📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: Credible
🔹 Location: Remote, United States
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content-driven SEO strategies for Credible’s Personal Loans vertical.
- Conducting research, managing content workflows, and optimizing SEO performance to increase organic traffic and generate leads.
- Collaborating with cross-functional teams to ensure SEO best practices are implemented across the organization.
- Staying up-to-date with industry trends and continually expanding SEO knowledge.
ASSUMPTION: This role requires a strong understanding of all facets of SEO, from on-page elements to technical and off-page factors, as well as robust business insights. The ideal candidate should be eager to build strategies, execute them, and report on results.
📋 Key Responsibilities
✅ Develop and articulate a vision and strategy to enhance the performance of Credible.com’s personal loans content.
✅ Manage content workflow based on an understanding of production timelines.
✅ Conduct extensive topical and competitive research and interpret user intent to produce best-in-class content briefs.
✅ Pair keyword research with business data to inform recommendations.
✅ Craft and test SEO hypotheses.
✅ Identify, quantify, and manage SEO & AI opportunities that would increase overall organic traffic and generate new qualified leads.
✅ Perform regular SEO audits and optimizing exercises.
✅ Consult and provide recommendations to an array of different internal teams.
✅ Assist in driving strategy and execution of Credible’s content optimization engine, ensuring our content ranks as high as possible at all times.
✅ Conduct on-page analysis at scale to ensure proper keyword targeting for Credible pages.
✅ Monitor organic search performance of top competitors’ sites in our verticals.
✅ Deliver recurring SEO performance reports, provide actionable insights for senior executives and stakeholders, collaborate on quarterly progress reviews and forecasts.
✅ Stay up to date on industry trends and continually expand SEO knowledge.
ASSUMPTION: This role requires a high level of independence and the ability to manage multiple projects simultaneously. The ideal candidate should be comfortable working in a dynamic start-up environment where an opportunity for ownership and impact is significant.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, journalism, communications, information technology, or a related field preferred.
Experience: 4+ years of experience working in SEO, digital content, and/or marketing with proven results.
Required Skills:
- Strong SEO background, evidenced by ranking highly on competitive keywords.
- Naturally curious and resourceful, willing to take initiative to gather data/information.
- Ability to leverage data to quantify upside and justify investment.
- Strong command of the English language, including spelling and rules of composition and grammar.
- Superior attention to detail, organization, and strong project management skills.
- Experience managing hundreds of pages or more at a minimum.
- Experience working within WordPress and other content management systems.
Preferred Skills:
- Experience working with AI in search.
- Familiarity with building high-quality pages at scale.
- Unrelenting in your desire to beat the competition.
ASSUMPTION: This role requires a strong understanding of all facets of SEO, from on-page elements to technical and off-page factors, as well as robust business insights. The ideal candidate should be eager to build strategies, execute them, and report on results.
💰 Compensation & Benefits
Salary Range: For high cost of labor markets such as New York City and San Francisco: $100,800 - $133,200 USD. For all other US locations: $84,000 - $111,000 USD.
Benefits:
- Medical, Dental, Vision Insurance
- 401(k) Plan
- Paid Time Off
- Annual Discretionary Bonus
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the company's pay transparency statement and may vary depending on the candidate's education, skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Credible is a marketplace where users can compare personalized, prequalified rates and quotes from multiple lenders and carriers for student loans, mortgages, personal loans, and insurance.
Company Size: 201-500 employees. As a mid-sized company, Credible offers the benefits of a larger organization while maintaining a start-up-like environment, providing opportunities for ownership and impact.
Founded: 2012. Credible was founded with a mission to help people find the best loan or insurance policy possible by challenging the status quo and giving power to the consumer.
Company Description:
- Credible combines the intelligence, expertise, and confidence of a financial advisor with the approachability and honesty of a friend.
- They strive to act as advisors by being friendly, objective, and open in their communication, using language that is intelligent yet approachable.
- Credible is optimistic, challenging, trustworthy, clever, and smart, and they aim to be a fresh, reliable voice in the financial world.
Company Specialties:
- Multi-lender Marketplace
- Student Loans
- Student Loan Refinancing
- Private Student Loans
- Credit Cards
- Personal Loans
- Home Purchase Financing
- Mortgage Refinancing
- and Insurance
Company Website: https://www.credible.com
ASSUMPTION: Credible is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. They are also committed to providing a safe and inclusive work environment for all employees.
📊 Role Analysis
Career Level: Mid-level to Senior. This role requires a strong understanding of SEO and digital marketing, as well as experience managing multiple projects independently.
Reporting Structure: This role reports directly to the Senior SEO Manager and works closely with cross-functional teams, including content and product teams.
Work Arrangement: Remote solely. Credible offers a 100% remote work arrangement, allowing for flexibility and a better work-life balance.
Growth Opportunities:
- As a mid-sized company, Credible offers opportunities for career growth and advancement within the organization.
- The ideal candidate for this role should be eager to take on new challenges and expand their skillset.
- With a dynamic start-up environment, there are ample opportunities for ownership and impact in this role.
ASSUMPTION: This role offers a unique opportunity for an SEO professional to make a significant impact on a growing financial services company and expand their skillset in the process.
🌍 Location & Work Environment
Office Type: Remote. Credible operates as a remote-first company, with no physical office locations.
Office Location(s): N/A
Geographic Context:
- Credible is headquartered in Durham, North Carolina, but this role can be performed remotely from any of the listed states.
- The company offers a remote work arrangement, allowing for flexibility and a better work-life balance.
- Credible is an equal opportunity employer and welcomes applicants from diverse backgrounds and locations.
Work Schedule: Full-time (40 hours per week). Credible offers a flexible work schedule, with core hours between 9:00 AM and 5:00 PM EST.
ASSUMPTION: Credible's remote work arrangement allows for a better work-life balance and the ability to attract top talent from across the United States.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission.
- Phone or video screen with the hiring manager.
- Technical assessment or case study.
- Final interview with the senior SEO manager and other team members.
- Background check and offer extension.
Key Assessment Areas:
- SEO knowledge and experience.
- Problem-solving skills and analytical mindset.
- Communication and interpersonal skills.
- Ability to manage multiple projects independently.
- Cultural fit and alignment with Credible's values.
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
- Be prepared to discuss your approach to SEO strategy, keyword research, and on-page optimization.
- Demonstrate your ability to analyze data and make data-driven decisions.
- Showcase your understanding of Credible's mission and values, and how your skills and experience align with the role.
ATS Keywords: SEO, digital marketing, content strategy, keyword research, technical SEO, on-page SEO, content management, project management, communication, interpersonal skills, problem-solving, attention to detail, HTML inspection, analytical mindset, resourcefulness, collaboration, AI in search, multi-lender marketplace, student loans, personal loans, insurance
ASSUMPTION: Credible's application process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with the organization.
🛠️ Tools & Technologies
- SEO software (Google Search Console, Google Analytics, Ahrefs, SEMRush, ScreamingFrog, etc.)
- Content management systems (WordPress, etc.)
- Project management tools (Asana, Trello, etc.)
- AI and machine learning tools (for AI-related tasks)
ASSUMPTION: The ideal candidate for this role should have experience with SEO software and content management systems, as well as familiarity with AI and machine learning tools for AI-related tasks.
👔 Cultural Fit Considerations
Company Values:
- Optimistic
- Challenging
- Trustworthy
- Clever
- Smart
- Open and transparent
- Friendly, objective, and open in communication
- Intelligent yet approachable language
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and results-oriented
- Continuously learning and improving
Self-Assessment Questions:
- Do you align with Credible's values, particularly in being optimistic, challenging, and open and transparent?
- Are you comfortable working in a dynamic, start-up-like environment with a high degree of independence?
- Do you have a proven track record of beating the competition and driving results in SEO?
ASSUMPTION: Credible places a strong emphasis on cultural fit and values alignment, as these factors are critical to the company's success and employee satisfaction.
⚠️ Potential Challenges
- The SEO landscape is constantly changing, requiring the ideal candidate to stay up-to-date with industry trends and adapt their strategies accordingly.
- Managing multiple projects simultaneously can be challenging, requiring strong organizational skills and the ability to prioritize effectively.
- Working remotely requires self-motivation, time management, and strong communication skills to ensure productivity and collaboration.
- Credible's competitive nature may require the ideal candidate to work longer hours or be available outside of standard business hours to meet project deadlines or address urgent issues.
ASSUMPTION: These challenges can be overcome with strong communication, time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position requires a strong understanding of AI in search and the ability to integrate AI into SEO strategies.
- Credible's focus on the personal loans vertical differentiates this role from other SEO positions, as it requires a deep understanding of the personal loans industry and its unique SEO challenges.
- This role offers a unique opportunity for career growth and advancement within a growing financial services company, with ample opportunities for ownership and impact.
ASSUMPTION: This role offers a unique blend of SEO and AI expertise, making it an attractive opportunity for candidates with a strong background in SEO and a keen interest in AI and machine learning.
📝 Sample Projects
- Developing and executing an SEO strategy for Credible's personal loans content, resulting in a 30% increase in organic traffic and a 25% increase in qualified leads.
- Conducting a comprehensive SEO audit of Credible's website, identifying and implementing technical SEO improvements that resulted in a 15% increase in organic traffic.
- Collaborating with the content team to create and optimize content briefs for high-priority keywords, leading to a 20% increase in organic traffic for those keywords.
ASSUMPTION: These sample projects demonstrate the ideal candidate's ability to develop and execute SEO strategies, conduct audits, and collaborate with cross-functional teams to drive results.
❓ Key Questions to Ask During Interview
- Can you describe the SEO landscape for the personal loans vertical and how Credible is currently positioned within that landscape?
- How does Credible's content optimization engine work, and what role would I play in its strategy and execution?
- What are the biggest challenges facing the SEO team at Credible, and how can this role help address them?
- How does Credible support the professional development and growth of its SEO team members?
- What are the most important qualities and skills for success in this role, and how do you see me aligning with those requirements?
ASSUMPTION: These questions demonstrate the ideal candidate's curiosity, initiative, and commitment to understanding the role and the company's SEO landscape.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
- Prepare for a phone or video screen with the hiring manager, focusing on your SEO knowledge, problem-solving skills, and cultural fit with Credible.
- Complete a technical assessment or case study, demonstrating your ability to analyze data and make data-driven decisions.
- Participate in a final interview with the senior SEO manager and other team members, showcasing your understanding of Credible's mission and values.
- If selected, complete a background check and await the offer extension.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
