📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: Ignite Visibility LLC
🔹 Location: Phoenix, Arizona (Remote)
🔹 Job Type: Remote (Fully)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: Mid-Level (5-10 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing national to local SEO strategies across assigned brands
- Acting as the primary point of contact for clients, leading weekly meetings, and ensuring deliverables align with client goals and timelines
- Overseeing content strategies, linking strategies, and coordinating with internal teams for timely deliverables
- Delivering monthly and quarterly reports with data-driven insights and providing recommendations for strategy adjustments
- Collaborating on franchise dashboards and reporting setups
ASSUMPTION: This role requires a balance of strategic planning, client management, and analytical skills. It involves working with multiple brands and locations, so strong organizational skills are crucial.
📋 Key Responsibilities
✅ Client Management: Develop and implement on page and off page national to local SEO strategies across assigned brands. Act as the primary point of contact for assigned clients, leading weekly meetings, and ensuring deliverables align with client goals and timelines.
✅ Program Oversight: Develop and manage content strategies tailored to each account. Oversee the implementation of linking strategies and coordinate with internal teams to ensure timely deliverables.
✅ Reporting and Strategy: Deliver monthly and quarterly reports with data-driven insights. Provide recommendations for strategy adjustments based on performance metrics. Collaborate on franchise dashboards and reporting setups.
ASSUMPTION: This role requires a high level of independence and self-motivation, as the SEO Manager will be responsible for driving results and maintaining client satisfaction.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in SEO, with a focus on national and local SEO requirements
Required Skills:
- Deep understanding of national and local SEO requirements
- Strong Analytics and reporting skills across GA4, Tag Manager, and Google Business Profile
- Strong client relationship and communication skills
- Proficiency in managing multi-location SEO programs
- Strategic planning and execution for multiple location brand-specific challenges
Preferred Skills:
- Experience with franchise marketing
- Fluency in additional languages
ASSUMPTION: Candidates with experience in franchise marketing or additional languages may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for mid-level SEO managers with 5-10 years of experience in the Phoenix area)
Benefits:
- Fully remote-first workforce
- Full comprehensive benefits (Flexible PTO, sick time, medical, dental, 401k, internet stipend, and other perks)
- Employee advancement and clear growth potential
- Company-sponsored professional development opportunities
Working Hours: Full-time (40 hours per week, with flexibility for a results-driven work environment)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Ignite Visibility is a digital marketing agency specializing in SEO, paid media, social media, email marketing, and more. They work with a variety of clients, including top national and local franchises.
Company Size: Ignite Visibility has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Ignite Visibility was founded in 2013 and has since grown to become a top digital marketing company, recognized by Entrepreneur Magazine, Inc., and other industry publications.
Company Description:
- Ignite Visibility is a performance-based digital marketing agency focused on bringing certainty to digital marketing
- They offer best-in-class digital marketing strategy, SEO, paid media, social media, email marketing, creative, development, Amazon, CRO, and more
- Ignite Visibility focuses on relationships, responsiveness, and results, working with some of the biggest brands in the world
Company Specialties:
- Social Media Marketing
- Email Marketing
- Analytics
- CRO
- Paid Media (PPC, Social, Amazon)
- Digital PR
- SEO
- Performance Marketing
Company Website: ignitevisibility.com
ASSUMPTION: Ignite Visibility's focus on performance-based marketing and client success makes it an attractive option for candidates seeking a results-driven work environment.
📊 Role Analysis
Career Level: Mid-Level (5-10 years of experience)
Reporting Structure: The SEO Manager will report directly to the Director of SEO and work closely with internal teams to ensure timely deliverables.
Work Arrangement: This role is fully remote, with the option to work from the San Diego or Orlando offices if preferred.
Growth Opportunities:
- Ignite Visibility offers employee advancement and clear growth potential, with opportunities to take on more responsibility and advance within the company
- The company provides professional development opportunities to help employees grow their skills and careers
ASSUMPTION: Candidates seeking long-term growth opportunities may find Ignite Visibility's employee advancement and professional development offerings appealing.
🌍 Location & Work Environment
Office Type: Ignite Visibility has offices in San Diego and Orlando, but this role is fully remote, allowing for flexibility in work location.
Office Location(s): San Diego, California; Orlando, Florida
Geographic Context:
- The Phoenix area offers a mix of urban and suburban environments, with a cost of living slightly below the national average
- The area has a diverse economy, with strong industries in healthcare, education, and technology
- Phoenix has a desert climate, with hot summers and mild winters
Work Schedule: Full-time (40 hours per week), with flexibility for a results-driven work environment
ASSUMPTION: The fully remote nature of this role allows for greater flexibility in work location and schedule, making it an attractive option for candidates seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- SEO knowledge and experience
- Client management and communication skills
- Analytical and reporting skills
- Problem-solving and strategic thinking
Application Tips:
- Highlight your experience with national and local SEO strategies, as well as your ability to manage multiple brands and locations
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and client management skills
ATS Keywords: National SEO, Local SEO, Client Management, Analytics, Reporting, Strategic Planning, Multi-Location SEO, Brand-Specific Challenges
ASSUMPTION: Ignite Visibility's interview process is designed to assess candidates' technical skills, as well as their ability to work effectively with clients and internal teams.
🛠️ Tools & Technologies
- GA4
- Tag Manager
- Google Business Profile
- SEMrush or Ahrefs (for keyword research and competitor analysis)
- Google Search Console
- Google Data Studio (for creating custom reports and dashboards)
ASSUMPTION: The tools and technologies listed are commonly used in SEO roles and may vary depending on the specific needs of the client and the company.
👔 Cultural Fit Considerations
Company Values:
- Relationships
- Responsiveness
- Results
- Innovation
- Customer Success
Work Style:
- Collaborative
- Results-driven
- Innovative
- Client-focused
Self-Assessment Questions:
- Do you thrive in a collaborative, results-driven environment?
- Are you comfortable working with multiple brands and locations, managing client expectations, and providing data-driven insights?
- Do you have a strong desire to learn and grow professionally?
ASSUMPTION: Ignite Visibility's company values and work style emphasize the importance of collaboration, results, and client success, making it an attractive option for candidates seeking a dynamic and innovative work environment.
⚠️ Potential Challenges
- Managing multiple brands and locations, each with its own unique SEO requirements and challenges
- Keeping up with the latest trends and algorithm changes in the SEO industry
- Balancing the need for strategic planning with the day-to-day demands of client management and reporting
- Working remotely, which may require strong self-motivation and time management skills
ASSUMPTION: The potential challenges listed are common to SEO roles, particularly those involving multi-location and national to local SEO strategies.
📈 Similar Roles Comparison
- This role is similar to other SEO Manager positions, but may differ in the focus on national to local SEO strategies and the need to manage multiple brands and locations
- Compared to other digital marketing roles, this position requires a strong focus on analytics, reporting, and strategic planning
- Career paths for SEO Managers may include advancement to Director or VP of SEO, or transition to other marketing leadership roles
ASSUMPTION: Candidates should research similar roles and consider their career goals when applying for this position.
📝 Sample Projects
- Developing and implementing a national to local SEO strategy for a multi-brand franchise client
- Creating custom reports and dashboards to track performance and provide data-driven insights for clients
- Managing a team of SEO specialists to ensure timely deliverables and high-quality work
ASSUMPTION: The sample projects listed are representative of the types of tasks and responsibilities an SEO Manager may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to national and local SEO strategies?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its SEO campaigns, and how are those metrics communicated to clients?
- What is the company's approach to work-life balance and remote work?
ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the company, and the work environment, allowing them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences with national and local SEO strategies, client management, and analytics
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and client management skills
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
