📌 Core Information
🔹 Job Title: SEO Link Building Specialist
🔹 Company: Housecall Pro
🔹 Location: Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Mexico)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing SEO link-building strategy to improve online visibility and domain authority
- Identifying, compiling, and prioritizing backlink opportunities using SEO and competitor research
- Monitoring and reporting on backlink performance metrics
- Building and maintaining relationships with link partners through continual outreach and communication
- Driving innovation in SEO link building by evaluating and implementing new tools, strategies, and best practices
ASSUMPTION: This role requires a strategic mindset with the ability to execute and drive results, strong project management and organizational skills, excellent collaboration and stakeholder management skills, and a data-driven decision-making approach.
📋 Key Responsibilities
✅ Develop and execute the SEO link-building strategy to improve online visibility and domain authority
✅ Use SEO and competitor research to identify, compile, and prioritize backlink opportunities
✅ Perform a weekly backlink audit to monitor the health and performance of existing links, making improvements as needed
✅ Identify, coordinate, and produce content that attracts backlinks
✅ Collaborate with the product, product marketing, and social teams to leverage existing initiatives and relationships for link building through PR and affiliates
✅ Develop and maintain a database of potential and existing link partners
✅ Monitor and report on backlink performance metrics
✅ Drive innovation in SEO link building by evaluating and implementing new tools, strategies, and best practices
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple initiatives and priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, English, Business, or a related field, or equivalent work experience
Experience: 2+ years of experience in SEO or digital marketing roles
Required Skills:
- Familiarity with SEO concepts and basic tools (i.e., Google Analytics, Google Search Console)
- Strong attention to detail and willingness to learn technical SEO concepts
- Proven track record of link-building knowledge and success
- Experience in keyword research tools and analytics platforms (i.e., SEMRush, GA4, Search Console)
- Excellent written and verbal communication skills
Preferred Skills:
- Fluency in Spanish
- Experience working remotely in a global team
ASSUMPTION: Fluency in Spanish is preferred but not required, as the role involves working with a global team and communicating with link partners in various regions.
💰 Compensation & Benefits
Salary Range: $28,000 - $35,000 USD annually + equity. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
Benefits:
- Paid holidays and flexible, take-it-as-you-need-it paid time off
- Equity in a rapidly growing startup backed by top-tier VCs
- Monthly tech reimbursements
- A culture built on innovation that values big ideas, no matter where they come from
Working Hours: Full-time, with flexible hours and a remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and location. Housecall Pro offers a competitive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically home service management software
Company Size: 1,001-5,000 employees, with a global presence and a remote-friendly work culture
Founded: 2013, with a mission to champion home service professionals to success
Company Description:
- Housecall Pro helps home service professionals streamline every aspect of their business with easy-to-use tools for scheduling, dispatching, payments, and more
- The company's brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses
- Housecall Pro supports more than 40,000 businesses and has over 1,800 teammates across the globe
Company Specialties:
- Business software
- Job Scheduling
- Payment Processing
- Automatic Invoicing
- Technician Dispatch
- Customer Re-marketing
- Consumer Booking App
- CRM
- Field Service Management Software
- Mobile App
- Marketing Automation
Company Website: http://www.housecallpro.com
ASSUMPTION: Housecall Pro is a rapidly growing startup with a strong focus on innovation and employee growth. The company values diversity and is committed to creating an inclusive environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including product, product marketing, and social teams
Work Arrangement: Remote solely, with the expectation of working standard business hours in the candidate's respective time zone
Growth Opportunities:
- Advancement within the marketing department, such as taking on a leadership role or specializing in a specific area of SEO
- Expanding into other areas of the business, such as product management or business development
- Gaining experience working with a global team and collaborating with stakeholders across various departments
ASSUMPTION: Housecall Pro offers a dynamic and fast-paced work environment with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Remote-friendly, with a global team spread across various time zones
Office Location(s): Mexico
Geographic Context:
- Mexico is the largest Spanish-speaking country in the Americas, with a diverse culture and a growing tech industry
- The role requires working with a global team and communicating with link partners in various regions, necessitating strong communication skills and cultural sensitivity
- Housecall Pro offers a remote-friendly work environment, allowing for flexibility and work-life balance
Work Schedule: Full-time, with flexible hours and the expectation of working standard business hours in the candidate's respective time zone
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work with a diverse, global team.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- Technical assessment or case study to evaluate SEO and link-building skills
- Final interview with the marketing team to assess cultural fit and communication skills
Key Assessment Areas:
- SEO and link-building knowledge and skills
- Communication and presentation skills
- Cultural fit and alignment with Housecall Pro's values
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant SEO and link-building experience and achievements in your resume and cover letter
- Demonstrate your understanding of Housecall Pro's mission and values in your application materials
- Prepare for the technical assessment or case study by brushing up on your SEO and link-building skills
ATS Keywords: SEO, link building, keyword research, analytics, communication, project management, collaboration, data-driven decision making, Housecall Pro
ASSUMPTION: Housecall Pro uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- SEO tools: SEMRush, Ahrefs, Google Search Console, Google Analytics
- Project management tools: Asana, Trello, or similar
- Communication tools: Slack, Microsoft Teams, or similar
- Content creation tools: Google Docs, Microsoft Word, or similar
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Champion our Pros to success
- Simplify the complex
- One team, one dream
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Innovative and adaptable
Self-Assessment Questions:
- How do you align with Housecall Pro's mission to champion home service professionals to success?
- Describe a time when you had to collaborate with a cross-functional team to achieve a common goal. What was the outcome?
- How do you approach learning new tools and technologies to stay ahead of the curve in SEO and link building?
ASSUMPTION: Housecall Pro values candidates who are passionate about their mission, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
- Working with a global team across various time zones and cultures
- Keeping up with the latest trends and best practices in SEO and link building
- Balancing the need for creativity and innovation with data-driven decision making
ASSUMPTION: Housecall Pro offers a dynamic and challenging work environment that requires strong self-management skills, adaptability, and a growth mindset.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position focuses exclusively on off-page SEO and link building, requiring a specialized skill set and expertise
- Housecall Pro's global presence and remote-friendly work environment offer unique opportunities for collaboration and growth
- This role provides a unique opportunity to work with a diverse, global team and gain experience in a fast-paced, innovative startup environment
ASSUMPTION: This role offers a unique blend of specialization, collaboration, and growth opportunities that set it apart from similar roles in the industry.
📝 Sample Projects
- Conducting a comprehensive link audit and developing a strategic plan to improve the domain authority of Housecall Pro's website
- Identifying and pursuing high-quality link-building opportunities through content marketing, PR, and partnerships
- Collaborating with cross-functional teams to create and promote engaging content that attracts backlinks and drives organic traffic
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and innovative nature of the SEO link-building role at Housecall Pro.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Housecall Pro support the professional growth and development of its employees?
- What are the biggest challenges facing the SEO link-building team, and how can this role help address them?
- How does Housecall Pro measure the success of its SEO link-building efforts, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments within the company?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, and to demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://www.housecallpro.com/careers/open-positions/?gh_jid=5528695004
- Customize your resume and cover letter to highlight your relevant SEO and link-building experience and achievements
- Prepare for the technical assessment or case study by brushing up on your SEO and link-building skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
