📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: Wayfair
🔹 Location: Boston, MA
🔹 Job Type: On-site
🔹 Category: Retail, E-commerce
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: No (On-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and owning the overarching SEO strategy and roadmap to drive significant organic traffic and revenue growth for key business areas.
- Leading and mentoring SEO analysts or influencing cross-functional partners through data-driven insights and strategic direction.
- Defining, monitoring, and reporting on key SEO performance indicators (KPIs) to senior leadership, translating complex data into actionable business insights.
- Driving the SEO experimentation agenda, prioritizing tests based on potential impact and aligning efforts with broader business objectives.
- Collaborating closely with Engineering, Product, and Content teams to champion SEO best practices, prioritize technical SEO initiatives, and ensure seamless integration of SEO requirements into product roadmaps.
ASSUMPTION: This role requires a high level of expertise in SEO, data analysis, and project management. The ideal candidate will have a proven track record in driving organic growth for large-scale e-commerce websites.
📋 Key Responsibilities
✅ Develop and own the overarching SEO strategy and roadmap to drive significant organic traffic and revenue growth for key business areas.
✅ Lead and mentor SEO analysts (if applicable) or influence cross-functional partners through data-driven insights and strategic direction.
✅ Define, monitor, and report on key SEO performance indicators (KPIs) to senior leadership, translating complex data into actionable business insights.
✅ Drive the SEO experimentation agenda, prioritizing tests based on potential impact and aligning efforts with broader business objectives.
✅ Collaborate closely with Engineering, Product, and Content teams to champion SEO best practices, prioritize technical SEO initiatives, and ensure seamless integration of SEO requirements into product roadmaps.
✅ Stay ahead of search engine algorithm updates, industry trends, and competitive landscape changes, proactively developing strategies to mitigate risks and capitalize on opportunities.
✅ Oversee advanced competitive analysis and market research to identify strategic opportunities and maintain a competitive edge in SERPs.
✅ Champion scalable SEO solutions, working with technical partners to automate processes and enhance platform capabilities.
ASSUMPTION: This role involves a high degree of autonomy and requires strong strategic thinking, analytical skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Computer Science, or a related field; Master's degree is a plus.
Experience: 5+ years of dedicated SEO experience, with a proven track record of developing and executing successful SEO strategies for large-scale websites, preferably in eCommerce.
Required Skills:
- Expert-level understanding of technical SEO (crawlability, indexation, site architecture, rendering, structured data, site speed)
- Strong strategic and analytical skills; ability to derive insights from large datasets using tools like Google Analytics / Search Console, Screaming Frog, Semrush, Ahrefs, etc., and proficiency with Excel, Google Bigquery, SQL, and/or Python for data analysis.
- Excellent communication and presentation skills, with the ability to articulate complex SEO concepts and performance to diverse audiences, including senior stakeholders.
- Experience influencing product and engineering roadmaps to prioritize SEO initiatives.
- Proven ability to adapt to a fast-paced, data-driven environment and manage multiple priorities effectively.
Preferred Skills:
- Experience leading SEO initiatives, managing projects, and influencing cross-functional teams (direct management experience is a plus).
- Experience working with SEO engineering teams and influencing their roadmaps.
ASSUMPTION: The ideal candidate will have a strong background in SEO, data analysis, and project management, with a proven track record in driving organic growth for large-scale e-commerce websites.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for SEO Manager roles in Boston, MA)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Employee stock purchase plan
- Generous PTO and holiday schedule
- Tuition reimbursement
- Gym membership reimbursement
Working Hours: Full-time, 40 hours per week. May require occasional overtime or flexible scheduling to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO Manager roles in Boston, MA. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, E-commerce
Company Size: Wayfair is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Wayfair was founded in 2002 and has since grown to become one of the world's largest online destinations for the home.
Company Description:
- Wayfair offers a dynamic, cutting-edge technology environment with a strong focus on data-driven decision-making.
- The company is committed to providing its customers with a best-in-class experience for all things home.
- Wayfair values innovation, creativity, and continuous learning, providing employees with opportunities to grow and develop their skills.
Company Specialties:
- E-commerce
- Online Retail
- Internet Marketing
- Software Engineering
- Customer Service
- Sales
- Inbound Sales
- Interior Design
- Engineering
- Talent Acquisition
- and analytics
Company Website: http://aboutwayfair.com/careers
ASSUMPTION: Wayfair is a well-established company with a strong presence in the e-commerce industry. The company's large size and diverse product offerings provide ample opportunities for growth and career development.
📊 Role Analysis
Career Level: Mid-level to senior-level role, with opportunities for growth and advancement within the SEO team or broader organization.
Reporting Structure: This role may report directly to the Head of SEO or another senior-level SEO manager, depending on the organization's structure.
Work Arrangement: On-site, full-time position with the possibility of occasional remote work or flexible scheduling.
Growth Opportunities:
- Potential to lead and mentor SEO analysts or influence cross-functional teams, providing opportunities to develop management and leadership skills.
- Opportunities to work on high-impact projects and drive significant organic traffic and revenue growth, demonstrating the value of SEO to the organization.
- Potential to expand the role's scope and responsibilities based on performance and the organization's needs.
ASSUMPTION: This role offers significant opportunities for growth and development within the SEO team and broader organization. The ideal candidate will be proactive, results-driven, and eager to take on new challenges and responsibilities.
🌍 Location & Work Environment
Office Type: Wayfair's headquarters is located in Boston, MA, with additional offices and warehouses throughout the United States and internationally.
Office Location(s): 4 Copley Place - Floor 7, Boston, MA 02116, US
Geographic Context:
- Boston, MA, is a vibrant, multicultural city with a rich history and a thriving tech industry.
- The city offers a wide range of cultural attractions, including museums, theaters, and sporting events.
- Boston has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time, 40 hours per week, with the possibility of occasional overtime or flexible scheduling to meet project deadlines.
ASSUMPTION: Wayfair's headquarters in Boston, MA, provides a dynamic and collaborative work environment, with ample opportunities for growth and development within the SEO team and broader organization.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- Technical SEO assessment or case study
- On-site or video interview with the hiring manager and/or other team members
- Final interview with senior leadership
Key Assessment Areas:
- SEO expertise and technical skills
- Data analysis and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Wayfair's values
Application Tips:
- Highlight your relevant SEO experience and achievements in your resume and cover letter.
- Tailor your application materials to demonstrate your understanding of Wayfair's business and the specific needs of this role.
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO best practices and tools.
- Research Wayfair's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.
ATS Keywords: SEO, Technical SEO, Data Analysis, Project Management, Communication, Strategic Thinking, Analytical Skills, Collaboration, Market Research, Competitive Analysis, Excel, Google Analytics, SQL, Python, Screaming Frog, Semrush, Ahrefs
ASSUMPTION: Wayfair's application process is designed to assess candidates' SEO expertise, data analysis skills, and cultural fit. Successful candidates will demonstrate a strong understanding of SEO best practices, data-driven decision-making, and a passion for driving organic growth.
🛠️ Tools & Technologies
- Google Analytics
- Google Search Console
- Screaming Frog
- Semrush
- Ahrefs
- Excel
- Google Bigquery
- SQL
- Python
ASSUMPTION: The ideal candidate will have experience with a variety of SEO tools and technologies, as well as proficiency in data analysis using Excel, Google Bigquery, SQL, and/or Python.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Data Driven
- Innovative
- Collaborative
- Accountable
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and proactive
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for driving results through data-driven insights?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple priorities effectively?
- Do you thrive in a collaborative, team-oriented work environment and enjoy working with cross-functional teams to drive shared goals?
ASSUMPTION: Wayfair values candidates who are customer-obsessed, data-driven, innovative, collaborative, and accountable. Successful candidates will demonstrate a strong fit with these values and a passion for driving organic growth through SEO.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously in a fast-paced, dynamic environment.
- Staying up-to-date with search engine algorithm updates, industry trends, and competitive landscape changes.
- Influencing cross-functional teams and stakeholders to prioritize SEO initiatives and integrate SEO requirements into product roadmaps.
- Working with large datasets and deriving insights to drive actionable business decisions.
ASSUMPTION: The ideal candidate will be proactive, results-driven, and adaptable, with strong project management, communication, and analytical skills to overcome these challenges.
📈 Similar Roles Comparison
- SEO Manager vs. SEO Specialist: SEO Manager roles typically involve more strategic and leadership responsibilities, while SEO Specialist roles focus more on tactical implementation and execution.
- SEO Manager vs. SEO Consultant: SEO Manager roles are typically in-house positions within a specific organization, while SEO Consultant roles involve working with multiple clients and providing external expertise and guidance.
- SEO Manager vs. SEO Director/VP: SEO Director/VP roles involve more strategic and leadership responsibilities, as well as broader organizational impact and influence. SEO Manager roles may report directly to SEO Directors/VPs or have more direct, hands-on responsibilities.
ASSUMPTION: The ideal candidate will have a strong understanding of the SEO landscape and the unique requirements and challenges of SEO Manager roles within the e-commerce industry.
📝 Sample Projects
- Conducting a comprehensive technical SEO audit of Wayfair's website and developing a prioritized roadmap for technical SEO improvements.
- Analyzing competitor backlink profiles and developing a strategic link-building campaign to improve Wayfair's organic search visibility.
- Collaborating with the content team to optimize on-page SEO elements and improve organic search rankings for high-priority keywords.
ASSUMPTION: The ideal candidate will have experience with a variety of SEO projects and initiatives, with a proven track record of driving organic growth and improving search visibility for large-scale e-commerce websites.
❓ Key Questions to Ask During Interview
- Can you describe the SEO team's structure and how this role fits within the organization?
- What are the biggest SEO challenges facing Wayfair, and how does this role contribute to addressing them?
- How does Wayfair support the professional development and growth of its SEO team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Wayfair integrate SEO considerations into its product development and content creation processes?
ASSUMPTION: The ideal candidate will be proactive and inquisitive, using the interview process to gain a deep understanding of Wayfair's SEO team, organization, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://www.wayfair.com/careers/jobs/7974964002?gh_jid=7974964002
- Tailor your resume and cover letter to highlight your relevant SEO experience and achievements, as well as your understanding of Wayfair's business and the specific needs of this role.
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO best practices and tools.
- Research Wayfair's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.
- Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
