SEO Lead (L5)

📌 Core Information

🔹 Job Title: SEO Lead (L5)

🔹 Company: Teachable

🔹 Location: United States (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive, AI-enhanced SEO strategies
• Collaborating cross-functionally with teams in content, paid marketing, product, engineering, and analytics
• Integrating AI tools and workflows to improve speed, personalization, and targeting in SEO content and site optimization
• Building and shipping MVPs of growth experiments using no-code/low-code tools or custom scripts

ASSUMPTION: This role requires a strong background in SEO and a proven track record of driving organic growth. Experience with AI tools in SEO workflows is essential for success in this position.

📋 Key Responsibilities

✅ Develop and execute comprehensive, AI-enhanced SEO strategies to achieve measurable growth in organic acquisition and engagement

✅ Prototype and launch AI-powered workflows to improve speed, personalization, and targeting in SEO content and site optimization

✅ Build and ship MVPs of growth experiments using no-code/low-code tools or custom scripts independently

✅ Automate repetitive SEO workflows, from content audits and performance reporting to competitive intelligence gathering and technical SEO monitoring

✅ Leverage APIs, webhooks, and LLMs to create scalable, smarter SEO infrastructure

✅ Act as an internal multiplier by sharing tools, playbooks, and internal agents that help marketing and content teams move faster

✅ Collaborate closely with design, product, and analytics teams to test and refine AI-driven strategies that unlock new organic growth opportunities

✅ Educate internal stakeholders on AI-enhanced SEO best practices and support teams in adopting new AI tools and workflows

✅ Continuously explore new AI trends, tools, and techniques to maintain a competitive advantage in organic search

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams. Strong communication and collaboration skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in SEO, ideally within fast-paced growth environments, with demonstrated results

Required Skills:

• Proven experience integrating and leveraging AI and generative AI tools in SEO workflows
• Deep understanding of traditional and technical SEO paired with expertise in emerging AI-driven SEO methodologies
• Fluent in tools like GPT-4, Zapier, Retool, Notion, Airtable, Python, Javascript, SQL, LangChain, Vercel, or equivalents
• Strong analytical skills and capable of deriving actionable insights from complex datasets
• Ability to influence cross-functional stakeholders, fostering a culture of experimentation and innovation
• Highly organized and capable of managing multiple projects
• Familiarity with CMS platforms, particularly Webflow (knowledge of AI integrations into content management systems preferred)
• Bias toward shipping and rapid prototyping (a proactive mindset focused on outcomes and continuous learning)

Preferred Skills:

• Prior experience working in a B2B SaaS or creator economy growth team

ASSUMPTION: Candidates with a strong background in SEO and experience working with AI tools in SEO workflows will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $100,000 to $110,000 USD per year

Benefits:

• Competitive pay with regular reviews
• Remote work flexibility
• In-person events for team bonding and strategic alignment

Working Hours: Full-time, typically 40 hours per week, with flexible hours and a focus on outcomes

ASSUMPTION: The salary range provided is based on market data and may be subject to change based on individual performance and business considerations.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on online education and creator economy platforms

Company Size: 51-200 employees, providing a dynamic and collaborative work environment

Founded: 2014, with a history of growth and innovation in the creator economy

Company Description:

• Teachable is trusted by creator-educators around the world to grow their impact and income through online courses, coaching, memberships, and digital downloads
• The platform offers industry-best ecommerce tools, easily toggled on directly within the platform, allowing creators to confidently maximize their earnings while getting paid directly by their audience
• Teachable's unmatched focus on the student learning experience ensures creators can make a positive and influential impact on their communities entirely on their own terms

Company Specialties:

• Online Education
• Online Course Creation
• eLearning
• Coaching
• Digital Product
• Digital Products
• Creator Economy
• Online Courses
• Paid Downloadables
• Ebooks
• Coaching Services
• Memberships
• and Community

Company Website: teachable.com

ASSUMPTION: Teachable's focus on creator empowerment and education makes it an attractive option for candidates interested in the creator economy and online education.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and impact within the marketing team

Reporting Structure: This role reports directly to the Senior Lead, Acquisition, and collaborates cross-functionally with teams in content, paid marketing, product, engineering, and analytics

Work Arrangement: Remote OK, with a remote-first culture and in-person events for team bonding and strategic alignment

Growth Opportunities:

• Potential for career progression within the marketing team or broader organization
• Chance to make a significant impact on Teachable's organic growth and visibility
• Opportunity to work with cutting-edge AI technologies and drive innovation in SEO strategies

ASSUMPTION: This role offers significant growth potential for candidates with a strong background in SEO and experience working with AI tools in SEO workflows.

🌍 Location & Work Environment

Office Type: Remote-first, with a focus on flexibility and work-life balance

Office Location(s): United States (Remote)

Geographic Context:

• The United States offers a large talent pool and diverse creator ecosystem
• Remote work allows for greater flexibility and work-life balance
• Teachable's remote-first culture fosters a global and inclusive work environment

Work Schedule: Full-time, typically 40 hours per week, with flexible hours and a focus on outcomes

ASSUMPTION: Teachable's remote-first culture and flexible work arrangements make it an attractive option for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the team

Key Assessment Areas:

• SEO expertise and experience with AI tools in SEO workflows
• Analytical skills and ability to derive insights from complex datasets
• Collaboration and communication skills
• Cultural fit and alignment with Teachable's values and mission

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Prepare for behavioral and technical interview questions related to SEO and AI tools
• Demonstrate your understanding of Teachable's platform and creator economy focus
• Showcase your ability to work effectively with cross-functional teams and drive innovation in SEO strategies

ATS Keywords: SEO, AI, organic growth, content optimization, technical SEO, collaboration, automation, keyword discovery, competitive intelligence, CMS platforms, prototyping, generative AI, APIs, webhooks, no-code tools

ASSUMPTION: Teachable's interview process is designed to assess candidates' technical skills and cultural fit, with a focus on driving organic growth and innovation in SEO strategies.

🛠️ Tools & Technologies

• GPT-4
• Zapier
• Retool
• Notion
• Airtable
• Python
• Javascript
• SQL
• LangChain
• Vercel
• Webflow
• APIs
• Webhooks

ASSUMPTION: Teachable's SEO Lead will be expected to work with a wide range of tools and technologies, including AI-driven SEO workflows and no-code/low-code tools for prototyping and automation.

👔 Cultural Fit Considerations

Company Values:

• Creator-focused: Teachable prioritizes the success and growth of its creator-educators
• Innovative: Teachable embraces new technologies and approaches to drive growth and impact
• Collaborative: Teachable fosters a culture of teamwork and cross-functional collaboration

Work Style:

• Remote-first, with a focus on flexibility and work-life balance
• Data-driven, with a emphasis on continuous learning and improvement
• Results-oriented, with a bias toward shipping and rapid prototyping

Self-Assessment Questions:

• Do you have a proven track record of driving organic growth through SEO strategies?
• Are you comfortable working with AI tools and workflows to improve SEO content and site optimization?
• Do you thrive in a collaborative, cross-functional environment and enjoy working with diverse teams?

ASSUMPTION: Teachable's culture values innovation, collaboration, and a creator-focused approach, making it an attractive option for candidates seeking a dynamic and impactful work environment.

⚠️ Potential Challenges

• Keeping up with the latest trends and tools in AI-driven SEO
• Managing multiple projects and priorities in a fast-paced, dynamic environment
• Collaborating effectively with cross-functional teams and stakeholders
• Balancing the need for innovation with the need for consistent, measurable results

ASSUMPTION: Teachable's SEO Lead role presents unique challenges and opportunities for candidates seeking to drive organic growth and innovation in SEO strategies.

📈 Similar Roles Comparison

• Teachable's SEO Lead role is unique in its focus on AI-driven SEO strategies and cross-functional collaboration
• Compared to other SEO roles, this position offers greater exposure to cutting-edge AI technologies and a broader range of responsibilities
• Career progression in this role may lead to opportunities in marketing leadership or other areas of the organization

ASSUMPTION: Teachable's SEO Lead role offers unique opportunities for growth and impact within the marketing team and broader organization.

📝 Sample Projects

• Developing and executing an AI-enhanced SEO strategy to drive organic growth for Teachable's creator-educator platform
• Prototyping and launching AI-powered workflows to improve speed, personalization, and targeting in SEO content and site optimization
• Building and shipping MVPs of growth experiments using no-code/low-code tools or custom scripts to test and refine AI-driven SEO strategies

ASSUMPTION: Teachable's SEO Lead role offers a wide range of projects and opportunities for candidates seeking to drive organic growth and innovation in SEO strategies.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Teachable's SEO strategies and how this role will contribute to their evolution?
• How does Teachable support collaboration and cross-functional teamwork, particularly in the context of AI-driven SEO strategies?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Teachable measure the success of its SEO strategies, and how will this role be evaluated over time?
• What opportunities exist for professional growth and development within the marketing team and broader organization?

ASSUMPTION: Teachable's interview process is designed to assess candidates' technical skills and cultural fit, with a focus on driving organic growth and innovation in SEO strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant SEO experience and achievements
• Prepare for behavioral and technical interview questions related to SEO and AI tools
• Demonstrate your understanding of Teachable's platform and creator economy focus
• Showcase your ability to work effectively with cross-functional teams and drive innovation in SEO strategies
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.