SEO Manager

📌 Core Information

🔹 Job Title: SEO Manager

🔹 Company: White Swan Data

🔹 Location: London, UK

🔹 Job Type: Full Time

🔹 Category: Information Technology & Services

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Architecting and executing SEO strategy for a high-potential affiliate website in the iGaming sector
• Collaborating with the development team to coordinate site improvements and optimize user journeys
• Owning the entire content production lifecycle, from planning and creation to optimization for search intent
• Directing and managing external resources, including agencies and freelancers, and leading hiring for new team members as required
• Delivering clear and actionable performance reports to senior management, highlighting key metrics, progress, and strategic recommendations

ASSUMPTION: This role requires a high level of strategic thinking, hands-on execution, and team leadership to unlock the full growth potential of the acquired affiliate website.

📋 Key Responsibilities

✅ Drive SEO strategy by conducting in-depth technical audits, keyword research, site architecture reviews, and competitor analysis

✅ Collaborate proactively with the product team to resolve technical SEO issues and optimize conversion-focused user journeys

✅ Own the entire content production lifecycle, from planning and creation to ensuring every piece is optimized for search intent

✅ Direct and manage external resources, including agencies and freelancers, and lead hiring for new team members as required

✅ Help deliver clear and actionable performance reports to senior management, highlighting key metrics, progress, and strategic recommendations

✅ Develop and execute a high-impact link-building strategy

✅ Mentor colleagues to build team-wide SEO expertise

ASSUMPTION: The ideal candidate will have a strong background in technical SEO, content creation, and team management to excel in this role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years of hands-on SEO experience, with a proven track record of driving organic growth through expert-level technical and on-page SEO

Required Skills:

• Exceptional content skills, including hands-on experience in writing, editing, and managing freelance content creators to maintain a high standard of quality
• Proven success in link building, with experience designing and executing strategies to acquire high-authority backlinks
• Deep proficiency with the modern SEO toolkit, including GA4, GSC, GTM, Ahrefs/Semrush, Clicky
• Expertise with WordPress, demonstrating the ability to manage content, plugins, and site structure effectively

Preferred Skills:

• Direct experience in the iGaming / online gambling sector
• Previous experience managing or owning an affiliate website
• Experience leading a small team or having direct line management responsibilities
• A strong understanding of how to leverage AI tools ethically and effectively to scale SEO and content processes
• Working knowledge of basic web development (WordPress, HTML, CSS, JavaScript) for more effective collaboration with developers
• Familiarity with the cryptocurrency space, particularly as it relates to gambling/iGaming
• Experience using web crawlers (Screaming Frog, etc)

ASSUMPTION: While the role is based in London, White Swan Data may consider remote work arrangements for exceptional candidates with relevant experience.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per annum, depending on experience

Benefits:

• Annual discretionary performance bonus
• 25 days holiday per annum, plus UK bank holidays
• Private health & dental insurance
• Optical cover through Aviva
• Pension plan
• Gympass membership to over 1900 gyms and wellness businesses
• Breakfast bought in every day and lunch bought in twice a week
• Free coffee & snacks at the office
• Regular team events & socials

Working Hours: Full-time, Monday to Friday, with flexibility for remote work arrangements

ASSUMPTION: The salary range provided is based on industry standards for SEO Manager roles in London, considering the required experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology & Services, focusing on iGaming, quantitative research, and software development

Company Size: 51-200 employees, offering a dynamic and entrepreneurial environment with opportunities for growth

Founded: 2010, with a history of consistent and significant returns for clients through world-class statistical models and research

Company Description:

• White Swan Data decides what is worth betting on, using technology at the heart of its business to produce consistent and significant returns for clients
• The company bridges three domains - betting and gambling, quantitative research, and software development - demanding a rare blend of skills and creativity
• White Swan Data is always looking for individuals who can contribute their unique perspectives and talents to help stay ahead in a constantly evolving industry

Company Specialties:

• Statistical modeling and quantitative research
• Software development for betting and gambling markets
• Affiliate marketing and website management

Company Website: www.whiteswandata.com

ASSUMPTION: White Swan Data's focus on iGaming and quantitative research sets it apart from typical tech companies, offering unique challenges and opportunities for SEO professionals.

📊 Role Analysis

Career Level: Mid to Senior level, with significant opportunities for growth and team leadership

Reporting Structure: The SEO Manager will report directly to the Head of Engineering and work closely with the product team, content creators, and external resources

Work Arrangement: Full-time, on-site in London, with potential flexibility for remote work arrangements

Growth Opportunities:

• Expanding the SEO team and taking on a leadership role as the business grows
• Developing expertise in related areas, such as content strategy, AI tools, or web development
• Contributing to White Swan Data's overall success and potentially taking on additional responsibilities

ASSUMPTION: This role offers significant growth potential, as White Swan Data is committed to expanding its SEO capabilities and has a strong track record of promoting from within.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central London

Office Location(s): 125 Kingsway, London WC2B 6NH, UK

Geographic Context:

• London offers a vibrant and diverse culture, with numerous attractions, restaurants, and entertainment options
• The office is conveniently located near Holborn Underground Station, with easy access to public transportation
• The city's international airport connections make it an ideal base for candidates from both the UK and abroad

Work Schedule: Full-time, Monday to Friday, with flexibility for remote work arrangements and occasional overtime as needed

ASSUMPTION: While the role is primarily on-site, White Swan Data may consider flexible work arrangements for exceptional candidates who demonstrate strong remote work skills and a proven track record in SEO.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic SEO skills
• Technical SEO assessment, focusing on hands-on skills and problem-solving
• Final on-site interview with the Head of Engineering and other team members to discuss the role, team dynamics, and career growth opportunities

Key Assessment Areas:

• Technical SEO skills and problem-solving
• Content creation and management abilities
• Team leadership and management potential
• Cultural fit and alignment with White Swan Data's values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume, using specific examples and data-driven results
• Tailor your cover letter to demonstrate your understanding of White Swan Data's unique business model and how your skills align with the role's requirements
• Prepare for the technical SEO assessment by reviewing recent industry trends, tools, and best practices

ATS Keywords: SEO, technical optimization, on-page strategy, link building, content production, keyword research, site architecture, competitor analysis, GA4, GSC, GTM, Ahrefs, Semrush, WordPress, team management, AI tools, web development

ASSUMPTION: White Swan Data's recruitment process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company's long-term growth.

🛠️ Tools & Technologies

• SEO tools: GA4, GSC, GTM, Ahrefs, Semrush, Clicky
• Content management: WordPress
• Web development: HTML, CSS, JavaScript (basic knowledge required)
• Project management: Asana, Trello, or similar tools

ASSUMPTION: While the role requires proficiency in modern SEO tools and WordPress, White Swan Data is open to candidates with experience in alternative tools and platforms, provided they can demonstrate equivalent skills and adaptability.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Integrity and transparency

Work Style:

• Entrepreneurial and proactive, with a strong focus on driving results
• Collaborative and team-oriented, with a willingness to support colleagues and contribute to collective success
• Adaptable and resilient, able to thrive in a dynamic and evolving work environment

Self-Assessment Questions:

• Do you have a proven track record of driving organic growth through expert-level technical and on-page SEO?
• Are you comfortable managing external resources and leading hiring for new team members as required?
• Can you thrive in a dynamic and entrepreneurial environment, working collaboratively with a diverse team to achieve shared goals?

ASSUMPTION: White Swan Data values candidates who can demonstrate a strong cultural fit with the company's values and work style, as well as a genuine passion for the iGaming industry and its challenges.

⚠️ Potential Challenges

• Managing a high-potential affiliate website in a competitive iGaming market
• Balancing strategic thinking with hands-on execution and team leadership
• Adapting to a dynamic and evolving work environment, with a focus on continuous learning and improvement
• Managing external resources and leading hiring for new team members, with a strong emphasis on cultural fit and technical skills

ASSUMPTION: The SEO Manager role at White Swan Data presents unique challenges and opportunities, requiring a strong blend of technical expertise, strategic thinking, and team leadership.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, this position focuses on a high-potential affiliate website in the iGaming sector, requiring a deep understanding of the industry and its unique challenges
• White Swan Data's focus on data-driven decision making and continuous learning sets it apart from typical tech companies, offering unique opportunities for growth and development
• As a startup with a strong track record of promoting from within, White Swan Data offers significant career growth opportunities for exceptional candidates

ASSUMPTION: While this role shares similarities with other SEO Manager positions, its focus on the iGaming industry and White Swan Data's unique business model make it a distinct and attractive opportunity for the right candidate.

📝 Sample Projects

• Conducting a comprehensive technical audit and site architecture review of the acquired affiliate website, with a focus on identifying and addressing critical SEO issues
• Developing and executing a high-impact link-building strategy, targeting high-authority backlinks from relevant iGaming and gambling industry publications and influencers
• Managing the content production lifecycle for the affiliate website, from planning and creation to optimization for search intent, with a focus on driving organic traffic and conversions

ASSUMPTION: The SEO Manager role at White Swan Data offers a unique opportunity to work on high-impact projects that drive organic growth and contribute to the company's overall success.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the acquired affiliate website and its primary competitors in the iGaming market?
• How does White Swan Data approach team collaboration and decision-making, particularly in a dynamic and evolving work environment?
• What opportunities exist for growth and development within the SEO team and the company as a whole?
• How does White Swan Data leverage AI tools and machine learning to inform its SEO strategy and content production processes?
• What is the company's long-term vision for the affiliate website, and how does this role contribute to that vision?

ASSUMPTION: Asking thoughtful and informed questions during the interview process demonstrates your interest in the role and your commitment to White Swan Data's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: White Swan Data SEO Manager Application
• Tailor your resume to highlight relevant SEO experience and achievements, using specific examples and data-driven results
• Write a cover letter that demonstrates your understanding of White Swan Data's unique business model and how your skills align with the role's requirements
• Prepare for the technical SEO assessment by reviewing recent industry trends, tools, and best practices
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.