📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: The Travel Corporation
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and leading Contiki’s global SEO strategy
- Collaborating cross-functionally with content, brand, dev, UX, and marketing teams
- Optimizing site structure, metadata, and page performance
- Monitoring and analyzing SEO performance using tools like GA4, SEMrush/Ahrefs, and Screaming Frog
- Staying up-to-date with search trends and algorithm updates
ASSUMPTION: This role requires a strategic mindset, strong technical SEO skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Own the SEO strategy, ensuring alignment with brand, content, and commercial goals
✅ Ensure all new content is optimized from day one, hitting the right keywords, intent, and structure
✅ Identify short and long-term keyword opportunities through audits and research
✅ Collaborate with the SEO agency on core KPIs, performance monitoring, and ongoing optimisation
✅ Improve site structure, metadata, and page performance
✅ Collaborate with developers to fix technical issues and roll out enhancements
✅ Partner with merchandisers and content teams to optimize every new page, post, and campaign
✅ Monitor traffic, rankings, click-throughs, and conversions
✅ Build dashboards and reports to track performance and share insights
✅ Proactively flag SEO issues before they impact performance
✅ Integrate SEO into broader campaign planning and content development
✅ Advocate for SEO best practice across the business
✅ Educate and influence teams to embed a search-first mindset
✅ Stay ahead of search trends, Google algorithm updates, and evolving user behaviours
✅ Explore how AI tools and generative search can enhance workflows and content discovery
✅ Test and scale new SEO tactics to stay ahead of competitors
✅ Help build a search-first culture across global teams
ASSUMPTION: This role involves a mix of strategic planning, hands-on optimization, and performance analysis. Strong communication and collaboration skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-5+ years of hands-on SEO experience, preferably in a global or multi-market setting
Required Skills:
- Strong technical and on-page SEO skills
- Comfortable working closely with developers and UX teams
- Data-savvy, with experience using tools like GA4, SEMrush/Ahrefs, and Screaming Frog
- A proactive, collaborative approach to working in cross-functional teams
- A passion for travel, digital innovation, and creating content that connects
Preferred Skills:
- Experience with AI tools and generative search
- Fluency in additional languages
ASSUMPTION: Candidates should have a solid foundation in SEO, with a proven track record in a global or multi-market setting.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$150,000 per annum (based on experience and market rates for SEO Manager roles in Sydney)
Benefits:
- Career Growth: Opportunity to lead strategic, high-visibility projects and work closely with senior leaders across global functions.
- Wellbeing Support: Access to extensive employee assistance and wellbeing programs for you and your family.
- Travel Discounts: Generous domestic and international travel discounts for you, your family, and friends.
- Learning & Development: Career development and personal growth opportunities.
- Love for Travel Benefit: Annual travel credit of $1850 after your first year to use on any core travel brands.
- Team Engagement: Two team engagement days per year.
- Volunteer Leave: Two days paid leave per year for volunteer opportunities.
- Parental Leave: 12 weeks paid parental leave for eligible employees.
Working Hours: Full-time, Monday to Friday, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is based on market research for SEO Manager roles in Sydney, with adjustments for the company's size and industry. Benefits are comprehensive and reflect the company's commitment to employee wellbeing and growth.
📌 Applicant Insights
🔍 Company Context
Industry: The Travel Corporation operates in the travel arrangements industry, with a focus on sustainable and responsible tourism.
Company Size: The Travel Corporation has 5,001-10,000 employees globally, providing a large and diverse work environment.
Founded: In 1920, The Travel Corporation has a rich history and extensive experience in the travel industry.
Company Description:
- The Travel Corporation is a family of brands dedicated to shaping unforgettable travel experiences that leave a positive impact.
- The company leads the way in responsible travel, curating unique local experiences, and ensuring seamless, enjoyable journeys.
- The Travel Corporation is guided by its sustainability strategy, 'How We Tread Right,' infusing purpose into everything it does.
Company Specialties:
- The Travel Corporation
- Make Travel Matter
- TreadRight
- Contiki
- Insight Vacations
- Uniworld
- Brendan Vacations
- Costsaver
- Luxury Gold
- Red Carnation Hotel Collection
- Brendan Vacation
- Destination America
- ATT Kings
- Adventure World Travel
- Highland Explorer Tours
- Evan Evans Tours
- Down Under Tours
- 18-35 year old social trips
- Family Vacations
- and Luxury Bus Tours
Company Website: https://ttc.com/
ASSUMPTION: The Travel Corporation's extensive experience and commitment to responsible tourism provide a stable and purpose-driven work environment.
📊 Role Analysis
Career Level: This role is at the senior individual contributor level, with the potential to lead projects and influence cross-functional teams.
Reporting Structure: The SEO Manager will report directly to the Head of Marketing or a similar role, with close collaboration with various teams across the organization.
Work Arrangement: This role is offered as a hybrid position, with a mix of on-site and remote work.
Growth Opportunities:
- Leading strategic projects and working closely with senior leaders across global functions.
- Career development and personal growth opportunities through learning and development programs.
- Potential to expand the role's scope or take on additional responsibilities based on performance and business needs.
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and personal development.
🌍 Location & Work Environment
Office Type: The Travel Corporation's Sydney office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): 5551 Katella Ave, Cypress, California, US (global headquarters) and Sydney, AU (local office)
Geographic Context:
- Sydney is a vibrant, multicultural city with a strong job market and numerous opportunities for personal and professional growth.
- The city offers a high quality of life, with a mild climate, beautiful beaches, and a thriving cultural scene.
- Sydney's central business district is easily accessible by public transportation, with numerous amenities nearby.
Work Schedule: Full-time, Monday to Friday, with flexibility for hybrid work arrangement
ASSUMPTION: The Sydney office provides a dynamic and engaging work environment, with easy access to the city's amenities and a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment or case study
- In-depth interviews with cross-functional stakeholders
- Final interview with the hiring manager or a senior leader
Key Assessment Areas:
- SEO knowledge and technical skills
- Strategic thinking and problem-solving abilities
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant SEO experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission and values.
- Prepare for the technical SEO assessment or case study by brushing up on your SEO skills and researching recent trends and best practices.
- Research the company and its competitors to show your industry knowledge and enthusiasm for the role.
ATS Keywords: SEO strategy, keyword research, technical SEO, on-page SEO, data analysis, collaboration, content optimization, performance monitoring, Google Analytics, SEMrush, Ahrefs, Screaming Frog, travel passion, digital innovation, user experience, search trends
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on SEO skills and cultural fit.
🛠️ Tools & Technologies
- SEMrush
- Ahrefs
- Screaming Frog
- Google Analytics (GA4)
- Google Search Console
- Google Data Studio
- Google Tag Manager
- Crawl budget management tools (e.g., DeepCrawl, Botify)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The SEO Manager will be expected to have a strong working knowledge of industry-standard SEO tools and be comfortable learning and integrating new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion: Driven by a genuine love for travel and a commitment to making a positive impact
- People: Fostering a collaborative and inclusive work environment that values diversity and individual contributions
- Purpose: Guided by a strong sense of purpose and a commitment to responsible tourism and sustainable practices
Work Style:
- Collaborative: The Travel Corporation values teamwork and cross-functional collaboration to drive innovation and success.
- Adaptable: The company is open to new ideas and approaches, encouraging employees to think creatively and take calculated risks.
- Results-driven: The Travel Corporation is focused on delivering meaningful outcomes and making a positive impact on both customers and the environment.
Self-Assessment Questions:
- How do you align with The Travel Corporation's commitment to responsible tourism and sustainable practices?
- How do you approach collaboration and knowledge-sharing with cross-functional teams?
- How do you stay up-to-date with the latest SEO trends and best practices, and how do you apply this knowledge to drive results?
ASSUMPTION: The Travel Corporation's strong commitment to responsible tourism, collaboration, and innovation provides a unique and engaging work environment for the right candidate.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a global organization
- Keeping up with the fast-paced and ever-evolving nature of the SEO landscape
- Balancing strategic planning with hands-on optimization and performance analysis
- Adapting to a hybrid work environment and managing remote team members
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a solid understanding of SEO best practices and industry trends.
📈 Similar Roles Comparison
- Compared to other SEO Manager roles, this position offers a unique opportunity to work in the travel industry and make a positive impact on both customers and the environment.
- While the core responsibilities of this role are similar to other SEO Manager positions, the focus on responsible tourism and sustainable practices sets it apart.
- Career progression in this role may involve expanding the SEO team, taking on additional responsibilities, or moving into a more senior leadership position within the organization.
ASSUMPTION: This role offers a unique blend of strategic, technical, and collaborative challenges, with a strong focus on making a positive impact through responsible tourism.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Contiki's global website and developing a roadmap for improvement
- Collaborating with content and brand teams to optimize new destination pages and campaigns, driving organic traffic and conversions
- Partnering with developers to fix technical issues and implement enhancements that improve site performance and user experience
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the SEO Manager role at The Travel Corporation.
❓ Key Questions to Ask During Interview
- How does The Travel Corporation support the professional development and growth of its SEO team members?
- What are the key priorities for the SEO team in the first 90 days, and how can I contribute to driving early wins?
- How does The Travel Corporation approach collaboration and knowledge-sharing between SEO and other teams, such as content, brand, and marketing?
- What are the most rewarding aspects of working in SEO at The Travel Corporation, and what are some of the unique challenges and opportunities the role presents?
- How does The Travel Corporation measure and track the success of its SEO strategy, and how can I contribute to improving these metrics over time?
ASSUMPTION: These questions demonstrate your interest in the role, your understanding of the company's priorities, and your commitment to driving meaningful results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume to highlight your relevant SEO experience and achievements
- Write a cover letter that demonstrates your understanding of the role and your fit with The Travel Corporation's mission and values
- Prepare for the technical SEO assessment or case study by brushing up on your SEO skills and researching recent trends and best practices
- Research the company and its competitors to show your industry knowledge and enthusiasm for the role
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
