SEO Lead (Interim - 12 month maternity cover)

📌 Core Information

🔹 Job Title: SEO Lead (Interim - 12 month maternity cover)

🔹 Company: Bloom & Wild Group

🔹 Location: London, London, City of, United Kingdom

🔹 Job Type: 12-month FTC

🔹 Category: Retail

🔹 Date Posted: 2025-05-01

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive SEO strategy across multiple markets
• Overseeing content planning, creation, and optimisation
• Conducting regular technical audits and monitoring site performance
• Managing relationships and budgets with external SEO agencies and freelancers
• Providing actionable insights through performance tracking and reporting

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and experience working with external agencies. The ideal candidate will have a proven track record in SEO strategy and implementation, preferably in a D2C business.

📋 Key Responsibilities

✅ Developing and implementing SEO strategy across multiple markets

✅ Overseeing content planning, creation, and optimisation

✅ Conducting regular technical audits and monitoring site performance

✅ Managing relationships and budgets with external SEO agencies and freelancers

✅ Providing actionable insights through performance tracking and reporting

✅ Managing content updates and optimisation, including seasonal landing pages, blogs, and PLPs

✅ Supporting technical SEO with monthly audits and SEO4Ajax checks

✅ Leading keyword research and category/new product optimisation

ASSUMPTION: The role involves a mix of strategic planning, hands-on implementation, and stakeholder management. The successful candidate will be comfortable working independently and as part of a team, with a strong attention to detail and a proactive approach to problem-solving.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven track record in SEO strategy and implementation, preferably in a D2C business

Required Skills:

• Excellent understanding of technical SEO, content SEO, and link-building
• Strong project management skills and experience juggling multiple markets and stakeholders
• Experience managing external agencies and freelancers
• Familiarity with e-commerce and seasonal calendars
• Ability to work independently and as part of a team

Preferred Skills:

• Experience working in a retail or e-commerce environment
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a strong background in SEO, with experience working in a fast-paced, dynamic environment. They will be comfortable working with data and using it to inform decision-making.

💰 Compensation & Benefits

Salary Range: £50,000 - £65,000 per annum (pro-rata for 12-month contract)

Benefits:

• Flexible working and work from abroad
• 25 days holiday + your birthday + flexible bank holidays, & option to buy additional holiday each year
• 1 Volunteering day each year
• Enhanced family leave and a workplace nursery scheme
• Flexible training framework for every stage of your career
• Irresistible discounts on Bloom & Wild products, blooms & subscriptions!
• Share in Bloom & Wild's success with a choice to take equity options from day 1

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in the retail/e-commerce sector in London. The benefits package is comprehensive and designed to support employees' work-life balance and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Bloom & Wild Group operates in the retail industry, specifically in the online flower and gifting market. The company is a certified B Corp™, committed to making long-term positive change for its community and the world around it.

Company Size: Bloom & Wild Group is a mid-sized company with 201-500 employees, providing a collaborative and inclusive work environment.

Founded: Bloom & Wild Group was founded in 2013 and has since grown to become Europe's largest direct to consumer flower business, with a presence in 8 countries.

Company Description:

• Bloom & Wild Group is home to a family of 3 beautiful brands: Bloom & Wild, bloomon, and Bergamotte
• The company is driven by its mission to create the destination for making life a little more thoughtful and beautiful
• Bloom & Wild Group is expanding its gifting offering to other categories like cakes, candles, and cocktails

Company Specialties:

• Inventing letterbox flowers
• Founding The Thoughtful Marketing Movement
• Continuously improving the customer experience

Company Website: bloomandwild.com

ASSUMPTION: Bloom & Wild Group is a dynamic and innovative company, with a strong focus on customer experience and continuous improvement. The company's commitment to sustainability and social responsibility is evident in its certification as a B Corp™.

📊 Role Analysis

Career Level: This role is at the senior level, reporting directly to the Performance Marketing Director (or their interim cover).

Reporting Structure: The SEO Lead will oversee external SEO agencies and freelancers, as well as internal content teams and stakeholders.

Work Arrangement: This role is based in London, with a hybrid work arrangement (a mix of on-site and remote work).

Growth Opportunities:

• Potential to take on a permanent role following the 12-month contract
• Opportunities to work on high-impact projects and drive significant business growth
• Access to a flexible training framework for professional development

ASSUMPTION: This role offers a unique opportunity to make a significant impact on a growing business, with the potential for long-term career growth. The successful candidate will have the chance to work on high-profile projects and gain valuable experience in a dynamic and innovative environment.

🌍 Location & Work Environment

Office Type: Bloom & Wild Group's offices are modern, collaborative spaces designed to foster creativity and productivity.

Office Location(s): The company's headquarters are in London, with additional offices in Amsterdam.

Geographic Context:

• London is a vibrant, multicultural city with a thriving retail and e-commerce industry
• The city is well-connected by public transportation, with numerous amenities and attractions nearby
• London's time zone is GMT (UTC +0:00), with daylight saving time observed from late March to late October

Work Schedule: The work schedule is typically Monday to Friday, with flexible working hours and the option to work from abroad.

ASSUMPTION: Bloom & Wild Group's offices provide a comfortable and collaborative work environment, with easy access to amenities and transportation. The company's flexible work arrangements cater to employees' individual needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the current SEO Lead and Interim Performance Marketing Director (mat cover)
• Second interview with a task and attendance by the returning Performance Marketing Director or Head of Acquisition
• Final call with the CMO

Key Assessment Areas:

• SEO strategy and implementation
• Project management skills
• Communication and stakeholder management
• Cultural fit and alignment with Bloom & Wild Group's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for interview questions related to SEO strategy, project management, and stakeholder management
• Research Bloom & Wild Group's mission, values, and company culture to demonstrate your fit
• Be prepared to discuss your approach to SEO strategy and implementation, with specific examples from your previous roles

ATS Keywords: SEO strategy, technical SEO, content SEO, link-building, project management, agency management, e-commerce, seasonal calendars, communication, relationship management, proactivity, outcome-driven, innovative, organised, curious

ASSUMPTION: Bloom & Wild Group's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit. The company values open communication, collaboration, and a proactive approach to problem-solving.

🛠️ Tools & Technologies

• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Content management systems (e.g., Contentful)
• Project management tools (e.g., Asana, Trello)
• Spreadsheet software (e.g., Microsoft Excel, Google Sheets)

ASSUMPTION: The successful candidate will be comfortable using a range of SEO tools, content management systems, and project management tools to streamline their work and drive results.

👔 Cultural Fit Considerations

Company Values:

• Lead change for good
• Think deeply, act swiftly
• Care wildly
• Stay open, be curious

Work Style:

• Collaborative and inclusive
• Focused on continuous improvement
• Data-driven and results-oriented
• Committed to sustainability and social responsibility

Self-Assessment Questions:

• How do you approach leading change for good in your role?
• Can you provide an example of a time when you thought deeply and acted swiftly to drive results?
• How do you demonstrate care wildly in your work, and what are some specific examples?
• How do you stay open and be curious in your approach to work and learning?

ASSUMPTION: Bloom & Wild Group's values are central to its culture and guide its approach to work and decision-making. The company seeks candidates who align with these values and are committed to driving positive change and continuous improvement.

⚠️ Potential Challenges

• Managing multiple markets and stakeholders simultaneously
• Balancing strategic planning with hands-on implementation
• Working with external agencies and freelancers to deliver results
• Keeping up with industry trends and algorithm changes
• Managing a hybrid work arrangement and balancing remote and on-site work

ASSUMPTION: The successful candidate will be comfortable working in a dynamic and fast-paced environment, with the ability to prioritise and manage multiple projects and stakeholders simultaneously.

📈 Similar Roles Comparison

• This role is similar to a Senior SEO Manager or SEO Team Lead in a mid-sized or enterprise-level organisation
• Unlike other roles, this position is interim (12-month maternity cover), with the potential for a permanent role following the contract
• This role offers a unique opportunity to work on high-impact projects and drive significant business growth in a growing company

ASSUMPTION: This role offers a unique opportunity to gain valuable experience and make a significant impact in a growing business. The successful candidate will have the chance to work on high-profile projects and gain valuable insights into the retail and e-commerce industries.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for Bloom & Wild and bloomon across multiple markets
• Conducting a technical SEO audit and implementing site updates and fixes to improve performance
• Managing content updates and optimisation, including seasonal landing pages, blogs, and PLPs
• Leading keyword research and category/new product optimisation
• Collaborating with external agencies and freelancers to deliver results and meet project deadlines

ASSUMPTION: The successful candidate will have a proven track record in SEO strategy and implementation, with experience working on high-impact projects and driving significant business growth.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader marketing strategy and organisation?
• What are the most significant challenges facing the SEO team currently, and how can this role help address them?
• What opportunities are there for professional development and growth within the role and the company?
• How does the company support work-life balance and employee well-being?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and helps you make an informed decision about whether this opportunity is the right fit for you.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for interview questions related to SEO strategy, project management, and stakeholder management
• Research Bloom & Wild Group's mission, values, and company culture to demonstrate your fit
• Be prepared to discuss your approach to SEO strategy and implementation, with specific examples from your previous roles
• Follow up with the hiring manager one week after your final interview to express your enthusiasm and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.