy living industry.
*ASSUMPTION:* Applicants should be prepared to adapt to a fast-paced work environment and be open to learning about the sports nutrition and healthy living industry.
**π Similar Roles Comparison**
1. **SEO Specialist vs. SEO Intern:** While both roles focus on SEO, the SEO Intern role is more entry-level and focuses on content creation and optimization, while the SEO Specialist role involves more advanced strategies and technical aspects of SEO.
2. **Content Writer vs. SEO Intern:** Both roles require strong writing skills, but the SEO Intern role places a greater emphasis on understanding SEO principles and optimizing content for search engines.
3. **Marketing Coordinator vs. SEO Intern:** The Marketing Coordinator role is more broad and involves various aspects of marketing, while the SEO Intern role focuses specifically on SEO and content marketing.
*ASSUMPTION:* Applicants should consider the specific focus and requirements of each role when comparing job opportunities.
**π Sample Projects**
1. **Product Listing Page Optimization:** Research, draft, and optimize content for key product listing pages to improve search visibility, keyword relevance, and user experience.
2. **Blog Revamp & Categorization:** Audit existing blog content, group posts into meaningful categories, and implement a clean, intuitive categorization structure that aligns with SEO and UX best practices.
3. **Content Strategy & Planning:** Collaborate with the Digital Marketing team to develop a 6-month editorial calendar based on keyword opportunities, strategic business priorities, and user intent.
*ASSUMPTION:* These sample projects provide a clear understanding of the tasks and responsibilities involved in the SEO Intern role.
**β Key Questions to Ask During Interview**
1. What are the key priorities for this role in the first 30-60-90 days?
2. How does this role fit into the overall digital marketing strategy for the company?
3. What opportunities are there for professional growth and development within the company?
4. How does the company support work-life balance for its employees?
5. Can you describe the team dynamics and work culture within the digital marketing team?
*ASSUMPTION:* Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, while also addressing any concerns or uncertainties they may have.
**π Next Steps for Applicants**
To apply for this position:
- Submit your application through
this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for your interview by researching the company, understanding the role requirements, and practicing common interview questions.
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position.
- Be prepared to provide examples of your work and explain your thought process behind your decisions.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.