SEO Lead

📌 Core Information

🔹 Job Title: SEO Lead

🔹 Company: 12100 Collective

🔹 Location: New York, New York, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing Services

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading performance-focused SEO strategies across multiple client accounts
• Collaborating with cross-functional teams to deliver best-in-class organic strategies
• Driving business results through organic growth and influencing stakeholders
• Educating internal teams and clients on evolving SEO trends and best practices

ASSUMPTION: This role requires a senior-level SEO expert with a strong analytical background and experience working with various teams.

📋 Key Responsibilities

✅ Lead SEO efforts across multiple client accounts, including technical, content, and strategic execution

✅ Conduct technical audits, identify issues, and implement fixes to improve crawlability, indexing, and overall site health

✅ Own keyword research, topic clustering, and content roadmap development for organic growth

✅ Build internal linking strategies and manage schema markup, Core Web Vitals, and mobile UX improvements

✅ Collaborate with cross-functional teams (design, dev, content, paid) to align SEO with overall marketing strategy

✅ Monitor and report on performance using GA4, GSC, Ahrefs, SEMrush, and other tools

✅ Educate internal teams and clients on evolving SEO trends, algorithm changes, and best practices

✅ Work with analytics to attribute SEO performance to revenue impact, build reporting dashboards, and drive continuous improvement

✅ Knowledge of PR, domain score, and related back-linking strategies (but will not need to handle PR personally)

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive organic growth and impact business outcomes.

🎯 Required Qualifications

Education: Not specified

Experience: 6-10 years of hands-on SEO experience, ideally in a performance marketing agency or startup/growth environment

Required Skills:

• Deep knowledge of technical SEO including site architecture, crawling/indexing, structured data, Core Web Vitals, and sitemaps
• Strong grasp of on-page and off-page SEO, including content strategy, backlinks, and optimization frameworks
• Comfortable with SEO tools such as GA4, GSC, Ahrefs, SEMrush, etc.
• Proficiency in Excel/Sheets for data analysis; Looker Studio, Tableau, or dashboarding tools a plus
• Hands-on experience with GEO and AI across incorporating it appropriately into key workflows to ranking in AI modules
• Experience collaborating with engineers, designers, content teams, and senior stakeholders
• Strong written and verbal communication skills; client-facing experience preferred
• Proven track record of driving organic growth and influencing business outcomes

Preferred Skills:

• Experience with international SEO, local SEO, or SEO for headless CMS/e-commerce platforms (e.g. Shopify, Webflow, BigCommerce)
• Basic familiarity with HTML/CSS and how frontend frameworks impact SEO
• Background in analytics, BI tools, custom ranking tools, or basic coding (SQL, Python, etc.)
• Broader marketing exposure (SEM, Paid Social, CRO, content marketing)
• Strong creative eye: able to ideate winning copy, visual design, and overall brand positioning

ASSUMPTION: Candidates should have a strong SEO foundation with a mix of technical expertise, analytical skills, and experience working with various teams.

💰 Compensation & Benefits

Salary Range: $125,000 - $175,000, depending on experience and qualifications

Benefits:

• Health/Vision/Dental insurance
• 3 weeks paid vacation
• Equity / Stock Options

Working Hours: 40 hours per week

ASSUMPTION: The salary range is competitive for the role and experience level, and benefits are standard for a startup/small agency environment.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 2-10 employees (Small startup/agency environment)

Founded: 2023 (Less than 2 years old)

Company Description:

• 12100 Collective is a new growth marketing agency based in NYC, founded by an alumni of Meta’s growth team
• Serves clients with $100M+ in annual revenue across industries
• Priding itself on being world-class at its craft, pairing data-driven strategies with excellent creative to drive measurable growth

Company Specialties:

• Growth marketing
• SEO
• Paid social
• Content marketing

Company Website: www.12100collective.com

ASSUMPTION: 12100 Collective is a young, fast-growing agency with a strong focus on data-driven strategies and creative execution.

📊 Role Analysis

Career Level: Senior-level role with potential for growth into a team leadership position

Reporting Structure: This role reports directly to the company founder/CEO

Work Arrangement: Remote OK, with the option to work from the Brooklyn office

Growth Opportunities:

• Potential to grow into a team leadership position as the agency expands
• Working with a diverse range of clients and industries to gain broad experience
• Collaborating with cross-functional teams to develop skills in various marketing disciplines

ASSUMPTION: This role offers strong growth potential as the agency continues to expand its client base and team.

🌍 Location & Work Environment

Office Type: The company has a physical office in Brooklyn, NY

Office Location(s): Brooklyn, NY

Geographic Context:

• New York City offers a vibrant and diverse cultural scene with numerous networking opportunities
• NYC's marketing industry is thriving, with many agencies and startups based in the city
• The cost of living in NYC is high, with average rents and expenses being some of the highest in the US

Work Schedule: Flexible, with a focus on results and output rather than hours worked

ASSUMPTION: Working in NYC offers numerous benefits, including access to a large talent pool, diverse client base, and vibrant cultural scene. However, the cost of living is high, and the work environment can be fast-paced and competitive.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical SEO assessment
• Final round interview with the founder/CEO
• Background check and reference check

Key Assessment Areas:

• SEO expertise and technical knowledge
• Analytical skills and data-driven approach
• Communication and presentation skills
• Cultural fit and alignment with company values
• Problem-solving skills and ability to work independently

Application Tips:

• Tailor your resume and cover letter to highlight relevant SEO experience and skills
• Showcase your understanding of the role and the company's mission and values
• Prepare for technical SEO questions and be ready to discuss your approach to SEO strategy and execution
• Practice presenting your ideas and data-driven insights in a clear and concise manner

ATS Keywords: SEO, technical SEO, content strategy, data analysis, GA4, GSC, Ahrefs, SEMrush, Excel, collaboration, communication, organic growth, backlinking, HTML/CSS, analytics, creative

ASSUMPTION: The application process for this role is competitive, with a strong focus on SEO expertise, analytical skills, and cultural fit.

🛠️ Tools & Technologies

• GA4
• GSC
• Ahrefs
• SEMrush
• Excel/Sheets
• Looker Studio/Tableau
• HTML/CSS
• Python/SQL

ASSUMPTION: This role requires proficiency in various SEO tools, data analysis software, and basic coding languages.

👔 Cultural Fit Considerations

Company Values:

• Data-driven
• Creative
• Collaborative
• Results-focused
• Continuously learning

Work Style:

• Fast-paced and dynamic startup environment
• Focus on results and output rather than hours worked
• Strong emphasis on collaboration and cross-functional teamwork
• Open and transparent communication
• Continuous learning and improvement

Self-Assessment Questions:

• How do you stay up-to-date with the latest SEO trends and algorithm changes?
• Can you provide an example of a time when you had to explain complex SEO concepts to a non-technical team member or client?
• How do you approach balancing short-term SEO wins with long-term strategy and sustainability?

ASSUMPTION: 12100 Collective values a data-driven, creative, and collaborative work environment, with a strong focus on results and continuous learning.

⚠️ Potential Challenges

• Working with multiple clients and managing competing priorities
• Keeping up with the fast-paced and ever-changing SEO landscape
• Balancing hands-on execution with strategic planning and team leadership
• Navigating a startup environment with limited resources and infrastructure
• Managing client expectations and delivering results in a fast-paced agency setting

ASSUMPTION: This role presents unique challenges, including managing multiple clients, staying current with SEO trends, and balancing hands-on work with strategic planning and team leadership in a fast-paced startup environment.

📈 Similar Roles Comparison

• This role is similar to an SEO Manager or SEO Strategist position in a performance marketing agency or startup
• However, it requires more senior-level experience and offers potential for growth into a team leadership position
• Compared to in-house SEO roles, this position offers exposure to a diverse range of clients and industries
• Unlike traditional agency roles, this position is remote-friendly and offers flexibility in work arrangements

ASSUMPTION: This role offers unique advantages and challenges compared to similar SEO positions in agencies, startups, and in-house teams.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy for a large e-commerce client, resulting in a 30% increase in organic traffic within six months
• Conducting a technical SEO audit for a B2B SaaS client, identifying and fixing critical issues that improved crawlability and indexing by 50%
• Leading a content strategy project for a B2C client, resulting in a 25% increase in organic traffic and a 15% increase in conversions within nine months

ASSUMPTION: These sample projects demonstrate the range of responsibilities and impact this role can have on organic growth and business outcomes.

❓ Key Questions to Ask During Interview

• How does the company support the professional development of its SEO team members?
• Can you describe a time when the company pivoted its SEO strategy due to algorithm changes or market trends, and how did you contribute to that process?
• How does the company approach measuring and attributing SEO performance to revenue impact?
• Can you provide an example of a time when you had to manage a difficult client or team dynamic, and how did you handle it?
• How does the company foster a culture of collaboration and cross-functional teamwork, especially in a remote work environment?

ASSUMPTION: These interview questions help assess the company's commitment to SEO team development, adaptability, performance measurement, team dynamics, and remote work culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for technical SEO questions and be ready to discuss your approach to SEO strategy and execution
• Practice presenting your ideas and data-driven insights in a clear and concise manner
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.