SEO Manager

📌 Core Information

🔹 Job Title: SEO Manager

🔹 Company: OpenText Inc.

🔹 Location: Alpharetta, Georgia, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-04-30

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing effective SEO strategies to drive organic growth and improve search rankings.
• Monitoring and analyzing performance using SEO tools and providing recommendations to update content and web pages.
• Driving innovation to stand out in the B2B marketplace and drive quality leads and pipeline.
• Staying up to date with search engine algorithm changes, industry trends, and best practices.
• Building strong relationships with subject matter experts within the organization and external vendors to align on go-to-market approaches.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Develop and execute effective SEO strategies, including keyword research and competitive insights, to drive organic growth and improve search rankings.

✅ Monitor and analyze performance using SEO tools (Google Analytics, Google Search Console, SEMrush, etc.) and provide recommendations to update content and web pages.

✅ Drive innovation to stand out in the B2B marketplace and drive quality leads and pipeline.

✅ Stay up to date with search engine algorithm changes, industry trends, and best practices.

✅ Build strong relationships with subject matter experts within the organization and external vendors to align on go-to-market approaches.

✅ Work closely with paid search, social media, and web development teams to ensure holistic digital marketing alignment.

✅ Demonstrate subject matter expertise and educate internal teams on SEO and digital best practices in advertising and technology.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple activities simultaneously while keeping stakeholders informed.

🎯 Required Qualifications

Education: Bachelor's degree in marketing or a related field is required.

Experience: 5+ years of experience in digital marketing programs, particularly in SEO, or related experience in enterprise software or B2B companies.

Required Skills:

• Proven ability to improve organic search performance and site rankings.
• Strong abilities in using Google Analytics, Google Search Console, and Looker Studio to review data analytics and generate reports with insights.
• Experience with paid advertising platforms such as LinkedIn Campaign Manager, Google Ads, and ABM platforms such as 6Sense would be a bonus.
• Agency experience or experience working with agencies or vendors.
• A self-motivated, performance-driven, and professional demeanor.

Preferred Skills:

• Experience with enterprise software or B2B companies.

ASSUMPTION: The ideal candidate will have a proven track record in SEO and a strong understanding of digital marketing strategies.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for mid-senior level SEO managers in the United States)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off and holidays
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time (40 hours per week) with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: OpenText operates in the software development industry, focusing on information management, enterprise content management, and digital experience solutions.

Company Size: OpenText is a large corporation with over 10,000 employees worldwide, offering a structured and established work environment.

Founded: OpenText was founded in 1991 and has since grown to become a global leader in its industry.

Company Description:

• OpenText provides enterprise information management solutions that help organizations capture, govern, and exchange information securely.
• The company serves over 700 innovative products and services to more than 120,000 enterprise customers, including 98 of the Top 100 companies.
• OpenText has been named one of the World's Best Employers by Forbes for five consecutive years.

Company Specialties:

• Information Management
• Enterprise Content Management (ECM)
• Content Services
• Digital Experience (DX)
• Customer Experience Management (CEM)
• Customer Communications Management (CCM)
• Information Exchange
• IoT
• Information Security
• Developers
• Partners
• LegalTech

Company Website: http://www.opentext.com

ASSUMPTION: OpenText's extensive experience and global presence provide a stable and well-resourced work environment for employees.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Marketing Director and may oversee junior SEO team members or external vendors.

Work Arrangement: On-site, with flexible scheduling options and potential remote work opportunities.

Growth Opportunities:

• Potential career progression into a senior SEO management role or related marketing leadership positions.
• Opportunities to work on diverse projects and collaborate with various teams, fostering skill development and personal growth.
• Access to professional development resources and training programs to enhance SEO and digital marketing expertise.

ASSUMPTION: This role offers a clear career path and opportunities for professional growth within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: OpenText's Alpharetta office is a modern, professional workspace with collaborative and dedicated work areas.

Office Location(s): 11720 Amberpark Dr, Suite 200, Alpharetta, Georgia 30009, United States

Geographic Context:

• Alpharetta is a suburban city located approximately 25 miles north of Atlanta, Georgia.
• The area offers a mix of urban and rural environments, with easy access to outdoor recreation, shopping, and dining options.
• Alpharetta has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Full-time (40 hours per week) with flexible scheduling options and potential remote work opportunities.

ASSUMPTION: The Alpharetta office provides a comfortable and productive work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video screening with the hiring manager or HR representative.
• In-depth behavioral and technical interviews with the marketing team and potential stakeholders.
• Final interviews with senior leadership or the hiring manager.
• Background check and offer extension.

Key Assessment Areas:

• SEO expertise and strategic thinking.
• Analytical skills and data-driven decision-making.
• Collaboration and communication skills.
• Cultural fit and alignment with OpenText's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience, relevant skills, and achievements.
• Prepare for behavioral and technical interview questions by researching OpenText's industry, competitors, and SEO best practices.
• Demonstrate your ability to work effectively with various teams and stakeholders.
• Showcase your understanding of OpenText's products, services, and unique selling propositions.

ATS Keywords: SEO, digital marketing, keyword research, competitive insights, organic growth, search engine optimization, Google Analytics, Google Search Console, SEMrush, B2B marketing, campaign optimization, collaboration, innovation, paid advertising, agency experience, reporting

ASSUMPTION: The interview process will focus on assessing your SEO expertise, strategic thinking, and cultural fit with OpenText's values and work environment.

🛠️ Tools & Technologies

• Google Analytics
• Google Search Console
• SEMrush
• LinkedIn Campaign Manager
• Google Ads
• 6Sense
• Looker Studio
• Various project management and collaboration tools (e.g., Asana, Jira, Microsoft Teams)

ASSUMPTION: The SEO Manager will be expected to have proficiency in various SEO tools and platforms, as well as project management and collaboration tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• OpenText fosters a dynamic and agile work environment, with a focus on collaboration, innovation, and continuous learning.
• The company encourages employees to take ownership of their roles and contribute to the organization's success.
• OpenText values diversity, inclusion, and work-life balance, offering flexible scheduling options and remote work opportunities.

Self-Assessment Questions:

• Do you have a passion for digital marketing, data analytics, and reporting insights, with a deep understanding of technical SEO and content strategy?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple activities simultaneously?
• Do you thrive in a collaborative work environment and enjoy working with various teams and stakeholders?

ASSUMPTION: OpenText values candidates who are passionate about digital marketing, data-driven, and able to work effectively in a collaborative and dynamic work environment.

⚠️ Potential Challenges

• The SEO Manager role may require working on multiple projects simultaneously, with tight deadlines and high expectations for performance.
• OpenText's global presence may result in working with diverse teams and stakeholders across different time zones, requiring effective communication and collaboration skills.
• The B2B marketing landscape is constantly evolving, with new trends, technologies, and competitors emerging regularly, necessitating continuous learning and adaptation.
• The Alpharetta office is located in a suburban area, which may require commuting for some employees and limit access to urban amenities.

ASSUMPTION: The SEO Manager role offers a challenging and rewarding work environment, with opportunities for professional growth and development.

📈 Similar Roles Comparison

• Compared to other SEO Manager roles, this position may offer a higher salary range and more extensive benefits due to OpenText's size and global presence.
• OpenText's focus on enterprise software and B2B marketing may require more specialized knowledge and experience in these areas compared to other SEO Manager roles.
• This role may offer more opportunities for career progression and professional development within the marketing department and the broader organization compared to smaller companies or startups.

ASSUMPTION: The SEO Manager role at OpenText offers a competitive salary range, extensive benefits, and opportunities for career progression and professional development compared to similar roles in the industry.

📝 Sample Projects

• Developing and executing an SEO strategy to improve search rankings and organic traffic for OpenText's flagship product, resulting in a 30% increase in leads generated within six months.
• Collaborating with content creators and web developers to optimize on-page SEO elements, leading to a 25% increase in organic traffic for the company's blog.
• Conducting keyword research and competitor analysis to inform content strategy and improve search visibility for OpenText's target keywords, resulting in a 20% increase in organic traffic for the company's website.

ASSUMPTION: The SEO Manager will be expected to work on diverse projects, driving organic growth and improving search visibility for OpenText's products and services.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other marketing teams, such as paid search, social media, and web development?
• What are the most significant challenges facing the SEO team currently, and how can this role address them?
• How does OpenText support the professional development and growth of its SEO team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to OpenText's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://careers.opentext.com/us/en/job/46124/SEO-Manager
• Tailor your resume and cover letter to highlight your SEO experience, relevant skills, and achievements, emphasizing your ability to drive organic growth and improve search rankings.
• Prepare for behavioral and technical interview questions by researching OpenText's industry, competitors, and SEO best practices.
• Demonstrate your ability to work effectively with various teams and stakeholders, showcasing your understanding of OpenText's products, services, and unique selling propositions.
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.