📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: Window Nation
🔹 Location: Fulton, Maryland
🔹 Job Type: Manager
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive corporate SEO strategy focused on lead generation and conversion optimization
- Monitoring and analyzing daily SEO performance metrics to provide actionable recommendations
- Managing multi-location SEO initiatives across 30+ markets to maximize visibility and conversions
- Collaborating with cross-functional teams to align strategies and improve organic traffic and conversion rates
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and communication skills to drive organic growth and lead generation across multiple markets.
📋 Key Responsibilities
✅ Develop and execute a corporate-level SEO strategy focused on lead generation and conversion optimization
✅ Monitor and analyze daily SEO performance metrics, providing actionable recommendations for improvement
✅ Manage multi-location SEO initiatives across 30+ markets, optimizing both Google My Business and local website content
✅ Lead local SEO efforts to maximize visibility and conversions in each regional market
✅ Conduct daily analysis of organic traffic patterns and conversion funnels, translating complex data into clear insights for stakeholders
✅ Transform the SEO reporting framework to provide market-level insights with full funnel attribution
✅ Collaborate with cross-functional teams including Paid Media, CRO, Analytics, Creative, and Web teams to align strategies
✅ Implement technical SEO best practices and work with developers to resolve site performance issues
✅ Stay ahead of algorithm updates and emerging trends, including AI and LLM impacts on search
ASSUMPTION: This role requires a strong understanding of SEO best practices, data analysis, and the ability to work effectively with various teams to drive organic growth.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, computer science, or related field preferred
Experience: Minimum of 5 years of hands-on SEO experience, with a focus on lead generation
Required Skills:
- Expert knowledge of Google Search Console, Google Analytics, and enterprise SEO tools
- Strong analytical skills with the ability to connect organic metrics to business outcomes
- Experience managing multi-location SEO campaigns
- Excellent presentation and communication skills for diverse audiences
Preferred Skills:
- Demonstrated success improving organic traffic and conversion rates for lead-gen businesses
- Experience developing custom SEO reporting frameworks with sales attribution
- Deep understanding of local SEO best practices and Google My Business optimization
- Content strategy experience with knowledge of SEO writing and E-E-A-T principles
- Forward-thinking approach to AI and LLM's impact on search behavior and algorithms
- Home services or similar industry experience
- Technical SEO expertise including site speed optimization and schema markup
ASSUMPTION: The ideal candidate will have a proven track record in SEO, strong analytical skills, and the ability to work effectively with cross-functional teams to drive organic growth and lead generation.
💰 Compensation & Benefits
Salary Range: $130,000 - $140,000 per year
Benefits:
- Join a team that's revolutionizing how homeowners discover quality window solutions
- Autonomy to build something meaningful while working alongside talented specialists in paid search, paid social, web development, and CRO
- Collaboration with a data-driven marketing team that values measurable results
Working Hours: 40 hours per week, with the opportunity to work flexible hours as needed
ASSUMPTION: The salary range provided is based on industry standards for SEO Manager roles with similar experience levels and locations. Benefits are tailored to the company's culture and values.
📌 Applicant Insights
🔍 Company Context
Industry: Window Nation operates in the home improvement and construction industry, focusing on window replacement services.
Company Size: Window Nation has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Window Nation was founded in 2006 and has since grown to include 22 showrooms across the country.
Company Description:
- Window Nation is a family-owned business started by two brothers looking to help families improve their most important asset: their home.
- The company has grown to become the third largest window replacement company in the United States.
- Window Nation offers a wide range of window, door, and siding products and services to meet the needs of its customers.
Company Specialties:
- Windows
- Doors
- Vinyl windows
- Home improvement
- Window replacement
Company Website: http://www.windownation.com
ASSUMPTION: Window Nation's focus on family values and customer satisfaction creates a supportive work environment that prioritizes employee growth and success.
📊 Role Analysis
Career Level: This role is a mid-level management position with opportunities for growth and advancement within the company.
Reporting Structure: The SEO Manager will report directly to the Digital Marketing team and collaborate with various cross-functional teams to drive organic growth and lead generation.
Work Arrangement: This role is on-site, with the opportunity to work flexible hours as needed.
Growth Opportunities:
- Reshaping SEO reporting and attribution models from the ground up
- Direct impact on lead generation across a rapidly growing multi-market business
- Freedom to implement innovative strategies and test new approaches
- Collaboration with a data-driven marketing team that values measurable results
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's organic growth and lead generation efforts.
🌍 Location & Work Environment
Office Type: Window Nation's headquarters is located in Fulton, Maryland, with additional showrooms across the country.
Office Location(s): 8110 Maple Lawn Blvd, Fulton, Maryland 20759, US
Geographic Context:
- Fulton, Maryland, is located in the Baltimore-Washington metropolitan area, providing easy access to major cities and cultural attractions.
- The area offers a mix of urban and suburban living options, with a variety of housing and entertainment options.
- The region is home to a diverse range of industries, including government, technology, and healthcare.
Work Schedule: The work schedule for this role is 40 hours per week, with the opportunity to work flexible hours as needed.
ASSUMPTION: Window Nation's location in Fulton, Maryland, provides a convenient and accessible work environment for employees, with easy access to major cities and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the director of marketing or another senior leader
Key Assessment Areas:
- SEO knowledge and strategy development
- Data analysis and interpretation skills
- Communication and presentation skills
- Collaboration and teamwork abilities
Application Tips:
- Highlight your experience with multi-location SEO campaigns and lead generation strategies
- Include specific examples of your SEO successes and the impact you've made on organic traffic and conversion rates
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
- Prepare for interview questions related to your SEO strategy development, data analysis, and collaboration skills
ATS Keywords: SEO strategy, lead generation, data analysis, Google My Business, local SEO, technical SEO, Google Search Console, Google Analytics, multi-location SEO, communication skills, presentation skills, content strategy, AI trends, schema markup, site speed optimization, conversion optimization
ASSUMPTION: Window Nation's interview process is designed to assess your SEO knowledge, data analysis skills, and ability to work effectively with cross-functional teams to drive organic growth and lead generation.
🛠️ Tools & Technologies
- Google Search Console
- Google Analytics
- Enterprise SEO tools (e.g., BrightEdge, SEMrush, Ahrefs)
- Local SEO tools (e.g., Moz Local, BrightLocal)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The ideal candidate will have experience with industry-standard SEO tools and be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Family-oriented
- Customer-focused
- Innovative
- Collaborative
- Data-driven
Work Style:
- Data-driven and strategic
- Collaborative and team-oriented
- Adaptable and innovative
- Results-focused
- Customer-centric
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing complex data to make informed decisions?
- Are you comfortable working with cross-functional teams and collaborating to achieve shared goals?
- Do you have a proven track record of driving organic growth and lead generation through SEO strategies?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change as needed?
ASSUMPTION: Window Nation's company culture prioritizes family values, customer satisfaction, and data-driven decision-making, creating an environment that supports employee growth and success.
⚠️ Potential Challenges
- Managing SEO initiatives across 30+ markets may require significant time and resource allocation
- Staying up-to-date with emerging trends and algorithm updates in the SEO industry can be challenging and time-consuming
- Collaborating effectively with cross-functional teams may require strong communication and project management skills
- Working on-site may require commuting to Window Nation's headquarters in Fulton, Maryland
ASSUMPTION: The ideal candidate will be able to effectively manage their time and resources, stay current with industry trends, and collaborate effectively with cross-functional teams to overcome these challenges.
📈 Similar Roles Comparison
- Unlike other SEO Manager roles, this position focuses specifically on lead generation and conversion optimization for a multi-location business
- Window Nation's focus on the home improvement and construction industry provides a unique opportunity to drive organic growth and lead generation for a specific niche
- This role offers significant growth opportunities and the chance to make a substantial impact on the company's organic growth and lead generation efforts
ASSUMPTION: This role is unique in its focus on lead generation and conversion optimization for a multi-location business in the home improvement and construction industry, providing a significant opportunity for growth and impact.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy for a new market launch, driving organic traffic and lead generation within the first six months
- Conducting a thorough site audit and implementing technical SEO best practices to improve organic traffic and conversion rates by 20% within the first year
- Optimizing local SEO efforts for each regional market, resulting in a 30% increase in local organic traffic and a 25% increase in local conversions within the first year
ASSUMPTION: These sample projects demonstrate the SEO Manager's ability to develop and execute strategic SEO campaigns, drive organic growth, and optimize local SEO efforts to maximize visibility and conversions.
❓ Key Questions to Ask During Interview
- Can you describe the current SEO reporting framework and how it could be improved to provide market-level insights with full funnel attribution?
- How does the Digital Marketing team collaborate with other departments to align strategies and drive organic growth?
- What opportunities are there for professional development and growth within the company for this role?
- How does Window Nation support work-life balance for its employees?
- What are the biggest challenges facing the SEO team currently, and how can this role help address them?
ASSUMPTION: These interview questions are designed to assess the company's commitment to SEO strategy development, data-driven decision-making, and employee growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience, data analysis skills, and collaboration abilities
- Prepare for interview questions related to your SEO strategy development, data analysis, and collaboration skills
- Research Window Nation's company culture and values to demonstrate your fit for the role
- Follow up with the hiring manager one week after submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
