📌 Core Information
🔹 Job Title: SEO Lead Strategist
🔹 Company: OLIVER Agency - APAC
🔹 Location: Manila, Philippines
🔹 Job Type: Freelancer (5 months)
🔹 Category: Marketing & Advertising
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-Senior
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing SEO strategies to improve search engine rankings
- Managing all SEO activities, including keyword research, link building, and content optimization
- Collaborating with client teams and other stakeholders to align SEO goals and strategies
- Writing high-quality, SEO-optimized content for websites and marketing materials
- Staying up-to-date with industry trends and best practices in SEO and content marketing
ASSUMPTION: This role requires a strong background in SEO and content strategy, with a proven track record of driving results for brands in the FMCG/Healthcare space. The ideal candidate will be passionate about digital trends and have a deep understanding of search engine algorithms and ranking methods.
📋 Key Responsibilities
✅ Develop and implement SEO strategies to improve search engine rankings for clients
✅ Manage all SEO activities, including keyword research, link building, and content optimization
✅ Collaborate with client teams and other stakeholders to align SEO goals and strategies
✅ Write high-quality, SEO-optimized content for websites and marketing materials
✅ Stay up-to-date with industry trends and best practices in SEO and content marketing
✅ Perform competitive analysis of other companies within the industry
✅ Efficiently communicate with client teams and other stakeholders to ensure alignment of goals and strategies
✅ Collaborate with other function teams within the client’s marketing department to manage SEO strategy
ASSUMPTION: This role requires strong communication, collaboration, and project management skills to effectively work with multiple stakeholders and manage SEO projects from start to finish.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 6+ years of experience in an ad agency strategy role, with a strong background in both content and SEO strategy
Required Skills:
- Proven experience in on-page SEO and technical SEO
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Strong understanding of content marketing, including social media, mobile, search, display, dotcom, ecom, and digital OHH
- Strong understanding of content: formats, performance, testing, optimization, and search (SEM-SEO)
- Strong understanding of content publishing and distribution methods and technologies
- Excellent verbal communication and presentation skills
- Confidence and comfort working in a fast-paced, changing client environment
- Able to develop and maintain strong and effective professional relationships with a diverse range of stakeholders
- Collaborative team player, open-minded – non-political
- Passionate about all things related to content, with a keen interest in keeping up to date with trends and technological advances
- A self-starter, able to work in fast-paced environment as within a collaborative and agile team structure
- Proven ability to communicate and liaise with all levels in the business
- Discrete about all confidential and personal information
- In essence, we’re looking for someone with the spark of creativity that makes a good analyst excellent
- Passion for and inquisitive about AI and new technologies
- Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical
ASSUMPTION: The ideal candidate will have a proven track record of driving results for brands in the FMCG/Healthcare space, with a deep understanding of search engine algorithms and ranking methods. They should be passionate about digital trends and have a strong background in content strategy and SEO.
💰 Compensation & Benefits
Salary Range: PHP 1,500,000 - PHP 2,500,000 per year (industry standard for a mid-senior SEO strategist role in Manila)
Benefits:
- Health insurance
- Dental insurance
- Life insurance
- Retirement plan
- Performance bonuses
- Training and development opportunities
- Flexible work arrangements
Working Hours: Full-time (40 hours per week) with flexible work arrangements for hybrid roles
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior SEO strategist role in Manila. Benefits may vary depending on the specific terms of the freelance contract.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: Medium (1,001-5,000 employees)
Founded: 2004 (in London, UK)
Company Description:
- Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands
- Part of the Brandtech Group, which combines specialisms from Adjust Your Set (content and culture), Dare (design, experience and engineering), and Aylesworth Fleming (property marketing)
- Works with over 300 clients in 48 countries and counting, delivering business growth, fame, and purpose for brands
- Recognized as #1 in Adweek’s Fastest Growing list (US) and featured in The Drum’s Honours List of the best businesses that helped shape the year
Company Specialties:
- Brand strategy and planning
- Real-Time Marketing
- Creative execution
- Digital strategy
- Social media
- CRM
- Loyalty
- Data
- Analytics
- In-Housing
- Marketing Ecosystems
- AI
Company Website: oliver.agency
ASSUMPTION: OLIVER is a well-established and respected agency in the advertising services industry, with a strong track record of delivering results for clients. The company’s unique model of designing, building, and running bespoke in-house agencies and marketing ecosystems for brands sets it apart from traditional advertising agencies.
📊 Role Analysis
Career Level: Mid-Senior
Reporting Structure: This role reports directly to the Account Director or equivalent
Work Arrangement: Hybrid (a combination of on-site and remote work)
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the company
- Opportunities to work on high-profile projects and collaborate with global teams
- Access to training and development opportunities to enhance skills and advance career
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and advance within the company. The hybrid work arrangement provides flexibility and work-life balance, while also facilitating collaboration and knowledge-sharing with global teams.
🌍 Location & Work Environment
Office Type: Hybrid (a combination of on-site and remote work)
Office Location(s): 151 Rosebery Avenue, London, London EC21R 4AB, GB; Unit 2, Lee Road, Dublin Industrial Estate, Dublin, Dublin 11, IE; 46 Kim Yam Rd, Singapore, Singapore 239351, SG
Geographic Context:
- Manila, Philippines is the primary location for this role, with additional offices in London, UK; Dublin, Ireland; and Singapore
- The Philippines is a Southeast Asian country with a tropical climate and a rich cultural heritage
- The cost of living in Manila is generally lower than in other major cities in the region
Work Schedule: Full-time (40 hours per week) with flexible work arrangements for hybrid roles
ASSUMPTION: The hybrid work arrangement provides flexibility and work-life balance, while also facilitating collaboration and knowledge-sharing with global teams. The cost of living in Manila is generally lower than in other major cities in the region, which may impact compensation and benefits packages.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager or a panel of interviewers
- Final round interview with the client or a senior member of the team
Key Assessment Areas:
- SEO and content strategy expertise
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant SEO and content strategy experience and skills
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills
- Research the company and the client to demonstrate your understanding of their business and industry
- Be prepared to discuss your approach to SEO and content strategy, and how you have driven results for previous clients
ATS Keywords: SEO, content strategy, keyword research, link building, analytics, digital marketing, content marketing, social media, e-commerce, technical SEO, competitive analysis, communication, collaboration, creativity, AI, trends, technological advances
ASSUMPTION: The interview process for this role will focus on assessing the candidate’s SEO and content strategy expertise, communication and presentation skills, problem-solving and analytical skills, and cultural fit and alignment with company values. The ATS keywords listed are intended to help applicants tailor their resumes and prepare for the interview process.
🛠️ Tools & Technologies
- Google Analytics
- SEMrush
- Ahrefs
- Moz
- Google Search Console
- Google Ads
- Google Data Studio
- Microsoft Excel
- Power BI
- Tableau
ASSUMPTION: The tools and technologies listed are commonly used in SEO and content strategy roles. The ideal candidate will have experience with these tools and be comfortable using them to drive results for clients.
👔 Cultural Fit Considerations
Company Values:
- Ambition
- Imagination
- Inspiration
- Always learning
- Results-focused
- Actively pro-inclusive and anti-racist
Work Style:
- Collaborative and agile
- Open-minded and non-political
- Entrepreneurial and curious
- Focused on driving results and exceeding expectations
Self-Assessment Questions:
- How do you align with the company’s values of ambition, imagination, inspiration, and always learning?
- How do you approach working in a collaborative and agile team environment, and how do you handle feedback and criticism?
- How do you balance your personal work style with the company’s work style, and how do you ensure your work aligns with the company’s goals and objectives?
ASSUMPTION: The ideal candidate will be able to demonstrate a strong alignment with the company’s values and work style, and will be able to provide specific examples of how they have embodied these values in previous roles.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with industry trends and best practices in SEO and content marketing
- Working with a diverse range of clients and understanding their unique business needs and goals
- Balancing the need for creativity and innovation with the need for data-driven decision-making
ASSUMPTION: The ideal candidate will be able to demonstrate a strong ability to manage multiple projects and stakeholders simultaneously, and will be able to provide specific examples of how they have overcome challenges in previous roles.
📈 Similar Roles Comparison
- This role is similar to other SEO and content strategy roles in the advertising services industry, but with a focus on driving results for brands in the FMCG/Healthcare space
- Unlike other roles, this position offers the opportunity to work with a diverse range of clients and to collaborate with global teams
- This role requires a strong background in SEO and content strategy, with a proven track record of driving results for brands
ASSUMPTION: The ideal candidate will have a strong background in SEO and content strategy, with a proven track record of driving results for brands in the FMCG/Healthcare space. They will be able to demonstrate a strong ability to work with a diverse range of clients and to collaborate with global teams.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy for a global FMCG brand, resulting in a 30% increase in organic traffic and a 20% increase in conversions
- Conducting a competitive analysis of other companies within the industry, and using that information to inform content strategy and improve search engine rankings
- Managing a team of content creators to produce high-quality, SEO-optimized content for a healthcare client, resulting in a 40% increase in engagement and a 25% increase in website traffic
ASSUMPTION: The ideal candidate will be able to provide specific examples of how they have driven results for clients in previous roles, and will be able to demonstrate a strong ability to manage projects and teams to achieve desired outcomes.
❓ Key Questions to Ask During Interview
- Can you describe a time when you had to manage multiple projects and stakeholders simultaneously, and how did you ensure that each project received the attention it deserved?
- How do you stay up-to-date with industry trends and best practices in SEO and content marketing, and how do you incorporate that knowledge into your work?
- Can you provide an example of a time when you had to balance the need for creativity and innovation with the need for data-driven decision-making, and how did you approach that challenge?
- How do you ensure that your work aligns with the company’s goals and objectives, and how do you measure the success of your projects?
- Can you describe a time when you had to work with a diverse range of clients, and how did you ensure that each client’s unique business needs and goals were met?
ASSUMPTION: The ideal candidate will be able to provide specific examples of how they have overcome challenges in previous roles, and will be able to demonstrate a strong ability to work with a diverse range of clients and to collaborate with global teams.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant SEO and content strategy experience and skills
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills
- Research the company and the client to demonstrate your understanding of their business and industry
- Be prepared to discuss your approach to SEO and content strategy, and how you have driven results for previous clients
- Follow up with the hiring manager or the client after the interview to express your interest in the role and to answer any additional questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
